

Investor's Corner
Tesla achieved its biggest goal for 2023, even with a lackluster quarter
Tesla achieved its biggest goal for 2023, as it confirmed yesterday it reached the 1.8 million unit goal it had for the year, even with a lackluster quarter that slowed production and deliveries.
It proves the two million unit delivery mark it had set internally was not too far-fetched. If it had not upgraded lines at its factories in Q3, it might have eclipsed that more lofty goal.
Coming into 2023, Tesla wanted 1.8 million vehicles produced and delivered to customers. It seemed to be on track after Q1 and Q2, as the first half of the year saw over 920,500 cars produced, putting the company clear of the full-year goal by roughly 40,000 units, if things remained steady.
However, Tesla had a few tricks up its sleeves. After launching the new Model 3 “Highland” in Europe, Asia, and the Middle East in October, there was an indication there could be greater sales as the year went on. The introduction of the new Model 3 helped the company get repeat sales as some drivers looked to have the updated version of the company’s all-electric sedan. Additionally, Tesla has reported growth on a quarterly basis, but that idea went to the side in Q3, at least temporarily.
Tesla explains impact of line upgrades that caused drop in production numbers
Tesla said in Q2 that it would need to update lines at several factories, including Fremont and Shanghai, which are major contributors to the company’s production volume. As the company moved forward with its production goals, it knew that a slow Q3 would make Q4 one of the most challenging yet.
Q3 saw a decrease from over 479,000 produced vehicles to just over 430,000, a sizeable decrease of just under 10 percent. It presented a major challenge for Tesla moving into Q4.
As Wedbush wrote in a note yesterday to investors, Tesla had to “come out swinging” in Q4, and in order to reach the 1.8 million mark, it would have to trigger demand through a variety of means. While Cybertruck deliveries began in late November, the impact the pickup had on delivery figures was abysmal, as volume production has yet to begin, and only a few handfuls of units made their way to customers.
Instead, Tesla incentivized vehicle purchases with a variety of tried-and-true promotions. Free Supercharging and $1,000 discounts to Cybertruck reservation holders were a few that deserve recognition. Price cuts also helped the Model S and Model X regain some of the momentum they once had, as they had the best quarterly numbers in five years.
The strategies helped Tesla gain some serious momentum in terms of sales, and it had its strongest quarter yet. Just over 5,000 units away from reaching 500,000 vehicles produced for the quarter, Tesla flexed its muscles to eclipse 1.8 million. The possibility that it could have reached two million units seems more unlikely, considering it was still over 150,000 units shy, and the difference between a normal Q3 and the Q3 that Tesla delivered this year was roughly 40,000 units.
Tesla could have been close to 1.9 million without the slow Q3, and eclipsing its yearly goal by 100,000 units would have proved to be a huge win. Moving forward, Tesla will introduce the Model 3 Highland in the United States soon, and it also will continue to ramp up production of the Cybertruck.
Moving forward, what is a number that is realistic for Tesla to make as a production goal for 2024?
I’d love to hear from you! How many cars do you expect Tesla to deliver in 2024? If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Investor's Corner
Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors
The letter comes ahead of Tesla’s 2025 Annual Meeting, where shareholders will vote on several key proposals.

