Lifestyle
Tesla’s 16-year anniversary: A tale of trials, tribulations, and grit that continues to this day
Sixteen years ago, engineer-entrepreneurs Martin Eberhard and Marc Tarpenning incorporated a company that was, for the most part, a legitimate long shot. Named Tesla Motors, the company occupied an office that had three desks and two small rooms in a decrepit building situated at 845 Oak Grove Avenue in Menlo Park, CA. The duo had a crazy business idea: they wanted to make electric cars, and they wanted to turn it into a business. At the time, the idea was practically insane, as EVs were not even part of any legitimate conversations in the auto market. Tarpenning and Eberhard had a concept for a Lotus-based electric sports car, but finding an investor who could pony up the $7 million required to build a prototype was insanely challenging.
Tesla’s Roots
During this time, Elon Musk was still busy looking into the idea of sending mice on a journey into space. Fortunately for Eberhard and Tarpenning, they soon got word that Musk, a multimillionaire who started a private rocket company, was looking to invest in the electric vehicle sphere. The duo flew down to Los Angeles and met with the SpaceX founder on a Friday, and over the course of the following weekend, Musk peppered Tarpenning with a barrage of questions about Tesla Motors’ business model. By the following Monday, Tarpenning and Eberhard were back in LA for another meeting with Musk. At the end of the meeting, Musk simply informed the men, “Okay, I’m in.”
Musk was precisely what Tesla Motors needed. He had the engineering background to understand what the company was trying to build, and his funds from his Silicon Valley fortune were vast. Musk invested $6.5 million into Tesla Motors, making him the largest shareholder and the Chairman of the company. Not long after this, Musk contacted JB Straubel, particularly as Eberhard and Tarpenning were meeting challenges in their vehicle’s batteries. Musk and Straubel had previously formed a kinship after finding common ground in EVs, particularly with the latter’s interest in using lithium-ion batteries to power a car (Musk had also agreed to fund Straubel’s lithium-ion battery ideas). During his meeting with Eberhard and Tarpenning, Straubel told them that he was building the battery they were looking for, also using funding from Musk. “We agreed to join forces and formed this ragtag group,” Straubel said, recalling Tesla Motors’ earliest days.
A lot has happened over the next 16 years. Tesla Inc., as the company is now called, has a market cap of around $40 billion, despite being one of the most shorted companies in the auto industry. The company has also expanded its operations to energy storage systems, a field that Straubel is still incredibly involved with. Elon Musk remains the largest shareholder and stands as the company’s CEO, though he has relinquished his Chairman role to board member Robyn Denholm following a run-in with the Securities and Exchange Commission. Today, Tesla is involved in what could only be described as a battle for the future of transportation, being the undisputed trailblazer in the electric vehicle market. So vast is the potential of the company that legendary investor Ron Baron has predicted that Tesla could eventually be a trillion-dollar company.

From the Tesla Roadster to the Model 3
To say that it took a lot of effort for Tesla to get to this point is an understatement, particularly as every vehicle that the company has released was met with pushback and an immense amount of skepticism. The original Tesla Roadster, the car that Eberhard, Tarpenning, and Straubel were creating since the earliest days of the company, was released in 2008, right in the middle of the US financial crisis. Objectively speaking, a two-seater, all-electric sports car was not a practical purchase then. The original Tesla Roadster had its own fair share of production challenges as well, to the point where auto publication The Truth About Cars actually decided to do a Tesla Death Watch series. Though late, the Roadster became successful nonetheless, forcing the Tesla Death Watch to end and becoming prolific enough to usher in the WhiteStar project, which would eventually become the Model S.
