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Stellantis aims to generate $23 billion in revenue with vehicle software by 2030

(Credit: Alfa Romeo/Twitter)

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Stellantis seems to be fully aware of the opportunities presented by the emerging vehicle software market. While announcing its new software strategy, Stellantis revealed that it is looking to generate about $23 billion in extra revenue from vehicle software by 2030. 

The announcement, which was initially reported by Automotive News Europe, also revealed Stellantis’ plans to introduce a hands-free Level 3 self-driving system to some of its vehicles in 2024. The technology, which should allow drivers to take their hands off the wheel similar to Mercedes-Benz’s Drive Pilot, is currently being developed with BMW. 

Stellantis’ collaboration with BMW is part of a partnership between Fiat Chrysler, BMW, Intel, and Mobileye, which was announced back in 2017. BMW, for its part, is reportedly looking to introduce a Level 3 system next year, starting with its 7-Series sedan. 

Joachim Langenwalter, Stellantis’ head of artificial intelligence, software, and hardware, shared the 2024 goal for the company’s Level 3 system during an online presentation on Tuesday. “The first Level 3 solution will come in 2024 before rolling out across the full portfolio in the years to come,” the executive said. 

It remains to be seen which of Stellantis’ lineup of vehicle brands would be given the Level 3 system first. It will not be surprising if the company rolls out the system as a premium feature for some of its more high-end brands such as Alfa Romeo, however, as this was the strategy adopted by fellow veteran automaker GM when it introduced Super Cruise to its premium Cadillac brand in 2017. 

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As per Stellantis’ announcement, the company is looking to deploy three platforms that are heavily geared towards vehicle software: STLA Brain, STLA SmartCockpit, and STLA AutoDrive. One of these, STLA Brain, is a Level 2 system expected to be rolled out in 2024 that is capable of being upgraded over-the-air to gain hands-free Level 3 self-driving features. Plans for Level 4 and Level 5 autonomy involve Stellantis partnering with Waymo, a company considered as the leader in autonomous vehicles today.

Stellantis CEO Carlos Tavares is optimistic about the company’s software push.

“Our electrification and software strategies will support the shift to become a sustainable mobility tech company to lead the pack, leveraging the associated business growth with over-the-air features and services and delivering the best experience to our customers. With the three all-new, AI-powered, technology platforms to arrive in 2024, deployed across the four STLA vehicle platforms, we will leverage the speed and agility associated with the decoupling of hardware and software cycles,” he said.  

The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla FSD’s new Mad Max mode is getting rave reviews from users

It does appear that Mad Max mode is destined to be one of the system’s biggest steps forward to date.

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Credit: Whole Mars Catalog/X

Tesla’s release notes for the newly released Mad Max mode for FSD (Supervised) V14.1.2 simply stated that the feature “comes with higher speeds and more frequent lane changes than Hurry.” But as per videos that have been posted online by FSD users who have tested the system, it does appear that Mad Max mode is destined to be one of the system’s biggest steps forward to date. 

It is then no surprise that the new capability is getting rave reviews from Tesla owners. 

Impressive tests

A look at posts on social media platform X would show that, similar to past FSD releases, numerous Tesla content creators immediately tested Mad Max mode on real-world streets after it was downloaded onto their vehicle. Considering that the update was released rather late, the first tests of Mad Max mode were done at night. Despite this, it was evident that Tesla worked very hard to make Mad Max mode into something that is very useful in real-world scenarios.

This could be seen in videos from longtime Tesla owner @BLKMDL3, who observed that Max Max mode was “amazing” and like “perfect for LA traffic” due to its cautious but assertive nature. Later on, the Tesla owner noted that after eight drives, it was evident that FSD (Supervised) V14.1.2 was impressive. 

Assertive but safe

Other testers such as Model Y owner Sawyer Merritt noted that Mad Max mode drives very quickly and confidently, with smoother acceleration that is still very safe. These were echoed by another longtime FSD tester, Dirty Tesla, who noted that Mad Max mode seems to be designed for heavy, aggressive traffic so users could fit in better. The FSD user did, however, observe that Mad Max mode does speed up a lot on open roads. 

