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Will the 200 mi, $30k Chevy Bolt challenge Tesla’s Model 3?

The Chevy Bolt and Tesla Model 3 will be priced nearly the same and will have about the same range. Is there room enough in the market for both or will one dominate the other in sales?

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Chevrolet unveiled its production all electric Bolt at the Consumer Electronics Show (CES) this week. Promising a range of 200 miles on a single charge, and at a price point in the $30,000 range, the Chevy Bolt has many wondering how this will stack up against Tesla’s upcoming mass market Model 3, to be unveiled in March.

Chevy Bolt

Price and Range

Both cars will be similarly priced. Tesla says the Model 3 will start at $35,000. Mary Barra, GM’s CEO said at CES on Wednesday the Bolt will start at $37,500 before incentives and rebates. Though she didn’t give any details about trim levels and options, we know that a fully equipped Chevy Volt costs about $8,000 more than the base model. Add the same amount to the Bolt and you have a retail price just north of $45,000.

In all likelihood, Tesla will offer a number of options on the Model 3 including a choice of battery sizes, single or dual motors, and possibly falcon wing doors as hinted by Elon Musk. It wouldn’t take much to get the price of a Model 3 above $45,000. We wouldn’t be surprised if a fully loaded Model 3 nudges the $60,000 mark.

Styling

Chevrolet_Bolt-Front-3-4
Beauty is in the eye of the beholder, which couldn’t hold more true when it comes to the looks of the Chevy Bolt. Some have said it resembles a BMW i3 in the front and a Honda Fit in the rear. Despite the compact look of the Bolt, it’s quite roomy inside. The front seats are a monopost design similar to what Tesla uses for the second row seats in the Model X. The center console floats between the seat, leaving lots of foot room for rear seat passengers. The Bolt’s flat floor means it’s easy to slide in and out. It also has slightly more cargo room than the Honda Fit.

No one knows yet what the Model 3 will look like, but Tesla has done an excellent job designing its cars so far. The Model S still looks modern even though it has been on the road for 4 years. We hear reports that Elon is pushing his engineers to get the coefficient of drag on the Model 3 below .20, which may require some extreme exterior designs. From what we know, the Model 3 will be larger than the Bolt, but is expected to be a sedan, at least initially. The Bolt is more of a crossover utility vehicle.

Connectivity and Autonomous Driving

Tesla has an enormous lead over other manufacturer thanks to its Autopilot software that shares what it knows with other Teslas via the cloud. It also has one of the user interfaces in the business. The touchscreen in the Bolt is adequate but not groundbreaking. The area where the Bolt and the Model 3 may be direct competitors is in the market for on-demand car sharing.

Chevrolet_Bolt-Interior-City
Ms. Barra announced the Bolt will have app based software that will make it suitable for car sharing. The corollary is that General Motors just invested a half billion dollars in Lyft. It clearly is positioning itself for the new transportation paradigm in which people don’t own cars anymore. They simple request the kind of car they need when they need it and pay the appropriate fee. Particularly for people in crowded urban areas, that model makes perfect economic sense.

But Tesla has its eye on that market as well. Who can forget Elon’s awkward moment during a recent conference call when analyst Adam Jonas asked him if Tesla was interested in pursing on-demand car sharing? Musk’s demeanor made it clear that Jonas’ question had hit a nerve. That’s where the collision between the Chevy Bolt and the Tesla  Model 3 may occur, as both attempt to exploit new market opportunities.

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Timing 

Mary Barra confirmed Wednesday that Chevy Bolt production will begin late in 2016. That should give it about a one year head start in the market on the Tesla Model 3 — assuming Tesla keeps to its stated timeline. If it does, it will be the first time in company history. If it is delayed, it may spot the Bolt such a massive lead that it will never be able to catch up.

Elon Musk has challenged other automakers to make more and better electric cars. The Chevy Bolt is GM’s first attempt to rise to the challenge. Whether it is a Tesla killer or just a pretender won’t be known until at least a year from now.

"I write about technology and the coming zero emissions revolution."

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Elon Musk

Elon Musk drops a surprise update on Boring Company’s next big dig

Musk says Boring Company could shrink the Austin to San Antonio drive to just minutes.

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Elon Musk says The Boring Company is working on what he called “a simple, precursor Hyperloop” tunnel connecting Austin and San Antonio, targeting speeds above 200 mph and cutting a drive that can take up to two and a half hours down to a consistent under 30 minutes. Musk posted the idea on X Sunday, in a reply to a repost of an AI generated video imagining a science fiction future with human colonies on other worlds, which he shared with the line “This is the future we shall bring into being.”


The Boring Company’s own account picked up the idea in the same thread, adding a detail about how the trip would actually work: “Because Loop/Hyperloop is express (i.e. no intermediate stops), one could travel from an Austin parking lot to a favorite San Antonio restaurant in about 30 minutes. As long as they both have Loop stations.” That framing ties the proposed intercity link to the same station model the company already runs in Las Vegas, where riders enter the tunnel network through small, garage style stops rather than one central terminal.

This is not the company’s first run at the Austin to San Antonio corridor. Boring Company floated tunnels between the two cities as far back as 2021, and later competed for a separate San Antonio Loop project tied to the airport before that specific bid stalled. Pitches for tunnels in Chicago, Los Angeles, and a New York to Washington corridor have followed a similar pattern of big announcement without a shovel in the ground.

What is different this time is the balance sheet, especially since The Boring Company closed a 3 billion dollar funding round led by investors in the United Arab Emirates earlier this month at a valuation near 23 billion dollars, giving the tunneling company more capital to chase speculative projects than it had during its earlier Texas pitches. The company is also mid-build on two other intercity systems it has actually broken ground on, inc;luding a Nashville tunnel linking downtown to the airport, where a second boring machine finished commissioning in June, and its Las Vegas network, where the station count keeps climbing on paper faster than tunnels get dug.

That gap between announcement and execution is the reason to treat Sunday’s post as an opening bid rather than a project. A tunnel spanning roughly 80 miles between two metro areas, running at speeds Boring Company has not demonstrated over any real distance, would dwarf anything the company has built. For now, the Austin to San Antonio Hyperloop exists as a caption under an AI generated space video.

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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