Lifestyle
Unplugged Tesla Model S and Model 3 win double podium finishes at Gridlife Laguna
A Tesla Model S Plaid and a reengineered Model 3 Performance from EV tuning house Unplugged Performance participated in the Gridlife Laguna Festival at the Weathertech Raceway Laguna Seca. The twin Teslas ended the event with a rare double podium finish.
The Gridlife Laguna Festival did not have a lot of electric vehicles that participated in the event. In a comment to Teslarati, Unplugged Performance development driver and experienced EV racer Craig Coker mentioned that there were fewer than five electric cars at Gridlife Laguna. Both vehicles competed in Gridlife’s TrackBattle series, which features practice, qualifying, and a final podium sprint. The team’s Model S Plaid, a Pikes Peak sub-10-minute club member called Dark Helmet, competed in the Unlimited Class, and the Model S Performance, called Red Rocket, competed in the Street GT Class.
Unique Racers
What is interesting about Unplugged Performance’s twin Tesla racers is the fact that they are very different from what one might expect from a vehicle that’s built to be competitive in a racing event. While Dark Helmet features aggressive aero and a stripped-out interior, it still features a stock drivetrain, battery, and software from Tesla. Conventional racecars powered by the internal combustion engine are typically modified so they can put out more power.
Such a statement is even more accurate for Red Rocket. The reengineered Model 3 Performance competed in the Street GT Class, which is a category for production cars with restrictions on tire width and factory aero components. Similar to Dark Helmet, whose modifications are mostly comprised of Unplugged Performance’s Apex-S Model S series, Red Rocket’s modifications are comprised of the EV tuner’s Ascension-R parts.
In a comment to Teslarati, Craig Coker noted that Red Rocket is easily daily driven, so much so that the vehicle was driven by the Unplugged team to the event, unlike Dark Helmet, which was transported to Laguna Seca via trailer pulled by a Tesla Cybertruck. That speaks to the reengineered Model 3 Performance’s capabilities, and it also highlights how the EV tuner’s parts could still be useful for everyday use.
“The 2024 Model 3 Performance we competed with, I would definitely take to the streets, get groceries and take my kids to school. In fact, we drove it to Laguna Seca from LA. Then we competed in it and then drove it back to LA,” Craig Coker said.
The Podium Sprint
The twin Teslas both qualified for the podium sprint in their respective classes, despite some challenges such as Dark Helmet spinning out in one lap. Despite spinning out, Dark Helmet still qualified for the event’s podium sprint. Red Rocket accomplished the same thing, placing second in its class and qualifying for the podium sprint. The Model 3 Performance’s podium sprint ended with a 1:35.666 lap, allowing the vehicle to place second overall in the Gridlife Street GT Class. Dark Helmet completed its podium attempt lap in 1:28.465, allowing the all-electric racer to place third overall in the Unlimited Class. Both vehicles also set all wheel drive records for Street GT for Red Rocket and the Unlimited Class for Dark Helmet.
Craig Coker shared a comment about this year’s Gridlife event, as well as the performance of the twin Unplugged Teslas. “These events are always interesting as we are one of the few EV’s to compete. There are 100’s of vehicles on track over the weekend but less than five EVs in the mix. Sometimes we are hated, sometimes we are made fun of, and sometimes people love what we do.
“But there is one thing no one can deny. When we show up to the track we are consistent in setting records, or a podium, or occasionally both. At Gridlife Laguna this year we went beyond and surprised many with not one but two podiums with two different vehicles in two separate classes. This is a very rare achievement. It could only be achieved with a hardworking and talented pit crew by my side,” he said.
Unplugged Performance CEO Ben Schaffer celebrated the twin Tesla’s achievements at the event.
“The UP Race team, along with our development driver Craig Coker, did a fantastic job. We brought out two Laguna Seca record-holding vehicles: the production EV lap record-holding Model S Plaid, ‘Dark Helmet,’ and our 2024 Model 3 Performance, ‘Red Rocket,’ which holds the lap record for the Model 3 Performance class. Both cars performed reliably against a highly competitive grid of the fastest ICE vehicles and drivers in the country.
