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Tesla defends ‘Autopilot’ and ‘FSD’ names in false advertising case

Credit: Tesla Asia/Twitter

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Tesla has defended its use of the names “Autopilot” and “self-driving” to a California regulator this week in a continuing case alleging that the titles are false advertising.

After Tesla responded to the California Department of Motor Vehicles (DMV) last year saying that it would defend itself against the claims of false advertising, the automaker this week made a filing arguing that the agency had already approved the use of the terminology.

On Friday, in a filing with the Office of Administrative Hearings, Tesla argued that the California DMV previously and implicitly approved the use of the terminology by not taking action against the automaker in prior investigations (via Reuters). According to the filing, Tesla also faced an investigation from the DMV on its Autopilot name in 2014, which went on to let the automaker keep using the term.

“The DMV chose not to take any action against Tesla or otherwise communicate to Tesla that its advertising or use of these brand names was or might be problematic,” Tesla wrote in the filing.

Tesla also argued it was cleared to use the term “self-driving” in 2016 when the DMV was creating regulations around statements on autonomous technology. The resulting legislation left out previous clauses in DMV drafts that called for the prohibition of the title, which the automaker says was a tacit approval of the language used in its Full Self-Driving (FSD) beta.

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“Tesla relied upon Claimant’s implicit approval of these brand names,” Tesla added.

The case could oversee the DMV taking drastic action against Tesla, including the potential of revoking the automaker’s license to sell vehicles in California, which is its largest U.S. market. The agency could also force Tesla to pay restitution to drivers of its vehicles with Autopilot and/or the FSD beta.

In its owner’s manuals, and inside its cars when driving, Tesla notes that Autopilot users are to keep their hands on the wheel at all times and to be ready to regain control of the vehicle.

“Basic Autopilot is a hands-on feature,” Tesla says in the manual. “Keep your hands on the steering wheel at all times and be mindful of road conditions, surrounding traffic, and other road users (such as pedestrians and cyclists). Always be prepared to take immediate action. Failure to follow these instructions could cause damage, serious injury, or death.”

Tesla also provides the following warning in its manual under the FSD beta heading:

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“Always remember that Full Self-Driving (Beta) does not make Model 3 autonomous and requires a fully attentive driver who is ready to take immediate action at all times. While Full Self-Driving (Beta) is engaged, you must monitor your surroundings and other road users at all times.”

Despite these warnings, the DMV has previously said that Tesla’s disclaimer “contradicts the original untrue or misleading labels and claims, which is misleading, and does not cure the violation.”

Tesla has received more requests regarding Autopilot and FSD from DOJ

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla executive teases plan to further electrify supply chain

One of Tesla’s top executive hints at how Tesla is further electrifying its supply chain.

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Credit: Andrea Conway/X

A high-level Tesla executive has said the company is working to further electrify its supply chain, following a successful road test with the Semi this week.

After Tesla supplier thyssenkrupp completed a successful 5,000-mile winter trial with the Semi this week, Dan Priestley, the company’s Director of Semi Engineering, noted on X that the demonstration is a part of larger efforts to electrify more of the supply chain. The executive said that the company is already working to help suppliers like thyssenkrupp implement the Semi into their operations, particularly due to its cost savings and reliability.

Following the thyssenkrupp demo, the supply chain company has also begun integrating the Semi into its fleet, and Priestley suggests that more are still to come:

Working with our suppliers and logistics partners to electrify Tesla’s supply chain. With lower cost and higher reliability, it just makes sense. thyssenkrupp pushed the truck hard over this demo and now plans to integrate Semi into their fleet.

READ MORE ON TESLA SEMI: Tesla Full Self-Driving displays impressive collision avoidance with Semi

Tesla Semi factory nears official production as trials continue to impress

Tesla’s early Semi trials received positive results from both thyssenkrup and ArcBest’s ABF Freight this week, with the latter company logging 4,494 miles during a pilot period, and averaging 321 miles per day despite a 7,200-foot climb over Donner Pass.

The company has also been constructing a factory for volume Semi production at its Gigafactory in Nevada, and in recent weeks, the plant is looking nearly complete. Semi frames have been spotted in increasing numbers outside the facility recently, suggesting that Tesla is nearing early production on site.

