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Adoption of Tesla’s electric truck will be driven by regulation
It’s expected that the commercial trucking industry will begin to transform in the same way that the passenger automotive industry has. Fuel efficiency has become a new priority and electrification is now the go-to plan for achieving higher MPGs in heavy trucking. In much the same way that regulations pushed trucking towards lower pollution at the expense of efficiency in the 1970s, today’s trucking paradigm is seeing a push for more efficiency. At what expense?
A new report from Ravi Shanker at Morgan Stanley urges investors to consider electric and self-driving commercial trucking as an opportunity. Shanker says that regulations and economics will drive the industry towards electrification and autonomous technologies. The analyst says that this could happen as early as 2020, which is when new federal fuel economy regulations on heavy-duty vehicles begin to really gather steam. Although efficiency gains will be had with electrification and self-driving, Shanker makes it clear that this will be secondary to the demand created by regulatory pressure.
As usual, we look to California for a glimpse of what could be coming. California’s Sustainable Freight Action Plan calls for 100,000+ zero-emissions trucks to be on the road by 2030 in that state. There is debate as to whether this plan is realistic, but federal standards are also playing a large role. The U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (part of the federal Department of Transportation) have proposed emissions and fuel economy standards for heavy-duty vehicles. The first of these began with the 2014 model year.
For our purposes, the regulations affecting “combination tractors” (aka “tractor-trailer” or “18 wheeler”) models are pertinent. The 2018 standards are relatively loose and most in the industry believe they are achievable, but the EPA and NHTSA have proposed further standards to begin in 2021, with incremental increases thereafter through to 2027. The goals are largely aimed towards lower CO2 emissions with reductions of about four percent (depending on the vehicle type) being the goal. The reduction is not the issue with industry insiders, however, it’s the test cycle to be used, which some argue is less realistic and which disfavors other emissions that also have requirements to be met. This Phase 2 of the federal efficiency standards for heavy trucks is not yet finalized, but will very likely be the driving force behind national changes in trucks.
Equating these changes into standard numbers that the general public would understand is difficult. Heavy-duty trucks can range in fuel efficiency from 20 mpg or better down to 2-3 mpg. For most tractor-trailer combinations, MPG averages of 4-9 mpg are the norm, depending on load, tractor type, and area of operation. Most analysts calculate efficiency using fuel use in tons per mile with a relatively long distance (100-500 miles) being the average. Using this method, for example, in my time driving a tractor pulling a refrigerated trailer across all 48 states, my fuel economy average was about average for that sector of the industry at roughly 60 ton-miles per gallon. Today, these numbers are slightly higher, according to the latest U.S. Transportation Energy book. Using this method of calculation, a 2015 Toyota Prius is about a third as efficient at moving freight as was my truck.
This doesn’t mean there isn’t room for improvement, of course. There are more companies than Tesla working towards deleting the smoke stacks from big trucks.
In Europe, Volvo trucks is working hard towards a zero-emissions (at the tailpipe anyway) trucking solution with several approaches being tested. An overhead tram-like charging system has been deployed for a short stretch of highway in Sweden, aiming to improve plug-in trucks’ range in EV mode. Short-haul battery electrics and two different versions of autonomous (or semi-autonomous) systems are also being tested.
Here in the States, Volvo’s Mack Trucks is working on a handful of electrification options for heavy-duty drivetrains. So is Daimler (Freightliner, Western Star in the U.S.). Startups like Nikola also have eyes on this electric trucking future. Other startups have hoped to get into the mix as well, but the failure rate is high with companies like Smith Electric, Vision Industries, and Boulder Electric having designed and marketed innovative commercial truck options that ultimately never caught on.
Meanwhile, the largest maker of electric heavy vehicles is Chinese maker BYD, who branched out from making gadget batteries into building electric buses, trucks, and more. They are currently filling contracts internationally for buses and trucks in places as disparate at California, Malaysia, and Europe. BYD builds battery-electric, hydrogen fuel cell electric, plug-in hybrid, and hybrid drivetrains and machines for several commercial market sectors.
