The Kelley Blue Book (KBB) 2019 Best Resale Value Award Winners are in, and Tesla’s Model 3 has landed at the top of the electric vehicle category with a projected 69.3% resale value after 36 months and 48.7% after 60 months. Its SUV brethren, the Model X, achieved a worthy status of its own, placing 2nd in the same category at 56.7% (36 months) and 34.3% (60 months). While Tesla’s fleet of vehicles are high-value luxury cars, their ability to retain a large portion of their original selling price as used cars is yet another data point driving their desired position in the consumer market.
The recognition given by the long-trusted consumer automotive resource in its announcement of the award spoke highly of the vehicle’s appeal to buyers, something which played a role in its valuation: “The Tesla Model 3 has a cultural magic and desirability about it that made people willing to wait months and even years to own one. People don’t like Tesla Model 3s — they crave them,” noted KBB in a tweet. This sentiment from KBB as a 92-year veteran in car assessments, of course, adds yet another confirmation of something many Tesla owners and reservation holders already assumed to be true.
The @Tesla #Model3 has a cultural magic and desirability about it that made people willing to wait months and even years to own one — that's how you hold on to your resale value over time. #KBBBestResaleValue
— Kelley Blue Book (@KelleyBlueBook) January 24, 2019
Thanks to Tesla’s customer-driven design and development process, features such as class-leading range, a vast Supercharging network, over-the-air software updates, great-looking design, and overall technology serving convenient, practical, and entertainment purposes, the company’s two newest vehicles are handily standing out against competitors. In KBB’s overview page detailing the Model 3’s category win, more praise along these lines was offered: “For those who can afford it, the smallest Tesla offers usability, joyful road manners, and an intriguing glimpse of a gasoline-free future.” The vehicle’s 5-star safety rating from the National Highway Traffic and Safety Administration (NHTSA) in every category was also noted as a driving price point in a general overview page about the Model 3.
The annual KBB Best Resale Value Awards compares a variety of vehicle resale metrics over 36 and 60 month time frames and then sorts them into three categories: Best Brand/Luxury Brand (evaluating makers’ overall portfolio), Overall Top Ten Winners (best resale values in all categories), and Category Winners (24 categories covering every class, shape, and price). According to the KBB website detailing the award, the values are calculated based on several factors including vehicle specification and trim levels, sales data, market data, and segment competition, among others. While the general system is meant to provide a fair comparison, certain numbers are worth considering more broadly for a fuller picture of Tesla’s Model 3 and Model X in the market.
Given the chance to compete in categories that would fit outside of an electric vehicle-only comparison, the Model 3 would beat every other sedan by a large margin at the 36-month mark. The Best Mid-Size Car, Subaru Legacy, was given a 51.8% resale value at 36 months and 38.4% at 60 months. As Best Luxury Car, the Audi A7 came in at 47.3% and 32.3%, respectively. Compared to the gasoline-powered winner, Chevy Tahoe, in the Best Full-Size SUV category at 55% and 43%, the Model X would have prevailed at 56.7% and 34.3%.
Perhaps as more legacy auto manufacturers come over to the all-electric side, the categories will become more agnostic about vehicle power sources for awards.
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Tesla adds awesome new driving feature to Model Y
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla is adding an awesome new driving feature to Model Y vehicles, effective on Juniper-updated models considered model year 2026 or newer.
Tesla is rolling out a new “Comfort Braking” feature with Software Update 2026.8. The feature is exclusive to the new Model Y, and is currently unavailable for any other vehicle in the Tesla lineup.
Tesla writes in the release notes for the feature:
“Your Tesla now provides a smoother feel as you come to a complete stop during routine braking.”
🚨 Tesla has added a new “Comfort Braking” update with 2026.8
“Your Tesla provides a smoother feel as you come to a complete stop during routine braking.” https://t.co/afqCpBSVeA pic.twitter.com/C6MRmzfzls
— TESLARATI (@Teslarati) March 13, 2026
Interestingly, we’re not too sure what catalyzed Tesla to try to improve braking smoothness, because it hasn’t seemed overly abrupt or rough from my perspective. Although the brake pedal in my Model Y is rarely used due to Regenerative Braking, it seems Tesla wanted to try to make the ride comfort even smoother for owners.
There is always room for improvement, though, and it seems that there is a way to make braking smoother for passengers while the vehicle is coming to a stop.
This is far from the first time Tesla has attempted to improve its ride comfort through Over-the-Air updates, as it has rolled out updates to improve regenerative braking performance, handling while using Full Self-Driving, improvements to Steer-by-Wire to Cybertruck, and even recent releases that have combatted Active Road Noise.
Tesla holds a unique ability to change the functionality of its vehicles through software updates, which have come in handy for many things, including remedying certain recalls and shipping new features to the Full Self-Driving suite.
Tesla seems to have the most seamless OTA processes, as many automakers have the ability to ship improvements through a simple software update.
We’re really excited to test the update, so when we get an opportunity to try out Comfort Braking when it makes it to our Model Y.
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Tesla finally brings a Robotaxi update that Android users will love
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android.
Tesla is finally bringing an update of its Robotaxi platform that Android users will love — mostly because it seems like they will finally be able to use the ride-hailing platform that the company has had active since last June.
Based on a decompile of software version 26.2.0 of the Robotaxi app, Tesla looks to be ready to roll out access to Android users.
