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Wired Takes a Tesla Factory Tour with Diarmuid O’Connell

Wired got a tour of the Tesla factory recently in the company of Diarmuid O’Connell, vice president of business development. The tour turned into a discussion of the core values that are the foundation of everything Tesla does.

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Wired UK Tesla Factory Tour

Wired UK editor Michael Rundle recounts his recent tour of the Tesla factory with Vice President of Business Development, Diarmuid O’Connell. What started off as a jaunt through the factory soon became a deep dive into the philosophy that underpins everything Tesla stands for.

O’Connell was the 50th person hired by Tesla and the first who was not a trained engineer. He is a firm believer in the gospel according to Musk, but he is far from the only one. As reported by Wired UK, one company staffer was overheard during the tour saying the company’s mission is to discomfort “petrodictators.”

O’Connell starts off by telling Rundle that Tesla is not in the business of making automobiles. “Tesla is in the business of inspiring competition. The more electric vehicles the better.” Then he adds, “It would be a fulfillment of our mission if the biggest manufacturer in the US put a mass-market EV on the road. We’re hopeful that they will and frankly that everyone else does.”

He suggests that Tesla is bent on securing the future of “sustainable transport” as a whole, not just making a profit. If it can establish that EVs are viable, more cars, more charging infrastructure, more battery research and development, more greening of the electrical greed, and a reduced dependence on foreign oil will follow, Tesla will make money. But if Tesla loses its bet on the future, not only will it fail, but the environment and the world will lose as well.

For those who criticize the company for being slow to get its products to market, O’Connell has an answer. “If we had been able to produce [the Model S] out of the box 12 years ago, we would have done so. We had no brand, no capital, no manufacturing base and no developed technology,” he says. “This is the classic technology introduction model that has led to the mass market for everything from air travel to cell phones. … This is how you do it if you’re starting from zero.”

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Tesla relies too much on government subsidies and the sale of emissions credits, some critics charge. O’Connell has an answer for that too. The oil and gas industries receive “$2 trillion in global subsidies” every year, he points out, but he saves his most severe criticism for “the $25 billion R&D tax credit that Exxon Mobile and some of the other big American gasoline petroleum producers still enjoy 120 years into the development of that technology.” Why doesn’t the press talk about that, he wonders?

Asked about how autonomous cars and ride sharing may affect the environment going forward, he says, “I think what’s important is the emissions profile of any car, whether it’s shared or owned. Big or small. We’re trying to move as quickly as possible where the emissions profile of a vehicle is zero, and the emissions profile of the original electron going into the vehicle is as close to zero as possible.”

As Tesla expands its markets to other countries, it will source as many components as possible from local sources. That includes building more Gigafactories nearby, whether in Europe, China, Japan or any other country. Doing so is only common sense, he argues.

With all the buzz about the Chevy Bolt, new competition from Faraday Future, Atieva, NextEV, BYD and BAIC, O’Connell takes a “What have you done for me lately?” attitude. “The path of getting there — that’s the question. And the promise of doing something two- and three- and four years hence do not impress me,” O’Connell says. “People doing stuff now? That impresses me.”

Finally, O’Connell gets down the bottom line, the real nitty gritty, the foundation Tesla is built on. “[Y]ou also have to put on the table how are we as a society thinking about larger issues, and moving ourselves towards taking other than strictly market oriented actions, to deliver public health benefits,” he says. “Maybe survival [depends] on how you think about carbon intensity and the logical progression of too much carbon in our atmosphere.”

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There a lot of people who think a social conscience is not the proper role of business. It’s not the capitalist model they teach in business school. Some would go so far as to say Tesla is foolish for letting such considerations as respect for the earth color its business plans and detract from the quest for profits.

Maybe so, but if you listen to Diarmuid O’Connell, who obviously gets his convictions from Elon Musk himself, someday in the not too distant future, we will find out who is foolish…..and who are really the fools.

Photo credits: Tesla

 

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Investor's Corner

Tesla investor Calpers opposes Elon Musk’s 2025 performance award

Musk’s 2025 pay plan will be decided at Tesla’s 2025 Annual Shareholder Meeting, which will be held on November 6 in Giga Texas.

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Credit: Tesla China

One of the United States’ largest pension funds, the California Public Employees’ Retirement System (Calpers), has stated that it will be voting against Elon Musk’s 2025 Tesla CEO performance award. 

Musk’s 2025 pay plan will be decided at Tesla’s 2025 Annual Shareholder Meeting, which will be held on November 6 in Giga Texas. Company executives have stated that the upcoming vote will decide Tesla’s fate in the years to come.

Why Calpers opposes Musk’s 2025 performance award

In a statement shared with Bloomberg News, a Calpers spokesperson criticized the scale of Musk’s proposed deal. Calpers currently holds about 5 million Tesla shares, giving its stance meaningful influence among institutional investors.