Bringing the Model S to market was just as hard, if not more difficult than the Roadster’s already-painful production ramp. In 2007, Musk showed noted auto designer Henrik Fisker Tesla’s idea for the WhiteStar sedan, a vehicle that must haul a family and cost about half the Roadster’s price. Fisker had a reputation for creating stunning automobiles for Aston Martin, BMW, and Mercedes-Benz, but as noted by Ron Lloyd, the former vice president of Tesla’s WhiteStar project, the designs he submitted for Tesla’s family sedan were strangely substandard. When Musk pushed back, Fisker would blame the physical constraints that Tesla placed on the car. And in 2008, Musk and the Tesla team looked in shock as Fisker started his own car company, Fisker Automotive, and unveiled the Karma, a hybrid vehicle that had all the makings of a well-designed green vehicle. It wasn’t until an established designer from Mazda, Franz von Holzhausen decided to take a leap of faith that project WhiteStar started progressing. Working with Musk on every detail of the car, the results of von Holzhausen’s work was the Tesla Model S, a car that would redefine not just electric vehicles, but cars as a whole.
Tesla’s next vehicles were no less challenging. The Model X was dismissed as an impossible vehicle to make due to its Falcon Wing Doors. While significantly delayed, the all-electric SUV nevertheless entered production, though it took extreme measures, such as Musk sleeping in the Fremont factory, to get the vehicle’s manufacturing underway. Fortunately for Tesla, it appears that the Model X became a lesson for the company, as evidenced by the more straightforward design of the Model 3, and later on, the Model Y. After coming to terms with its own hubris and creating what Elon Musk aptly described as the Fabergé egg of cars in the Model X, Tesla appears to have matured. This could be seen in the similarity of the company’s two mass-market vehicles.

Into the Future
Led by arguably one of the most relentless innovators alive today, Tesla remains engaged in battle every step of the way. Yet, despite the emergence of competitors that are generously dubbed “Tesla Killers,” and despite the persistently negative narrative surrounding the company, the electric car maker continues to grow. Tesla has even expanded its operations in China, where Gigafactory 3 is being built at a record pace. Once that is completed, Tesla could tap into China’s lucrative electric vehicle market without any unnecessary restraints. Other vehicles in the company’s lineup, from the new Tesla Roadster to the Tesla Semi to the Tesla Truck, are expected to be just as disruptive as every other electric car that the company has released.
Tesla’s electric cars are by no means the first EVs on the market. But they are the vehicles that forced the auto industry to recognize that there is a legitimate demand for compelling, well-designed electric cars. The presence of EVs such as the Porsche Taycan, which the German automaker expects will likely be practically as important as the 911, is proof that Tesla has and is succeeding in its mission to accelerate the world’s transition to renewable energy. A lot has happened in 16 years, but if Tesla’s character is any indication, it would seem that the company’s story is still just beginning.
Watch a Tesla enthusiast’s tribute video to Tesla’s 16 years in the video below.
Elon Musk
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
Tesla’s Optimus robot left the Hollywood Diner within months of opening. Now Musk is planning its return with a bigger role and a major Gen 3 upgrade underway.
Tesla’s Optimus robot was one of the most talked-about features when the Tesla Diner opened on Santa Monica Boulevard in Hollywood on July 21, 2025. Dubbed “Poptimus” by Tesla fans, the Gen 2 robot stood upstairs at the retro-futuristic, drive-in theater and Tesla Supercharging station, scooping popcorn into bags and handing them to guests with a wave.
The diner itself had been years in the making. Elon Musk first floated the idea in 2018 with a tweet about building an “old-school drive-in, roller skates & rock restaurant” at a Hollywood Supercharger. What eventually opened was a unique two-story neon-lit space, with 80 EV charging stalls, and Optimus serving as a live demonstration of where Tesla’s ambitions were headed.
If our retro-futuristic diner turns out well, which I think it will, @Tesla will establish these in major cities around the world, as well as at Supercharger sites on long distance routes.
An island of good food, good vibes & entertainment, all while Supercharging! https://t.co/zmbv6GfqKf
— Elon Musk (@elonmusk) July 21, 2025
But Optimus did not stay long, and was gone by December 2025.
