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Aston Martin’s Rapide E electric car with 800V battery takes first steps in teaser video
With companies like Tesla proving that there is a very real demand for premium, high-performance electric cars, the auto industry’s veteran players are starting to embrace the EV transition. In the case of luxury automaker Aston Martin, the company has opted to start its all-electric push with a limited production run of its high-performance, Porsche Taycan-rivaling Rapide E.
Aston Martin President and Group Chief Executive Officer Andy Palmer recently took to Twitter to share a milestone in the Rapide E’s development. Palmer’s Twitter post featured a short video of a first validation prototype moving on its own for the first time with its 800-volt battery system. The Aston Martin CEO’s video was brief, but the short clip does provide an idea as to how the vehicle looks and sounds like when it’s moving.
Considering that the Rapide E in the video is a first validation prototype, it is quite understandable for the vehicle to move in a very deliberate pace. That said, it is quite interesting to hear what appears to be an audible whine from the car’s electric motors despite the Rapide E’s slow speed. It remains to be seen if the audible sounds from the EV’s motors are deliberate, but it does provide the Rapide E with a rather unique “exhaust note,” electric motors notwithstanding.
A moment of @astonmartin history. First Validation Prototype Aston Martin RapideE moves under its own power for the very first time with its breakthrough 800v battery. Great work from the development team which includes Williams Engineering. pic.twitter.com/b2mRaeCsNP
— Dr. Andy Palmer (@AndyatAuto) January 21, 2019
In the comments section of his post, the Aston Martin executive noted that the Rapide E’s 800-volt battery is a breakthrough in electric car technology, since it gives the vehicle a “significantly quicker fast charging time than any current technology.” Palmer also hinted at “another piece of Aston Martin history” being made on January 21, though the CEO noted that it would remain a “tightly-held secret” for the time being.
In a previous statement to Car and Driver, Palmer noted that the Rapide E would cater to a market that is beyond the premium segment being targeted by companies like Tesla. With a limited production run of 155 vehicles, the Rapide E is targeting customers who desire cars at the top end of the market.
“For me Tesla is a very credible competitor in the premium market, against Daimler, BMW, Audi, and the others. But they’re not in the (upper reaches of the) luxury market where we are. Most of the people who buy a Model S are buying it fully loaded. They’re not limited by their cash; they’re limited by the offer. They’re not a competitor of ours. We’re looking to those people looking for something above Tesla. That customer probably isn’t looking for Ludicrous mode. Our offer will have very credible acceleration, equal to a gasoline Aston Martin, but you’ll be able to drive the car rapidly all the way around the Nürburgring without it derating or conking out on you.”
Overall, it would be quite interesting to see how well the Aston Martin Rapide E stacks up against the competition. With vehicles like the Porsche Taycan Turbo and a possible updated Tesla Model S entering the market in the near future, the luxury carmaker’s flagship car would have to be excellent in all areas to stand out from the competition. In this sense, Aston Martin appears to have done its homework.
To help the company develop the vehicle, the luxury automaker opted to collaborate with Williams Advanced Engineering, the R&D and consultancy arm of the Williams Formula 1 team, to create the Rapide E’s electric powertrain. Aston Martin also noted that it is using an “800V battery electrical architecture with 65kWh installed capacity using over 5600 lithium ion 18650 format cylindrical cells.” The vehicle also packs serious power, with “two rear-mounted electric motors producing a combined target output of just over 610 PS and a colossal 950 Nm of torque.” In a press release last September, Aston Martin noted that the Rapide E would feature a range of over 200 miles per charge under the Worldwide Harmonised Light Vehicle Test Procedure (WLTP).
Production for the Aston Martin Rapide E is expected to begin in Q4 2019. The vehicle’s price has not been announced by the luxury automaker, though speculations suggest that the all-electric car would cost somewhere in the $200,000 to $250,000 range. Reports have hinted that all 155 units of the Rapide E have already been reserved.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
