Connect with us

News

Good news for Tesla: Consumers are ready for the future of self-driving cars, says study

Published

on

Tesla’s Autopilot features frequently make headlines when the latest advancements are released to its all-electric fleet, and media attention from its and other groups’ successes looks to have resulted in a consumer base that’s excited for autonomous cars. A survey of more than 5,500 consumers and 280 auto executives by Capgemini, a consulting group, concluded that automotive consumers are ready for the future of self-driving cars, and 59% of them are even waiting with anticipation.

Capgemini’s study set out to understand more than just whether consumers were ready for self-driving advancements. It also sought to determine the level of understanding those same consumers had for what driverless cars would mean in the bigger picture and what their expectations were for the feature as it applied to their own lives. Positive indications were given in this area as well. Over 50% of study participants said they would trust autonomous cars to make sound decisions during unexpected situations and drop off or pick up non-driving close friends or family members. Nearly 50% would trust their cars to run an errand on their behalf.

According to Capgemini’s results, there’s even more good news for companies like Tesla and Waymo who are hedging their futures on autonomy’s success. Consumers are not only excited for what’s being promised, but they’re also willing to pay a premium for the feature. 56% of study participants said they’d be willing to pay a premium of up to 20% over their current budget for a self-driving car. Tesla’s current price for its Full Self-Driving software looks to be matched to this finding. Priced as a $6,000 option paired with a $39,000 Model 3 Standard Range Plus, Tesla’s customers are already willing to pay a 15% premium in anticipation of a feature that’s not yet available.

Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini
Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini

Another part of the study pointed to the importance of the consumer experience when it comes to self-driving cars. The prime benefit of the technology isn’t simply to designate a task from a human to a computer – it needs to have perks like convenience and fun added into the mix. “[Companies]…must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle,” the study’s summary remarked. 57% of consumers in the survey said they planned to spend their time indulging in entertainment activities in their cars once self-driving was available. This is an area where Tesla can really make its mark.

Tesla ownership already offers several fun and entertaining activities. Internet browsing, music streaming, amusing Easter Eggs, and in-car games are already part of its user experience, and those features will likely be expanded much further once drivers no longer need to keep their attention on the road. Features like “Romance Mode” could be reimagined to include scenic drives, for instance, or TeslAtari could incorporate environmental cues into game play akin to “I Spy” or something similar.

Fully autonomous vehicles still have a long road ahead of both development and regulatory approvals, but knowing there’s a consumer market ready and willing to participate in the future the technology is promising is perhaps enough to keep things moving long enough for it to succeed.

Advertisement

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

Advertisement
Comments

Elon Musk

Tesla’s popular side business is going to get bigger, Elon Musk says

It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.

Published

on

tesla diner in los angeles during daytime
Credit: Matt Hartman

Tesla will open two new Diner locations in the United States after its first location in Los Angeles has been a raging success, as it is constantly packed and serving food for 24 hours a day, every day.

Tesla CEO Elon Musk said that the initial Diner location on Santa Monica Boulevard is “going well,” and based on reviews and its constant out-the-door lines, it is safe to say it has been a major outlet of interest for people in the area.

It features two massive movie screens, a menu that is locally sourced and has been created by a world-class chef, and Supercharging for EVs. It truly is the perfect stop for those who are hungry, need entertainment, or need a quick charge.

tesla diner

Credit: Tesla

So far, Tesla has not released too many details on the success of the restaurant, but it did state in a graphic for its Q3 Supercharging stats that it sold roughly 50,000 burgers at the Diner in Q3, roughly 715 each day. Burgers are not the only thing on the menu, either.

With how well it has gone, Musk is now considering the possibility of new locations that are notable to Tesla, including Austin and Palo Alto.

On Friday, Musk revealed he believes it “probably makes sense to open one” near Gigafactory Texas and Engineering HQ in Palo Alto:”

Advertisement

It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.

By 2023, Tesla had secured building permits and broken ground on the site in September of that year.

Since its launch, it has been a popular hotspot for Tesla fans and others to visit, although it has attracted unwanted attention from protestors as well.

Advertisement

They look hungry. If they walked inside and ordered some food, maybe they’d stop yelling into microphones and threatening Musk.

Advertisement
Continue Reading

Elon Musk

Elon Musk’s AI empire grows as xAI leases Palo Alto space near Tesla

The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area.

