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Ford files to trademark Ranger and Maverick Lightning name in Europe

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On Monday, June 11, Ford filed to trademark the Ranger Lighting and Maverick Lightning name with the European Union Intellectual Property Office (EUIPO). The trademarks suggest the legacy automaker plans to add more battery electric pickup trucks to its lineup soon. 

CarBuzz speculated that the Ranger Lightning might be a hybrid pickup truck. However, both the Maverick Lightning and Ranger Lightning trademarks are classified under Nice Class 12, which refers to motor vehicles, specifically pickup trucks, electric vehicles, sports utility vehicles, and their structural parts. 

The Lightning vehicles’ classification heavily suggests that Ford plans to make the new Ranger and Maverick BEVs. Plus, the Maverick already has a hybrid variant on the market. And during the F-150 Lightning’s launch event in April, Ford CEO Jim Farley teased a second electric pickup truck which might be the Ranger Lightning.

“I wish we could bring you all down there, but we’re already pushing dirt down in Blue Oval City in Tennessee for another electric pickup truck that’s different from this one,” Farley teased. 

Earlier this year, Ford’s electric vehicle unit, known as the Model e, revealed plans to expand its EV initiative in Europe. The legacy automaker aims to launch seven new electric vehicles—in addition to the E-Transit van and Mustang Mach-E—in Europe by 2024, with an annual production capacity of 600,000 EVs by 2023. Ford expects the annual sales of EVs in Europe to exceed 600K units by 2026. 

Ford plans to introduce three new passenger vehicles and four new commercial cars in Europe by 2024. The Maverick Lightning and Ranger Lightning were not listed among the seven new EVs it announced. The BEVs Ford plans to launch in Europe are the Puma, a sport crossover, a medium-size crossover, the Transit Courier, and Transit Custom. 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla Supercharger Network is so reliable, it’s pushing Model Y sales

Tesla’s Supercharger network is proving to be a key factor in the company’s dominance in several key markets.

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Credit: Tesla

Tesla’s Supercharger network is proving to be a key factor in the company’s dominance in several key markets. These include Norway, which has become a place of strength for the new Model Y. 

This was hinted at by Tesla’s Director of Charging, Max de Zegher, on social media platform X.

Supercharger network sets the industry standard

As noted by the Tesla executive, the Model Y accounted for 29% of all vehicle sales in Norway in September. Part of the vehicle’s success was likely due to the reliability of the Supercharger Network, which is class leading even in Norway, where 98% of new cars sold are electric.

De Zegher emphasized on X that Tesla Superchargers are still in a class of their own. An EPSI survey of nearly 1,500 Norwegian EV drivers supported his claim, as Tesla Superchargers retained first place in customer satisfaction for the fifth consecutive year. 

Respondents to the EPSI survey praised the Supercharger network’s strong uptime, abundant capacity, and user-friendly digital solutions, placing it ahead of other operators such as Uno-X. Survey researchers highlighted that Tesla has set the standard when it comes to simplicity in the charging process.

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Drivers also cited competitive pricing and seamless plug-and-charge functionality as major reasons they prefer Tesla’s network, especially in Norway’s extreme winter conditions where reliability is critical.

Superchargers for everyone

As Norway approaches full EV adoption, network dependability has become a decisive factor in the electric vehicle ownership experience. What is especially notable is the fact that Tesla Superchargers are open to all EVs in Norway, making the network beneficial for everyone.

De Zegher also noted that despite the company’s progress in Norway, Tesla will continue to learn from Norwegian customers so service could be improved further. “We’re always learning from our Norwegian customers. Plug & charge should be the way all customers pay for charging. Extreme cold makes that further obvious,” he wrote.

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Tesla top exec Tom Zhu highlights Elon Musk’s “prime directive” for FSD

Zhu’s comments emphasize Tesla’s uncompromising focus on safety, which has made the company’s vehicles among the safest on the road.

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Credit: Tesla AI/X

Tesla Senior Vice President for Automotive Tom Zhu, a key executive behind the company’s success in China and Giga Texas, recently highlighted the “prime directive” of Full Self-Driving (FSD).

Zhu’s comments emphasize Tesla’s uncompromising focus on safety, which has made the company’s vehicles among the safest on the road.

Echoing Musk’s vision for safe autonomous driving

Zhu’s post quoted Musk’s statement from 2021, where the CEO reportedly stated that FSD must avoid accidents even if the most ridiculous events happened in the middle of the road. Zhu stated that beyond everything, Tesla’s systems like Autopilot and FSD are designed to keep passengers safe.

“Elon said it in 2021: “For self-driving, even if the road is painted completely wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing. The prime directive for the autopilot system is: Don’t crash. That really overrides everything. No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably,” Zhu stated.

“The prime directive, the absolute priority, is to minimize the probability of injury to yourself or to anyone on the road, to pedestrians, or anything like that. It can’t be dependent on the road markings being correct.”

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Tesla leadership rallies behind global FSD rollout

Tom Zhu, who previously led Tesla China through its record-breaking growth phase, now oversees automotive operations worldwide. He has reportedly become a problem solver for Elon Musk over the years, with previous reports stating that he was brought in to help Giga Texas optimize its vehicle production ramp.

Zhu’s comments may sound ambitious, but FSD has proven that it values safety above all else over the years. This was highlighted recently in an incident in Australia, when a Model Y was hit by what could very well be a meteor. Despite the impact and part of its windshield melting, the vehicle was able to drive safely and keep its passengers safe.

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Elon Musk’s biggest tech rival just canceled his Tesla Roadster

“I really was excited for the car! And I understand delays. But 7.5 years has felt like a long time to wait,” Altman said.

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Tesla Roadster at Tesla Battery Day 2020 Credit: @BLKMDL3 | Twitter

Elon Musk’s biggest tech rival just canceled his reservation for a Tesla Roadster, the supercar the company has been developing for nearly eight years.

Sam Altman, the CEO of OpenAI, announced on X on Thursday evening that he canceled his Tesla Roadster reservation, or at least is trying to:

Altman placed his Tesla Roadster reservation with a $50,000 deposit way back on July 11, 2018. However, he recently decided that he had waited long enough and decided to email the company to officially cancel the order.

“Hi, I’d like to cancel my reservation. Could you please refund me the $50k?” Altman emails to reservations@tesla.com.

He then received an immediate response, but not from Tesla. Instead, it was a bounce-back message from Google, stating that the message could not be delivered to the email because it was not active.

Altman then provided a reason for his cancellation, and it was not related to the intense rivalry he had with Elon Musk:

“I really was excited for the car! And I understand delays. But 7.5 years has felt like a long time to wait.”

Altman and Musk have a lengthy history with one another that dates back to 2015, when OpenAI was created. The feud has resulted in lawsuits over breaching founding agreements by prioritizing profits.

Musk has been especially critical in recent years because of Altman’s decision to turn OpenAI into a for-profit business that he says is “built on a lie.”

This year, Musk offered over $97 billion to buy OpenAI, and a judge blocked his request to stop the company from being converted into a for-profit in March.

OpenAI then countersued Musk in April, while xAI, Musk’s company, sued OpenAI for allegedly stealing secrets through poached employees in September.

Elon Musk explains why xAI sued OpenAI over alleged trade secret theft

Regarding the Roadster, Tesla has been developing it for several years and has delayed its release for five consecutive years. The company says it will have a demo of what it has changed since it was unveiled in 2017 later this year, but no date has been set quite yet.

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