Amidst the multiple fires that have forced an estimated 150,000 people to evacuate, caused fatalities and burned down a significant amount of property, Elon Musk, Tesla and others have shared a few of the relief efforts the company has undertaken.
Musk noted that the companies are utilizing the Cybertruck and Starlink to aid both authorities and evacuees, while others have shared their experiences using the company’s products to keep the lights on, evacuate and more.
Here are a few of the relief efforts Tesla and Musk have put in place, as well as experiences from some of the company’s customers.
Some Tesla Cybertruck deliveries paused to prioritize relief efforts, Starlink offers free service
On Sunday, Musk said on X that some Cybertruck orders would be delayed due to the company using them for relief efforts, in addition to a few other measures the company has announced in the past few days in efforts to help those affected by the fires. The CEO wrote the following message in the afternoon:
Apologies to those expecting Cybertruck deliveries in California over the next few days.
We need to use those trucks as mobile base stations to provide power to Starlink Internet terminals in areas of LA without connectivity.
A new truck will be delivered end of week.
In a follow-up post, Musk added:
We are going to position Cybertrucks with Starlinks and free WiFi in a grid pattern in the areas that most need it in the greater LA/Malibu area
After the posts, multiple users reached out to Teslarati requesting some of these support Cybertrucks in Pasadena. We asked Musk if it would be possible for victims to request help in certain areas, in addition to those he mentioned previously, though he hasn’t yet responded to whether this area will be covered at the time of writing.
Hey @elonmusk, we’ve gotten a few folks in Pasadena who are in need as well.
Is there a way you or @Tesla could set up a way for victims to request help in certain areas of LA? 🙏 https://t.co/2WkaChSfmW
— TESLARATI (@Teslarati) January 12, 2025
In an email that was sent to Starlink customers last week that was seen by Teslarati, SpaceX announced that it was temporarily providing one month of free Starlink service to customers, writing that it was being proactively added to accounts without requiring anything from the consumer. Musk followed up and echoed the sentiment on Wednesday.
“SpaceX will provide free Starlink terminals to affected areas in LA tomorrow morning,” he he wrote.
Tesla donates Cybertrucks to be used as battery banks in Altadena
Along with deploying Cybertrucks equipped with SpaceX’s Starlink satellite internet over the weekend and SpaceX making the service free, Tesla also donated some of the electric trucks to be used to power buildings for authorities involved in fighting the fire, as was highlighted on Saturday. In a post on Instagram, the Altadena Mountain Rescue account shared photos of a few Cybertrucks in a parking lot, saying that they were being used as battery banks amid outages.
The account writes:
A donation of Cyber Trucks from Tesla Motors to be utilized as battery banks at the station until power is restored to the station.
This will greatly help the team to power radios, computers and lights as we work into the dark.
Credit: Altadena Mountain Rescue | Instagram
Tesla also outlined the Altadena Cybertrucks and a wide range of other things it’s doing in a post on X on Sunday, including mobile Megapack charging stations and Powerwalls for Starlink:
Summary of efforts Tesla has done to support employees & communities impacted by the LA fires
Impacted employees (home lost or destroyed by fires) We’re covering housing accommodations & supporting employees with transportation & meals.
Superchargers
All our Supercharger sites are back online, except Pasadena Supercharger, which was in the middle of the fire.
Megapack Chargers (MPCs)
2 units deployed Friday 1/10 to relieve congestion in Thousand Oaks for evacuation & families losing power due to Public Safety Power Shutoffs (PSPS).
1 unit deployed Saturday 1/11 in Altadena at the Sheriff’s Station for first responder support, providing power & Starlink connectivity. It’s located within their closed perimeter with utility power currently down.
2 mobile switchgear units with step down transformers that enable an MPC to support powering up 208V buildings (vs only 480V) & more utility than charging up EVs.
2 units in San Bernadino
We’re also working on deploying units in the Palisades directly
Mobile Powerwall Units (MPUs)
Deployed with support from 3rd party non-profits in Altadena & Topenga Canyon with Starlink & power for devices & fridges.
Cybertrucks (all with Starlinks installed)
3 Cybertrucks are now located at Los Angeles Sheriff’s Department in Altadena (+ bed filled with water & snacks) 2 in Pasadena 3 in Zuma Beach & Malibu
Mobile Superchargers powered by Megapacks deployed at Thousand Oaks, CA – West Hillcrest Drive Supercharger.
- Up to 16 stalls at 250kW
- Free Wi-Fi for anyone through Starlink
- Charging available for all EVs
- We’re monitoring where else they’re safe to deploy and helpful.
Credit: Tesla | X
MegapackCharger deployed at Altadena Sheriff’s Station for power & connectivity
Credit: Tesla | X
MPUs in Topenga Canyon + team installing them
Credit: Tesla | X Credit: Tesla | X
Cybertrucks at Altadena Sheriff’s Station
Credit: Tesla | X
READ MORE ON TESLA CYBERTRUCK CLIMATE DISASTER RELIEF: Tesla Cybertruck owners share insights after Hurricane Helene encounter
Tesla forgives Autopilot and FSD Supervised strikes in California for those evacuating
On Thursday, Tesla’s North America account on X also posted about one of the company’s relief initiatives, officially announcing that it would forgive all Autopilot and Supervised Full-Self Driving (FSD) strikes in the state of California to help aid those evacuating.
“To support people evacuating from the fires in the LA area, all Autopilot & FSD Supervised strikes are being forgiven in the state of California,” Tesla wrote in the post.
One Tesla owner shares Cybertruck Powershare experience
Along with Tesla’s fire relief efforts, one Cybertruck owner has shared an experience using the electric vehicle (EV) to keep a household powered during outages using Powershare—not unlike how it was used by the Altadena Mountain Rescue team.
In the post on the Cybertruck Owner’s Club forum on Wednesday, the user located in Orange County described using the Cybertruck’s Powershare to keep his household with electricity, saying that he had used about 25 miles of range from the EV about six hours into using it. As can be seen in the user’s screenshot of the Tesla app, the vehicle shows 202 miles of range remaining, saying that it still has over a day’s worth of energy.
Credit: MilliM | Cybertruck Owner’s Club
What are your thoughts? Were you or someone you know affected by the fires and used one or more of Tesla’s products to help with evacuation or power outages? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
FEMA deploys Starlink in North Carolina for disaster relief operations
Need accessories for your Tesla? Check out the Teslarati Marketplace:
News
Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.
Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
News
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
-
- Credit: BYD
-
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.
Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
Tesla is breaking even its own rules to cap off an intense Q3
-
Elon Musk1 week agoElon Musk teases crazy new Tesla FSD model: here’s when it’s coming
-
Elon Musk1 week agoElon Musk confirms Tesla AI6 chip is Project Dojo’s successor
-
News1 week agoTesla Model Y L reportedly entered mass production in Giga Shanghai
-
Elon Musk1 week agoTesla CEO Elon Musk details massive FSD update set for September release
-
Cybertruck1 week agoTesla’s new upgrade makes the Cybertruck extra-terrestrial
-
News5 days agoElon Musk reaffirms Tesla Semi mass production in 2026
-
Elon Musk2 weeks agoTesla ‘activist shareholders’ sue company and Elon Musk for Robotaxi rollout
-
News1 week agoElon Musk explains why Tesla stepped back from Project Dojo