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Tesla continues California domination despite slide in registrations

Tesla lost some of its market share in California but it still has a commanding lead.

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A Tesla Motors Inc Model X is seen at Tesla's introduction of its new battery swapping program in Hawthorne, California June 20, 2013. Tesla Motors Inc on Thursday unveiled a system to swap battery packs in its electric cars in about 90 seconds, a service Chief Executive Elon Musk said will help overcome fears about their driving range. REUTERS/Lucy Nicholson (UNITED STATES - Tags: TRANSPORT BUSINESS LOGO) - RTX10VSH

Tesla has continued its domination in the California auto market as the state’s New Car Dealers Association (CNCDA) has released data from the first quarter of 2025.

2025 is going to be one of the more difficult years to determine the outlook of the automotive sector due to the uncertain impact of tariffs and how much they will hinder overall growth.

However, we can break Tesla’s situation down a little further and explain why there were some Year-over-Year declines in registrations in California.

As a whole, Tesla registered 42,322 vehicles year-to-date through March, data from the CNCDA’s report shows. This is a 15.1 percent decrease from the 49,857 cars that had been registered by owners in the same time frame last year.

Tesla still owns 43.9 percent of the overall Zero Emissions Vehicles (ZEV) segment in California, down from 55.5 percent at this point last year. It is a decrease, but there is more to it.

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The Top 25 BEV and PHEV models are led by the Model Y and Model 3, which counted 23,314 and 13,992 registrations, respectively. The third-place vehicle is the Honda Prologue with 4,493 registrations. The Tesla Cybertruck landed in 8th place with 2,282 registrations, and the Model X was 13th with 1,800.

The same quarter last year saw roughly 10,000 more registrations for the Model Y than this year, as Q1’24 saw the all-electric crossover accumulate 33,467 registrations. The decrease is due to Tesla’s switchover of production lines to the new Model Y build. Tesla said in its quarterly delivery report that it lost “several weeks” of production due to this changeover.

Tesla dominates in California but EV growth is the true winner

Interestingly, the Model 3 performed better than last year, as it only had 11,162 registrations through the same period in 2024. It had 13,992 registrations in California this year.

The question regarding Elon Musk’s political involvement and its impact on Tesla’s sales figures remains. Without surveying them individually, there is no way of knowing exactly how many people chose to go with another EV maker’s vehicle due to the politics. However, the Model 3’s slight bump is an encouraging look: it’s not all gloom and doom.

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The CNCDA writes:

“Tesla’s troubles continue to worsen as Californians are giving the cold shoulder to the direct-to-consumer automaker (and controversial owner, Elon Musk). Registrations show a massive decline of 15.1 percent through March vs. this time last year. A year and a half of continuous quarterly declines proves this downward trajectory for Tesla is a lasting trend. The company’s market share also dropped by 11.6 percent at the end of Q1, now holding less than half of the California Zero Emission Vehicle (ZEV) market for the year.”

Most importantly, Tesla outpaced every other EV maker’s registration figures by a considerable margin, despite many analysts stating that there is irreparable brand damage.

Tesla had 42,322 registrations in California in Q1, significantly more than second-place Ford, which had 5,819 ZEV registrations in the Golden State through the first three months.

Despite what many are stating regarding Tesla’s “brand damage,” the company is still in control of the market substantially. It was always expected that Tesla’s market share, which sits at 43.9 percent, would fall slightly each quarter after more automakers had EVs to offer.

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However, the company’s control still remains, at least for now.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Teslas in the Boring Co. Vegas Loop are about to get a big change

Elon Musk has a big update for Teslas that operate within the Boring Company’s Vegas Loop.

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the boring company's vegas loop entrance
(Credit: Sam Morris, LVCVA/Las Vegas News Bureau)

Tesla vehicles operating in the Boring Company’s Vegas Loop are about to get a big change, CEO Elon Musk said.

In Las Vegas, the Boring Company operates the Vegas Loop, an underground tunnel system that uses Teslas to drop people off at various hotspots on the strip. It’s been active for a few years now and is expanding to other resorts, hotels, and destinations.

Currently, there are stops at three resorts: Westgate, the Encore, and Resorts World. However, there will eventually be “over 100 stations and span over 68 miles of tunnel,” the Vegas Loop website says.

The Loop utilizes Tesla Model 3 and Model Y vehicles to send passengers to their desired destinations. They are currently driven using the Full Self-Driving suite, but they also have safety drivers in each vehicle to ensure safety.

