The Kelley Blue Book (KBB) 2019 Best Resale Value Award Winners are in, and Tesla’s Model 3 has landed at the top of the electric vehicle category with a projected 69.3% resale value after 36 months and 48.7% after 60 months. Its SUV brethren, the Model X, achieved a worthy status of its own, placing 2nd in the same category at 56.7% (36 months) and 34.3% (60 months). While Tesla’s fleet of vehicles are high-value luxury cars, their ability to retain a large portion of their original selling price as used cars is yet another data point driving their desired position in the consumer market.
The recognition given by the long-trusted consumer automotive resource in its announcement of the award spoke highly of the vehicle’s appeal to buyers, something which played a role in its valuation: “The Tesla Model 3 has a cultural magic and desirability about it that made people willing to wait months and even years to own one. People don’t like Tesla Model 3s — they crave them,” noted KBB in a tweet. This sentiment from KBB as a 92-year veteran in car assessments, of course, adds yet another confirmation of something many Tesla owners and reservation holders already assumed to be true.
The @Tesla #Model3 has a cultural magic and desirability about it that made people willing to wait months and even years to own one — that's how you hold on to your resale value over time. #KBBBestResaleValue
— Kelley Blue Book (@KelleyBlueBook) January 24, 2019
Thanks to Tesla’s customer-driven design and development process, features such as class-leading range, a vast Supercharging network, over-the-air software updates, great-looking design, and overall technology serving convenient, practical, and entertainment purposes, the company’s two newest vehicles are handily standing out against competitors. In KBB’s overview page detailing the Model 3’s category win, more praise along these lines was offered: “For those who can afford it, the smallest Tesla offers usability, joyful road manners, and an intriguing glimpse of a gasoline-free future.” The vehicle’s 5-star safety rating from the National Highway Traffic and Safety Administration (NHTSA) in every category was also noted as a driving price point in a general overview page about the Model 3.
The annual KBB Best Resale Value Awards compares a variety of vehicle resale metrics over 36 and 60 month time frames and then sorts them into three categories: Best Brand/Luxury Brand (evaluating makers’ overall portfolio), Overall Top Ten Winners (best resale values in all categories), and Category Winners (24 categories covering every class, shape, and price). According to the KBB website detailing the award, the values are calculated based on several factors including vehicle specification and trim levels, sales data, market data, and segment competition, among others. While the general system is meant to provide a fair comparison, certain numbers are worth considering more broadly for a fuller picture of Tesla’s Model 3 and Model X in the market.
Given the chance to compete in categories that would fit outside of an electric vehicle-only comparison, the Model 3 would beat every other sedan by a large margin at the 36-month mark. The Best Mid-Size Car, Subaru Legacy, was given a 51.8% resale value at 36 months and 38.4% at 60 months. As Best Luxury Car, the Audi A7 came in at 47.3% and 32.3%, respectively. Compared to the gasoline-powered winner, Chevy Tahoe, in the Best Full-Size SUV category at 55% and 43%, the Model X would have prevailed at 56.7% and 34.3%.
Perhaps as more legacy auto manufacturers come over to the all-electric side, the categories will become more agnostic about vehicle power sources for awards.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