“The Model 3 set the Gridlife Laguna Seca fastest lap record for Street Class AWD, while the Model S continues to hold the Unlimited Class AWD lap record. Craig secured two podium finishes, demonstrating the true driving performance of Tesla engineering when paired with the same Unplugged Performance catalog parts our clients enjoy worldwide. EVs deserve a place in motorsports and we remain thrilled to be a rare representative of EV performance in challenging the fastest ICE vehicles at events globally,” Schaffer stated.
The Next Stop
With Gridlife Laguna now complete, the Unplugged Performance team is now focused on the upcoming race at Thunderhil, which is expected to be held next month.
“Gridlife announced a new west coast championship for 2024 called FCP Euro Pacific Championship. It’s a 3 stop event. Willow Springs, Laguna Seca and Thunderhill. So far we have captured 1st at Willow Springs Raceway, 3rd at Laguna Seca in the Unlimited Class. We are currently P1 in overall points. If we do well at Thunderhill next month we can win the championship. That would be a huge accomplishment for an EV to win this inaugural championship!” Coker said.
There are only a few cars in the hyper-competitive world of automotive racing that are capable of changing the perception of what is possible for a production car. At the track, where victory and defeat are separated by milliseconds, few cars could make an impact large enough that even critics are silenced. As it turns out, the Model S Plaid and the Model 3 Performance—improved by bolt-on parts—could be these vehicles.
Watch a video of the Unplugged Tesla team at the Gridlife Laguna Seca event below.
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Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Elon Musk
Elon Musk’s Texas ranch to showcase the lifelong work that changed the world
Elon Musk is building a product gallery at his Texas ranch spanning his lifelong inventions.
Elon Musk took to X earlier today, noting “Am putting together a product gallery at my ranch in Texas.” in response to a resurfaced famous quote from JPMorgan CEO Jamie Dimon’s wherein he draw parallels of the Tesla CEO to legendary physicist Albert Einstein.
Dimon made the remark at the World Economic Forum in Davos, Switzerland back in January 2025, telling CNBC at the time, “SpaceX, Tesla, Neuralink, I mean, the guy is our Einstein.” The remark seemingly ended a long-time feud between the two high profile execs.
While details are thin about the exact location of Elon Musk’s Texas ranch and any pending projects that would serve as a gallery and homage to his portfolio of revolutionary product inventions spanning from 1984 to 2025, land acquisition records point to roughly a location of several thousand acres in Bastrop County, east of Austin near the Colorado River and held through an LLC called Horse Ranch LLC that’s managed by Musk’s longtime personal friend and family wealth manager Jared Birchall. Birchall also serves as the CEO of Neuralink.
Tesla’s “ecological paradise” in Giga Texas may be larger than expected
The broader Bastrop County footprint surrounding the ranch has grown significantly. Entities tied to Musk have accumulated approximately 2,000 acres in Bastrop County as of mid-2026, up from 700 acres earlier in the year, with possibly as much as 6,000 acres acquired in total across Bastrop and Travis counties based on deed records.
No completion date for the gallery has been announced and Musk has not confirmed whether it will be open to the public. As Teslarati has reported, SpaceX just completed the largest IPO in history raising $75 billion, a milestone that makes this particular moment in Musk’s career a natural inflection point for looking back at what he has built through the years.
Am putting together a product gallery at my ranch in Texas https://t.co/xQf5FRy4uz
— Elon Musk (@elonmusk) July 15, 2026
Starting with Blastar, a simple space shooter game Musk coded at 12 years old and sold to a South African magazine for $500. From there the timeline moves through a commercial career that started with Zip2 in 1995, a city guide software company sold to Compaq for roughly $300 million in 1999. That was followed by X.com in 1999, which merged with Confinity to become PayPal, acquired by eBay in 2002 for $1.5 billion. SpaceX came in 2002, Tesla in 2003, SolarCity in 2006, the Supercharger network in 2012, Neuralink in 2016, The Boring Company in 2016, OpenAI co-founded in 2015, X acquired in 2022, xAI in 2023, Optimus in 2024, the Cybercab in 2026, and most recently SpaceXAI following the SpaceX and xAI merger. The gallery will also likely include items that blur the line between product and cultural artifact, among them The Boring Company’s Not-a-Flamethrower from 2018, Tesla Short Shorts from 2020, and Burnt Hair perfume released under X in 2022.
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