So we can guarantee that changes to the trucking industry are coming, but no one can say how fast or how much change that will be. Current federal regulations will drive the industry forward until 2018 and it’s likely that new standards will be in place to keep carrying change forward after that. California’s ambitious plans for adopting electric trucks will be largely regulation and incentive driven, but that has down sides as well. Many of the startups we’ve seen who’ve created electrified big rigs or delivery trucks ultimately failed when the incentives began to dry up.
For Tesla, this could mean that the financial case for the Tesla Semi will need to be more economics-based and less dependent on single market, incentives-based plans. This means that Elon and Co should be looking beyond California and it’s 100,000 vehicle plans into a broader market. We’ll discuss the potential economic case for a Tesla Semi in a future editorial.
Elon Musk
Tesla CEO Elon Musk drops massive bomb about Cybercab
“And there is so much to this car that is not obvious on the surface,” Musk said.
Tesla CEO Elon Musk dropped a massive bomb about the Cybercab, which is the company’s fully autonomous ride-hailing vehicle that will enter production later this year.
The Cybercab was unveiled back in October 2024 at the company’s “We, Robot” event in Los Angeles, and is among the major catalysts for the company’s growth in the coming years. It is expected to push Tesla into a major growth phase, especially as the automaker is transitioning into more of an AI and Robotics company than anything else.
The Cybercab will enable completely autonomous ride-hailing for Tesla, and although its other vehicles will also be capable of this technology, the Cybercab is slightly different. It will have no steering wheel or pedals, and will allow two occupants to travel from Point A to Point B with zero responsibilities within the car.
Tesla shares epic 2025 recap video, confirms start of Cybercab production
Details on the Cybercab are pretty face value at this point: we know Tesla is enabling 1-2 passengers to ride in it at a time, and this strategy was based on statistics that show most ride-hailing trips have no more than two occupants. It will also have in-vehicle entertainment options accessible from the center touchscreen.
It will also have wireless charging capabilities, which were displayed at “We, Robot,” and there could be more features that will be highly beneficial to riders, offering a full-fledged autonomous experience.
Musk dropped a big hint that there is much more to the Cybercab than what we know, as a post on X said that “there is so much to this car that is not obvious on the surface.”
And there is so much to this car that is not obvious on the surface
— Elon Musk (@elonmusk) January 2, 2026
As the Cybercab is expected to enter production later this year, Tesla is surely going to include a handful of things they have not yet revealed to the public.
Musk seems to be indicating that some of the features will make it even more groundbreaking, and the idea is to enable a truly autonomous experience from start to finish for riders. Everything from climate control to emergency systems, and more, should be included with the car.
It seems more likely than not that Tesla will make the Cybercab its smartest vehicle so far, as if its current lineup is not already extremely intelligent, user-friendly, and intuitive.
Investor's Corner
Tesla Q4 delivery numbers are better than they initially look: analyst
The Deepwater Asset Management Managing Partner shared his thoughts in a post on his website.
Longtime Tesla analyst and Deepwater Asset Management Managing Partner Gene Munster has shared his insights on Tesla’s Q4 2025 deliveries. As per the analyst, Tesla’s numbers are actually better than they first appear.
Munster shared his thoughts in a post on his website.
Normalized December Deliveries
Munster noted that Tesla delivered 418k vehicles in the fourth quarter of 2025, slightly below Street expectations of 420k but above the whisper number of 415k. Tesla’s reported 16% year-over-year decline, compared to +7% in September, is largely distorted by the timing of the tax credit expiration, which pulled forward demand.
“Taking a step back, we believe September deliveries pulled forward approximately 55k units that would have otherwise occurred in December or March. For simplicity, we assume the entire pull-forward impacted the December quarter. Under this assumption, September growth would have been down ~5% absent the 55k pull-forward, a Deepwater estimate tied to the credit’s expiration.
