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SpaceX's Texas Starship factory set to receive more parts from Florida
After successfully delivering Starship hardware and manufacturing tools to SpaceX’s Boca Chica, Texas rocket factory and launch facilities, the company has begun preparing a second load of parts to be shipped from Florida to Texas in the near future.
This is the latest chapter in a saga that began when SpaceX revealed that it would effectively pause its Florida Starship manufacturing operations and reassign most of its affected employees. Since SpaceX’s early-December confirmation, the company’s Cocoa, Florida Starship production hub has been more or less at a standstill, only interrupted once and awhile by efforts to either scrap hardware that is no longer needed or send it to Texas, where SpaceX has redoubled efforts to build the next series of Starship prototypes.
Teams in Florida are still working tirelessly to construct a massive Starship launch mount at Pad 39A believed to be capable of supporting full-scale Starship and Super Heavy static fires and launches, confirmation that SpaceX is likely only temporarily halting Starship production in the region. Nevertheless, the focus is now unequivocally on SpaceX’s Boca Chica facilities, where the company is rapidly building and expanding manufacturing facilities and constructing the next full-scale Starship prototype (SN01).
Although manufacturing operations have been paused in Florida, the existing Cocoa facility still has a huge amount of Starship hardware strewn about, most of which appears to be bound for scrapyards. Some of that hardware and infrastructure, however, can be salvaged and used elsewhere by SpaceX, and that is exactly what the company is now doing.
Most recently, SpaceX loaded transport ship GO Discovery with two giant steel stands and a completed Starship dome and transported that hardware from Port Canaveral, Florida to Port of Brownsville in early-December 2019. After arriving, SpaceX moved the rocket parts and infrastructure by road to its Boca Chica facilities, where they have since been stored until they’re needed.
At the moment, the almost-finished Starship Mk2 prototype remains at SpaceX’s Cocoa factory in three giant pieces – a cylindrical tank and engine section, the start of a curved nose section, and the tip of that nose section. It remains to be seen what the fate of those rocket parts is, as much of the structure could theoretically be sent to Texas to expedite Starship SN01 production and assembly. However, the utility of those parts is likely almost entirely dependent on their quality and the design and fabrication delta between them and whatever SpaceX has in mind for the next phase of prototypes.
SpaceX continues to develop Starship in largely the same way it worked on Falcon 9 booster landings, beginning with a minimum viable product (Grasshopper/Starhopper) and gradually improving the test hardware into something much more reminiscent of the real deal (F9R/Starship Mk1, Mk2). Ultimately, all the experience gained and lessons learned from building and flying those increasingly more complex prototypes is merged with true orbital-class flight hardware.
It appears that SpaceX (or at least CEO Elon Musk) believes that the company may have already learned enough from Starhopper and Starship Mk1/Mk2 to graduate directly to some form of serial production – implied by his statement that the next Texas prototype will now be known as Starship SN01. Formerly Starship Mk3, Starship SN01 will be built with an array of refined or fully-new production and assembly processes, hopefully resulting in a prototype that is significantly more refined than Starship Mk1, which is believed to have been intentionally destroyed during pressure testing in November 2019.
In line with that strategy, SpaceX is preparing to ship more upgraded Starship hardware and infrastructure from Florida to Texas.
Based on photos taken in the last few days by local photographer and observer John Winkopp, GO Discovery’s next shipment will include a number of rolls of stainless steel stock, another steel stand for Starship ring assembly, and parts of another unfinished Starship tank dome.
Altogether, it’s possible that Starship SN01 assembly will end up taking far less time than Starship Mk1 or Mk2. Musk believes that that new and improved Starship prototype could be ready for flight testing as early as February or March 2020.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
