

News
SpaceX set for third Falcon 9 reuse in October, swaps a 2018 launch with Arianespace
Satellite operator and manufacturer SES has decided to juggle launches between SpaceX and Arianespace, a French launch provider.
Made for a number of reasons related to the economics of satellite operation and launch date uncertainty, SES has chosen to have SpaceX launch the heavier SES-12 satellite in Q1 of 2018, and Arianespace will now launch SES-14 “early Q1” of 2018. SES has experienced difficulties with some of its operational satellites that have led to decreased revenue, and the goal with the launch swap is to guarantee that SES will have an operational, revenue-generating satellite in place a few weeks sooner than they might have had if relying on SpaceX’s uncertain launch date.
The relationship between launch providers and launch customers has long been a complex legal process, but the upside with this flip is that thorough contracts anticipated this possibility and allowed SES flexibility in the eventuality that they need to expedite launches or change launch vehicles. It is intriguing that SES would adopt the necessary risks associated with switching launch vehicles months before launch to maybe gain an extra few weeks of additional revenue, but SES has admittedly had a difficult year for satellite reliability.
SES-12, the satellite SpaceX is now contracted to launch, weighs about 1000 kg more than SES-14 and will be pushing the limits of Falcon 9 recovery at ~5300 kg. Both satellites are completely electric, meaning they utilize efficient ion propulsion, which lowers the amount of fuel needed and allows satellite manufacturers to include far more revenue-generating payload on a satellite. The downside of ion propulsion is that it produces far less thrust than the average chemical rocket, meaning that all-electric satellites take months to reach their operational orbits, compared to a handful of weeks with chemical propulsion.

The SES-12 satellite SpaceX is expected to launch early next year. (SES)
While admittedly heavy, SpaceX will almost certainly attempt booster recovery following the launch of SES-12, unless SES requests that the launch be expendable. An expendable launch could potentially benefit SES by expediting the satellite’s trip to geostationary orbit, thus providing the company more revenue. However, this would have likely been acknowledged in SES’ press release. As such, we can look forward to a toasty booster recovery, likely sporting titanium grid fins to cope with the intense heating the core will experience.
Nearer term, SES-11 is pressing ahead for an early-October launch this year, and will mark SpaceX’s third commercial re-flight of a recovered Falcon 9 first stage. SES has long been one of the most avid and committed supporters of SpaceX, and the two companies built a relationship and signed contracts by 2011, before SpaceX’s Falcon 9 had even conducted its inaugural flight. SES has been and likely will continue to be a crucial example of the success of reuse.
Meanwhile, SpaceX is looking to conduct its next launch on September 7th, and static fire attempt is expected Thursday, August 31 at their LC-39A launch pad in Florida. This mission will launch the USAF’s secretive X-37B spaceplane into a low Earth orbit, and while there will likely be no views of the payload on the livestream, that likely means that SpaceX will focus heavily on the booster recovery. NROL-76 was the last launch that featured this focus, and it produced some incredible views of the first stage as it returned to Earth.
News
Tesla exec hints at FSD Mad Max mode’s killer feature
The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.”

Tesla may have just rolled out its boldest Full Self-Driving (FSD) upgrade yet, but the company’s Head of AI, Ashok Elluswamy, hinted at the recently released “Mad Max” mode’s actual killer feature.
As per the Tesla executive, FSD’s Mad Max mode is designed to provide drivers with optimum driving performance during what are commonly the most tedious driving conditions on real-world roads.
Where Mad Max mode truly shines
Tesla drivers and longtime FSD users responded positively to the rollout of Mad Max mode. The performance of the update was so notable that @WholeMarsCatalog, a longtime FSD tester, described it as epic. The FSD tester’s comments were posted on X as videos of Mad Max mode’s real-world performance were being shared online.
In response to the Tesla owner and longtime FSD tester, Elluswamy noted that drivers would probably love Mad Max mode even more during daytime hours, when traffic is denser. “You’ll love it more during day time / denser traffic. Really showcases its decision making,” the Tesla executive wrote in his post.
The release notes of Tesla’s v14.1.2 FSD update indicate that Mad Max mode “comes with higher speeds and more frequent lane changes than Hurry.” Videos shared online showed that Mad Max mode, despite its assertive driving style, is still a very cautious and safe driver, similar to past FSD releases.
Made for real-world traffic and long commutes
Traffic congestion typically peaks during daytime hours, when drivers could at times spend hours navigating crowded intersections and fast-changing lanes. For many Tesla owners, having an FSD mode that can confidently manage that chaos could be a game-changer.
Simply put, the feature’s extra assertiveness could allow Mad Max mode to excel in the kind of traffic that tests even the most patient drivers. By improving decision-making in those conditions, the company may be positioning FSD as a true solution for the everyday stress of stop-and-go commutes, packed freeways, and unpredictable city driving.
The “Mad Max” name itself isn’t new. Elon Musk first teased it back in 2018 as a playful nod to aggressive freeway driving. Its reappearance in Tesla’s modern FSD system, however, hints at the notable maturation of Tesla’s autonomous driving efforts over the years.
Investor's Corner
Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says

