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Tesla storms by BMW to take early luxury crown in U.S.

Credit: Tesla

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According to new registration data from Experian, Tesla topped the U.S. luxury vehicle market, taking the top spot from BMW.

Unsurprisingly, Tesla’s price cut at the beginning of the year, which slashed $13,000 off of the Model Y and thousands off the Model 3, significantly affected demand. This effect was first prominently seen in China, as Tesla’s price cut quickly stole sales away from domestic leaders BYD, NIO, and Xpeng. Now, a similar effect has been seen in the United States, with Tesla toppling BMW as the top luxury vehicle seller in the country, according to Automotive News.

Tesla first stole the crown from BMW last year but has widened the gap. Tesla sold a gargantuan 49,917 vehicles in the U.S. in the first month of the year, while BMW sold 31,070. Tesla’s lead was only more apparent compared to third and fourth place, Mercedes and Lexus, who sold fewer vehicles combined than Tesla. Mercedes-Benz sold 23,345 units, while Lexus sold 23,082.

As pointed out by Automotive News, Tesla’s dominance is easily explained by the exponential growth in demand it continues to garner. Tesla sales bloomed 34% in January compared to the same time in 2022. Its most popular models, the Model 3 and Model Y, lead this sales growth, up 29% and 56%, respectively. Tesla sold 17,526 Model 3s and 28,833 Model Ys, showing that the slightly larger crossover remains the more popular body style in the United States.

Both Tesla models demolished their BMW counterpart, the BMW i4, which sold only 1,650 units, and was the 10th most popular EV during the same timeframe.

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Other top luxury brands, while still growing, could not keep up with Tesla’s pace. BMW grew sales by 2.5%, Mercedes by 7.3%, while Lexus saw sales contract by 6.6%.

Overall, the EV market grew dramatically, up 87% compared to January 2022.

Another factor that has likely helped Tesla and other EV manufacturers is the restructuring of the federal EV incentives. Tesla, along with General Motors and others, regained its ability to qualify for the subsidies, which continue to motivate buyers.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Robotaxis are already making roads safer, Waymo report reveals

Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users.

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Waymo hires former Tesla Executive 
(Credit: Waymo)

Industry leaders such as Elon Musk have always maintained that autonomous robotaxis will make roads safer. A recent blog post from Waymo about the safety of its self-driving cars suggests that Musk’s sentiments are on point.

Way More Safety

Waymo Driver is already reducing severe crashes and enhancing the safety of vulnerable road users. As per a new research paper set for publication in the Traffic Injury Prevention Journal, Waymo Driver had outperformed human drivers in safety, particularly for vulnerable road users (VRUs).

Over 56.7 million miles, compared to human drivers, Waymo Driver achieved a 92% reduction in pedestrian injury crashes. It also saw 82% fewer crashes with injuries with cyclists and 82% fewer crashes with injuries with motorcyclists. Waymo Driver also slashed injury-involving intersection crashes by 96%, which are a leading cause of severe road harm for human drivers. Waymo Driver saw 85% fewer crashes with suspected serious or worse injuries as well.

What They Are Saying

Mauricio Peña, Waymo’s Chief Safety Officer, was optimistic about Waymo Driver’s results so far. “It’s exciting to see the real positive impact that Waymo is making on the streets of America as we continue to expand. This research reinforces the growing evidence that the Waymo Driver is playing a crucial role in reducing serious crashes and protecting all road users,” the Chief Safety Officer noted.

Jonathan Adkins, Chief Executive Officer at Governors Highway Safety Association, also noted that Waymo’s results are very encouraging. “It’s encouraging to see real-world data showing Waymo outperforming human drivers when it comes to safety. Fewer crashes and fewer injuries — especially for people walking and biking — is exactly the kind of progress we want to see from autonomous vehicles,” Adkins stated.

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Tesla hints at June 1 launch of Robotaxi platform in Austin

Tesla has hinted at a potential launch date for the Robotaxi service in Austin, Texas.

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Credit: Tesla

Tesla just dropped its biggest hint yet about the potential launch date of its Robotaxi ride-hailing platform in Austin, Texas, shedding more light on when to expect it to take off.

In preparation for the ride-hailing service to launch, Tesla has been in talks with the City of Austin for months. It has also spent recent months bolstering its Full Self-Driving suite, aiming for it to handle initially supervised rides with the use of teleoperators to keep things safe and dependable, at least early on.

The company has also said that it expects the Robotaxi service, which will drive passengers in Tesla Model Y vehicles to start, to launch in Austin in June. However, Tesla has not given an exact date.

