News
Are hydrogen cars competition for Tesla?
Reading the news and making sense of PR pitches is an art and a science. The art is reading through the pitches, determining where the motivation is and what lies behind. The science is re-articulating the message behind pitches. The latest news campaign is that hydrogen fuel cells cars are competition to Tesla and electric vehicles (EV).
Sifting through the news
Are hydrogen fuel cell cars competition to EVs? And if so, how are they competing? Those are basic, relevant questions we need to keep in mind when reading the news. Matthew Levy on Seeking Alpha believes Toyota and Hyundai’s hydrogen fuel cell vehicles compete with the Model S. The truth is, Toyota and Hyundai are not in the same league as Tesla Motors in terms of their respective segments and innovations.
The article tries to make a point that by opening the doors to its charging protocols, Tesla won’t sue those who use these protocols in good faith. The article argues that Tesla’s new competitors are growing, but include the Detroit VIA Motors that converts pickup trucks to plug-in hybrids (PHEV) and Harley-Davidson’s new and loud Project LiveWire, a noisy electric motorcycle I covered on CarNewsCafe. According to Matthew Levy: “While these are not direct competitors to Tesla’s sedans, they do show the shift in attention to electric vehicles. Combined with Chevrolet’s Volt (GM) and the Nissan Leaf, the electric vehicle market is becoming crowded behind Tesla. With the availability of Tesla’s patents to other electric vehicle manufacturers (who have more resources than Tesla), the gap should continue to shrink.”, indeed, it will and it should. No one would argue that, least of all Elon Musk.
The article points to a theoretical advantage Tesla has over the competitors. “With the same driving range on the upgraded models,” we suppose the article refers to the P85, “as well as much longer charging times,” larger tanks take longer to fill as well, “the Model S only holds a slight advantage over its hydrogen competitors, if any.” Really? How so? Try an encyclopedia of advantages. It is a full electric vehicle that comes with the freedom of choice of accepting your very own home 110V outlets, your dedicated 240V plug, your home high-powered Tesla charger, the option for the free Supercharger, depending on your time to recharge and where you are. Now, add to this the fact that you and I can make electricity from solar energy, wind, hydro, and any other alternative and renewable energy, or simply just plug it in anywhere.
These are huge advantages hydrogen does not offer yet. Using hydrogen, we go back to the pump and are not in control of the energy price. To be fair, utilities are slowing down personal alternative energy systems and are trying to inflate energy prices, but almost anyone can choose which energy origin to use for their EVs. If you don’t like the grid, install an alternative energy system at home. The same can’t be said about hydrogen fuel cell. I can build an electric motor or buy one on the cheap, I can’t do the same with a fuel cell. EVs offer energy choice, hydrogen does not yet.
The hidden message and the driving motivation
It is obvious by now that the hydrogen phenomenon hasn’t taken the world by storm. Contrary to the article, Hyundai already has a hydrogen fuel cell vehicle offered to the public and Honda has had its Clarity for lease since 2008. Hydrogen fuel cell has its place in the world of energy, but so far it’s been limited to places where solar panels have limited application without better energy storage. Who is driving the push for hydrogen fuel cells when we already have proven EVs, such as the Model S that uses commodity batteries and achieves close to 300 miles? The question to ask is who has benefited the most from the automobile this past century.
The Tesla Roadster unveiling could be coming “in a few weeks,” according to the company’s Chief Designer Franz von Holzhausen, who said at the Tesla Takeover Europe Event in Austria that the all-electric hypercar could finally make its way to the production line after years of anticipation.
Von Holzhausen delivered the news just days after The Information reported that Tesla planned to push the Roadster unveiling to August. It was slated for both April and May of this year, but now it seems the company is leaning toward a late Summer event to cap off the heat with perhaps its most anticipated vehicle of all-time.
🚨 Tesla Chief Designer Franz Von Holzhausen, speaking to the crowd at Tesla Takeover Europe, said at the event that the Roadster is coming “in a few weeks,”
Multiple attendees have confirmed this pic.twitter.com/B1v6yb2Geq
— TESLARATI (@Teslarati) June 6, 2026
Franz has been with Tesla since 2008, and has played a pivotal role in the iconic design language the company has utilized with its vehicles. Speaking to the crowd in Austria virtually, von Holzhausen’s comments injected fresh excitement into a project that has been plagued by delays for nine years.
The second-generation Roadster promises to redefine supercar standards. Tesla’s website still highlights ambitious targets: 0-60 mph in under 1.9 seconds (with optional SpaceX thruster pack potentially achieving 1.1 seconds or less), a top speed exceeding 250 mph, and a range of about 620 miles.
Equipped with a tri-motor all-wheel-drive setup delivering over 1,000 horsepower, the four-seater aims to blend blistering acceleration, everyday usability, and innovative features like cold gas thrusters for short-hop capabilities, technology that will combine the project with SpaceX.
