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Ford Model e unit announces massive expansion of EV initiative in Europe: 7 new EVs by 2024

Ford plans to have 7 new connected EVs by 2024, with production reaching 600,000 units annually by 2026. (Credit: Ford)

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Ford’s electric vehicle unit — known as Model e — announced today that it would take massive steps to expand its electric vehicle project in Europe. Ford, which recently split its electric vehicle and combustion engine businesses into two divisions, is aiming to roll out seven new electric vehicles in Europe by 2024 with an annual production capacity of 600,000 vehicles by 2026.

Ford announced the expansion plan today, recognizing the accelerating pace of electrification in the European market. “I am delighted to see the pace of change in Europe – challenging our entire industry to build better, cleaner, and more digital vehicles. Ford is all-in and moving fast to meet the demand in Europe and around the globe,” Ford CEO Jim Farley said in a statement. “This is why we have created Ford Model e – allowing us to move at the speed of a start-up to build electric vehicles that delight and offer connected services unique to Ford and that are built with Ford-grade engineering and safety.”

Ford’s Model e division aims to take advantage of a Tesla-like business model that completely separates the electric vehicle projects from the traditional combustion engine powertrains that Ford built its legacy on. As one of the most-committed legacy automakers in the transition to electrification, Ford recently announced it would commit to a production goal of 600,000 EVs by the end of 2023.

In Europe, electric vehicles have become extremely popular, becoming a more common choice of consumers than combustion engine vehicles in some regions. Ford is turning some focus toward this market as it is likely to be one of the biggest catalysts to EV sales company-wide. Ford said it expects annual sales in Europe to exceed 600,000 units in 2026, reaffirming its intention to deliver a 6 percent EBIT margin in Europe in 2023.

“Our march toward an all-electric future is an absolute necessity for Ford to meet the mobility needs of customers across a transforming Europe,” Ford of Europe Chairman Stuart Rowley said. “It’s also about the pressing need for greater care of our planet, making a positive contribution to society and reducing emissions in line with the Paris Climate Agreement.”

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Seven New EVs by 2024

With the Mustang Mach-E already having a successful introduction into the European market, Ford will also welcome the E-Transit to the region in Q2 2022. By 2024, Ford plans to introduce seven additional models to its electric lineup in Europe. It will include three new passenger vehicles and four new commercial cars.

In 2023, Ford will begin production of an all-new passenger EV. The company says it will be a “medium-sized crossover, built in Cologne with a second electric vehicle added to the Cologne production line-up in 2024.” Ford will also introduce an electric version of the Ford Puma. It will be produced in Craiova, Romania, starting in 2024.

Ford, which recently split its electric vehicle and combustion engine businesses into two divisions, is aiming to roll out seven new electric vehicles in Europe by 2026 with an annual production capacity of 600,000 vehicles. (Credit: Ford)

Ford is Europe’s top-selling commercial vehicle brand, and the company plans to introduce several new electric models of its Transit van — “the all-new Transit Custom one-tonne van and Tourneo Custom multi-purpose vehicle in 2023, and the smaller, next-generation Transit Courier van and Tourneo Courier multi-purpose vehicle in 2024.”

“These new Ford electric vehicles signal what is nothing less than the total transformation of our brand in Europe – a new generation of zero-emission vehicles, optimized for a connected world, offering our customers truly outstanding user experiences,” Rowley added.

Ford’s Cologne, Germany EV Hotspot

Ford also said that the first all-electric passenger vehicle to come out of the new Electrification Centre in Cologne will be a five-seat, medium-sized crossover. Crossovers are a widely popular body style and accounted for 58 percent of all Ford passenger vehicles sold in Europe in 2021. Ford plans to unveil the name and design of the new crossover in 2022. Production will begin in 2023.

Ford’s Cologne Electrification Center (Credit: Ford)

Additionally, Ford said its total investment in Cologne is expected to be $2 billion with the investment including plans for a new battery assembly facility that will begin production in 2024. The automaker projects at least 1.2 million vehicles produced at the Cologne Electrification Centre by 2030.

