In recent months, Tesla CEO Elon Musk has been far from the only person at the company using the X platform regularly to spread information about its products. Amidst calls for Tesla to advertise, the use of X from both executives and other employees has increased substantially in the past few months, not unlike how Musk has used the platform over the years.
Beginning around when the Cybertruck was released in November, executives and engineers from the company began sharing information about the pickup, and that has continued steadily since. Executives have also increasingly spoken directly to people on X about that and other subjects, sharing details about the company’s products and responding to some when they raise questions.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
Around the launch of the Cybertruck, Tesla employees who received early copies of the vehicle started posting about them regularly, noting specific details about the vehicles and often responding to users in the threads that followed. This played a seemingly key role in marketing the truck and bringing awareness of it to the public, while helping to spread correct information about them.
Below is a post made by Cybertruck Lead Engineer Wes Morrill in December, featuring his dog and talking about the vehicle’s rear seats at a time when little was known about the pickup.
Front seats have enough room underneath for a nice burrow, and it has a window… pic.twitter.com/AEuwBnaE1m
— Wes (@wmorrill3) December 17, 2023
Tesla executives have also been more vocal, both on X and in more regular media appearances, including people like Design Lead Franz von Holzhauzen, Vice President of Vehicle Engineering Lars Moravy, and Vice President of Investor Relations Martin Viecha, among others still.
These executives have, once again, been focused on educating the public about Tesla’s products, answering customer questions and responding to inaccuracies. Discussions have ranged from those on the Cybertruck and the upgraded Model 3 to the Optimus robot, the Full Self-Driving (FSD) beta and more.
Tesla Vice President of Public Policy and Business Development, Rohan Patel, has regularly been sharing information about the company’s products and ongoing plans for the past few months. As a recent example from last week, Patel responded directly to inquiries about when Tesla’s FSD beta would become available as a subscription in Canada, saying it was being worked on and would likely be in “the coming weeks.”
Elon approved this Canada update and the team is working on the technical and regulatory procedures to make sure we don’t trigger any unintended provincial issues. Barring any setbacks, I’d expect this in the coming weeks.
I take responsibility for missing this one when the… https://t.co/ZZjUjwMfRw
— Rohan Patel (@rohanspatel) March 9, 2024
Another example includes Tesla Director of Product Design Javier Verdura, who recently pointed out that the Cybertruck tent camper wasn’t fully set up in photos from one publication, making it look worse than when it’s set up properly.
The picture shown in the Electrek article is not properly nor fully set up. They literally posted the worst possible picture they could find. When set up properly, the tent looks great. When stowed, it hides neatly under the tonneau cover avoiding aero drag when driving
— Javier Verdura (@JVerdura) March 9, 2024
While CEO Elon Musk hasn’t slowed down in his posting habits, many of them are not about Tesla, SpaceX or his other companies these days, instead being about politics. Still, looking at Musk’s Twitter history, it isn’t hard to see how often he was using the platform to spread news and information about Tesla and SpaceX, all the way back to his early tweets in 2011 and 2012—and this approach seems to be similar to what many at Tesla are now following him into.
In 2022, Visual Capitalist published an article mapping out all of Musk’s tweets between 2012 and 2021, with the vast majority of them being related to Tesla and SpaceX. The piece also lays out the growth of Musk’s follower count during that time, which stands at 175.9 million at the time of writing, up from about 65 million when the article was published.
You can see a few of the graphics from the Visual Capitalist article below.
Credit: Visual Capitalist Credit: Visual Capitalist Credit: Visual Capitalist
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Elon Musk shares unbelievable Starship Flight 10 landing feat
Flight 10’s Starship upper stage demonstrated impressive accuracy when it came to its target landing zone.

SpaceX CEO Elon Musk recently shared an insane feat accomplished by Starship’s upper stage during its tenth test flight.
Despite the challenges it faced during its return trip to Earth, Flight 10’s Starship upper stage demonstrated impressive accuracy when it came to its target landing zone.
Against the odds
Musk’s update was shared on social media platform X. In a conversation about Starship upper stage’s return to Earth, Musk revealed that the upper stage splashed down just 3 meters (under 10 feet) from its intended target. Considering the size of the Starship upper stage and the ocean itself, achieving this accuracy was nothing short of insane.
Starship Flight 10 was a success as both the Super Heavy booster and Ship upper stage completed all their mission objectives. However, videos and images released by SpaceX showed the upper stage’s heat shield scorched golden-brown and parts of its aft skirt visibly missing. The flaps and other surfaces also bore signs of heavy stress from reentry.
SpaceX highlighted this in a post on X: “Starship made it through reentry with intentionally missing tiles, completed maneuvers to intentionally stress its flaps, had visible damage to its aft skirt and flaps, and still executed a flip and landing burn that placed it approximately 3 meters from its targeted splashdown point,” SpaceX noted.
A key milestone
The result stands in stark contrast to Starship’s earlier test flights this year, when all three prior upper-stage flights in 2025 ended in premature breakup before splashdown. Flight 10 not only marked the first successful splashdown of the year for the Starship upper stage, but it also delivered near-perfect precision despite its battered state, according to a Space.com report.
For SpaceX, this success is a critical proof point in developing a fully reusable launch system. A spacecraft capable of surviving severe reentry conditions and still landing within meters of its target underscores the robustness needed for future missions, including orbital payload deliveries and, eventually, landings on the Moon and Mars.
News
New Tesla Model Y Performance launches from Giga Berlin
The vehicle is produced at Gigafactory Berlin and is available to order now in Europe and the Middle East.

