Lifestyle
Scoring an Invite to the Model 3 Unveiling
For months I have been half joking about scoring an invite to the Model 3 unveiling event by becoming a “famous” YouTube star. In fact, I started wondering how I could pull this off before Tesla even announced details, and without knowing much about how Tesla handled invites for other events. When the D event was announced, our Model S was on order but I hadn’t yet experienced the buzz surrounding events as an official enthusiast. Most of this joking was made on the Forum section of the Tesla Motors website. In fact, on January 8th, this post was started, shouting into the void in case anyone from Tesla management was listening. A fellow forum user was cheering me on, despite none of us at the time really knowing how one would be able to be invited, outside of making 10 or more qualified sales in the second referral contest.
On March 15th, Tesla announced official details about the upcoming Model 3 unveiling event. It would be held at 7pm on March 31st in the Los Angeles area and be an ‘intimate’ event. To show appreciation to existing owners, a lottery system would be used to fill 650 of the fewer than 800 spaces available for the event.
As soon as the email inviting owners to register for the lottery came through, I urged my husband that we should do it. He worried what would happen if we actually got selected, and was convinced it would happen. We had plans to take off work and arrive at our local service center bright and early to make our reservation for a Model 3. I want nothing more than to get it as soon as possible to be rid of our second car – my ICE Hyundai – and planned to reserve as early as physically possible.
In the hours and day to follow, I started to get nervous. ‘What if we get selected?’ I thought. That would mean an unexpected trip, un-budgeted airfare, and missing the chance to reserve in store the minute it opens. I can’t say whether or not I officially regretted entering the lottery at that moment, but I knew that in the extremely unlikely event of getting selected, I’d have a lot of thinking to do.
March 17th came and went without hearing anything. There was not yet any chatter about owners getting selected by the time I went to sleep on the East Coast and I assumed the word would come down overnight. By the time my alarm sounded at 6:30am, my better half was already nearly done his workout at the gym. He sent me this email, “Obviously we need to chat ….”
Yes, it happened. Just as he predicted it would, we got selected to attend the event. I squealed a little. I jumped out of bed. I ran right to my computer and for reasons unbeknownst to me at this moment, I posted a video of my face sharing in the excitement.
I texted my husband the words “Yes, yes, yes!” I started searching flights. To be honest I had already searched flights and saved an itinerary two days prior which would get us a direct flight at a semi-reasonable price. Back in January, I took first place in one of my fantasy football leagues. $281 in winnings were set aside “just in case” I had a plane ticket to buy in late March. This was supposed to be the week I spent it on something stupid, since by now I’d know that there was no chance I would be at the Model 3 event.
$860. Each. That was the price of the exact flight that was only five-something two days earlier. No way that was going to work. I started to realize that in the few times I had searched flights for the day, anything under $600 was pretty rare, unfortunately. Flights are meant to be booked well in advance and we just didn’t have that luxury.
Maybe we should drive to LA. Shoot, I’m going to be late for work. I drove the whole way with my head buzzing trying to figure out how best to get my butt to LA in two weeks. “We’re still young, we can do this”, I thought. It’s probably only two days of driving. Per the EV Trip Planner, it’s 55 hours each way. Wait, that’s not going to work. There were only 24 hours in a day last time I checked, and we’d need to sleep. (I googled a notable EV cross country trip and realized they had three drivers, took turns sleeping, and had more backup drivers following in an ICE. It took meticulous planning.)
For a few hours I took a mental break. Little did I know the Mister was at searching flights. Once he told me about one he found, a feeling of urgency started setting in. My tone got a bit frantic and I ended up booking before he could give me his blessing.
Breathe. We’re going. What’s $1056 at a time like this? This is the beauty (downfall?) of credit cards, I don’t really have to think about it until the due date next month. In my mind tens of thousands of owners signed up for a chance to be at this event and passing up on an RSVP (that we volunteered for) wasn’t an option.
What about my plans to reserve in store at the first possible moment? I’ll be in the air. There are no scenarios where I can be at a store (even one in California) anywhere near the first hour. I called my local service center and asked for someone in sales to call me back.
“I understand you have a question about reserving a Model 3.”
“I promise you won’t have gotten this question from anyone yet. Wanna bet? No, that’s stupid, let me just tell you… I planned on coming by and waiting around, maybe bringing coffee and donuts to hang out with you guys and place my deposit at the first possible moment. But I can’t. I’ll be in the air. On my way to Hawthorne!”
A very pleasant and supportive voice congratulated me. He reminded me that owners would be prioritized over non-owners. I told him of my crazy theory that even reserving at the event, 9 hours after in-store reservations started, could mean 6 months or more of production wait. He chuckled and mentioned getting roughly 15 visits or phone calls every day last week asking about reserving. And that’s in Pennsylvania, where only a previous few EV owners live.
Reservation worries aside, I’m pretty pumped about the event. Do you have any speculation about what to expect? Or for that matter, what the dress code will be? Let me know in the comments section!
