A Tesla Model S Plaid and a reengineered Model 3 Performance from EV tuning house Unplugged Performance participated in the Gridlife Laguna Festival at the Weathertech Raceway Laguna Seca. The twin Teslas ended the event with a rare double podium finish.
The Gridlife Laguna Festival did not have a lot of electric vehicles that participated in the event. In a comment to Teslarati, Unplugged Performance development driver and experienced EV racer Craig Coker mentioned that there were fewer than five electric cars at Gridlife Laguna. Both vehicles competed in Gridlife’s TrackBattle series, which features practice, qualifying, and a final podium sprint. The team’s Model S Plaid, a Pikes Peak sub-10-minute club member called Dark Helmet, competed in the Unlimited Class, and the Model S Performance, called Red Rocket, competed in the Street GT Class.
Unique Racers
What is interesting about Unplugged Performance’s twin Tesla racers is the fact that they are very different from what one might expect from a vehicle that’s built to be competitive in a racing event. While Dark Helmet features aggressive aero and a stripped-out interior, it still features a stock drivetrain, battery, and software from Tesla. Conventional racecars powered by the internal combustion engine are typically modified so they can put out more power.
Such a statement is even more accurate for Red Rocket. The reengineered Model 3 Performance competed in the Street GT Class, which is a category for production cars with restrictions on tire width and factory aero components. Similar to Dark Helmet, whose modifications are mostly comprised of Unplugged Performance’s Apex-S Model S series, Red Rocket’s modifications are comprised of the EV tuner’s Ascension-R parts.
In a comment to Teslarati, Craig Coker noted that Red Rocket is easily daily driven, so much so that the vehicle was driven by the Unplugged team to the event, unlike Dark Helmet, which was transported to Laguna Seca via trailer pulled by a Tesla Cybertruck. That speaks to the reengineered Model 3 Performance’s capabilities, and it also highlights how the EV tuner’s parts could still be useful for everyday use.
“The 2024 Model 3 Performance we competed with, I would definitely take to the streets, get groceries and take my kids to school. In fact, we drove it to Laguna Seca from LA. Then we competed in it and then drove it back to LA,” Craig Coker said.
The Podium Sprint
The twin Teslas both qualified for the podium sprint in their respective classes, despite some challenges such as Dark Helmet spinning out in one lap. Despite spinning out, Dark Helmet still qualified for the event’s podium sprint. Red Rocket accomplished the same thing, placing second in its class and qualifying for the podium sprint. The Model 3 Performance’s podium sprint ended with a 1:35.666 lap, allowing the vehicle to place second overall in the Gridlife Street GT Class. Dark Helmet completed its podium attempt lap in 1:28.465, allowing the all-electric racer to place third overall in the Unlimited Class. Both vehicles also set all wheel drive records for Street GT for Red Rocket and the Unlimited Class for Dark Helmet.
Craig Coker shared a comment about this year’s Gridlife event, as well as the performance of the twin Unplugged Teslas. “These events are always interesting as we are one of the few EV’s to compete. There are 100’s of vehicles on track over the weekend but less than five EVs in the mix. Sometimes we are hated, sometimes we are made fun of, and sometimes people love what we do.
“But there is one thing no one can deny. When we show up to the track we are consistent in setting records, or a podium, or occasionally both. At Gridlife Laguna this year we went beyond and surprised many with not one but two podiums with two different vehicles in two separate classes. This is a very rare achievement. It could only be achieved with a hardworking and talented pit crew by my side,” he said.
Unplugged Performance CEO Ben Schaffer celebrated the twin Tesla’s achievements at the event.
“The UP Race team, along with our development driver Craig Coker, did a fantastic job. We brought out two Laguna Seca record-holding vehicles: the production EV lap record-holding Model S Plaid, ‘Dark Helmet,’ and our 2024 Model 3 Performance, ‘Red Rocket,’ which holds the lap record for the Model 3 Performance class. Both cars performed reliably against a highly competitive grid of the fastest ICE vehicles and drivers in the country.
“The Model 3 set the Gridlife Laguna Seca fastest lap record for Street Class AWD, while the Model S continues to hold the Unlimited Class AWD lap record. Craig secured two podium finishes, demonstrating the true driving performance of Tesla engineering when paired with the same Unplugged Performance catalog parts our clients enjoy worldwide. EVs deserve a place in motorsports and we remain thrilled to be a rare representative of EV performance in challenging the fastest ICE vehicles at events globally,” Schaffer stated.
The Next Stop
With Gridlife Laguna now complete, the Unplugged Performance team is now focused on the upcoming race at Thunderhil, which is expected to be held next month.
“Gridlife announced a new west coast championship for 2024 called FCP Euro Pacific Championship. It’s a 3 stop event. Willow Springs, Laguna Seca and Thunderhill. So far we have captured 1st at Willow Springs Raceway, 3rd at Laguna Seca in the Unlimited Class. We are currently P1 in overall points. If we do well at Thunderhill next month we can win the championship. That would be a huge accomplishment for an EV to win this inaugural championship!” Coker said.
There are only a few cars in the hyper-competitive world of automotive racing that are capable of changing the perception of what is possible for a production car. At the track, where victory and defeat are separated by milliseconds, few cars could make an impact large enough that even critics are silenced. As it turns out, the Model S Plaid and the Model 3 Performance—improved by bolt-on parts—could be these vehicles.
Watch a video of the Unplugged Tesla team at the Gridlife Laguna Seca event below.
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