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Summer 2014 Tesla Model S New Features Reported

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It’s no lie that the Tesla Model S just gets better with age. I took delivery of my Model S at the end of April of this year and have been loving all of the new feature additions through their periodic Firmware updates. And now, just four months after taking delivery, I’m reading that additional updates to the Model S are being rolled off the Fremont plant.

Color Update

The parcel shelf (covers contents within the trunk) which was originally an optional component for $250 is now included for free.

I think it would be a nice gesture if Tesla could offer this parcel shelf to current owners as a free upgrade when performing their annual service. Right now it remains a $250 purchase post-delivery at the Shop Tesla storefront which I just find silly.

Feature Addition

Some Model S owners from the Tesla Motors Club forum are reporting a new feature that's available on new deliveries - an Ionizer.

Tesla Model S New Feature - IonizerIonizers reportedly clean up particles that enter the cabin through open windows and doors. The ionizer emits positive and negative ions that attach to airborne bacteria, viruses and molds, theoretically neutralizing them. Toyota and Volvo among others offer this in their higher end cars.

New owners with firmware version 5.12 are seeing this new feature appear within the touchscreen controls. New Model S supposedly have extra hardware in the car to support the ionizer which means existing owners like myself will likely not get the ionizer feature even after upgrading to 5.12.

Luckily ionizers can be easily added to any car through the addition of a portable 12v automobile friendly ionizer.

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Summary

Tesla continues to quietly evolve the options and configurations available for the Model S. I wish Tesla had an owners newsletter to keep us informed of the available changes and whether they affect existing owners. It will be interesting to monitor the features and price changes that take place over time and watch the Model S grows up. While some of the changes above would have been nice to have, nevertheless I'm an extremely satisfied owner with zero regrets.

"Rob's passion is technology and gadgets. An engineer by profession and an executive and founder at several high tech startups Rob has a unique view on technology and some strong opinions. When he's not writing about Tesla

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Tesla widens rollout of new Full Self-Driving suite to more owners

Tesla started rolling out Full Self-Driving v14 nearly two weeks ago, but it was a very controlled release that made its way to only a small group of owners who are part of the EAP.

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tesla autopilot
(Credit: Tesla)

Tesla is widening its rollout of the new Full Self-Driving suite to more owners, after it had been confined to those in the Early Access Program (EAP) for a couple of weeks.

Tesla started rolling out Full Self-Driving v14 nearly two weeks ago, but it was a very controlled release that made its way to only a small group of owners who are part of the EAP.

It seemed logical to keep things tight; v14 was Tesla’s first major FSD release in a year, and it featured a handful of new features, including a new, slower driving profile known as “Sloth,” and the ability to park in an area at the destination that was designated by the driver.

There were also other improvements, including parking garage navigation, yielding for emergency vehicles, better recognition and handling for road debris, and a more refined ride experience overall. So far, it has been the best FSD suite Tesla has rolled out, capable of more than any previous release.

However, it has only been available to that small group of EAP Tesla owners. Now, it appears Tesla is starting to roll out Full Self-Driving v14 to more owners for the first time with v14.1.2:

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Tesla rolled out FSD v14.1.2 for the first time last night, introducing further refinements to the initial two v14 iterations that were made available to owners, as well as the new Mad Max Speed Profile, which offers higher speeds during travel and more lane changes.

Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

The first reviews of the Mad Max Speed Profile have been raving with positivity. Owners praise its ability to handle congestion and heavy traffic, as well as its decisiveness and reduced hesitation, which other Profiles have been noted for in the past two v14 releases.

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The expansion of the FSD suite, especially with this new version, will make so many owners happy, as the release has been slow, controlled, and exclusive. Now that it is making its way to more Tesla owners, we will see more refinements and features in the coming weeks.

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Investor's Corner

Barclays lifts Tesla price target ahead of Q3 earnings amid AI momentum

Analyst Dan Levy adjusted his price target for TSLA stock from $275 to $350, while maintaining an “Equal Weight” rating for the EV maker.

