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Are hydrogen cars competition for Tesla?

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Reading the news and making sense of PR pitches is an art and a science. The art is reading through the pitches, determining where the motivation is and what lies behind. The science is re-articulating the message behind pitches. The latest news campaign is that hydrogen fuel cells cars are competition to Tesla and electric vehicles (EV).

Sifting through the news

Are hydrogen fuel cell cars competition to EVs? And if so, how are they competing? Those are basic, relevant questions we need to keep in mind when reading the news. Matthew Levy on Seeking Alpha believes Toyota and Hyundai’s hydrogen fuel cell vehicles compete with the Model S. The truth is, Toyota and Hyundai are not in the same league as Tesla Motors in terms of their respective segments and innovations.

hyundai-hydrogen-powered-fuel-cell-electric-vehicle

The article tries to make a point that by opening the doors to its charging protocols, Tesla won’t sue those who use these protocols in good faith. The article argues that Tesla’s new competitors are growing, but include the Detroit VIA Motors that converts pickup trucks to plug-in hybrids (PHEV) and Harley-Davidson’s new and loud Project LiveWire, a noisy electric motorcycle I covered on CarNewsCafe. According to Matthew Levy: “While these are not direct competitors to Tesla’s sedans, they do show the shift in attention to electric vehicles. Combined with Chevrolet’s Volt (GM) and the Nissan Leaf, the electric vehicle market is becoming crowded behind Tesla. With the availability of Tesla’s patents to other electric vehicle manufacturers (who have more resources than Tesla), the gap should continue to shrink.”, indeed, it will and it should. No one would argue that, least of all Elon Musk.

Vorsteiner V-FF 101 Tesla Model SThe article points to a theoretical advantage Tesla has over the competitors. “With the same driving range on the upgraded models,” we suppose the article refers to the P85, “as well as much longer charging times,” larger tanks take longer to fill as well, “the Model S only holds a slight advantage over its hydrogen competitors, if any.” Really? How so? Try an encyclopedia of advantages. It is a full electric vehicle that comes with the freedom of choice of accepting your very own home 110V outlets, your dedicated 240V plug, your home high-powered Tesla charger, the option for the free Supercharger, depending on your time to recharge and where you are. Now, add to this the fact that you and I can make electricity from solar energy, wind, hydro, and any other alternative and renewable energy, or simply just plug it in anywhere.

These are huge advantages hydrogen does not offer yet. Using hydrogen, we go back to the pump and are not in control of the energy price. To be fair, utilities are slowing down personal alternative energy systems and are trying to inflate energy prices, but almost anyone can choose which energy origin to use for their EVs. If you don’t like the grid, install an alternative energy system at home. The same can’t be said about hydrogen fuel cell. I can build an electric motor or buy one on the cheap, I can’t do the same with a fuel cell. EVs offer energy choice, hydrogen does not yet.

The hidden message and the driving motivation

It is obvious by now that the hydrogen phenomenon hasn’t taken the world by storm. Contrary to the article, Hyundai already has a hydrogen fuel cell vehicle offered to the public and Honda has had its Clarity for lease since 2008. Hydrogen fuel cell has its place in the world of energy, but so far it’s been limited to places where solar panels have limited application without better energy storage. Who is driving the push for hydrogen fuel cells when we already have proven EVs, such as the Model S that uses commodity batteries and achieves close to 300 miles? The question to ask is who has benefited the most from the automobile this past century.

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Tesla rival Xpeng shows off new flying car concept for 2027 release

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Credit: Aridge

Tesla rival Xpeng’s flying car unit has been rebranded as Aridge, and it recently showed off its new flying car concept that has 500 kilometers (310 miles) of range and can travel at speeds of up to 360 kilometers per hour (224 MPH).

In Dubai earlier this week, Abridge showed off its new High-Speed Long-Range Full Tilt-Rotor Flying Car, which it aims to release in the Middle East as soon as 2027.

CEO and Vice President Du Chao said at the event on Monday that Aridge will pioneer new categories of flying cars under the brand, which was formerly called Aeroht. Aridge will focus on delivering cutting-edge, low-altitude products, aiming to make these types of aircraft more popular in the coming years.

At the event in Dubai, Aridge showcased its Land Aircraft Carrier, which completed the first overseas public demonstration of a manned flight for the modular flying car, CNEV Post reported.

