News
Tesla Van, revised Cybertruck, Tesla Boat — Here’s what could be coming
Tesla CEO Elon Musk confirmed during the company’s most recent Earnings Call on Wednesday that the automaker has “other products” being developed. Of course, Musk did not shed any detail on them, but based on what the company might need, and what others have said in the past, we have an idea of what they could be.
Musk said:
“I should also say that there — we have other products in development. We’re not going to announce them, obviously, but they’re very exciting. And I think it will blow people’s minds when they — when we reveal them. Tesla has the most exciting product road map of any company on earth by a long shot.”
A Tesla Van
A Tesla Van might be in the product roadmap, especially as Musk has hinted toward the idea on several occasions. In late 2018, Musk stated that it may be “interesting to work with Daimler/Mercedes on an electric Sprinter.”
In early 2021, Musk reiterated this point while speaking on the Q4 and Full Year 2020 Earnings Call, stating, “I think Tesla is definitely going to make an electric van at some point.”
While a Tesla Van might be a great idea for some personal applications, this would be something that would undoubtedly be used as a commercial vehicle. To this day, Sprinter vans are utilized by a variety of companies, from auto parts stores, to car detailing businesses. However, Tesla may find the biggest application for it internally.
(Credit: teslaguru2/Instagram)
Still utilizing some Ford Transit vans and some Model S and Model X vehicles, among others, for its Mobile Service fleet, Tesla would undoubtedly see several advantages from developing a van. For one, Tesla still struggles with Service, especially at physical locations. With the company delivering over 1.3 million cars last year and only growing its Store and Service locations by 120 this past year, or ten a month, Mobile Service could be the company’s key to improving its overall effectiveness.
The Mobile Service fleet grew 24 percent in 2022 compared to 2021, with 303 additional units added last year alone. However, this could likely increase further if Tesla developed and built its own Service vehicles, and let’s face it, they’d be much more cost-effective than leasing expensive Service locations.
A Tesla Van would also enter a market with relatively small amounts of competition. Currently, the E-Transit holds 73 percent of the segment, with 6,500 sales last year. Offering only 236 miles of range in its Custom offering, the E-Transit could be challenged by a Tesla Van.
A ‘More Traditional’ Pickup
This one is a bit of a long shot, but it could definitely still happen. Musk stated in an interview with Automotive News in 2020 that if the Tesla Cybertruck was a flop, the company could develop a more “traditional” pickup design.
“If it turns out nobody wants to buy a weird-looking truck, we’ll build a normal truck, no problem,” he said.
An artist’s render of the Tesla Pickup Truck. (Credit: Emre Husman)
With over a million pre-orders currently, it does not seem as if Tesla will do this, at least not any time in the near future. However, Chief Designer Franz von Holzhausen, who confirmed the Cybertruck design was finalized, did state Tesla never really puts a “pencils down” approach to the subject.
While the whole idea behind the Cybertruck was to break the mold of traditional pickup designs, some may want to continue with Tesla’s expertise in EVs while having something slightly more “normal.” But, in my estimation, don’t hold your breath.
A Tesla Boat
In regards to Tesla’s “ecological paradise,” Musk told us in September that the company filed to expand Gigafactory Texas from the southern portion to make way for this project. Visitors would be able to float down the Colorado River to downtown Austin.
But instead of Tesla Kayaks, Musk said the company could develop “electric Tesla boats with a retro-futuristic Victorian design.”
Musk has already hinted that the Cybertruck will likely be able to float and navigate through water, at least to an extent. However, it seems that a boat could be developed for at least the company’s internal projects, like the “ecological paradise” it plans to build outside of the Texas Gigafactory.
$25,000 Mass-Market Sedan
Heavily rumored as a Tesla project for several years, the $25,000 vehicle is the company’s key to mass affordability for many consumers.
When Chevrolet announced huge cuts on the Bolt EV and EUV last year, it became one of the most affordable EVs you can buy, and it was a car that was recognized as a major needle mover in terms of EV adoption simply because it showed consumers that you don’t have to spend upwards of $40,000 on an EV.
Credit: Alwinart/Twitter
However, the vehicle is not a rumor, and it’s definitely something Tesla is looking toward developing soon. Musk said last year:
“Well, we’re not currently working on the — on a $25,000 car. We — you know, at some point, we will, but we have enough on our plate right now, too much on our plate, frankly. So, you know, at some point, there will be.”
The $25,000 Tesla will likely be a part of the company’s next-gen platform, which will be discussed during the Investor Day on March 1. Musk once again confirmed during the Q4 and Full Year 2022 Earnings Call that this will be on the agenda for the event.
What won’t happen: a Tesla Motorcycle
While Tesla did unveil a Tesla CyberATV at the Cybertruck event in 2019, Musk said Tesla will never develop an electric motorcycle.
“I had a road bike until I was 17 and was almost killed by a truck,” Musk said. “So we’re not going to do motorcycles.”
The Bottom Line
Of course, we already know Tesla is developing a new version of the Model 3 within Project Highland. While this could be more of an internal revamp than anything, just as the Model S and Model X refreshes were, there are undoubtedly plenty of things in the works.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