According to the breakdown, performed by Tesla App Updates, the company is preparing to roll out an Android version of the app as it is developing several features for that operating system.
🚨 It looks like Tesla is preparing to launch the Robotaxi app for Android users at last!
A decompile of v26.2.0 of the Robotaxi app shows some progress on the Android side for Robotaxi 🤖 🚗 https://t.co/mThmoYuVLy
— TESLARATI (@Teslarati) March 13, 2026
The breakdown of the software version shows that Tesla is actively developing an Android-compatible version of the Robotaxi app, and the company is developing Live Activities for Android:
“Strings like notification_channel_robotaxid_trip_name and android_native_alicorn_eta_text show exactly how Tesla plans to replicate the iOS Live Activities experience. Instead of standard push alerts, Android users are getting a persistent, dynamically updating notification channel.”
This is a big step forward for several reasons. From a face-value perspective, Tesla is finally ready to offer Robotaxi to Android users.
The company has routinely prioritized Apple releases because there is a higher concentration of iPhone users in its ownership base. Additionally, the development process for Apple is simply less laborious.
Tesla is working to increase Android capabilities in its vehicles
Secondly, the Robotaxi rollout has been a typical example of “slowly then all at once.”
Tesla initially released Robotaxi access to a handful of media members and influencers. Eventually, it was expanded to more users, so that anyone using an iOS device could download the app and hail a semi-autonomous ride in Austin or the Bay Area.
Opening up the user base to Android users may show that Tesla is preparing to allow even more users to utilize its Robotaxi platform, and although it seems to be a few months away from only offering fully autonomous rides to anyone with app access, the expansion of the user base to an entirely different user base definitely seems like its a step in the right direction.
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Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race
Lucid’s Lunar robotaxi is gunning for Tesla’s Cybercab in the autonomous ride hailing race
![Lucid Lunar robotaxi concept [Credit: Rendering by TESLARATI]](https://www.teslarati.com/wp-content/uploads/2026/03/lucid-lunar-robotaxi-concept-teslarati-rendering.jpg)
Lucid Group pulled back the curtain on its purpose-built autonomous robotaxi platform dubbed the Lunar Concept. Announced at its New York investor day event, Lunar is arguably the company’s most ambitious concept yet, and a direct line of sight toward the autonomous ride haling market that Tesla looks to control.
At Lucid Investor Day 2026, the company introduced Lunar, a purpose-built robotaxi concept based on the Midsize platform.
A comparison to Tesla’s Cybercab is unavoidable. The concept of a Tesla robotaxi was first introduced by Elon Musk back in April 2019 during an event dubbed “Autonomy Day,” where he envisioned a network of self-driving Tesla vehicles transporting passengers while not in use by their owners. That vision took another major step in October 2024 when, Musk unveiled the Cybercab at the Tesla “We, Robot” event held at Warner Bros. Studios in Burbank, California, where 20 concept Cybercabs autonomously drove around the studio lot giving rides to attendees.
Fast forward to today, and Tesla’s ambitions are finally materializing, but not without friction. As we recently reported, the Cybercab is being spotted with increasing frequency on public roads and across the grounds of Gigafactory Texas, suggesting that the company’s road testing and validation program is ramping meaningfully ahead of mass production. Tesla already operates a small scale robotaxi service in Austin using supervised Model Ys, but the Cybercab is designed from the ground up for high-volume, low-cost production, with Musk stating an eventual goal of producing one vehicle every 10 seconds.
At Lucid Investor Day 2026, the company introduced Lunar, a purpose-built robotaxi concept based on the Midsize platform.
Into this landscape steps Lucid’s Lunar. Built on the company’s all-new Midsize EV platform, which will also underpin consumer SUVs starting below $50,000. The Lunar mirrors the Cybercab’s core philosophy of having two seats, no driver controls, and a focus on fleet economics. The platform introduces Lucid’s redesigned Atlas electric drive unit, engineered to be smaller, lighter, and cheaper to manufacture at scale.
Unlike Tesla’s strategy of building its own ride hailing network from scratch, Lucid is partnering with Uber. The companies are said to be in advanced discussions to deploy Midsize platform vehicles at large scale, with Uber CEO Dara Khosrowshahi publicly backing Lucid’s engineering credentials and autonomous-ready architecture.
In the investor day event, Lucid also outlined a recurring software revenue model, with an in-vehicle AI assistant and monthly autonomous driving subscriptions priced between $69 and $199. This can be seen as a nod to the software revenue stream that Tesla has long championed with its Full Self-Driving subscription.
Tesla’s Cybercab is targeting a price point below $30k and with operating costs as low as 20 cents per mile. But with regulatory hurdles still ahead, the window for competition is open. Lucid’s Lunar may not have a launch date yet, but it arrives at a pivotal moment, and when the robotaxi race is no longer viewed as hypothetical. Rather, every serious EV player needs to come to bat on the same plate that Tesla has had countless practice swings on over the last seven years.
Tesla adds awesome new driving feature to Model Y
Tesla finally brings a Robotaxi update that Android users will love
![Lucid Lunar robotaxi concept [Credit: Rendering by TESLARATI]](https://www.teslarati.com/wp-content/uploads/2026/03/lucid-lunar-robotaxi-concept-teslarati-rendering-80x80.jpg)
