Lifestyle
Tesla Model 3: A change is coming and it will be huge
As I’ve mentioned before, I started fantasizing about attending this event long before we knew invites would come by way of a lottery system. I stashed my little fantasy football championship winnings to help soften the blow of last minute airfare in case of a miracle. That miracle happened and the significance of it all is really starting to sink in.
What it means to Tesla
Thursday’s event will be the start of Tesla’s next chapter; their most important one yet. That is, developing a compelling and affordable long range EV. Tesla’s secret master plan, which shows a publication date of nearly 10 years ago, boils down to:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options
- Don’t tell anyone.
This is finally it. Their moment in the spotlight is finally coming. Their mass-market car will be shown to the world, live on the internet, to the joy of enthusiasts and pain of (I presume) auto and oil execs everywhere. Once unveiled, the clock starts ticking. Tesla has but one shot to get it right. That not only means building a compelling car, which I have no doubt they will, but producing it efficiently, with a high level of quality, on time and within their promised price point. They will have to ramp up production in a manner not yet seen in automotive history, communicate at a caliber far beyond their corporate age, and figure out how to do it all while still continuing their current miracles of pushing out two of the best vehicles money can buy while simultaneously building a charging infrastructure from scratch. That was a mouthful to say so imagine what it really means for Tesla to do.
What it means to the world
Never before have we seen such a frenzied environment surrounding the ability to pay $1,000 for a place in line to buy a car that won’t even exist for 18-24 months. I’ve known of people reserving vehicles or being put on a waiting list for a future offering, such as the Hummer H2. I’ve also known scores of people who know of and await the coming of a future car model, if only to admire it. But again, we’ve never seen anything like this. I can say that before even knowing the magnitude of “this” because I, like Steve Hanley, think we will see 100,000 reservations by the end of April 1st. We’ll know the number eventually, and thus start to truly appreciate the magnitude. Here’s the thing though, Tesla’s goal was never to rule the world or be the biggest or best or most profitable automaker in the world. In fact, their mission is quite simple:
To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
Without the Model 3 even being seen yet, Tesla is already well on their way to achieving that mission. Everyone and their mother is putting out an EV, compliance car or otherwise, and we all know this little “insignificant” start up from California is a primary reason. People are starting to get it. The P85D YouTube videos went viral immediately and even the most critical gear heads can’t deny the awesomeness of that kind of acceleration. Lawmakers are starting to get it, in some cases, and are enacting laws to protect charging spaces, give parking or tax incentives or access to HOV lanes. The press is starting to get it. Most of what I come across about Tesla these days is positive. A change is coming and it will be huge. An increase in the expectation of car quality, efficiency and dealership experience will force change in the industry. A decrease of the use of gasoline could lead to political, economic and environmental changes. The implications of electrification of cars are larger than we can even imagine at this point. How many current Tesla owners invested in home solar panels after getting the car that would not have otherwise thought of doing so? How many future owners will do the same? How many new jobs can come from an increased demand in green energy? The Tesla Model 3 means exponentially more to the world than just what it as a car can offer.
Component of a Ford Model T battery
What it means to the United States
A certain mogul turned reality star turned presidential candidate likes to claim that we don’t win anymore. When it comes to the auto industry, it’s sort of true. Credit where credit is due (Ford especially) but the past few decades have seen our dominance in the industry threatened, if not decimated. Tesla is a force to be reckoned with and people across the globe are clamoring for this American car. I’ll repeat that – there is world wide demand for a car designed and built right here in the United States. Apple, should they get in the game, is also an American company. Google is too. We could be on the verge of another major shift, in that America could become the country to beat in the car game. And the Gigafactory? Thousands of jobs. A second (or third or fourth) factory elsewhere in the states would mean thousands more. More competition in the world of autonomous driving could also shape the landscape of the way our cities and people move. Again, the implications are huge and almost certainly unknown at this point, and it all rests in the hands of a successful Model 3.
Displayed next to a football signed by Connor Barwin, Philadelphia Eagle, environmentalist and Tesla owner.