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Recent comments from Tesla AI Head Ashok Elluswamy have indicated that Mad Max mode was created to be a solution for daytime congested traffic, which is arguably one of the most soul-crushing experiences that drivers deal with on a daily basis. With this in mind, it does appear that FSD (Supervised) V14.1.2 could prove to be a notable step forward in Tesla’s push towards true autonomous driving.

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Elon Musk highlights the biggest flaw in X’s monetization program

Elon Musk also stated that YouTube manages creator payments “much better.”

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

Elon Musk has admitted that X’s creator payout system isn’t living up to expectations, and he has highlighted the current system’s biggest flaw. 

Amidst complaints about low and inconsistent payments, the platform’s owner acknowledged that X has been “underpaying and not allocating payment accurately enough.” Musk also stated that YouTube manages creator payments “much better.”

Musk acknowledges payout issues

Recent discussions about the social media platform’s payout issues began when X product head Nikita Bier stated that the company was developing new upgrades for “power users.” This prompted X user Peter Duan to raise ongoing concerns about being “consistently underpaid” compared to his peers. Bier responded candidly, suggesting that “creator payouts do more harm than good and we need to off-ramp to a different system.”

Musk then weighed in on the matter, contradicting Bier’s view. “No,” Musk wrote in his reply, “the issue is that we are underpaying and not allocating payment accurately enough. YouTube does a much better job.” The Tesla CEO’s comment immediately reignited debates about X’s monetization program, which some have criticized for its rather unpredictable nature.

X’s monetization challenges

Since X launched its ad revenue-sharing program in 2023, the system has promised to reward Premium subscribers who generate high engagement with verified accounts, as noted in a WION report. Creators, however, have argued that the company’s payout model has remained inconsistent, with revenue fluctuating even when view counts stay stable. Reports have noted that some users with millions of monthly impressions have received just a few hundred dollars.

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By contrast, YouTube’s Partner Program, which takes a 45% cut of ad revenue, is known for more transparent and predictable payments. Musk’s admission that YouTube handles monetization more effectively could then hint at a potential shift towards a new monetization program for X, a platform that has become increasingly critical to social conversations over the years. 

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Tesla exec hints at FSD Mad Max mode’s killer feature

The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.”

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Credit: @BLKMDL3/X

Tesla may have just rolled out its boldest Full Self-Driving (FSD) upgrade yet, but the company’s Head of AI, Ashok Elluswamy, hinted at the recently released “Mad Max” mode’s actual killer feature.

As per the Tesla executive, FSD’s Mad Max mode is designed to provide drivers with optimum driving performance during what are commonly the most tedious driving conditions on real-world roads.

Where Mad Max mode truly shines

Tesla drivers and longtime FSD users responded positively to the rollout of Mad Max mode. The performance of the update was so notable that @WholeMarsBlog, a longtime FSD tester, described it as epic. The FSD tester’s comments were posted on X as videos of Mad Max mode’s real-world performance were being shared online.

In response to the Tesla owner and longtime FSD tester, Elluswamy noted that drivers would probably love Mad Max mode even more during daytime hours, when traffic is denser. “You’ll love it more during day time / denser traffic. Really showcases its decision making,” the Tesla executive wrote in his post.

The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.” Videos shared online showed that Mad Max mode, despite its assertive driving style, is still a very cautious and safe driver, similar to past FSD releases.

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Made for real-world traffic and long commutes

Traffic congestion typically peaks during daytime hours, when drivers could at times spend hours navigating crowded intersections and fast-changing lanes. For many Tesla owners, having an FSD mode that can confidently manage that chaos could be a game-changer.

Simply put, the feature’s extra assertiveness could allow Mad Max mode to excel in the kind of traffic that tests even the most patient drivers. By improving decision-making in those conditions, the company may be positioning FSD as a true solution for the everyday stress of stop-and-go commutes, packed freeways, and unpredictable city driving.

The “Mad Max” name itself isn’t new. Elon Musk first teased it back in 2018 as a playful nod to aggressive freeway driving. Its reappearance in Tesla’s modern FSD system, however, hints at the notable maturation of Tesla’s autonomous driving efforts over the years.

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