It took some time, but the new Tesla Model Y Performance is finally here. The new Model Y Performance features a blend of aerodynamic improvements, upgraded interior comforts, and high range enabled by new battery cells.
The updated Model Y Performance is produced at Gigafactory Berlin and is available to order now in Europe and the Middle East. First deliveries are expected in 1-2 months.
Key Model Y Improvements
The new Model Y Performance sharpens the vehicle’s design and driving dynamics while adding subtle interior refinements. The revised variant now delivers 0–60 mph in 3.3 seconds, slightly quicker than its predecessor’s 3.5 seconds, while offering an EPA-estimated 308 miles of range, just about 1% less than the non-performance Dual Motor All Wheel Drive variant. Top speed is listed at 155 mph.
The exterior of the new Model Y Performance features new front and rear fascias, along with a carbon fiber spoiler designed for greater downforce and reduced drag. Staggered wheels and tires provide improved steering precision and grip, while high-performance brakes offer enhanced pedal feel and better heat management. The ride is supported by adaptive suspension that adjusts damping based on road conditions, paired with unique drive modes tailored for high-speed performance. Ground clearance is listed at 6.1 inches, and weight is listed at 2,033 kilograms (4,482 pounds).
Tech and Interior
Inside, Tesla has added carbon fiber decor, expanded ambient lighting in the footwells and door pockets, and upgraded seating. The first-row sport seats now include power recline, power tilt, heating, ventilation, and powered thigh extensions for added support during cornering. Rear passengers receive perforated heated seats with power recline. A new 16-inch QHD center touchscreen anchors the cabin’s technology suite.
Additional upgrades include eight exterior cameras, with the refreshed design introducing a new forward-facing unit. The high-density battery pack also boosts charge capacity but also helps maintain range despite the Performance model’s added power output.
Elon Musk
Elon Musk reveals when SpaceX will perform first-ever Starship catch
“Starship catch is probably flight 13 to 15, depending on how well V3 flights go,” Musk said.

Elon Musk revealed when SpaceX would perform the first-ever catch attempt of Starship, its massive rocket that will one day take life to other planets.
On Tuesday, Starship aced its tenth test flight as SpaceX was able to complete each of its mission objectives, including a splashdown of the Super Heavy Booster in the Gulf, the deployment of eight Starlink simulators, and another splashdown of the ship in the Indian Ocean.
It was the first launch that featured a payload deployment:
SpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative
SpaceX was transparent that it would not attempt to catch the Super Heavy Booster, something it has done on three previous occasions: Flight 5 on October 13, 2024, Flight 7 on January 16, and Flight 8 on March 6.
This time, it was not attempting to do so. However, there are bigger plans for the future, and Musk detailed them in a recent post on X, where he discussed SpaceX’s plans to catch Starship, which would be a monumental accomplishment.
Musk said the most likely opportunities for SpaceX to catch Starship itself would be Flight 13, Flight 14, and Flight 15, but it depends on “how well the V3 flights go.”
The Starship launched with Flight 10 was a V2, which is the same size as the subsequent V3 rocket but has a smaller payload-to-orbit rating and is less powerful in terms of initial thrust and booster thrust. Musk said there is only one more V2 rocket left to launch.
Starship catch is probably flight 13 to 15, depending on how well V3 flights go
— Elon Musk (@elonmusk) August 27, 2025
V3 will be the version flown through 2026, as V4, which will be the most capable Starship build SpaceX manufactures, is likely to be the first company ship to carry humans to space.
Musk said that SpaceX planned to “hopefully” attempt a catch of Starship in 2025. However, it appears that this will likely be pushed back to 2026 due to timing.
SpaceX will take Starship catch one step further very soon, Elon Musk confirms
SpaceX would need to launch the 11th and 12th test flights by the end of the year in order to get to Musk’s expected first catch attempt of Flight 13. It’s not unheard of, but the company will need to accelerate its launch rate as it has only had three test flights this year.
-
Elon Musk2 days ago
SpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative
-
News2 days ago
Tesla appears to have teased a long-awaited Model Y trim for a Friday launch
-
News5 days ago
Tesla makes big change to encourage Full Self-Driving purchases
-
News2 days ago
Tesla Semi earns strong reviews from veteran truckers
-
Elon Musk20 hours ago
Elon Musk reveals when SpaceX will perform first-ever Starship catch
-
News23 hours ago
Tesla launches Full Self-Driving in a new region
-
News2 days ago
Tesla China working overtime to deliver Model Y L as quickly as possible
-
News1 day ago
Tesla AI6 chips will start sample production at surprising Samsung site