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Will the 200 mi, $30k Chevy Bolt challenge Tesla’s Model 3?

The Chevy Bolt and Tesla Model 3 will be priced nearly the same and will have about the same range. Is there room enough in the market for both or will one dominate the other in sales?

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Chevrolet unveiled its production all electric Bolt at the Consumer Electronics Show (CES) this week. Promising a range of 200 miles on a single charge, and at a price point in the $30,000 range, the Chevy Bolt has many wondering how this will stack up against Tesla’s upcoming mass market Model 3, to be unveiled in March.

Chevy Bolt

Price and Range

Both cars will be similarly priced. Tesla says the Model 3 will start at $35,000. Mary Barra, GM’s CEO said at CES on Wednesday the Bolt will start at $37,500 before incentives and rebates. Though she didn’t give any details about trim levels and options, we know that a fully equipped Chevy Volt costs about $8,000 more than the base model. Add the same amount to the Bolt and you have a retail price just north of $45,000.

In all likelihood, Tesla will offer a number of options on the Model 3 including a choice of battery sizes, single or dual motors, and possibly falcon wing doors as hinted by Elon Musk. It wouldn’t take much to get the price of a Model 3 above $45,000. We wouldn’t be surprised if a fully loaded Model 3 nudges the $60,000 mark.

Styling

Chevrolet_Bolt-Front-3-4
Beauty is in the eye of the beholder, which couldn’t hold more true when it comes to the looks of the Chevy Bolt. Some have said it resembles a BMW i3 in the front and a Honda Fit in the rear. Despite the compact look of the Bolt, it’s quite roomy inside. The front seats are a monopost design similar to what Tesla uses for the second row seats in the Model X. The center console floats between the seat, leaving lots of foot room for rear seat passengers. The Bolt’s flat floor means it’s easy to slide in and out. It also has slightly more cargo room than the Honda Fit.

No one knows yet what the Model 3 will look like, but Tesla has done an excellent job designing its cars so far. The Model S still looks modern even though it has been on the road for 4 years. We hear reports that Elon is pushing his engineers to get the coefficient of drag on the Model 3 below .20, which may require some extreme exterior designs. From what we know, the Model 3 will be larger than the Bolt, but is expected to be a sedan, at least initially. The Bolt is more of a crossover utility vehicle.

Connectivity and Autonomous Driving

Tesla has an enormous lead over other manufacturer thanks to its Autopilot software that shares what it knows with other Teslas via the cloud. It also has one of the user interfaces in the business. The touchscreen in the Bolt is adequate but not groundbreaking. The area where the Bolt and the Model 3 may be direct competitors is in the market for on-demand car sharing.

Chevrolet_Bolt-Interior-City
Ms. Barra announced the Bolt will have app based software that will make it suitable for car sharing. The corollary is that General Motors just invested a half billion dollars in Lyft. It clearly is positioning itself for the new transportation paradigm in which people don’t own cars anymore. They simple request the kind of car they need when they need it and pay the appropriate fee. Particularly for people in crowded urban areas, that model makes perfect economic sense.

But Tesla has its eye on that market as well. Who can forget Elon’s awkward moment during a recent conference call when analyst Adam Jonas asked him if Tesla was interested in pursing on-demand car sharing? Musk’s demeanor made it clear that Jonas’ question had hit a nerve. That’s where the collision between the Chevy Bolt and the Tesla  Model 3 may occur, as both attempt to exploit new market opportunities.

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Timing 

Mary Barra confirmed Wednesday that Chevy Bolt production will begin late in 2016. That should give it about a one year head start in the market on the Tesla Model 3 — assuming Tesla keeps to its stated timeline. If it does, it will be the first time in company history. If it is delayed, it may spot the Bolt such a massive lead that it will never be able to catch up.

Elon Musk has challenged other automakers to make more and better electric cars. The Chevy Bolt is GM’s first attempt to rise to the challenge. Whether it is a Tesla killer or just a pretender won’t be known until at least a year from now.

"I write about technology and the coming zero emissions revolution."

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New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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