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Good news for Tesla: Consumers are ready for the future of self-driving cars, says study
Tesla’s Autopilot features frequently make headlines when the latest advancements are released to its all-electric fleet, and media attention from its and other groups’ successes looks to have resulted in a consumer base that’s excited for autonomous cars. A survey of more than 5,500 consumers and 280 auto executives by Capgemini, a consulting group, concluded that automotive consumers are ready for the future of self-driving cars, and 59% of them are even waiting with anticipation.
Capgemini’s study set out to understand more than just whether consumers were ready for self-driving advancements. It also sought to determine the level of understanding those same consumers had for what driverless cars would mean in the bigger picture and what their expectations were for the feature as it applied to their own lives. Positive indications were given in this area as well. Over 50% of study participants said they would trust autonomous cars to make sound decisions during unexpected situations and drop off or pick up non-driving close friends or family members. Nearly 50% would trust their cars to run an errand on their behalf.
According to Capgemini’s results, there’s even more good news for companies like Tesla and Waymo who are hedging their futures on autonomy’s success. Consumers are not only excited for what’s being promised, but they’re also willing to pay a premium for the feature. 56% of study participants said they’d be willing to pay a premium of up to 20% over their current budget for a self-driving car. Tesla’s current price for its Full Self-Driving software looks to be matched to this finding. Priced as a $6,000 option paired with a $39,000 Model 3 Standard Range Plus, Tesla’s customers are already willing to pay a 15% premium in anticipation of a feature that’s not yet available.
Another part of the study pointed to the importance of the consumer experience when it comes to self-driving cars. The prime benefit of the technology isn’t simply to designate a task from a human to a computer – it needs to have perks like convenience and fun added into the mix. “[Companies]…must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle,” the study’s summary remarked. 57% of consumers in the survey said they planned to spend their time indulging in entertainment activities in their cars once self-driving was available. This is an area where Tesla can really make its mark.
Tesla ownership already offers several fun and entertaining activities. Internet browsing, music streaming, amusing Easter Eggs, and in-car games are already part of its user experience, and those features will likely be expanded much further once drivers no longer need to keep their attention on the road. Features like “Romance Mode” could be reimagined to include scenic drives, for instance, or TeslAtari could incorporate environmental cues into game play akin to “I Spy” or something similar.
Fully autonomous vehicles still have a long road ahead of both development and regulatory approvals, but knowing there’s a consumer market ready and willing to participate in the future the technology is promising is perhaps enough to keep things moving long enough for it to succeed.
Elon Musk
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
“The safety driver is just there for the first few months to be extra safe. Should be no safety driver by end of year.”

Tesla CEO Elon Musk said today that the company plans to completely eliminate Safety Drivers from its Robotaxi fleet, which differs from the Safety Monitors it uses.
Tesla’s Robotaxi platform utilizes employees in the front passenger seat during city rides in Austin and the driver’s seat of the vehicles during highway operations in Austin, as well as during all rides in the Bay Area.
Tesla adjusts Robotaxi safety monitor strategy in Austin with new service area
Musk said the presence of a Safety Driver “is just there for the first few months to be extra safe,” but there are plans to remove them in an effort to remove the crutches the company uses during the early stages of Robotaxi.
The CEO then outlined a timeframe for when it would remove the presence of an employee in the driver’s seat in both Austin and the Bay Area. He said there “should be no safety driver by end of year.”
The safety driver is just there for the first few months to be extra safe.
Should be no safety driver by end of year.
— Elon Musk (@elonmusk) September 4, 2025
Having a Safety Driver or Monitor has been a major point of criticism from Robotaxi skeptics and Tesla critics.
However, Tesla has maintained that its priority in the early stages is the safety of riders, which will keep things running; even a single negative incident could derail self-driving efforts as a whole, including those outside of the company.
Tesla executives have said their attitude toward safety is “paranoid,” but for good reason: an accident could set back the progress that it and many other companies, including rivals like Waymo, have made in the past few years.
For now, it might be a point of criticism for some, but it’s smart in the near term. Musk plans for Tesla to have Robotaxi operating for half of the U.S. population by the end of the year as well, so it will be interesting to see if it can maintain these timelines.
News
Tesla is already giving Robotaxi privileges hours after opening public app
This morning, Tesla launched the app in the Apple Store, giving iOS users the ability to download and join a waitlist in hopes of gaining access.