But years after the company promised to start production, which was slated for 2020, the timeline for the Roadster has continued to shift.
Tesla has strung along those who have put $50,000 deposits down, as well as fans and enthusiasts of the company who have been long awaiting the company to bring forth a car truly designed for the human driver, and not autonomy. The Roadster is more than just a halo vehicle for Tesla; it showcases the company’s ability to push the boundaries while incorporating synergies from other Musk companies.
However, it has to make it to production, which is something Musk and Co. have pushed back repeatedly.
As Tesla navigates Robotaxi development and broader autonomy goals, the Roadster serves as a reminder of its performance roots. If von Holzhausen’s timeline holds, fans could witness this engineering marvel by late June or early July 2026. Whether a full unveiling, demo, or initial deliveries, it marks a milestone for electric supercars.
Tesla has reportedly pushed the unveiling of the Roadster once again, but there are also evidently new details about the event that the company plans to show off.
The Information reported this morning that Tesla will now unveil, for the second time, the next-generation Roadster in August, a further delay from the multiple timeline that the company had previously stated.
The report has not been confirmed or denied by Tesla at any capacity.
It also states the unveiling event will take place in Texas, the same place that Tesla executives revealed in May would be the place of manufacture for the company’s highly-anticipated supercar, which boasts a top speed of over 250 MPH and 650 miles of range, according to its website.
Tesla is also expected to showcase the SpaceX package, which will be used for faster acceleration and potentially hovering capabilities, at the unveiling event, the report states. Musk has always planned for this to happen, but now it seems it is more realistic than ever
The report also states the Roadster unveiling is planned for August pic.twitter.com/By26XZIJzU
— TESLARATI (@Teslarati) June 5, 2026
The Roadster has had its unveiling date and manufacturing date pushed back on many occasions. It was set to start production in 2020, but the COVID-19 pandemic crippled supply chain operations, forcing Tesla to push its timeline back considerably.
However, COVID has been over for some time, and Tesla has still not managed to successfully schedule and execute an unveiling event, which is something fans and enthusiasts, as well as those who have put down a $50,000 deposit, have been waiting for.
The vehicle was close to completion last year, but Musk truly wanted Lars Moravy and Franz von Holzhausen to push the limits of the Roadster. In July of last year, Moravy said:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”
It is important to note two things: Tesla has not confirmed these details, and the company has regularly pushed these dates back. Until Tesla sends out formal invitations with a concrete date, taking any unveiling event reports with a grain of salt is a good idea.
Tesla is offering a tasty Supercharging incentive on certain Model 3 trims, but the company has officially put a concrete end date on it, so those interested should act fast.
Tesla is offering Free Supercharging for One Year on the Model 3 Premium and Performance trims, the top two offerings of the all-electric sedan. There are three trims of the Model 3 that will have the Free Supercharging offer attached:
- Premium Rear-Wheel-Drive – $42,490
- Premium All-Wheel-Drive – $47,490
- Performance – $54,990
Tesla has now announced that this offer will expire on June 15, giving potential buyers about ten days to take advantage of the incentive.
This could be an additional incentive for car buyers to transition to electric vehicles. Many states are showing gas prices well over $4 per gallon, with the national average currently sitting at $4.22, according to AAA.
A free year of Supercharging miles would allow people to charge and travel for free, other than routine maintenance, which is already incredibly cheap compared to a gas car.
🚨 Tesla is now showing that it’s Free Supercharging offer for Model 3 Premium and Performance trims ends June 15 pic.twitter.com/VCLeddNSj8
— TESLARATI (@Teslarati) June 5, 2026
At Tesla Superchargers, peak rates, meaning prices between 8 a.m. and 10 p.m., average between $0.45 and $0.60. One year of driving at an average of 12,000 miles would cost between $1,000 and $1,500 at $0.50 per kWh. It’s a pretty good deal.
Supercharging prices have also increased recently:
Many of the Superchargers in my area just had their peak rates increased from $0.44 per kWh to $0.49, $0.52, and $0.54 per kWh
If you’re looking to save on your commute/travel for the next year, this Model 3 Free Supercharging incentive might not be a bad idea https://t.co/YDwwl4xxHk pic.twitter.com/DleURW7eqa
— TESLARATI (@Teslarati) June 5, 2026
Tesla has used Free Supercharging to move units in the past, and it’s a great strategy for those who plan to use the car for longer commutes, cross-country drives, or do not have reliable access to home charging.
It should be noted that Tesla recommends that Supercharging be used at a minimum to preserve the life of the battery, as fast-charging is more stressful on the cells.
However, some people might not have an option, so the Free Supercharging incentive could truly be a great reason for many people to charge their cars.
The Supercharging incentive is short-term, and it is pretty rare that Tesla utilizes it, so once this offer is gone, we probably will not see it on the Model 3 for some time.
Tesla Roadster unveiling teased to be happening ‘in a few weeks’ by exec
Tesla Roadster unveiling gets pushed again, but new event details emerge