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Credit: Tesla China

Barclays has raised its price target for Tesla stock (NASDAQ: TSLA), with the firm’s analysts stating that the electric vehicle maker is approaching its Q3 earnings with two contrasting “stories.” 

Analyst Dan Levy adjusted his price target for TSLA stock from $275 to $350, while maintaining an “Equal Weight” rating for the EV maker.

Tesla’s AI and autonomy narrative

Levy told investors that Tesla’s “accelerating autonomous and AI narrative,” amplified by CEO Elon Musk’s proposed compensation package, is energizing market sentiment. The analyst stated that expectations for a Q3 earnings-per-share beat are supported by improved vehicle delivery volumes and stronger-than-expected gross margins, as noted in a TipRanks report.

Tesla has been increasingly positioning itself as an AI-driven company, with Elon Musk frequently emphasizing the long-term potential of its Full Self-Driving (FSD) software and products like Optimus, both of which are heavily driven by AI. The company’s AI focus has also drawn the support of key companies like Nvidia, one of the world’s largest companies today.

Still cautious on TSLA

Despite bullish AI sentiments, Barclays maintained its caution on Tesla’s underlying business metrics. Levy described the firm’s stance as “leaning neutral to slightly negative” heading into the Q3 earnings call, citing concerns about near-term fundamentals of the electric vehicle maker.

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Barclays is not the only firm that has expressed its concerns about TSLA stock recently. As per previous reports, BNP Paribas Exane also shared an “Underperform” rating on the company due to its two biggest products, the Robotaxi and Optimus, still generating “zero sales today, yet inform ~75% of our ~$1.02 trillion price target.” BNP Paribas, however, also estimated that Tesla will have an estimated 525,000 active Robotaxis by 2030, 17 million cumulative Optimus robot deliveries by 2040, and more than 11 million FSD subscriptions by 2030.

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Investor's Corner

BNP Paribas Exane initiates Tesla coverage with “Underperform” rating

The firm’s projections for Tesla still include an estimated 525,000 active Robotaxis by 2030.

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Credit: Tesla China

Tesla (NASDAQ: TSLA) has received a bearish call from BNP Paribas Exane, which initiated coverage on the stock with an Underperform rating and a $307 price target, about 30% below current levels. 

The firm’s analysts argued that Tesla’s valuation is driven heavily by artificial intelligence ventures such as the Robotaxi and Optimus, which are both still not producing any sales today.

Tesla’s valuation

In its note, BNP Paribas Exane stated that Tesla’s two AI-led programs, the Robotaxi and Optimus robots, generate “zero sales today, yet inform ~75% of our ~$1.02 trillion price target.” The research firm’s model projected a maximum bull-case valuation of $2.7 trillion through 2040, but after discounting milestone probabilities, its base-case valuation remained at $1.02 trillion.

The analysts described their outlook as optimistic toward Tesla’s AI ventures but cautioned that the stock’s “unfavorable risk/reward is clear,” adding that consensus earnings expectations for 2026 remain too high. Tesla’s market cap currently stands around $1.44 trillion with a trailing twelve-month revenue of $92.7 billion, which BNP Paribas argued does not justify Tesla’s P/E ratio of 258.59, as noted in an Investing.com report.

Tesla and its peers

BNP Paribas Exane’s report also included a comparative study of the “Magnificent Seven,” finding Tesla’s current market valuation as rather aggressive. “Our unique comparative analysis of the ‘Mag 7’ reveals the extreme nature of TSLA’s valuation, as the market implicitly says TSLA’s 2035 earnings (~55% of which will be driven by Robotaxi & Optimus, w/ zero sales now) have the same level of risk & value-appropriation as the ‘Mag 6’s’ 2026 earnings,” the firm noted.

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The firm’s projections for Tesla include an estimated 525,000 active Robotaxis by 2030, 17 million cumulative Optimus robot deliveries by 2040 priced above $20,000 each, and more than 11 million Full Self-Driving subscriptions by 2030. Interestingly enough, these seem to be rather optimistic projections for one of the electric vehicle maker’s more bearish estimates today.

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