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New Wyoming bill will allow Tesla direct sales model for all automakers

Model S 70D at the Tesla Store in Dedham, MA [Source: @Teslaliving]

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Automakers will be benefitting from a Tesla-like direct sales business model in Wyoming under proposed Senate Bill 57, which would allow car manufacturers to sell vehicles directly to consumers within the state.

The proposed bill in Wyoming would require Tesla and other direct sale manufacturers to obtain a state license to sell directly to customers. The Wyoming legislation also states that manufacturers would be allowed to open stores that they wholly own. “Right now, a manufacturer cannot legally sell cars to Wyoming consumers in Wyoming,” said Sen. Cale Case, R-Lander, the lead sponsor of the bill. “I am not sure what Tesla would do with the law, but it seems like a business-friendly thing to do to make it legal for them to sell cars to people in Wyoming.”

Tesla, one of the largest global electric car manufacturers, has a business model in which it sells cars directly to customers. It skips a step in the traditional car selling process, bypassing third-party dealerships and selling its cars to consumers through stores operated by the carmaker. Because of this alternative approach, Tesla has had to fight for the right to sell its vehicles in many states.

The bill permits manufacturer sales even if it does not have a physical presence in the state. Senate File 57 adds the following “Motor vehicle franchises — exception:”

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A “direct sale manufacturer” means a person licensed under W.S. 31-16-104(a)(ix) who is engaged in the business of manufacturing, constructing or assembling new and unused vehicles and who sells new and unused vehicles to the general public.

Until the bill passes, such a direct sales business model continues to be illegal in Wyoming and several other states, including Utah, North Carolina, Connecticut, and Michigan, amongst others.

Traditional dealerships are not owned by manufacturers according to a near century-old law that was intended to prohibit big manufacturers such as Ford and General Motors from selling directly to consumers, over fears they would undercut dealers on pricing, drive them out of business and lessen competition.

Tesla has some infrastructure already in place in Wyoming. Supercharger stations are located at the Frontier Mall in Cheyenne and in Lusk, Gillette, Sheridan, and Jackson, Wyoming. Because current Wyoming law prohibits Tesla from offering direct sales to customers, the nearest places for consumers within the state to purchase Tesla vehicles are Lone Tree, Vail, and Aspen, Colorado.

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The Wyoming Automobile Dealers Association (WADA) is now reviewing the proposed legislation, with concerns about fairness. Marsha Allen, WADA’s executive vice president, has indicated she is researching whether the bill will harm existing Wyoming businesses. She dismissed the need for Wyoming residents to be able to purchase Tesla vehicles in state “since people are already purchasing these vehicles,” adding that Wyoming law already allows car owners to register and title the cars with the Department of Transportation.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Elon Musk

Elon Musk estimates Tesla Semi could reach Europe next year

“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” Musk said.

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Credit: Tesla

Tesla is preparing to expand its all-electric Semi truck program to Europe, with CEO Elon Musk indicating that the Class 8 vehicle could arrive in the region 2027.

Musk shared his update during an interview about Giga Berlin with plant manager André Thierig, which was posted on X by the official Tesla Manufacturing account.

“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” he said.

Tesla has already begun limited production and customer deployments of the Tesla Semi in the United States, with the company working to scale output through the Semi factory near Giga Nevada. Considering Musk’s comments, it appears that a European rollout would be the next phase of the vehicle’s expansion beyond North America.

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Musk’s use of the word “hopefully” leaves room for flexibility, but the remark signals that Europe is next in Tesla’s commercial expansion plans.

Musk has consistently argued that electrification should extend beyond passenger vehicles. During the same interview, he reiterated his view that “all ground transport should be electric,” adding that ships, and eventually aircraft, would follow.

The Semi plays a central role in that strategy. Heavy-duty freight remains one of the most emissions-intensive segments of road transport, and European regulators have increasingly pushed for lower-emission commercial fleets. 

Tesla recently refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles, which should be more than ample for European routes.

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Elon Musk

Tesla Cybercab coming next to Giga Berlin, Optimus possibly after

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.

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Credit: Cybercab

Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk. 

During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.

Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.

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The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run. 

Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually. 

Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.

Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.

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Energy

Tesla Powerwall distribution expands in Australia

Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.

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Credit: Tesla

Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.

Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.

“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.

“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”

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Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.

“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”

Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.

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