Tesla (NASDAQ: TSLA) had coverage initiated on it by a new firm this week, and analysts said that the company’s comfort level with taking risks makes it a “must own” for investors.
Melius Research and analyst Rob Wertheimer initiated coverage of the stock this week with a $520 price target and a “Buy” rating. The price target is about 20 percent higher than the current trading price as shares closed at $435 on Wednesday, up 1.38 percent on the day.
Wertheimer said in the note to investors that introduced their opinion on Tesla shares that the company has a lot going for it, including a prowess in AI, domination in its automotive division, and an incredible expertise in manufacturing and supply chain.
He wrote:
“We see Tesla shares as a must-own. The disruptive force of AI will wreck multitrillion-dollar industries, starting with auto. Under Musk’s leadership, the company is comfortable taking risks. It has manufacturing scale and supply chain expertise that robotics startups possess more by proxy. It can rapidly improve and scale autonomy in driving, the first major manifestation of AI in the physical world.”
However, there were some drawbacks to the stock, according to Wertheimer, including its valuation, which he believes is “challenging” given its fundamentals. He said the $1 trillion market cap that the company represented was “guesswork,” and not necessarily something that could be outlined on paper.
This has been discussed by other analysts in the past, too. Yale School of Management Senior Associate Dean Jeff Sonnenfeld recently called Tesla the “biggest meme stock we’ve ever seen,” by stating:
“This is the biggest meme stock we’ve ever seen. Even at its peak, Amazon was nowhere near this level. The PE on this, well above 200, is just crazy. When you’ve got stocks like Nvidia, the price-earnings ratio is around 25 or 30, and Apple is maybe 35 or 36, Microsoft around the same. I mean, this is way out of line to be at a 220 PE. It’s crazy, and they’ve, I think, put a little too much emphasis on the magic wand of Musk.”
Additionally, J.P. Morgan’s Ryan Brinkman said:
“Tesla shares continue to strike us as having become completely divorced from the fundamentals.”
Some analysts covering Tesla have said they believe the stock is traded on narrative and not necessarily fundamentals.
News
Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet

Tesla launched its fastest Full Self-Driving Speed Profile with the v14.1.2 Software Update on Wednesday, as “Mad Max” mode has overtaken “Hurry” as the most spirited travel option on FSD.
On Wednesday evening, Tesla’s Head of AI, Ashok Elluswamy, teased that the v14.1.2 Software Update would be released to those drivers in the Early Access Program (EAP). He said it was a “much-awaited feature.”
Tesla just teased something crazy with the next Full Self-Driving update
Many people, myself included, believed it would be the introduction of “Banish,” which would be a perfect complement to the Actually Smart Summon (ASS) suite, as it would find a parking spot and park itself after dropping you off at the front door of your destination.
However, Elluswamy’s post on X finished with two emojis: one a race car, the other being smoke behind the car.
FSD v14.1.2, going to early access today, will debut a much awaited feature 🏎️💨
— Ashok Elluswamy (@aelluswamy) October 15, 2025
On Wednesday night, we received the v14.1.2 software update to the new Model Y, which revealed that “Mad Max” mode was the new addition:
BREAKING: Tesla Full Self-Driving v14.1.2 is here!
MAD MAX MODE is here! pic.twitter.com/AKM2VwxiXV— TESLARATI (@Teslarati) October 16, 2025
The release notes state that:
“Introduced new speed profile MAD MAX, which comes with higher speeds and more frequent lane changes than Hurry.”
It is pretty interesting that Tesla would introduce yet another speed profile that is even faster and more aggressive than “Hurry.” Personally, I’ve found Hurry to be realistic in terms of other drivers and their aggressiveness, speed of travel, and overall lane change behavior, especially on interstates.
Mad Max mode will be an interesting adjustment.
Tesla CEO Elon Musk first talked about Mad Max mode back in 2018 in posts on X, first mentioning the feature with the Tesla Semi:
It’s real pic.twitter.com/L9h3F86Guo
— Elon Musk (@elonmusk) June 25, 2018
Musk then teased Mad Max mode in 2019 with an early Autopilot update, stating that it would be an ideal option for aggressive traffic seen in places like Los Angeles. There was formerly a mode of the same name back in the late 2010s:
Are you on Mad Max Mode? This may be too meek for places like the LA Freeway …
— Elon Musk (@elonmusk) April 6, 2019
Now that it’s here, we’ll be testing it very soon and giving you a good idea of what to expect when it releases to others in the coming weeks.
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