Tesla is already giving Robotaxi privileges to those who downloaded the app and joined its waitlist just hours after it launched in the United States.
As the Robotaxi platform has been operating in Austin for several months, Tesla is now allowing the general public to download its app and call for a driverless ride in the city.
Tesla Robotaxi makes major expansion with official public app launch
The company previously sent invitations to select media outlets and Tesla influencers, seeking initial feedback on the performance of the Robotaxi platform.
There have been positive reviews, but, as with any Beta program, some mishaps have also occurred, although none have been significant.
As of the writing of this article, the City of Austin only lists one incident involving a Tesla Robotaxi, noting it as a “Safety Concern,” but not an accident or collision.
This morning, Tesla launched the app in the Apple Store, giving iOS users the ability to download and join a waitlist in hopes of gaining access.
Tesla is already granting Robotaxi access to several of those who have downloaded the app and gotten on the waitlist early:
Been getting a lot of messages from people who downloaded Tesla’s new Robtoaxi app last night and already have access to the company’s robotaxi and ride-hailing services. pic.twitter.com/xgbki1D3Lw
— Sawyer Merritt (@SawyerMerritt) September 4, 2025
With the launch of the public app, we were not too sure how soon Tesla would be able to initiate bringing more riders into the Robotaxi program. The immediate admittance for some riders just hours after the launch is a big positive and is surely a sign of strength for Tesla and its Robotaxi program.
What many will look for moving forward is the expansion of the geofence, which does not seem like a problem, as Tesla has already managed to do this on three occasions. The most recent expansion has expanded the service area to approximately 190 square miles.
People will also look for evidence of fleet expansion, a concern that has been a concern for many, especially since Tesla has not been completely transparent about it. They have revealed a recent service fleet growth of 50 percent, but there has been no specific number of vehicles mentioned.
News
Tesla explains why Robotaxis now have safety monitors in the driver’s seat
The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media.

Tesla has provided an explanation about the presence of safety monitors in the driver’s seat of its autonomous Robotaxi units.
The autonomous ride-hailing service is currently being deployed in Austin and the Bay Area, with more cities across the United States expected to gain access to the service later this year.
Safety Monitors
When Tesla launched its initial Robotaxi program in Austin, the company made headlines for operating vehicles without a human in the driver’s seat. Even with this setup, however, Tesla still had safety monitors in the passenger seat of the Robotaxis. The safety monitors, which do not interact with passengers, have been observed to report issues and other behaviors from the autonomous vehicles in real time.
Safety monitors on the driver’s seat were also employed in the service’s Bay Area rollout, though numerous members of the EV community speculated that this was likely done to meet regulations in California. However, with the expansion of the Austin geofence, riders in Tesla’s Robotaxis observed that the safety monitors in the city have been moved to the driver’s seat as well.
Tesla’s explanation
The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media. Longtime FSD tester Whole Mars Catalog, for one, speculated that the move might be due to Texas’ new regulations for autonomous vehicles, which took effect recently. Interestingly enough, the official Tesla Robotaxi account on X responded to the FSD tester, providing an explanation behind the safety monitor’s move to the driver’s seat.
“Safety monitors are only in the driver’s seat for trips that involve highway driving, as a self-imposed cautious first step toward expanding to highways,” the Tesla Robotaxi account noted.
Tesla has been extremely cautious with its autonomous driving program, particularly with the rollout of its Robotaxi service, which use Unsupervised FSD. This is quite understandable considering the negative media slant that Tesla is consistently subjected to, which could very well result in minute incidents or mistakes by Robotaxis being blown out of proportion.
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