Now, the robot is set to return with a more demanding job. Musk has ambitions for Optimus to take on a food runner role in 2026, delivering meals directly to cars at the Supercharger stalls. While the latest Gen 3 Optimus is likely to initially take on its previous popcorn-serving role, it wouldn’t be out of the question for Optimus to see a quick promotion. With improved hand dexterity that features 50 total actuators and 22 degrees of freedom per hand, and significantly more powerful processing through Tesla’s latest AI5 chip that includes Grok-powered voice interaction, Musk described Optimus at the Abundance Summit on March 12, 2026, as “by far the most advanced robot in the world, Nothing’s even close.”
Back to work
See you at Tesla Diner tomorrow pic.twitter.com/H3tTajrUbu
— Tesla Optimus (@Tesla_Optimus) March 30, 2026
That confidence is backed by a major manufacturing shift. At the Q4 2025 earnings call in January, Musk announced Tesla would discontinue the Model S and Model X and convert those Fremont production lines to build Optimus. “It’s time to basically bring the Model S and X programs to an end,” he said, calling for a pivot that reflects where the Tesla’s future lies.
Elon Musk
The Boring Company clears final Nashville hurdle: Music City loop is full speed ahead
The Boring Company has cleared its final Nashville hurdles, putting the Music City Loop on track for 2026.
The Boring Company has cleared one of its most significant regulatory milestones yet, securing a key easement from the Music City Center in Nashville just days ago, the latest in a series of approvals that have pushed the Music City Loop project firmly into construction reality.
On March 24, 2026, the Convention Center Authority voted to grant The Boring Company access to an easement along the west side of the Music City Center property, allowing tunneling beneath the privately owned venue. The move follows a unanimous 7-0 vote by the Metro Nashville Airport Authority on February 18, and a joint state and federal approval from the Tennessee Department of Transportation and the Federal Highway Administration on February 25. Together, these green lights have cleared the path for a roughly 10-mile underground tunnel connecting downtown Nashville to Nashville International Airport, with potential extensions into midtown along West End Avenue.
Music City Loop could highlight The Boring Company’s real disruption
Nashville was selected by The Boring Company largely because of its rapid population growth and the strain that growth has placed on surface infrastructure. Traffic has become a persistent problem for residents, convention visitors, and airport travelers alike. The Music City Loop promises an approximately 8-minute underground transit time between downtown and the Nashville International Airport (BNA), removing thousands of vehicles from surface roads daily while operating as a fully electric, zero-emissions system at no cost to taxpayers.
The project fits squarely within a broader vision Musk has championed for years. In responding to a breakdown of the Loop’s construction costs, Musk posted on X: “Tunnels are so underrated.” The comment reflected a longstanding belief that underground transit represents one of the most cost-effective and scalable infrastructure solutions available. The Boring Company has claimed it can build 13 miles of twin tunnels in Nashville for between $240 million and $300 million total, a fraction of what comparable projects cost elsewhere in the country.

Image Credit: The Boring Company/Twitter
The Las Vegas Loop, The Boring Company’s first operational system, has served as a proof of concept. During the CONEXPO trade show in March 2026, the Vegas Loop transported approximately 82,000 passengers over five days at the Las Vegas Convention Center, demonstrating the system’s capacity during large-scale events. Nashville draws millions of convention visitors and tourists each year, and local business leaders have pointed to that same capacity as a major draw for supporting the project.
The Music City Loop was first announced in July 2025. Construction began within hours of the February 25 state approval, with The Boring Company’s Prufrock tunneling machine already in the ground the same evening. The first operational segment is targeted for late 2026, with the full route expected to be complete by 2029. The project represents one of the largest privately funded infrastructure efforts currently underway in the United States.
Elon Musk
Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus
Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.
Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.
With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.
Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.
A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.
Tesla Giga Texas to feature massive Optimus V4 production line
The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.
The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.