Credit: Aridge

So far, it has already accumulated 7,000 cumulative orders for the vehicle. 600 of them are going to the United Arab Emirates’ Ali & Sons Group, Qatar’s Almana Group, Kuwait’s AlSayer, and the Chinese General Chamber of Commerce UAE.

It was not the only thing Aridge showcased at the event, either. It also has a long-range hybrid flying car called the A868. This is the concept with the 500-kilometer (310-mile) range rating and the 360 kilometers per hour (224 MPH) top speed.

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Credit: Aridge

The A868 will target long-distance travel needs for consumers and will work alongside the Land Aircraft Carrier to build diversified low-altitude application scenarios that would be beneficial from a civilian and commercial standpoint.

The vehicles will be built at a new facility that was completed at the end of September, which is located in Guangzhou. It will be able to build 10,000 units with full-scale production and delivery scheduled to take off in 2026.

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Tesla ramps production of its ‘new’ models at Giga Texas

The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer.

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Credit: Joe Tegtmeyer | X

Tesla is ramping up production of its ‘new’ Model Y Standard at Gigafactory Texas just over a week after it first announced the vehicle on October 7.

Earlier this month, Tesla launched the Tesla Model 3 and Model Y “Standard,” their release of what it calls its affordable models. They are priced under $40,000, and although there was some noise surrounding the skepticism that they’re actually “affordable,” it appears things have been moving in the right direction.

The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer:

The new Standard Tesla models are technically the company’s response to losing the $7,500 EV tax credit, which significantly impacts any company manufacturing electric vehicles.

However, it seems the loss of the credit is impacting others much more than it is Tesla.

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As General Motors and Ford are scaling back their EV efforts because it is beginning to hurt their checkbooks, Tesla is moving forward with its roadmap to catalyze annual growth from a delivery perspective. While GM, Ford, and Stellantis are all known for their vehicles, Tesla is known for its prowess as a car company, an AI company, and a Robotics entity.

Elon Musk was right all along about Tesla’s rivals and EV subsidies

Tesla should have other vehicles coming in the next few years, especially as the Cybercab is evidently moving along with its preliminary processes, like crash testing and overall operational assessment.

It has been spotted at the Fremont Factory several times over the past couple of weeks, hinting that the vehicle could begin production sometime next year.

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Tesla set to be impacted greatly in one of its strongest markets

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tesla norway
Credit: Robert O. Akander-Lima/LinkedIn

Tesla could be greatly impacted in one of its strongest markets as the government is ready to eliminate a main subsidy for electric vehicles over the next two years.

In Norway, EV concentrations are among the strongest in the world, with over 98 percent of all new cars sold in September being electric powertrains. This has been a long-standing trend in the Nordic region, as countries like Iceland and Sweden are also highly inclined to buy EVs.

Tesla Model Y leads sales rush in Norway in August 2025

However, the Norwegian government is ready to abandon a subsidy program it has in place, as it has effectively achieved what it set out to do: turn consumers to sustainability.

This week, Norway’s Finance Minister, Jens Stoltenberg, said it is time to consider phasing out the benefits that are given to those consumers who choose to buy an EV.

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Stoltenberg said this week (via Reuters):

“We have had a goal that all new passenger cars should be electric by 2025, and … we can say that the goal has been achieved. Therefore, the time is ripe to phase out the benefits.”

EV subsidies in Norway include reduced value-added tax (VAT) on cheaper models, lower road and toll fees, and even free parking in some areas.

The government also launched programs that would reduce taxes for companies and fleets. Individuals are also exempt from the annual circulation tax and fuel-related taxes.

In 2026, changes will already be made. Norway will lower its EV tax exemption to any vehicle priced at over 300,000 crowns ($29,789.40), down from the current 500,000, which equates to about $49,500.

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Tesla Superchargers most liked by Norway EV drivers

This would eliminate each of the Tesla Model Y’s trim levels from tax exemption status. In 2027, the VAT exemptions will be completely removed. Not a single EV on the market will be able to help owners escape from tax-exempt status.

There is some pushback on the potential loss of subsidies and benefits, and some groups believe that the loss of the programs will regress the progress EVs have made.

Christina Bu, head of the Norwegian EV Association, said:

“I worry that sudden and major changes will make more people choose fossil-fuel cars again, and I think everyone agrees that we don’t want to go back there.”

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