Now, Tesla is hinting that Robotaxi could launch on June 1, based on a very vague X post it published on May 1:

Of course, this is extremely speculative. However, it’s the first time Tesla has made any suggestions about a potential launch date, so it’s worth taking it seriously.

While the automaker has often missed timelines in the past, most notably the launch of a “feature-complete” Full Self-Driving platform, this is the first time we’ve seen Tesla be so adamant and truly reiterate a target date.

Tesla has not shied away from this June date for the Robotaxi launch yet, something that is worth noting as we move closer to June. All signs point toward Tesla being able to come through on this timeline, and it could be one of its biggest accomplishments yet on the grand scheme of things. The Robotaxi rollout will be controlled and small to start, the company noted on its most recent Earnings Call.

CEO Elon Musk said:

“The team and I are laser-focused on bringing robotaxi to Austin in June. Unsupervised autonomy will first be solved for the Model Y in Austin.”

At first, it also seems as if the first Robotaxi rides will be available to a select group, as Musk said the ability to order one will not be available to the general public until later in the month. He also said the initial fleet will be between 10 and 20 vehicles:

“Yeah. We’re still debating the exact number to start off on day one, but it’s, like, I don’t know, maybe 10 or 20 vehicles on day one. And watch it carefully. They scale it up rapidly after that. So, we want to make sure that you’re paying very close attention the first time this happens. But, yeah, you will be able to — end of end of June or July, just go to Austin and order a Tesla for autonomous drive.”

While the June 1st date of the Robotaxi launch is extremely speculative, Tesla seems convinced that its vehicles could already handle this task. It would be something to see them come through on this date, especially on the first day of the month.

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Is the affordable Tesla Model Y’s features hiding in plain sight?

Variants of the Model Y that could bring down the vehicle’s price would likely be appreciated by consumers.

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Credit: Joey Klender/Teslarati

Just recently, rumors emerged in China suggesting that a more affordable Tesla Model Y variant internally dubbed the ”E80” would be produced in Giga Shanghai this May. A look at Tesla’s current affordable vehicles suggests that the features of the upcoming Model Y variant may be hiding in plain sight.

Model Y “E80” Rumors

Reports from Chinese publications suggested that the affordable Model Y “E80” will be a stripped down version of the new Model Y. Thus, the vehicle may be equipped with smaller wheels, single-layer windows on its sides, no rear display, half the number of speakers, single-color ambient interior lighting, fabric seats with no heating or ventilation functions, and a manual trunk.

These reductions, the rumors suggested, would allow Tesla China to offer the Model Y “E80” at an affordable price of 190,000–210,000 ($26,000–$28,800). Other rumors suggested that the vehicle will be priced even more aggressively, at around 150,000-170,000 yuan ($20,500-$23,300). 

Hiding in Plain Sight

What is quite interesting about the Model Y “E80” rumors is the fact that Tesla has actually released stripped-down versions of its vehicles to make them more affordable. Based on the features that were bundled in these vehicles, one could make an inference about the features that the Model Y “E80” will have, at least considering its rumored aggressive pricing.

In August last year, Tesla Mexico launched a variant of the Model 3 sedan that is quite unlike the vehicle’s base variant in the United States. The vehicle was priced at MXD 749,000 (USD 40,000), which was MXD 50,000 (USD 2,670) lower than the Model 3 RWD’s previous price in Mexico, which stood at MXD 799,000 (USD42,730).

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With its more affordable price, Tesla Mexico’s base Model 3 featured textile seats instead of vegan leather, acoustic glass only on its front windows, and no secondary display for rear passengers. Its ambient lights were also limited to just white. Lastly, the vehicle did not have heated or cooled seats or a heated steering wheel. These reductions are very similar to the rumored feature set of the Model Y “E80” in China.

The Tesla Cybertruck Long Range Rear Wheel Drive is another base variant that could provide hints at the affordable Model Y’s features. Similar to Tesla Mexico’s base Model 3, the Cybertruck LR RWD features textile seats and no second-row display. Interestingly enough, the Cybertruck LR RWD is $10,000 cheaper than the Cybertruck. That’s similar to the rumored price difference between the new Model Y in China and the vehicle’s supposed affordable “E80” variant.

Still Compelling Enough?

Perhaps the biggest question at this point would be if the rumored Model Y “E80,” even with its stripped-out features, will be compelling enough for consumers. While such concerns are valid, one must not forget that the Model Y is still a premium vehicle.

Thus, variants of the Model Y that could bring down the vehicle’s price would likely be appreciated by consumers. The fact that the rumored “E80” will be produced in Giga Shanghai speaks volumes as well, especially since China is home to the most competitive EV market in the world. Giga Shanghai also exports vehicles to several territories worldwide.

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