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The company also hired more than 1,000 workers for the Semi factory in April, while the plant is eventually expected to produce as many as 50,000 Semi units annually.

Tesla reveals Semi fleet data, shows off new feature and infrastructure plans

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Tesla Semi completes 5,000-mile winter trial with thyssenkrupp

The test covered nearly 5,000 miles in winter conditions.

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Credit: Tesla Semi/X

thyssenkrupp Supply Chain Services has completed a three-week pilot of the Tesla Semi at one of its California logistics hubs, marking a new step in the company’s sustainability push. The test covered nearly 5,000 miles in winter conditions and focused on evaluating the electric Class 8 truck’s efficiency, transparency, and operational performance.

Tesla Semi offers efficiency gains and real-time logistics visibility

During the pilot, the Tesla Semi was used for active freight delivery, including routes over the Altamont Pass. thyssenkrupp evaluated the vehicle’s ability to reduce downtime, enhance delivery speed, and offer greater real-time supply chain visibility, the company noted in a press release.

Live diagnostics and performance monitoring allowed the logistics provider to track metrics such as speed, routes, and overall efficiency—data that supports smarter and more transparent logistics operations.

“The Tesla Semi aligns with our ongoing commitment to sustainability and operational excellence,” said Bob Denehy, Chief Commercial Officer at thyssenkrupp Supply Chain Services. “Its efficiency and diagnostic features, and low environmental impact make it a natural fit for our evolving logistics strategy.”

Pilot builds on long-term partnership with Tesla and green energy goals

A logistics partner to Tesla since 2015, thyssenkrupp Supply Chain Services was one of the first companies selected to test the Tesla Semi in a real-world setting. The trial reinforces the company’s push into renewable energy logistics and reflects its long-term goal of integrating alternative-fuel technologies across its operations. 

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Plans are now underway to begin adding electric Semis to its fleet as part of a wider emissions-reduction effort. The pilot is thus the latest example of how logistics providers are embracing next-generation transport technologies to meet environmental goals and enhance supply chain performance.

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Tesla Semi shows strong results in ArcBest’s real-world freight trial

The truck handled varied terrain, including a 7,200-foot climb over Donner Pass.

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Credit: ArcBest/X

ArcBest has successfully wrapped up a three-week pilot program testing a Class 8 Tesla Semi in over-the-road applications. The trial was conducted through ArcBest’s ABF Freight division, and it covered routes between Reno and Sacramento and regional operations around the Bay Area.

Tesla Semi pilot sees strong performance and positive driver feedback

The Tesla Semi logged 4,494 miles during the pilot, averaging 321 miles per day with an energy efficiency of 1.55 kWh per mile. The Tesla Semi handled varied terrain, including a 7,200-foot climb over Donner Pass, and delivered performance comparable to diesel counterparts. 

Drivers who participated in the pilot also gave positive feedback to the Tesla Semi, citing the Class 8 all-electric truck’s comfort, safety, and visibility thanks to features like a center seating position and intuitive controls. Matt Godfrey, president of ABF Freight, shared his thoughts on the pilot in a press release

“We’re not looking for a truck that performs well ‘for an EV.’ It must meet or exceed the performance and total cost of ownership targets of our most efficient diesel units. This pilot gives us great insight into the potential of EV semis in our operations,” he said. 

ArcBest highlights need for more charging infrastructure

While the pilot met expectations, ArcBest noted that broader deployment of Class 8 all-electric trucks like the Tesla Semi will still depend on improvements in charging infrastructure. This way, longer-haul operations become more than feasible.

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The pilot marks another step in ArcBest’s investment in sustainable logistics technologies. In addition to testing the Tesla Semi, the company operates a small fleet of EVs, including nine electric yard tractors, two electric forklifts, and two Class 6 electric straight trucks. Dennis Anderson, ArcBest chief innovation officer, noted that vehicles like the Tesla Semi are notable developments in the transportation sector.

“Freight transportation is a vital part of the global economy, and we know it also plays a significant role in overall greenhouse gas emissions. While the path to decarbonization presents complex challenges — such as infrastructure needs and alternative fuel development — it also opens the door to innovation. Vehicles like the Tesla Semi highlight the progress being made and expand the boundaries of what’s possible as we work toward a more sustainable future for freight,” he stated.

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