Tesla has made a last-ditch effort to secure the $56 billion pay package for CEO Elon Musk, which was approved twice by company shareholders, after a Delaware Chancery Court denied the frontman the payday.

Perhaps one of the biggest issues from a standpoint of being fluent in Tesla-related events has been Musk’s pay package.

It was approved by shareholders once in 2018, and required Musk to oversee various growth tranches that would bring investors value. He completed each of the tranches and was entitled to the pay package.

However, the Delaware Chancery Court decided in January 2024 to rescind the pay package, which Musk had earned, based on a suit filed by a shareholder.

Chancellor Kathaleen McCormick ruled that Tesla’s board lacked independence from Musk when the pay package was approved in 2018, and that it should not be granted.

She called it “an unfathomable sum.”

In response to the pay package’s rejection by Chancellor McCormick, Tesla held a second shareholder vote last year, which once again showed investors were willing to support Musk’s payday. It was approved by shareholders, but it was once again denied by the court.

Today, Tesla attorneys argued to the Delaware Supreme Court that the pay package should be restored because of last year’s vote by shareholders.

Jeffrey Wall, an attorney for Tesla, said (via Reuters):

“This was the most informed stockholder vote in Delaware history. Reaffirming that would resolve this case. Shareholders in 2024 knew exactly what they were voting.”

In a response to the decision by the Delaware courts last year, Tesla proposed a new pay package for Musk in September, which would give him a potentially $1 trillion compensation plan. It would require Musk to help Tesla reach several performance-based growth milestones, including achieving an $8.5 trillion market cap.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

Musk is currently worth $483 billion, making him the richest person in the world. If he were to achieve his pay package tranches, granted the new pay package is passed at the Shareholder Meeting in November, he would easily be the first trillionaire.

Elon Musk has revealed the tentative timeframe for Starship’s next milestone that would push the spacecraft’s reusability to a whole new level. 

Following Flight 11’s flawless mission, Musk noted on X that SpaceX will be aiming to catch the Starship Upper Stage with its launch tower as early as spring 2026. This should pave the way for SpaceX to start optimizing Starship for maximum reusability.

Flight 11 closes the Starship V2 chapter on a high note

Starship’s eleventh flight, which launched from Starbase, Texas, achieved every major mission objective. The Super Heavy booster completed a successful ascent, hover, and soft splashdown in the Gulf of America, while the upper stage executed an orbit burn, deployed Starlink simulators, and returned with a controlled reentry over the Indian Ocean.

This mission officially closed the chapter on the second-generation Starship and first-generation Super Heavy booster, and it set the stage for a redesigned vehicle built for orbital payload missions, propellant transfer, and beyond. It should be noted that Elon Musk has mentioned on X that Starship V3, at least if things go well, might be capable of reaching Mars.

Elon Musk confirms tower catch attempt set for spring

After Flight 11’s success, Musk confirmed that SpaceX will attempt to catch the Starship Upper Stage with its launch tower arms, fondly dubbed by the spaceflight community as “chopsticks,” in the coming months. Musk’s announcement came as a response to an X user who asked when the tower could start catching the Starship Upper Stage. In his reply, Musk simply wrote “Springtime.” 

Starship’s reusability is a key feature of the spacecraft, with SpaceX aiming to achieve a launch cadence that is almost comparable to conventional aircraft. For such a scenario to be feasible, launch tower catches of both Starship’s Upper Stage and its Super Heavy booster have to be routine.

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.

“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ

— Sawyer Merritt (@SawyerMerritt) October 14, 2025

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.

— squawksquare (@squawksquare) October 14, 2025

Doesn’t this taste wrong to anyone else?

No ads for the business? Only for the CEOs pay package?

— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025