What it means to me
I’ve loved cars my whole life. My first dream car was a mid 90s Dodge Intrepid. (“4.5 liter 32 valve engine”, I used to repeat to anyone who would listen.) Mine was going to be neon green with tinted windows that had rainbow sparkles. The first car I designed myself was named the Chinchilla and had a “computer” that would give you directions. The first Supercar I remember reading about in Car and Driver was the Vector Avtech, which until searching it just now, I remember as being named Antech. (Google also informed me I was 9 when it appeared at the Geneva Auto show.) A favorite memory of my late father was him taking my arm and walking me away when, at 22, my eyes widened upon the site of a t-tops Firebird at a used car lot. (I’ll admit that he was right. For my $2200 budget, that dinky 1998 Ford Escort ZX2 coupe was perfect.)
I am now fully submerged in the Tesla Kool-Aid in that I believe the Model 3 will be as significant to the history of automobiles as the Model T. Knowing that I will be there, in person to witness the unveiling, is a privilege that I will cherish for the rest of my life. In fact, it’s no accident that when someone gave me a wooden piece that belonged to a Model T’s battery system, I immediately found a prominent place to display it in my home. I’m a car nerd that has evolved into an EV nerd and can hardly put into words my excitement about being a part of history. Not just as an attendee on Thursday night but as an early Tesla owner. Yes, I realize my 2014 Model S is not considered early to this crowd, but in 30 years any Model S, Model X and even Model 3 owner will be considered an early adopter of EV technology. I will wear as a badge of honor the story of that time I got to witness history unfold before my eyes.
On a more personal level, this event also means a lot to me. I am now connected to, and greatly enriched by, every single person who has read my posts, commented, reached out to arrange to get together and even offered to pick me up from LAX. I’ve sipped tea with wonderful people, shared meals with owners’ families, spoken to curious school children and immensely enjoyed every single interaction – both online and in person – with fellow owners and enthusiasts. While Tesla in general and Model S ownership specifically has contributed to this more than the Model 3 event itself, this event is an extension of it all, a pathway to Tesla’s survival and thus the survival of this community that has taken me in and given me a voice.
Some of the features of my “Chinchilla” concept car.
Elon Musk
The Boring Company clears final Nashville hurdle: Music City loop is full speed ahead
The Boring Company has cleared its final Nashville hurdles, putting the Music City Loop on track for 2026.
The Boring Company has cleared one of its most significant regulatory milestones yet, securing a key easement from the Music City Center in Nashville just days ago, the latest in a series of approvals that have pushed the Music City Loop project firmly into construction reality.
On March 24, 2026, the Convention Center Authority voted to grant The Boring Company access to an easement along the west side of the Music City Center property, allowing tunneling beneath the privately owned venue. The move follows a unanimous 7-0 vote by the Metro Nashville Airport Authority on February 18, and a joint state and federal approval from the Tennessee Department of Transportation and the Federal Highway Administration on February 25. Together, these green lights have cleared the path for a roughly 10-mile underground tunnel connecting downtown Nashville to Nashville International Airport, with potential extensions into midtown along West End Avenue.
Music City Loop could highlight The Boring Company’s real disruption
Nashville was selected by The Boring Company largely because of its rapid population growth and the strain that growth has placed on surface infrastructure. Traffic has become a persistent problem for residents, convention visitors, and airport travelers alike. The Music City Loop promises an approximately 8-minute underground transit time between downtown and the Nashville International Airport (BNA), removing thousands of vehicles from surface roads daily while operating as a fully electric, zero-emissions system at no cost to taxpayers.
The project fits squarely within a broader vision Musk has championed for years. In responding to a breakdown of the Loop’s construction costs, Musk posted on X: “Tunnels are so underrated.” The comment reflected a longstanding belief that underground transit represents one of the most cost-effective and scalable infrastructure solutions available. The Boring Company has claimed it can build 13 miles of twin tunnels in Nashville for between $240 million and $300 million total, a fraction of what comparable projects cost elsewhere in the country.
