Lifestyle
What it was like inside the Model 3 unveiling event
It’s not very often that I am rendered speechless. Yet here I am, nearly a week since attending Tesla’s Model 3 unveiling event, without yet having put a single word down on paper about how it felt to be there. The only word that comes to mind when I’ve tried is ‘magic,’ so I’ll go with that.
The atmosphere was felt long before I walked onto the grounds. In fact, it was turning into the parking structure that I saw my very first Model X in real life. That sight was plenty to shake off the cobwebs of a long day of traveling; as was being invited to step into a shuttle bus to be driven the very short distance to the event’s entrance. The few other soon-to-be revelers on the shuttle had the same grin on their faces that I did. Perhaps it was just me, but I felt the shuttle bus driver was also in a good mood.
Once dropped off, we lined up to be checked in. Eager to share in the excitement with others, I promptly struck up a conversation with the two gentlemen waiting in line just ahead of us. As it turned out, they were none other than Roger and Matt Pressman of Evannex! Having reviewed the book Owning Model S, they were familiar with me and my contributions here, so chatting came easy. As promised, IDs were checked. We were handed badges and asked to wear them around our necks as we were ushered in through a beautiful green space with a Model 3 backdrop, perfect for pictures.
Immediately, we were greeted by yet another smiling face. A pleasant young woman dressed in black offered to take our picture in front of the backdrop. I was glad for the offer, since I knew once the event got started there may not be time for pictures.
Looking around beyond the nicely decorated bars I noticed Superchargers. We were in a parking lot. Only, it a was carpeted parking lot. Nicely carpeted in fact and Superchargers oddly made beautiful display pieces. The whole place looked gorgeous and the sky that time of the day complimented it all so well.
Looking around at the many happy faces, my excitement grew for the familiar ones from the internet I hoped to catch a glimpse of in person. In fact, I was also waiting on those whose faces I had not before seen including two fellow Pennsylvanians who also hit the ticket lottery and made the trip out West and Teslarati’s very own, Gene. Very shortly after arriving, those two fine Pennsylvanians, Chris and Dave, and their guests (one spouse and one very lucky young man) found me. Everyone wore the very same look of awe on their faces as I was. We were all so thrilled just to be standing where we were at that moment.
The bars were nicely stocked and the folks serving were a joy, so I grabbed something and stood with a fantastic view of a gorgeous blue Model X, while chatting. After a few minutes, I was too excited to stand still and decided to do a few laps around the event. I caught glimpses of writers such as Motley Fool’s Daniel Sparks and Bloomberg’s Dana Hull, both of whom I later had the pleasure of chatting with. I felt humbled as I walked by Tesla royalty Bonnie and Bjørn, and did a double take after passing that girl from that show I used to love. Having never attended a party like this, the whole feeling was a bit surreal. As I said earlier, magic.
A crowd started gathering near the entry doors to the inside portion of the event, where the big show was set to occur shortly. Being all too honored just to be in attendance, I didn’t worry about getting in quickly and taking a place near the stage. It was a small, intimate event as promised, and there was plenty of room for all. The sun was just about gone at this point and the feel of a party was obvious. Everyone was anxiously awaiting the big reveal.
A Model S and Model X were prominently displayed to one side, and both were gorgeous. The stage was modern and guests were staring intently or holding up phones waiting for the big moment. Then it happened. After a long day of traveling and one heck of a scare from an erroneous flight cancellation notice (which, by the way, almost caused us to miss the flight that was not at all cancelled), Franz von Holzhausen took the stage. He was wearing a well-fitting blazer, no tie and just the right amount of facial scruff as if to say “This is the big moment and I’m fully confidant you’re going to love it!” In fact, he probably said something just like it in his short speech welcoming us and introducing Elon. I had hoped to hear a little more from him but can appreciate that since this was a live broadcast about the car, it was probably best kept prompt. (New life goal: meet this man for real!)
Next came Elon, right on cue. We are used to his speech patterns by now but I for one think he did an excellent job of being clear, focused and happy. He gave us just a few tidbits about the car, including 5-star safety ratings and the expected 215 miles on a charge. While neither were surprising, both drew massive cheers from the crowd. The most massive cheer, however, would come when the announcement was made that over 100,000 reservations had been made sight unseen. I projected that many within a day or so after the unveiling, but having that many before really blew me away. It also seemed to blow away everyone else in the crowd, especially the guy who yelled “You did it!” to Elon.