“The CEO pay package proposed by Tesla is larger than pay packages for CEOs in comparable companies by many orders of magnitude. It would also further concentrate power in a single shareholder,” the spokesperson stated.

This is not the first time Calpers has opposed a major Musk pay deal. The fund previously voted against a $56 billion package proposed for Musk and criticized the CEO’s 2018 performance-based plan, which was perceived as unrealistic due to its ambitious nature at the time. Musk’s 2018 pay plan was later struck down by a Delaware court, though Tesla is currently appealing the decision.

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Musk’s 2025 CEO Performance Award

While Elon Musk’s 2025 performance award will result in him becoming a trillionaire, he would not be able to receive any compensation from Tesla unless aggressive operational and financial targets are met. For Musk to receive his full compensation, for example, he would have to grow Tesla’s market cap from today’s $1.1 trillion to $8.5 trillion, effectively making it the world’s most valuable company by a mile. 

Musk has also maintained that his 2025 performance award is not about compensation. It’s about his controlling stake at Tesla. “If I can just get kicked out in the future by activist shareholder advisory firms who don’t even own Tesla shares themselves, I’m not comfortable with that future,” Musk wrote in a post on X.

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Investor's Corner

Tesla enters new stability phase, firm upgrades and adjusts outlook

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

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Credit: Tesla China

Tesla is entering a new phase of stability in terms of vehicle deliveries, one firm wrote in a new note during the final week of October, backing its position with an upgrade and price target increase on the stock.

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

While most firms are interested in highlighting Tesla’s future growth, which will be catalyzed mostly by the advent of self-driving vehicles, autonomy, and the company’s all-in mentality on AI and robotics, Pozdnyakov is solely focusing on vehicle deliveries.

The analyst wrote in a note to investors that he believes Tesla’s updated vehicle lineup, which includes its new affordable “Standard” trims of the Model 3 and Model Y, is going to stabilize the company’s delivery volumes and return the company to annual growth.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

Tesla launched the new affordable Model 3 and Model Y “Standard” trims on October 7, which introduced two stripped-down, less premium versions of the all-electric sedan and crossover.

They are both priced at under $40,000, with the Model 3 at $37,990 and the Model Y at $39,990, and while these prices may not necessarily be what consumers were expecting, they are well under what Kelley Blue Book said was the average new car transaction price for September, which swelled above $50,000.

Despite the rollout of these two new models, it is interesting to hear that a Wall Street firm would think that Tesla is going to return to more stable delivery figures and potentially enter a new growth phase.

Many Wall Street firms have been more focused on AI, Robotics, and Tesla’s self-driving project, which are the more prevalent things that will drive investor growth over the next few years.

Wedbush’s Dan Ives, for example, tends to focus on the company’s prowess in AI and self-driving. However, he did touch on vehicle deliveries in the coming years in a recent note.

Ives said in a note on October 2:

“While EV demand is expected to fall with the EV tax credit expiration, this was a great bounce-back quarter for TSLA to lay the groundwork for deliveries moving forward, but there is still work to do to gain further ground from a delivery perspective.”

Tesla has some things to figure out before it can truly consider guaranteed stability from a delivery standpoint. Initially, the next two quarters will be a crucial way to determine demand without the $7,500 EV tax credit. It will also begin to figure out if its new affordable models are attractive enough at their current price point to win over consumers.

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Investor's Corner

Bank of America raises Tesla PT to $471, citing Robotaxi and Optimus potential

The firm also kept a Neutral rating on the electric vehicle maker, citing strong progress in autonomy and robotics.

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Credit: Tesla

Bank of America has raised its Tesla (NASDAQ:TSLA) price target by 38% to $471, up from $341 per share.

The firm also kept a Neutral rating on the electric vehicle maker, citing strong progress in autonomy and robotics.

Robotaxi and Optimus momentum

Bank of America analyst Federico Merendi noted that the firm’s price target increase reflects Tesla’s growing potential in its Robotaxi and Optimus programs, among other factors. BofA’s updated valuation is based on a sum-of-the-parts (SOTP) model extending through 2040, which shows the Robotaxi platform accounting for 45% of total value. The model also shows Tesla’s humanoid robot Optimus contributing 19%, and Full Self-Driving (FSD) and the Energy segment adding 17% and 6% respectively.

“Overall, we find that TSLA’s core automotive business represents around 12% of the total value while robotaxi is 45%, FSD is 17%, Energy Generation & Storage is around 6% and Optimus is 19%,” the Bank of America analyst noted.

Still a Neutral rating

Despite recognizing long-term potential in AI-driven verticals, Merendi’s team maintained a Neutral rating, suggesting that much of the optimism is already priced into Tesla’s valuation. 

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“Our PO revision is driven by a lower cost of equity capital, better Robotaxi progress, and a higher valuation for Optimus to account for the potential entrance into international markets,” the analyst stated.

Interestingly enough, Tesla’s core automotive business, which contributes the lion’s share of the company’s operations today, represents just 12% of total value in BofA’s model.

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