Lifestyle
Unplugged Tesla Model S and Model 3 win double podium finishes at Gridlife Laguna
A Tesla Model S Plaid and a reengineered Model 3 Performance from EV tuning house Unplugged Performance participated in the Gridlife Laguna Festival at the Weathertech Raceway Laguna Seca. The twin Teslas ended the event with a rare double podium finish.
The Gridlife Laguna Festival did not have a lot of electric vehicles that participated in the event. In a comment to Teslarati, Unplugged Performance development driver and experienced EV racer Craig Coker mentioned that there were fewer than five electric cars at Gridlife Laguna. Both vehicles competed in Gridlife’s TrackBattle series, which features practice, qualifying, and a final podium sprint. The team’s Model S Plaid, a Pikes Peak sub-10-minute club member called Dark Helmet, competed in the Unlimited Class, and the Model S Performance, called Red Rocket, competed in the Street GT Class.
Unique Racers
What is interesting about Unplugged Performance’s twin Tesla racers is the fact that they are very different from what one might expect from a vehicle that’s built to be competitive in a racing event. While Dark Helmet features aggressive aero and a stripped-out interior, it still features a stock drivetrain, battery, and software from Tesla. Conventional racecars powered by the internal combustion engine are typically modified so they can put out more power.
Such a statement is even more accurate for Red Rocket. The reengineered Model 3 Performance competed in the Street GT Class, which is a category for production cars with restrictions on tire width and factory aero components. Similar to Dark Helmet, whose modifications are mostly comprised of Unplugged Performance’s Apex-S Model S series, Red Rocket’s modifications are comprised of the EV tuner’s Ascension-R parts.
In a comment to Teslarati, Craig Coker noted that Red Rocket is easily daily driven, so much so that the vehicle was driven by the Unplugged team to the event, unlike Dark Helmet, which was transported to Laguna Seca via trailer pulled by a Tesla Cybertruck. That speaks to the reengineered Model 3 Performance’s capabilities, and it also highlights how the EV tuner’s parts could still be useful for everyday use.
“The 2024 Model 3 Performance we competed with, I would definitely take to the streets, get groceries and take my kids to school. In fact, we drove it to Laguna Seca from LA. Then we competed in it and then drove it back to LA,” Craig Coker said.
The Podium Sprint
The twin Teslas both qualified for the podium sprint in their respective classes, despite some challenges such as Dark Helmet spinning out in one lap. Despite spinning out, Dark Helmet still qualified for the event’s podium sprint. Red Rocket accomplished the same thing, placing second in its class and qualifying for the podium sprint. The Model 3 Performance’s podium sprint ended with a 1:35.666 lap, allowing the vehicle to place second overall in the Gridlife Street GT Class. Dark Helmet completed its podium attempt lap in 1:28.465, allowing the all-electric racer to place third overall in the Unlimited Class. Both vehicles also set all wheel drive records for Street GT for Red Rocket and the Unlimited Class for Dark Helmet.
Craig Coker shared a comment about this year’s Gridlife event, as well as the performance of the twin Unplugged Teslas. “These events are always interesting as we are one of the few EV’s to compete. There are 100’s of vehicles on track over the weekend but less than five EVs in the mix. Sometimes we are hated, sometimes we are made fun of, and sometimes people love what we do.
“But there is one thing no one can deny. When we show up to the track we are consistent in setting records, or a podium, or occasionally both. At Gridlife Laguna this year we went beyond and surprised many with not one but two podiums with two different vehicles in two separate classes. This is a very rare achievement. It could only be achieved with a hardworking and talented pit crew by my side,” he said.
Unplugged Performance CEO Ben Schaffer celebrated the twin Tesla’s achievements at the event.
“The UP Race team, along with our development driver Craig Coker, did a fantastic job. We brought out two Laguna Seca record-holding vehicles: the production EV lap record-holding Model S Plaid, ‘Dark Helmet,’ and our 2024 Model 3 Performance, ‘Red Rocket,’ which holds the lap record for the Model 3 Performance class. Both cars performed reliably against a highly competitive grid of the fastest ICE vehicles and drivers in the country.
“The Model 3 set the Gridlife Laguna Seca fastest lap record for Street Class AWD, while the Model S continues to hold the Unlimited Class AWD lap record. Craig secured two podium finishes, demonstrating the true driving performance of Tesla engineering when paired with the same Unplugged Performance catalog parts our clients enjoy worldwide. EVs deserve a place in motorsports and we remain thrilled to be a rare representative of EV performance in challenging the fastest ICE vehicles at events globally,” Schaffer stated.
The Next Stop
With Gridlife Laguna now complete, the Unplugged Performance team is now focused on the upcoming race at Thunderhil, which is expected to be held next month.
“Gridlife announced a new west coast championship for 2024 called FCP Euro Pacific Championship. It’s a 3 stop event. Willow Springs, Laguna Seca and Thunderhill. So far we have captured 1st at Willow Springs Raceway, 3rd at Laguna Seca in the Unlimited Class. We are currently P1 in overall points. If we do well at Thunderhill next month we can win the championship. That would be a huge accomplishment for an EV to win this inaugural championship!” Coker said.
There are only a few cars in the hyper-competitive world of automotive racing that are capable of changing the perception of what is possible for a production car. At the track, where victory and defeat are separated by milliseconds, few cars could make an impact large enough that even critics are silenced. As it turns out, the Model S Plaid and the Model 3 Performance—improved by bolt-on parts—could be these vehicles.
Watch a video of the Unplugged Tesla team at the Gridlife Laguna Seca event below.
