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Will the 200 mi, $30k Chevy Bolt challenge Tesla’s Model 3?

The Chevy Bolt and Tesla Model 3 will be priced nearly the same and will have about the same range. Is there room enough in the market for both or will one dominate the other in sales?

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Chevrolet unveiled its production all electric Bolt at the Consumer Electronics Show (CES) this week. Promising a range of 200 miles on a single charge, and at a price point in the $30,000 range, the Chevy Bolt has many wondering how this will stack up against Tesla’s upcoming mass market Model 3, to be unveiled in March.

Chevy Bolt

Price and Range

Both cars will be similarly priced. Tesla says the Model 3 will start at $35,000. Mary Barra, GM’s CEO said at CES on Wednesday the Bolt will start at $37,500 before incentives and rebates. Though she didn’t give any details about trim levels and options, we know that a fully equipped Chevy Volt costs about $8,000 more than the base model. Add the same amount to the Bolt and you have a retail price just north of $45,000.

In all likelihood, Tesla will offer a number of options on the Model 3 including a choice of battery sizes, single or dual motors, and possibly falcon wing doors as hinted by Elon Musk. It wouldn’t take much to get the price of a Model 3 above $45,000. We wouldn’t be surprised if a fully loaded Model 3 nudges the $60,000 mark.

Styling

Chevrolet_Bolt-Front-3-4
Beauty is in the eye of the beholder, which couldn’t hold more true when it comes to the looks of the Chevy Bolt. Some have said it resembles a BMW i3 in the front and a Honda Fit in the rear. Despite the compact look of the Bolt, it’s quite roomy inside. The front seats are a monopost design similar to what Tesla uses for the second row seats in the Model X. The center console floats between the seat, leaving lots of foot room for rear seat passengers. The Bolt’s flat floor means it’s easy to slide in and out. It also has slightly more cargo room than the Honda Fit.

No one knows yet what the Model 3 will look like, but Tesla has done an excellent job designing its cars so far. The Model S still looks modern even though it has been on the road for 4 years. We hear reports that Elon is pushing his engineers to get the coefficient of drag on the Model 3 below .20, which may require some extreme exterior designs. From what we know, the Model 3 will be larger than the Bolt, but is expected to be a sedan, at least initially. The Bolt is more of a crossover utility vehicle.

Connectivity and Autonomous Driving

Tesla has an enormous lead over other manufacturer thanks to its Autopilot software that shares what it knows with other Teslas via the cloud. It also has one of the user interfaces in the business. The touchscreen in the Bolt is adequate but not groundbreaking. The area where the Bolt and the Model 3 may be direct competitors is in the market for on-demand car sharing.

Chevrolet_Bolt-Interior-City
Ms. Barra announced the Bolt will have app based software that will make it suitable for car sharing. The corollary is that General Motors just invested a half billion dollars in Lyft. It clearly is positioning itself for the new transportation paradigm in which people don’t own cars anymore. They simple request the kind of car they need when they need it and pay the appropriate fee. Particularly for people in crowded urban areas, that model makes perfect economic sense.

But Tesla has its eye on that market as well. Who can forget Elon’s awkward moment during a recent conference call when analyst Adam Jonas asked him if Tesla was interested in pursing on-demand car sharing? Musk’s demeanor made it clear that Jonas’ question had hit a nerve. That’s where the collision between the Chevy Bolt and the Tesla  Model 3 may occur, as both attempt to exploit new market opportunities.

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Timing 

Mary Barra confirmed Wednesday that Chevy Bolt production will begin late in 2016. That should give it about a one year head start in the market on the Tesla Model 3 — assuming Tesla keeps to its stated timeline. If it does, it will be the first time in company history. If it is delayed, it may spot the Bolt such a massive lead that it will never be able to catch up.

Elon Musk has challenged other automakers to make more and better electric cars. The Chevy Bolt is GM’s first attempt to rise to the challenge. Whether it is a Tesla killer or just a pretender won’t be known until at least a year from now.

"I write about technology and the coming zero emissions revolution."

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Cybertruck

Tesla upfitter offers to keep Cybertruck alive

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Credit: Unplugged Performance

A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.

Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”

The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.

Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.

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Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.

In an X post on Tuesday, Unplugged said:

“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”

The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.

Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.

The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.

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Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.

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Elon Musk

Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’

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Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”

Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.

Whatever side you are on — it’s happening.

Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.

But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:

Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.

As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.

The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.

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Tesla slims Cybertruck offerings to only its most expensive trim

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Credit: u/dregonzz/Reddit

Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.

After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.

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Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.

Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.

Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.

Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”

Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.

Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.

Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing

Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.

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