Published

on

Credit: xAI/X

Elon Musk’s artificial intelligence startup, xAI, is expanding its Silicon Valley footprint, leasing roughly 105,000 square feet of office space at Palo Alto’s Page Mill Center, just blocks away from Tesla’s engineering complex.

Musk’s deepening Silicon Valley footprint

People familiar with the matter have informed the San Francisco Business Times that xAI’s lease at Page Mill Center may already have been finalized, adding to the company’s existing headquarters at 1450 Page Mill Road. The two offices share a parking lot, reflecting Musk’s strategy of consolidating his ventures. Tesla’s engineering hub is also just a few blocks away.

The new offices form a growing cluster of Musk-led companies in the heart of the Valley and come as xAI has listed over 250 job openings. These include listings for engineers, designers, and technical staff, among others. 

xAI’s aggressive hiring push hints at rapid scaling, which makes quite a lot of sense considering the company’s ambitious projects. xAI oversees the large language model Grok and other AI initiatives such as the newly launched Grokipedia, and the startup has also acquired the social media platform X. Real estate owner Hudson Pacific Properties, the owners of Page Mill Center, have so far declined to comment.

AI demand and Silicon Valley’s office rebound

Silicon Valley’s office market, long subdued by remote work trends, is seeing renewed activity from AI firms. Hudson Pacific told investors this summer that tenant demand has reached a three-year high, with over half of new leases driven by artificial intelligence companies. Vacancy rates have now fallen for four straight quarters to 16.6% as well, CBRE reported.

Advertisement

The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area. Musk, after all, has previously butted heads with officials, resulting in his two biggest ventures, electric vehicle maker Tesla and private space company SpaceX, officially relocating their headquarters to Texas.

Continue Reading

News

Starship lunar update shows SpaceX will not give up the Moon without a fight

SpaceX stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety.”

Published

on

Credit: SpaceX

SpaceX is reassessing its Starship mission plan for NASA’s Artemis 3 program, exploring what it calls a “simplified” architecture that could accelerate the first crewed lunar landing of the 21st century. 

The private space company stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety,” following NASA’s decision to reopen the lunar mission contract to new competition.

SpaceX outlines HLS progress

In a blog post titled To the Moon and Beyond, SpaceX detailed recent Starship milestones and reaffirmed its role as a “core enabler” of NASA’s lunar ambitions. As per SpaceX, its efforts are not just aimed at returning to the Moon. It is aimed at establishing a permanent, sustainable presence on the lunar surface. 

“Since the contract was awarded, we have been consistently responsive to NASA as requirements for Artemis III have changed and have shared ideas on how to simplify the mission to align with national priorities. In response to the latest calls, we’ve shared and are formally assessing a simplified mission architecture and concept of operations that we believe will result in a faster return to the Moon while simultaneously improving crew safety,” SpaceX wrote in its post.

The post described Starship’s vast potential for lunar operations, noting that a single vehicle provides over 600 cubic meters of pressurized habitable volume, roughly two-thirds that of pressurized volume of the entire International Space Station, and is “complete with a cabin that can be scaled for large numbers of explorers and dual airlocks for surface exploration.” 

Advertisement

SpaceX also mentioned its fixed-price NASA contract, which ensures taxpayer protection while incentivizing milestone-based progress. As part of its preparations for a Moon mission, SpaceX plans to conduct a key in-space refueling demonstration in 2026, as noted in a Space.com report. Regerdless, SpaceX is still continuing the parallel development of its “core” Starship for Mars and deep-space exploration.

SpaceX’s update followed NASA concerns

NASA Acting Administrator Sean Duffy recently voiced frustration over Starship’s pace, noting on CNBC that SpaceX “pushed their timelines out” while the U.S. remains in a race against rivals. In a comment, Duffy stated that NASA will not wait for one company as it pushes forward with its Artemis program.

“I love SpaceX. It’s an amazing company. The problem is, they’re behind. They’ve pushed their timelines out, and we’re in a race against China. The president and I want to get to the Moon in this president’s term, so I’m going to open up the contracts. I’m going to let other space companies compete with SpaceX, like Blue Origin,” Duffy said.

Elon Musk publicly criticized Duffy over his remarks, but SpaceX’s latest update has shifted the focus back to technical progress and mission readiness. While SpaceX did not elaborate on the details of its simplified architecture, Musk hinted that Starship could eventually accomplish “the whole moon mission” on its own. “Starship will build Moonbase Alpha,” Musk wrote in a recent post on X. 

Advertisement
Continue Reading

Trending