See recent posts from Electric Jen.
More Tesla Model 3 News
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Elon Musk
Elon Musk’s Texas ranch to showcase the lifelong work that changed the world
Elon Musk is building a product gallery at his Texas ranch spanning his lifelong inventions.
Elon Musk took to X earlier today, noting “Am putting together a product gallery at my ranch in Texas.” in response to a resurfaced famous quote from JPMorgan CEO Jamie Dimon’s wherein he draw parallels of the Tesla CEO to legendary physicist Albert Einstein.
Dimon made the remark at the World Economic Forum in Davos, Switzerland back in January 2025, telling CNBC at the time, “SpaceX, Tesla, Neuralink, I mean, the guy is our Einstein.” The remark seemingly ended a long-time feud between the two high profile execs.
While details are thin about the exact location of Elon Musk’s Texas ranch and any pending projects that would serve as a gallery and homage to his portfolio of revolutionary product inventions spanning from 1984 to 2025, land acquisition records point to roughly a location of several thousand acres in Bastrop County, east of Austin near the Colorado River and held through an LLC called Horse Ranch LLC that’s managed by Musk’s longtime personal friend and family wealth manager Jared Birchall. Birchall also serves as the CEO of Neuralink.
Tesla’s “ecological paradise” in Giga Texas may be larger than expected
The broader Bastrop County footprint surrounding the ranch has grown significantly. Entities tied to Musk have accumulated approximately 2,000 acres in Bastrop County as of mid-2026, up from 700 acres earlier in the year, with possibly as much as 6,000 acres acquired in total across Bastrop and Travis counties based on deed records.
No completion date for the gallery has been announced and Musk has not confirmed whether it will be open to the public. As Teslarati has reported, SpaceX just completed the largest IPO in history raising $75 billion, a milestone that makes this particular moment in Musk’s career a natural inflection point for looking back at what he has built through the years.
Am putting together a product gallery at my ranch in Texas https://t.co/xQf5FRy4uz
— Elon Musk (@elonmusk) July 15, 2026
Starting with Blastar, a simple space shooter game Musk coded at 12 years old and sold to a South African magazine for $500. From there the timeline moves through a commercial career that started with Zip2 in 1995, a city guide software company sold to Compaq for roughly $300 million in 1999. That was followed by X.com in 1999, which merged with Confinity to become PayPal, acquired by eBay in 2002 for $1.5 billion. SpaceX came in 2002, Tesla in 2003, SolarCity in 2006, the Supercharger network in 2012, Neuralink in 2016, The Boring Company in 2016, OpenAI co-founded in 2015, X acquired in 2022, xAI in 2023, Optimus in 2024, the Cybercab in 2026, and most recently SpaceXAI following the SpaceX and xAI merger. The gallery will also likely include items that blur the line between product and cultural artifact, among them The Boring Company’s Not-a-Flamethrower from 2018, Tesla Short Shorts from 2020, and Burnt Hair perfume released under X in 2022.
Lifestyle
Tesla makes the cut on California’s newest EV Rebate program
California just signed a $270 million EV rebate into law and it starts this summer.
California Governor Gavin Newsom signed SB 168 into law on Monday, July 13, 2026, creating a $270 million EV rebate program that delivers money directly at the dealership rather than as a tax credit applied months later. The program, called MyFirstEV, is funded equally by California’s state budget and participating automakers, with each contributing $135.5 million to make the math work.
The timing is directly tied to the loss of federal support when the $7,500 federal EV tax credit ended, removing the most significant consumer incentive that had driven EV adoption in the U.S. California, which accounts for roughly one-third of all EVs sold nationally, moved to fill that gap with a state-level replacement.
The rebate structure is straightforward. First-time EV buyers can receive $3,500 off any new battery-electric vehicle with an MSRP up to $50,000. Used EVs priced at $25,000 or below qualify for a $1,750 rebate. The credit is applied at the point of sale, which removes the friction of the old federal system where buyers had to wait for tax season to see the benefit. The program goes live later this summer, with the California Air Resources Board expected to release full participation details next month.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
For Tesla buyers, the implications are mixed. The Tesla Model 3 RWD at $42,490 and the Model 3 Long Range at $47,490 both fall under the $50,000 cap and would qualify for the full $3,500 rebate for first-time buyers. The Model Y, which starts at $44,990 after Tesla’s recent price adjustment, also qualifies. The Model X, Model S, and Cybertruck all exceed the cap and receive no benefit. As Teslarati has reported, the program also includes a carve-out exempting California-based automakers like Rivian and Lucid from the price cap entirely, a provision that puts Tesla at a disadvantage since it relocated its headquarters to Texas in 2021.
Other qualifying vehicles include the Chevrolet Equinox EV, Ford Mustang Mach-E, Hyundai Ioniq 5, Kia EV6, and Volkswagen ID.4.
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