“For December deliveries to have declined ~5% year over year would imply total deliveries of roughly 470k. Subtracting the 55k units pulled into September results in an implied December delivery figure of approximately 415k. The reported 418k suggests that, when normalizing for the tax credit timing, quarter-over-quarter growth has been consistently down ~5%. Importantly, this ~5% decline represents an improvement from the ~13% declines seen in both the March and June 2025 quarters.“
Tesla’s United States market share
Munster also estimated that Q4 as a whole might very well show a notable improvement in Tesla’s market share in the United States.
“Over the past couple of years, based on data from Cox Automotive, Tesla has been losing U.S. EV market share, declining to just under 50%. Based on data for October and November, Cox estimates that total U.S. EV sales were down approximately 35%, compared to Tesla’s just reported down 16% for the full quarter. For the first two months of the quarter, Cox reported Tesla market share of roughly a 65% share, up from under 50% in the September quarter.
“While this data excludes December, the quarter as a whole is likely to show a material improvement in Tesla’s U.S. EV market share.“
Elon Musk
Tesla analyst breaks down delivery report: ‘A step in the right direction’
“This will be viewed as better than feared deliveries and a step in the right direction for the Tesla story heading into 2026,” Ives wrote.
Tesla analyst Dan Ives of Wedbush released a new note on Friday morning just after the company released production and delivery figures for Q4 and the full year of 2025, stating that the numbers, while slightly underwhelming, are “better than feared” and as “a step in the right direction.”
Tesla reported production of 434,358 and deliveries of 418,227 for the fourth quarter, while 1,654,667 vehicles were produced and 1,636,129 cars were delivered for the full year.
Tesla releases Q4 and FY 2025 vehicle delivery and production report
Interestingly, the company posted its own consensus figures that were compiled from various firms on its website a few days ago, where expectations were set at 1,640,752 cars for the year. Tesla fell about 4,000 units short of that. One of the areas where Tesla excelled was energy deployments, which totaled 46.7 GWh for the year.
🚨 Wedbush’s Dan Ives has released a new note on Tesla $TSLA:
“Tesla announced its FY4Q25 delivery numbers this morning coming in at 418.2k vehicles slightly below the company’s consensus delivery estimate of 422.9k but much better than the whisper numbers of ~410k as the…
— TESLARATI (@Teslarati) January 2, 2026
In terms of vehicle deliveries, Ives writes that Tesla certainly has some things to work through if it wants to return to growth in that aspect, especially with the loss of the $7,500 tax credit in the U.S. and “continuous headwinds” for the company in Europe.
However, Ives also believes that, given the delivery numbers, which were on par with expectations, Tesla is positioned well for a strong 2026, especially with its AI focus, Robotaxi and Cybercab development, and energy:
“This will be viewed as better than feared deliveries and a step in the right direction for the Tesla story heading into 2026. We look forward to hearing more at the company’s 4Q25 call on January 28th. AI Valuation – The Focus Throughout 2026. We believe Tesla could reach a $2 trillion market cap over the coming year and, in a bull case scenario, $3 trillion by the end of 2026…as full-scale volume production begins with the autonomous and robotics roadmap…The company has started to test the all-important Cybercab in Austin over the past few weeks, which is an incremental step towards launching in 2026 with important volume production of Cybercabs starting in April/May, which remains the golden goose in unlocking TSLA’s AI valuation.”
It’s no secret that for the past several years, Tesla’s vehicle delivery numbers have been the main focus of investors and analysts have looked at them as an indicator of company health to a certain extent. The problem with that narrative in 2025 and 2026 is that Tesla is now focusing more on the deployment of Full Self-Driving, its Optimus project, AI development, and Cybercab.
While vehicle deliveries still hold importance, it is more crucial to note that Tesla’s overall environment as a business relies on much more than just how many cars are purchased. That metric, to a certain extent, is fading in importance in the grand scheme of things, but it will never totally disappear.
Ives and Wedbush maintained their $600 price target and an ‘Outperform’ rating on the stock.