Image Credit: The Boring Company/Twitter
The Las Vegas Loop, The Boring Company’s first operational system, has served as a proof of concept. During the CONEXPO trade show in March 2026, the Vegas Loop transported approximately 82,000 passengers over five days at the Las Vegas Convention Center, demonstrating the system’s capacity during large-scale events. Nashville draws millions of convention visitors and tourists each year, and local business leaders have pointed to that same capacity as a major draw for supporting the project.
The Music City Loop was first announced in July 2025. Construction began within hours of the February 25 state approval, with The Boring Company’s Prufrock tunneling machine already in the ground the same evening. The first operational segment is targeted for late 2026, with the full route expected to be complete by 2029. The project represents one of the largest privately funded infrastructure efforts currently underway in the United States.
Elon Musk
Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus
Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.
Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.
With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.
Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.
A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.
Tesla Giga Texas to feature massive Optimus V4 production line
The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.
The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.
Elon Musk
Elon Musk’s Boring Co. Tunnel Vision Challenge ends with a surprise for Louisiana, Maryland and Dallas
The Boring Company stunned three cities today, awarding New Orleans, Baltimore, and Dallas free underground Loop tunnels.
Elon Musk’s The Boring Company (TBC) announced today that it is building free underground Loop tunnels in three American cities: New Orleans, Louisiana; Baltimore, Maryland; and Dallas, Texas. The company had promised one winner when it launched the Tunnel Vision Challenge in January. After receiving 487 submissions, it selected three, committing to fund and construct all of them pending a feasibility review, entirely at its own expense. For a company that has faced years of skepticism over the gap between its promises and its delivered projects, choosing to expand its commitment rather than narrow it is a notable shift in both scale and accountability.
All three projects will now enter a rigorous, fully funded diligence phase that includes meetings with elected officials, regulators, community and business leaders, geotechnical borings, and a complete investigation of subsurface utilities and infrastructure. TBC confirmed that all costs associated with this diligence process are 100% funded by the company. If all three projects pass feasibility, all three get built. If only one clears the bar, that one gets built. The company’s willingness to fund the due diligence regardless of outcome removes one of the most common early-stage barriers that kills promising infrastructure proposals before they leave a spreadsheet.
Beyond the three winners, TBC announced it will continue working with two additional entrants it found compelling enough to pursue independently: the Hendersonville Utility Tunnel in Hendersonville, Tennessee, and the Morgan’s Wonderland Tunnel in San Antonio, Texas, which would notably serve one of the nation’s premier theme parks built specifically for guests with special needs.
The challenge also coincides with TBC’s most active construction period to date. The company recently began drilling on the Music City Loop near the Tennessee State Capitol in Nashville, and in February it broke ground on a Loop in Dubai. Musk has long argued that the fundamental problem with urban infrastructure is cost and bureaucratic inertia, not engineering. “The key to solving traffic is making going 3D either up or down,” he said in 2018, a conviction now reflected in a company structure built to absorb the financial risk that typically stalls public projects for years.
Music City Loop could highlight The Boring Company’s real disruption
The Tunnel Vision Challenge’s most underappreciated element may be what it produced beyond three winners. Submissions came from individuals, companies, and governments across states including Alaska, Arkansas, Colorado, Kansas, Louisiana, Maryland, New York, and Texas, as well as from international entrants. Musk captured the underlying logic years ago when he said, “Traffic is driving me nuts. I’m going to build a tunnel boring machine and just start digging.” Today, three American cities are counting on exactly that.
Tunnel Vision Challenge results!
We’ve been overwhelmed with the amazing submissions…so we are announcing three winners!
The Thrilling Three are:
– NOLA Loop (New Orleans, LA)
– Ravens Loop (Baltimore, MD)
– University Hills Loop (Dallas, TX)What happens next? TBC and the… https://t.co/cY2ULftfiK
— The Boring Company (@boringcompany) March 24, 2026
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