Tesla Chair Robyn Denholm has issued a strongly worded letter urging investors to reject the latest recommendations from proxy advisory firms ISS and Glass Lewis, saying their “one-size-fits-all” approach fails to recognize Tesla’s unique business model and track record.
The letter comes ahead of Tesla’s 2025 Annual Meeting, where shareholders will vote on several key proposals including Elon Musk’s 2025 CEO Performance Award and director reelections.
Tesla slams proxy advisors’ models
Denholm criticized both firms for consistently opposing Tesla’s growth-oriented plans, noting that the company’s market capitalization has increased twentyfold since shareholders approved Musk’s 2018 performance package, which both advisors had opposed at the time.
“Our shareholders have ignored their recommendations, and it’s a good thing they did,” she wrote. “Otherwise, you may have missed out on our market capitalization soaring 20x while the proxy advisors time and time again recommended “against” Tesla proposals designed to promote the sort of extraordinary growth we have enjoyed.”
The letter argued that Glass Lewis and ISS use robotic policies that don’t account for Tesla’s innovation-driven structure. Tesla’s leadership maintained that the 2025 CEO Performance Award will only reward Musk if he achieves extraordinary market capitalization and operational goals. The plan, Denholm stated, aligns Musk’s incentives with long-term shareholder interests.
Tesla defends board leadership
Denholm also defended directors Ira Ehrenpreis and Kathleen Wilson-Thompson, calling them pivotal to Tesla’s governance and innovation strategy. She said both have driven Tesla’s growth and helped design compensation systems vital to competing in the AI and robotics talent race.
She warned that following ISS and Glass Lewis could turn Tesla into “just another car company,” and urged shareholders to “vote yes to robots, and reject robotic voting.” The letter also highlighted that neither ISS nor Glass Lewis owns Tesla stock, emphasizing that only shareholders “who have made an actual financial investment” should decide the company’s direction.
“If you prefer that Tesla turn into just another car company mired in the ways of the past, then you should follow ISS and Glass Lewis. If you believe that Tesla, under the visionary leadership of Elon and the oversight of a Board that includes business leaders with integrity like Ira, Kathleen and Joe, then you should vote with Tesla,” Denholm wrote.
Investor's Corner
Tesla analyst says this common earnings narrative is losing importance
“Numbers are going down next year, but that’s ok because it’s all about autonomy.”

A Tesla (NASDAQ: TSLA) analyst is doubling down on the idea that one common earnings narrative is losing importance as the company continues to work toward new technologies and projects.
This week, Tesla will report earnings for the third quarter, and one thing people always pay attention to is deliveries. Although Tesla reveals its deliveries for the quarter well before it reports earnings, many investors will look for commentary regarding the company’s strategy for responding to the loss of the $7,500 tax credit.
Tesla has made a few moves already, including a lease deal that takes a substantial amount of money off, launching new Standard models, and cutting up to 23 percent off of lease pricing.
Tesla makes crazy move to spur short-term demand in the U.S.
However, analysts are looking at the company in a different light.
Aligning with the narrative that Tesla is not just a car company and has many different projects, Gene Munster of Deepwater Asset Management believes many investors need to look at another part of the business.
Munster said the delivery figures for Q3, which landed at 497,099, the highest in company history, were padded by customers rushing to showrooms to take advantage of the expiring tax credit.
He believes that deliveries will be more realistic in subsequent quarters, but investors should not worry because the focus on Tesla is not going to be on how many cars it hands over to customers:
“Numbers are going down next year, but that’s ok because it’s all about autonomy.”
Here’s the $TSLA preview. Numbers are going down next year, but that’s ok because it’s all about autonomy. pic.twitter.com/mUb9scFtCA
— Gene Munster (@munster_gene) October 17, 2025
Tesla has been working nonstop to roll out a dedicated Robotaxi platform in various cities across the United States, and has already launched in two states: Texas and California.
It has also received regulatory approvals to test driverless Robotaxis in Arizona and Nevada, while seeking permissions in Florida and other states, according to the company’s online job postings.
Munster continued:
“Most people are hyper-focused on the Robotaxi opportunity and not focused as much on FSD.”
While Robotaxi is incredibly important, Tesla’s Full Self-Driving (Supervised) suite is also extremely crucial moving forward, as it sets the stage for the company to roll out a formidable self-driving service.
Tesla rolled out its newest FSD software to more owners last night, and as it expands, the company is gaining valuable data to refine its performance.
Earnings will be reported tomorrow at market close.
Elon Musk
Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm
ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).
Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.
“ISIS”
— Elon Musk (@elonmusk) September 27, 2021
The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.
However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.
The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”
However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”
The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.
If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.
Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.
Tesla launched an ad for Elon Musk’s pay package on Paramount+
Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”
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