Tesla Cybertruck rides are crucial for Vegas Loop expansion to airport

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Tesla and the Boring Company have been working to remove drivers from the vehicles used in the Loop, but now, it appears there is a set timeline to have them out, according to CEO Elon Musk:

Musk says the Boring Co. will no longer rely on safety drivers within the Teslas for operation. Instead, Tesla will look to remove the safety drivers from the cars within the next month or two, a similar timeline for what Musk believes the Robotaxi platform will look like in Austin.

In Texas, as Robotaxi continues to operate as it has since June, there are still safety monitors within the car who sit in the passenger’s seat. They are there to ensure a safe experience for riders.

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When the route takes the vehicle on the highway, safety monitors move into the driver’s seat.

However, Tesla wants to be able to remove safety monitors from its vehicles in Austin by the end of the year, Musk has said recently.

In early September, Musk said that the safety monitors are “just there for the first few months to be extra safe.” He then added that there “should be no safety driver by end of year.”

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Tesla Full Self-Driving gets an offer to be insured for ‘almost free’

“If @elonmusk is game, we’d be happy to explore insuring Tesla FSD miles for (almost) free.”

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Credit: Tesla

Tesla Full Self-Driving just got an insurance offer from Lemonade Co-founder and President Shai Wininger that might be too good to pass up, as he wants to insure vehicles on FSD for “almost free.”

Traditionally, Tesla vehicles are slightly more expensive to insure with traditional companies because of higher repair costs that stem from their technology and state-of-the-art structural battery design.

However, the development of the Full Self-Driving suite by Tesla has certainly pulled some tech entrepreneurs and others to believe the vehicles should be much cheaper to insure.

While there are certainly people on both sides of the spectrum, a handful of notable tech figures believe the data shows that Teslas operating on FSD are safer than human drivers.

Tesla Q2 2025 vehicle safety report proves FSD makes driving almost 10X safer

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One of the tech figures who believes that is Shai Wininger, President and Co-founder of Lemonade, an insurance company that has nearly two million customers.

On X, Wininger recently announced the direct integration with Tesla vehicles that would roll out to Lemonade customers. The integration would “remove the need for a UBI device in our Pay Per Mile product. This makes activating Lemonade Car on Teslas effortless and lets us cut hardware and shipping costs, helping lower prices for Tesla drivers even further.”

He said the Tesla API complemented Lemonade’s platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”

He then proposed an idea to CEO Elon Musk, stating that Lemonade would “be happy to explore insuring Tesla FSD miles for (almost) free.”

It would provide Tesla drivers with stable and accurate insurance, while also incentivizing owners to utilize the Full Self-Driving suite for their miles, making the semi-autonomous driving platform extremely cost-effective to use.

Wininger said it would be available in states where Tesla’s in-house insurance program is not available. Tesla Insurance is available in twelve states, and is looking to expand in Florida, as we reported earlier this week. However, it has not expanded to a new state in about three years.

The thought of Lemonade being able to insure FSD miles for almost nothing is an extremely attractive offer from Wininger, and could potentially be a new outlet to make Teslas even less expensive to own and operate throughout their lifetime.

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Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

ISS said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

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Tesla CEO Elon Musk’s $1 trillion pay package, which was proposed by the company last month, has hit its first bit of adversity from proxy advisory firm Institutional Shareholder Services (ISS).

Musk has called the firm “ISIS,” a play on its name relating it to the terrorist organization, in the past.

The pay package aims to lock in Musk to the CEO role at Tesla for the next decade, as it will only be paid in full if he is able to unlock each tranche based on company growth, which will reward shareholders.

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However, the sum is incredibly large and would give Musk the ability to become the first trillionaire in history, based on his holdings. This is precisely why ISS is advising shareholders to vote against the pay plan.

The group said that Musk’s pay package will lock him in, which is the goal of the Board, and it is especially important to do this because of his “track record and vision.”

However, it also said the size of the pay package will enable Musk to have access to “extraordinarily high pay opportunities over the next ten years,” and it will have an impact on future packages because it will “reduce the board’s ability to meaningfully adjust future pay levels.”

The release from ISS called the size of Musk’s pay package “astronomical” and said its design could continue to pay the CEO massive amounts of money for even partially achieving the goals. This could end up in potential dilution for existing investors.

If Musk were to reach all of the tranches, Tesla’s market cap could reach up to $8.5 trillion, which would make it the most valuable company in the world.

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Tesla has made its own attempts to woo shareholders into voting for the pay package, which it feels is crucial not only for retaining Musk but also for continuing to create value for shareholders.

Tesla launched an ad for Elon Musk’s pay package on Paramount+

Musk has also said he would like to have more ownership control of Tesla, so he would not have as much of an issue with who he calls “activist shareholders.”

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