I’ll be the first to admit when I saw the car, I was taken aback by the front end. The rest of it was glorious but it took me spending the rest of the evening staring from all angles to appreciate that front. That instant hesitation however, was completely eclipsed by the reality of what was happening. A hundred thousand people willingly dropped a cool grand for a car they hadn’t yet seen, and won’t be in their hands for two years.
Now unveiled, online reservations started pouring in. There was a ticker on the screen behind the red Model 3 prototype, which had been left on stage. That number would double, as we now know, by the end of Saturday. Test rides were in high demand, and done numerically, so there was a large gap of time between the presentation ending and my pass #428 being called to ride. I took that time to mingle more, ride along for a Model X Ludicrous launch and congratulate as many Tesla employees as I could.
The Model 3 that was being used for test rides was a gorgeous matte silver with black rims and the same shaped door handles as the Model S. I got a nice close up while in line for the Model X test ride, which literally made my ears pop. You read and understand about the marvel that is the Model X and about how fast a ludicrous launch feels but you can’t fully fathom it until you experience it firsthand. It handled a slalom course like a race car and the handsome gentleman driving was kind in correcting my assumption that he was a professional driver for Tesla. (He was actually a high level person in product design.) In fact, he was as much a joy as the car and got a laugh out of my rolling down a window to wave at a camera. That was, after all, far better than the alternative worst case scenario he imagined, which was that I needed to roll down the window after such an intense acceleration.
Once our batch of pass numbers was shown on the screen, it was time to line up for the Model 3 ride. I had the pleasure of standing behind and speaking with a fellow owner who once had an electric car that pre-dates the EV1. He was one of many interesting people I chatted with throughout the night, in what I can only assume was about the most friendly group of strangers ever to be at one party.
Once our turn came up, I quickly volunteered to sit in the middle of the back seat. My husband is not tall but broad shouldered and the other person in the rear with us was quite tall. While I wouldn’t want to be on a long ride with 2 other adults in the back seat in the Model 3 (or any other car!) it certainly did fit us all. It had head room for days, thanks to the glass roof and offset support. I did notice that the driver’s knees looked like they were unnaturally bent and assumed he was uncomfortable. I asked him whether he was tall or the car was small. He confirmed that he was 6’4” and had the seat up a lot further than usual to leave extra room in the rear. He also mentioned that the Model 3 is one of very few cars that he can drive without setting the driver’s seat all the way back.
I noticed the horizontal screen, as did most others and will assume that it will be a little more integrated in its final format. Having it stick out to me seems far too risky for either theft or accidental damage. The Model S and X have their screens beautifully integrated so I have no worries about what the final product will be.
For some reason, I happened to notice two USB ports in the rear of the center console area, accessible to rear passengers. In today’s connected world, it’s pretty smart. You can power anything from a cell phone to those seat back mounted video screens by USB. What I also noticed was that the center console area extended toward the center screen and did not drop down to an empty floor like in pre-center console Model S cars. I sincerely hope for the open space to be an option on the 3, though having a mandatory center console is by no means a deal breaker. In fact, I can’t think of anything that would be a deal breaker with this car, short of it coming out looking like a Pontiac Aztech, which we knew it wouldn’t.
The test ride was short and sweet. Like the rest of the event, it left me wondering how the heck we are all going to survive waiting so long for this car to become a reality. Fortunately, Tesla has tossed us just enough scraps to keep us chomping at the bit. A little twitter Q&A provided more fuel over the weekend and an impending Part 2 reveal will leave us with plenty to speculate. Let the wait begin.
Elon Musk
The Boring Company clears final Nashville hurdle: Music City loop is full speed ahead
The Boring Company has cleared its final Nashville hurdles, putting the Music City Loop on track for 2026.
The Boring Company has cleared one of its most significant regulatory milestones yet, securing a key easement from the Music City Center in Nashville just days ago, the latest in a series of approvals that have pushed the Music City Loop project firmly into construction reality.
On March 24, 2026, the Convention Center Authority voted to grant The Boring Company access to an easement along the west side of the Music City Center property, allowing tunneling beneath the privately owned venue. The move follows a unanimous 7-0 vote by the Metro Nashville Airport Authority on February 18, and a joint state and federal approval from the Tennessee Department of Transportation and the Federal Highway Administration on February 25. Together, these green lights have cleared the path for a roughly 10-mile underground tunnel connecting downtown Nashville to Nashville International Airport, with potential extensions into midtown along West End Avenue.
Music City Loop could highlight The Boring Company’s real disruption
Nashville was selected by The Boring Company largely because of its rapid population growth and the strain that growth has placed on surface infrastructure. Traffic has become a persistent problem for residents, convention visitors, and airport travelers alike. The Music City Loop promises an approximately 8-minute underground transit time between downtown and the Nashville International Airport (BNA), removing thousands of vehicles from surface roads daily while operating as a fully electric, zero-emissions system at no cost to taxpayers.