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Tesla has taken home the “Overall Loyalty to Make” award from S&P Global Mobility for the fourth consecutive year, reinforcing Tesla owners’ willingness to come back. The 2025 awards are based on S&P Global Mobility’s analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025. The complete list of 2025 winners includes General Motors for Overall Loyalty to Manufacturer, Tesla for Overall Loyalty to Make, Chevrolet Equinox for Overall Loyalty to Model, Mini for Most Improved Make Loyalty, Subaru for Overall Loyalty to Dealer, and Tesla again for both Ethnic Market Loyalty to Make and Highest Conquest Percentage.
Tesla’s streak in this category started in 2022, and the brand has now won the Highest Conquest Percentage award for six straight years, meaning it keeps pulling buyers away from other brands at a rate no competitor has matched. Tesla’s retention among Asian households reached 63.6% and among Hispanic households 61.9%, rates that significantly outpace national averages for those groups. That breadth of appeal across demographics adds a layer of significance to a win that some might dismiss as routine.
The timing matters too. After several consecutive quarters of decline, Tesla’s share of U.S. EV sales jumped to 59% in Q4 2025. That rebound, arriving just as competitors were flooding the market with new models and incentives, suggests Tesla’s loyalty numbers are not simply the result of limited alternatives. Buyers are still choosing it when they have plenty of other options.
What keeps Tesla owners coming back has a lot to do with the and convenience of charging. The Supercharger network is the most straightforward example. With over 65,000 Superchargers globally, it remains the largest and most reliable fast-charging network in the world, and owners who have built their routines around it face a real practical cost when considering a switch. Competitors have made progress, but the consistency, speed, and availability of Tesla’s network is still the benchmark the rest of the industry is chasing. Then there is the software side. Tesla has built a model where the car you own today is functionally different from the car you bought two years ago, through over-the-air updates that add continuous game-changing improvements such as Full Self-Driving that has moved from a driver-assist feature to an increasingly capable autonomous system. For many Tesla owners, leaving the brand means starting over with a car that will not get meaningfully better over time, and that is a trade-off fewer and fewer are willing to make.
Cybertruck
Tesla Cybercab just rolled through Miami inside a glass box
Tesla paraded a Cybercab in a glass display at Miami’s F1 Grand Prix event this week.
Tesla set up an “Autonomy Pop-Up” at Lummus Park in Miami Beach from April 29 through May 3, 2026, embedded within the official F1 Miami Grand Prix Fan Fest. The centerpiece was a Cybertruck towing the Cybercab inside a glass display case marked “Future is Autonomous,” rolling through the beachfront crowd.
Miami is on Tesla’s confirmed list of cities for robotaxi expansion in the first half of 2026, making the promotion a strategic promotion that lays groundwork in a target market.
This was not Tesla’s first time using Miami as a showcase city. In December 2025, Tesla hosted “The Future of Autonomy Visualized” at its Miami Design District showroom, coinciding with Art Basel Miami Beach. That event featured the Cybercab prototype and Optimus robots interacting with attendees. The F1 pop-up this week marks Tesla’s return to Miami and follows a pattern Tesla has been running since early 2026. Just two weeks before Miami, Tesla stationed Optimus at the Tesla Boston Boylston Street showroom on April 19 and 20, directly on the final stretch of the Boston Marathon, letting tens of thousands of runners and spectators meet the robot for free, generating massive earned media at zero advertising cost.
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year. On the production side, Musk told shareholders that the Cybercab manufacturing process could eventually produce up to 5 million vehicles per year, targeting a cycle time of one unit every ten seconds. Scaling robotaxis to 10 million operational units over the next ten years is a key condition of his compensation package, alongside selling 20 million passenger vehicles.
As for the Cybercab’s price, Musk has said buyers will be able to purchase one for under $30,000, with an average operating cost around $0.20 per mile. Whether those numbers hold through full production remains to be seen.
Cybercab at F1 Fan Fest in Miami
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Lifestyle
California hits Tesla Cybercab and Robotaxi driverless cars with new law
California just gave police power to ticket driverless cars, including Tesla’s Cybercab fleet.
California DMV formally adopted new rules on April 29, 2026 that allow law enforcement to issue “notices of noncompliance”, or in other words ticket autonomous vehicle companies when their cars commit moving violations. The rules take effect July 1, 2026 and officially closes a regulatory gap that previously let driverless cars operate on public roads with nearly no traffic enforcement consequences.
Until now, state traffic laws only applied to human “drivers,” which meant that when no person was behind the wheel, police had no mechanism to issue a ticket. Officers were limited to citing driverless vehicles for parking violations only. A well-known example came in September 2025, when a San Bruno officer watched a Waymo robotaxi execute an illegal U-turn and could do nothing but notify the company.
Under the new framework, when an officer observes a violation, the autonomous vehicle company is effectively treated as the driver. Companies must report each incident to the DMV within 72 hours, or 24 hours if a collision is involved. Repeated violations can result in fleet size restrictions, operational suspensions, or full permit revocation. Local officials also gained new authority to geofence driverless vehicles out of active emergency zones within two minutes and require a live emergency response line answered within 30 seconds.
Tesla Cybercab ramps Robotaxi public street testing as vehicle enters mass production queue
California’s new enforcement rules arrive at a pivotal moment for Tesla. The company is ramping Cybercab production at Giga Texas toward hundreds of units per week, targeting at least 2 million units annually at full capacity, while simultaneously pushing to expand its Robotaxi service to dozens of U.S. cities by end of 2026. Unsupervised FSD for consumer vehicles is currently targeted for Q4 2026, and when it arrives, Tesla’s fleet may not have a human to absorb legal accountability, under the July 1 rules.
Tesla has confirmed plans to expand its Robotaxi service to seven new cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, with the service already running without safety drivers in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year.
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