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Aston Martin’s Rapide E electric car with 800V battery takes first steps in teaser video
With companies like Tesla proving that there is a very real demand for premium, high-performance electric cars, the auto industry’s veteran players are starting to embrace the EV transition. In the case of luxury automaker Aston Martin, the company has opted to start its all-electric push with a limited production run of its high-performance, Porsche Taycan-rivaling Rapide E.
Aston Martin President and Group Chief Executive Officer Andy Palmer recently took to Twitter to share a milestone in the Rapide E’s development. Palmer’s Twitter post featured a short video of a first validation prototype moving on its own for the first time with its 800-volt battery system. The Aston Martin CEO’s video was brief, but the short clip does provide an idea as to how the vehicle looks and sounds like when it’s moving.
Considering that the Rapide E in the video is a first validation prototype, it is quite understandable for the vehicle to move in a very deliberate pace. That said, it is quite interesting to hear what appears to be an audible whine from the car’s electric motors despite the Rapide E’s slow speed. It remains to be seen if the audible sounds from the EV’s motors are deliberate, but it does provide the Rapide E with a rather unique “exhaust note,” electric motors notwithstanding.
A moment of @astonmartin history. First Validation Prototype Aston Martin RapideE moves under its own power for the very first time with its breakthrough 800v battery. Great work from the development team which includes Williams Engineering. pic.twitter.com/b2mRaeCsNP
— Dr. Andy Palmer (@AndyatAuto) January 21, 2019
In the comments section of his post, the Aston Martin executive noted that the Rapide E’s 800-volt battery is a breakthrough in electric car technology, since it gives the vehicle a “significantly quicker fast charging time than any current technology.” Palmer also hinted at “another piece of Aston Martin history” being made on January 21, though the CEO noted that it would remain a “tightly-held secret” for the time being.
In a previous statement to Car and Driver, Palmer noted that the Rapide E would cater to a market that is beyond the premium segment being targeted by companies like Tesla. With a limited production run of 155 vehicles, the Rapide E is targeting customers who desire cars at the top end of the market.
“For me Tesla is a very credible competitor in the premium market, against Daimler, BMW, Audi, and the others. But they’re not in the (upper reaches of the) luxury market where we are. Most of the people who buy a Model S are buying it fully loaded. They’re not limited by their cash; they’re limited by the offer. They’re not a competitor of ours. We’re looking to those people looking for something above Tesla. That customer probably isn’t looking for Ludicrous mode. Our offer will have very credible acceleration, equal to a gasoline Aston Martin, but you’ll be able to drive the car rapidly all the way around the Nürburgring without it derating or conking out on you.”
Overall, it would be quite interesting to see how well the Aston Martin Rapide E stacks up against the competition. With vehicles like the Porsche Taycan Turbo and a possible updated Tesla Model S entering the market in the near future, the luxury carmaker’s flagship car would have to be excellent in all areas to stand out from the competition. In this sense, Aston Martin appears to have done its homework.
To help the company develop the vehicle, the luxury automaker opted to collaborate with Williams Advanced Engineering, the R&D and consultancy arm of the Williams Formula 1 team, to create the Rapide E’s electric powertrain. Aston Martin also noted that it is using an “800V battery electrical architecture with 65kWh installed capacity using over 5600 lithium ion 18650 format cylindrical cells.” The vehicle also packs serious power, with “two rear-mounted electric motors producing a combined target output of just over 610 PS and a colossal 950 Nm of torque.” In a press release last September, Aston Martin noted that the Rapide E would feature a range of over 200 miles per charge under the Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
Production for the Aston Martin Rapide E is expected to begin in Q4 2019. The vehicle’s price has not been announced by the luxury automaker, though speculations suggest that the all-electric car would cost somewhere in the $200,000 to $250,000 range. Reports have hinted that all 155 units of the Rapide E have already been reserved.
News
Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.
Tesla puts Giga Berlin in Plaid Mode with new massive investment
Honda gives up on all-EV future: ‘Not realistic’