New battery partnership with SK On Co., Ltd., and Koç Holding

Ford announced that it also signed a non-binding Memorandum of Understanding for a new, industry-leading joint venture in Turkey with battery manufacturers SK On Co., Ltd. and Koç Holding. The plant will be located near Ankara, the country’s capital, and will manufacture high-Nickel Nickel-Manganese-Cobalt (NMC) cells for assembly into battery array modules. Nickel cells have been a focus of many large automakers transitioning to electric cars, as it is widely available. However, surging prices of the metal have contributed to a potential delay in these plans, at least in the short term.

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Production is expected to start as early as mid-decade, Ford said, with annual capacity likely to be between 30 and 45 Gigawatt hours.

Ford said the investment will also be supported by the Turkish Government and will benefit large and small commercial vehicle operators across Europe, all while decreasing CO2 emissions.

EV Production Boost in Romania

Ford will also introduce an electric version of its best-selling European vehicle, the Puma. European customers will be able to purchase an all-electric version of the vehicle in 2024. Additionally, the Transit Courier and Tourneo Courio will be produced a the plant in 2023, with all-electric versions being offered the following year.

Ford’s joint venture with Koç Holding, known as Ford Otosan, will assume ownership of the Craiova, Romania plant. “We welcome this opportunity to grow our joint venture with Koc Holding and leverage this strategic partnership to better utilize our resources and know-how in Romania,” Rowley said. “Ford Craiova is today a strong success story, and we believe that through Ford Otosan’s experience and expertise in electrification and commercial vehicles it can reach even higher levels of achievement.”

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Investor's Corner

Tesla enters new stability phase, firm upgrades and adjusts outlook

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

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Credit: Tesla China

Tesla is entering a new phase of stability in terms of vehicle deliveries, one firm wrote in a new note during the final week of October, backing its position with an upgrade and price target increase on the stock.

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

While most firms are interested in highlighting Tesla’s future growth, which will be catalyzed mostly by the advent of self-driving vehicles, autonomy, and the company’s all-in mentality on AI and robotics, Pozdnyakov is solely focusing on vehicle deliveries.

The analyst wrote in a note to investors that he believes Tesla’s updated vehicle lineup, which includes its new affordable “Standard” trims of the Model 3 and Model Y, is going to stabilize the company’s delivery volumes and return the company to annual growth.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

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Tesla launched the new affordable Model 3 and Model Y “Standard” trims on October 7, which introduced two stripped-down, less premium versions of the all-electric sedan and crossover.

They are both priced at under $40,000, with the Model 3 at $37,990 and the Model Y at $39,990, and while these prices may not necessarily be what consumers were expecting, they are well under what Kelley Blue Book said was the average new car transaction price for September, which swelled above $50,000.

Despite the rollout of these two new models, it is interesting to hear that a Wall Street firm would think that Tesla is going to return to more stable delivery figures and potentially enter a new growth phase.

Many Wall Street firms have been more focused on AI, Robotics, and Tesla’s self-driving project, which are the more prevalent things that will drive investor growth over the next few years.

Wedbush’s Dan Ives, for example, tends to focus on the company’s prowess in AI and self-driving. However, he did touch on vehicle deliveries in the coming years in a recent note.

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Ives said in a note on October 2:

“While EV demand is expected to fall with the EV tax credit expiration, this was a great bounce-back quarter for TSLA to lay the groundwork for deliveries moving forward, but there is still work to do to gain further ground from a delivery perspective.”

Tesla has some things to figure out before it can truly consider guaranteed stability from a delivery standpoint. Initially, the next two quarters will be a crucial way to determine demand without the $7,500 EV tax credit. It will also begin to figure out if its new affordable models are attractive enough at their current price point to win over consumers.

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Elon Musk

Tesla preps for a harsh potential reality if Musk comp vote doesn’t go to plan

A successful vote for Tesla would see the compensation package get approved. But there is always the possibility of a rejection, which would likely see Musk leave the company.

