News
Summer 2014 Tesla Model S New Features Reported

It’s no lie that the Tesla Model S just gets better with age. I took delivery of my Model S at the end of April of this year and have been loving all of the new feature additions through their periodic Firmware updates. And now, just four months after taking delivery, I’m reading that additional updates to the Model S are being rolled off the Fremont plant.
Color Update
One of our writers reported that Tesla was spotted testing new color palettes at the Tesla Hawthorne Design Center not too long ago and it looks like this is now coming to fruition.
I chose the "Grey Metallic Paint" color for my Model S and absolutely love it. Some people call this "Dolphin Grey" but apparently Tesla has changed the paint composition to a grey that's much darker in color. I haven't seen one in person yet and would love to line mine up next to the new color, but from what I've seen on the internet, I think I like the original lighter grey better.
Below is the best picture I could find comparing the original grey (left) to the new and very dark, almost black, grey on the right.
Model S Interior Changes
The Tesla Motors website now shows a new option on the order page that separates the Alcantara headliner from the Alcantara upper dashboard trim. The second option is new and is available when selecting the $1,500 Alcantara headliner upgrade.
I wasn't interested in the headliner, especially at that price, but I find it fascinating that Tesla thought it was desirable enough to break out as its own individual option.
The parcel shelf (covers contents within the trunk) which was originally an optional component for $250 is now included for free.
I think it would be a nice gesture if Tesla could offer this parcel shelf to current owners as a free upgrade when performing their annual service. Right now it remains a $250 purchase post-delivery at the Shop Tesla storefront which I just find silly.
Feature Addition
Some Model S owners from the Tesla Motors Club forum are reporting a new feature that's available on new deliveries - an Ionizer.
Ionizers reportedly clean up particles that enter the cabin through open windows and doors. The ionizer emits positive and negative ions that attach to airborne bacteria, viruses and molds, theoretically neutralizing them. Toyota and Volvo among others offer this in their higher end cars.
New owners with firmware version 5.12 are seeing this new feature appear within the touchscreen controls. New Model S supposedly have extra hardware in the car to support the ionizer which means existing owners like myself will likely not get the ionizer feature even after upgrading to 5.12.
Luckily ionizers can be easily added to any car through the addition of a portable 12v automobile friendly ionizer.
Summary
Tesla continues to quietly evolve the options and configurations available for the Model S. I wish Tesla had an owners newsletter to keep us informed of the available changes and whether they affect existing owners. It will be interesting to monitor the features and price changes that take place over time and watch the Model S grows up. While some of the changes above would have been nice to have, nevertheless I'm an extremely satisfied owner with zero regrets.
News
Tesla eyes two new states for Robotaxi

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.
Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.
In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.
Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.
Tesla begins validating Robotaxi in a new area, hinting at expansion
Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.
These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.
It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.
So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.
Elon Musk
Tesla’s advertising strategy takes a drastic turn, but some are questioning it

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.
For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.
Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.
However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.
For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:
Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.
“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ
— Sawyer Merritt (@SawyerMerritt) October 14, 2025
“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.
On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.
However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.
Some of those who saw the ad are questioning the strategy:
Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.
— squawksquare (@squawksquare) October 14, 2025
Doesn’t this taste wrong to anyone else?
No ads for the business? Only for the CEOs pay package?
— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025
News
Tesla begins validating Robotaxi in a new area, hinting at expansion

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.
Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:
TESLA ROBOTAXI SPOTTED VALIDATING IN GILBERT, AZ! :0 pic.twitter.com/kqtQEBwl8Y
— Greggertruck (@greggertruck) October 11, 2025
Another unit was spotted in Tempe, Arizona:
Spotted this one and another one behind it in Tempe, AZ. I also saw a pair driving from Mesa to Tempe. Looks like they’re validating the entire east valley. I haven’t seen any in the west valley yet. pic.twitter.com/gFWTHhmBLT
— TechCat (@elviswjr) October 12, 2025
These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.
However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.
The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.
Tesla Robotaxi heads to a new major Texas city for the first time
Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.
In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.
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