News
Amazon employees demand stoppage of facial recognition contract with law enforcement
Amazon workers have penned a letter to Jeff Bezos calling on the CEO to immediately cancel the access of law enforcement agencies to its Rekognition facial recognition system. The employees’ letter comes on the heels of several Amazon shareholders who have also asked the e-commerce giant to stop selling Rekognition to the police.
As could be seen in the letter to the CEO, Amazon’s employees stated that they do not agree to have their work used for purposes that could target marginalized groups. The letter also cited the United States government’s practice of separating children away from their parents at the border as a key reason why Amazon should cancel its contract with law enforcement agencies. Amazon workers further called for the removal of Palantir, a data-mining company, from the client list of Amazon Web Services (AWS). Palantir, a company founded by Peter Thiel, currently has a contract with ICE and is actively involved in the agency’s deportation and detention programs.
Rekognition is, at its core, an API for deep learning-based analysis to detect, track, and analyze people and objects in videos. In Amazon’s advertisement for the service on YouTube, the company could be seen promoting Rekognition’s facial tracking capabilities such as smart home monitoring, celebrity detection in videos, and more serious applications such as the recognition and tracking of persons of interest. An investigation conducted by the American Civil Liberties Union earlier this year determined that Amazon actively marketed Rekognition to law enforcement officials, citing the software’s advanced face tracking capabilities.
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- A demonstration of the capabilities of Amazon Rekognition. [Credit: Amazon Cloud Services/YouTube]
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- A demonstration of the capabilities of Amazon Rekognition. [Credit: Amazon Cloud Services/YouTube]
The Amazon employees’ initiative against the company’s ties to law enforcement comes on the heels of similar protests in Microsoft and Google. Earlier this year, Google was beset by a brief exodus of workers and employee protests after it was revealed that the company had aided the Pentagon in its AI-driven Project Maven initiative, which uses artificial intelligence to effectively analyze footage from military drones. While Google stated that the work it has done with the Pentagon was mundane, the company ultimately opted not to renew its Project Maven contract, while also announcing new ethics principles to govern its artificial intelligence work.
Microsoft also found itself in hot water last May after it was revealed that the company has a $19.4 million contract with the United States’ Immigration and Customs Enforcement (ICE). In a letter addressed to CEO Satya Nadella, Microsoft employees stated that they “refuse to be complicit” in ICE’s practice of marginalizing select ethnic groups and actively separating families. In a response to its employees’ protests, Microsoft noted that the company only provides non-surveillance services such as mail, calendar, messaging and document management to the government agency.
The Amazon workers’ full letter to Jeff Bezos could be read in full below.
Dear Jeff,
We are troubled by the recent report from the ACLU exposing our company’s practice of selling AWS Rekognition, a powerful facial recognition technology, to police departments and government agencies. We don’t have to wait to find out how these technologies will be used. We already know that in the midst of historic militarization of police, renewed targeting of Black activists, and the growth of a federal deportation force currently engaged in human rights abuses — this will be another powerful tool for the surveillance state, and ultimately serve to harm the most marginalized. We are not alone in this view: over 40 civil rights organizations signed an open letter in opposition to the governmental use of facial recognition, while over 150,000 individuals signed another petition delivered by the ACLU.
We also know that Palantir runs on AWS. And we know that ICE relies on Palantir to power its detention and deportation programs. Along with much of the world we watched in horror recently as U.S. authorities tore children away from their parents. Since April 19, 2018 the Department of Homeland Security has sent nearly 2,000 children to mass detention centers. This treatment goes against U.N. Refugee Agency guidelines that say children have the right to remain united with their parents, and that asylum-seekers have a legal right to claim asylum. In the face of this immoral U.S. policy, and the U.S.’s increasingly inhumane treatment of refugees and immigrants beyond this specific policy, we are deeply concerned that Amazon is implicated, providing infrastructure and services that enable ICE and DHS.
Technology like ours is playing an increasingly critical role across many sectors of society. What is clear to us is that our development and sales practices have yet to acknowledge the obligation that comes with this. Focusing solely on shareholder value is a race to the bottom, and one that we will not participate in.
We refuse to build the platform that powers ICE, and we refuse to contribute to tools that violate human rights.
As ethically concerned Amazonians, we demand a choice in what we build, and a say in how it is used. We learn from history, and we understand how IBM’s systems were employed in the 1940s to help Hitler. IBM did not take responsibility then, and by the time their role was understood, it was too late. We will not let that happen again. The time to act is now.
We call on you to:
- Stop selling facial recognition services to law enforcement
- Stop providing infrastructure to Palantir and any other Amazon partners who enable ICE.
- Implement strong transparency and accountability measures, that include enumerating which law enforcement agencies and companies supporting law enforcement agencies are using Amazon services, and how.
Our company should not be in the surveillance business; we should not be in the policing business; we should not be in the business of supporting those who monitor and oppress marginalized populations.
Sincerely,
Amazonians
Here’s Amazon’s advertisement for Rekognition.
https://www.youtube.com/watch?v=SNONL4IecHE
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