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tesla cybertruck elon musk
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla could be forced to look for a new CEO in the coming months, as a crucial November 6 Shareholder Meeting vote will determine whether Elon Musk will stick around.

A major vote is coming up at the 2025 Tesla Shareholder Meeting, as investors will determine whether Musk should be given a new compensation plan that would award him up to $1 trillion and more than one-fourth of the total voting power within the company.

Tesla board chair reiterates widely unmentioned point of Musk comp plan

A successful vote for Tesla would see the compensation package get approved. But there is always the possibility of a rejection, which would likely see Musk leave the company.

“My fundamental concern with regard to how much voting control I have at Tesla is if I go ahead and build this enormous robot army, can I just be ousted at some point in the future? That’s my biggest concern,” Musk said at last week’s Earnings Call. “That’s what it comes down to in a nutshell. I don’t feel comfortable wielding that robot army if I don’t have at least a strong influence.”

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Tesla Board of Directors Head Robyn Denholm has been on somewhat of a PR tour over the past few days, answering questions about the compensation plan, which is among the biggest issues currently for the company.

Denholm told Bloomberg yesterday that Tesla investors need to be prepared for Musk to abandon ship if the package is not approved, which brings on a new question: Who would take over the CEO role?

That is a question Denholm also answered yesterday, bringing forth the conclusion that Tesla would not look for an outside hire if Musk were to leave the company. Instead, it would promote someone internally.

The way it was reported by Bloomberg and Reuters seems to make it seem as if Tesla is preparing for the worst, as it states the company “is looking at internal CEO candidates,” not preparing to do so.

Of the executives at Tesla who immediately come to mind as ideal candidates for a potential takeover should Musk leave, Tesla China President Tom Zhu and Head of AI Ashok Elluswamy both come to mind. Zhu has monumental executive experience already, as he was appointed to the role of Senior VP of Automotive back in December 2022.

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He then returned to China in 2024.

It seems Tesla wants to align its future, with or without Musk, on the same path that it is currently on, and internal candidates might have a better idea of what that looks like and truly means.

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News

Tesla Full Self Driving (FSD) is nearing approval in a new country

As per the official, Tesla’s Full Self-Driving system could be enabled in Israel in the near future.

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Credit: @BLKMDL3/X

It appears that Tesla FSD (Supervised) is heading to a new country soon, at least based on comments from Israel’s Transport and Road Safety Minister Miri Regev.

As per the official, Tesla’s Full Self-Driving system could be enabled in Israel in the near future.

Israeli drivers are pushing for FSD rollout

While Tesla’s FSD is already operational in markets like the U.S., Canada, and Australia, Israeli owners have long been unable to use the feature due to regulatory barriers. Despite its premium price tag, however, numerous Tesla owners in Israel have noted that the technology’s safety benefits, at least when approved for real-world use in the country, justify its cost. 

It was then no surprise that nearly 1,000 Tesla owners in Israel have already petitioned the government to greenlight FSD’s domestic release in Israel. In a post on X, Regev seemed to confirm that FSD is indeed coming to Israel. “I’ve received the many referrals from Tesla drivers in Israel! Tesla drivers? Soon you won’t need to hold the steering wheel,” she wrote in her post.

FSD’s regulatory support in Israel

Regev stated that her Ministry views promoting innovative technologies as essential to improving both road safety and smart mobility. A working group led by Moshe Ben-Zaken, Director General of the Ministry of Transportation has reportedly been tasked to finalize the approval process, coordinating with regulatory and safety agencies to ensure compliance with international standards.

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In a comment to Geektime, Israel’s Ministry of Transportation and Road Safety noted that Regev is indeed supporting the release of FSD in the country. “Minister Regev sees great importance in promoting innovative technologies, and in particular in the entry of advanced driving systems (FSD) into the Israeli market, as part of the ministry’s policy to encourage innovation, safety, and smart transportation,” the Ministry stated.

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