The project fits squarely within a broader vision Musk has championed for years. In responding to a breakdown of the Loop’s construction costs, Musk posted on X: “Tunnels are so underrated.” The comment reflected a longstanding belief that underground transit represents one of the most cost-effective and scalable infrastructure solutions available. The Boring Company has claimed it can build 13 miles of twin tunnels in Nashville for between $240 million and $300 million total, a fraction of what comparable projects cost elsewhere in the country.

Image Credit: The Boring Company/Twitter
The Las Vegas Loop, The Boring Company’s first operational system, has served as a proof of concept. During the CONEXPO trade show in March 2026, the Vegas Loop transported approximately 82,000 passengers over five days at the Las Vegas Convention Center, demonstrating the system’s capacity during large-scale events. Nashville draws millions of convention visitors and tourists each year, and local business leaders have pointed to that same capacity as a major draw for supporting the project.
The Music City Loop was first announced in July 2025. Construction began within hours of the February 25 state approval, with The Boring Company’s Prufrock tunneling machine already in the ground the same evening. The first operational segment is targeted for late 2026, with the full route expected to be complete by 2029. The project represents one of the largest privately funded infrastructure efforts currently underway in the United States.
Elon Musk
Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus
Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.
Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.
With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.
Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.
A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.
Tesla Giga Texas to feature massive Optimus V4 production line
The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.
The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.
Elon Musk
Elon Musk’s Boring Co. Tunnel Vision Challenge ends with a surprise for Louisiana, Maryland and Dallas
The Boring Company stunned three cities today, awarding New Orleans, Baltimore, and Dallas free underground Loop tunnels.
Elon Musk’s The Boring Company (TBC) announced today that it is building free underground Loop tunnels in three American cities: New Orleans, Louisiana; Baltimore, Maryland; and Dallas, Texas. The company had promised one winner when it launched the Tunnel Vision Challenge in January. After receiving 487 submissions, it selected three, committing to fund and construct all of them pending a feasibility review, entirely at its own expense. For a company that has faced years of skepticism over the gap between its promises and its delivered projects, choosing to expand its commitment rather than narrow it is a notable shift in both scale and accountability.
All three projects will now enter a rigorous, fully funded diligence phase that includes meetings with elected officials, regulators, community and business leaders, geotechnical borings, and a complete investigation of subsurface utilities and infrastructure. TBC confirmed that all costs associated with this diligence process are 100% funded by the company. If all three projects pass feasibility, all three get built. If only one clears the bar, that one gets built. The company’s willingness to fund the due diligence regardless of outcome removes one of the most common early-stage barriers that kills promising infrastructure proposals before they leave a spreadsheet.
Beyond the three winners, TBC announced it will continue working with two additional entrants it found compelling enough to pursue independently: the Hendersonville Utility Tunnel in Hendersonville, Tennessee, and the Morgan’s Wonderland Tunnel in San Antonio, Texas, which would notably serve one of the nation’s premier theme parks built specifically for guests with special needs.
The challenge also coincides with TBC’s most active construction period to date. The company recently began drilling on the Music City Loop near the Tennessee State Capitol in Nashville, and in February it broke ground on a Loop in Dubai. Musk has long argued that the fundamental problem with urban infrastructure is cost and bureaucratic inertia, not engineering. “The key to solving traffic is making going 3D either up or down,” he said in 2018, a conviction now reflected in a company structure built to absorb the financial risk that typically stalls public projects for years.
Music City Loop could highlight The Boring Company’s real disruption
The Tunnel Vision Challenge’s most underappreciated element may be what it produced beyond three winners. Submissions came from individuals, companies, and governments across states including Alaska, Arkansas, Colorado, Kansas, Louisiana, Maryland, New York, and Texas, as well as from international entrants. Musk captured the underlying logic years ago when he said, “Traffic is driving me nuts. I’m going to build a tunnel boring machine and just start digging.” Today, three American cities are counting on exactly that.
Tunnel Vision Challenge results!
We’ve been overwhelmed with the amazing submissions…so we are announcing three winners!
The Thrilling Three are:
– NOLA Loop (New Orleans, LA)
– Ravens Loop (Baltimore, MD)
– University Hills Loop (Dallas, TX)What happens next? TBC and the… https://t.co/cY2ULftfiK
— The Boring Company (@boringcompany) March 24, 2026










