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Astra ‘Rocket 3’ nosecone dooms first Florida launch attempt
On Thursday, February 10th, Astra Space’s Rocket 3.3 launch vehicle took off from Cape Canaveral Space Force Station (CCSFS) Launch Complex 46 (LC-46).
Unfortunately, while liftoff and booster ascent appeared to be more or less perfect, Rocket 3’s payload fairing failed to separate, triggering a series of events that caused its upper stage to enter an uncontrolled and unrecoverable spin after burning for just a few seconds. Astra was unable to salvage the spinning rocket, resulting in a mission failure well short of orbit.
“Unfortunately we heard that an issue has been experienced during flight that prevented the delivery of our customer payloads to orbit today. We are deeply sorry to our customers NASA, University of Alabama, the University of Mexico and the University of California Berkeley,” said Astra Space Director of Product Management Carolina Grossman. “More information will be provided as we complete the data review.”
Today’s launch comes after two previous aborted launch attempts. The first attempt on February 5th was delayed due to a CCSFS radar system malfunction. The second launch delay came on February 7th, after the rocket aborted briefly after ignition because of a minor telemetry issue.
The Mission
NASA’s first mission under the agency’s Venture Class Launch Services (VCLS) Demonstration 2 contract hoped to launch four CubeSats to space as early as February 5th, 2022. The satellites, which made up the agency’s 41st Educational Launch of Nano-satellites (ELaNa) mission, were the first VCLS payloads launched – albeit unsuccessfully – from Cape Canaveral’s LC-46 pad, which last supported NASA’s Orion spacecraft Ascent Abort 2 (AA-2) test flight in July 2019.
The satellites onboard the flight were developed by three universities and one NASA center:
- BAMA 1 (University of Alabama, Tusscolusa)
- INCA (New Mexico State University, Las Cruces)
- QubeSat (University of California, Berkeley)
- R5-S1 (NASA’s Johnson Space Center, Houston)
The ELaNa 41 mission CubeSats were selected through NASA’s CubeSat Launch Initiative (CSLI) and were assigned to the mission by NASA’s Launch Services Program based at Kennedy. CSLI provides launch opportunities for small satellite payloads built by universities, high schools, NASA Centers, and non-profit organizations.
About Astra
Founded in 2016, Astra Space is an American launch vehicle company based in Alameda, California. Astra’s official vision “is to Improve Life on Earth from Space by creating a healthier and more connected planet.” The company hopes to secure a large portion of the small satellite launch market, stating that it “offers the lowest cost-per-launch dedicated orbital launch service of any operational launch provider in the world.”
As of November 2021, Astra charges around $2.5-3.5M for a dedicated Rocket 3 launch, which can deliver up to 150 kg (330 lb) to low Earth orbit (LEO). In comparison, for a dedicated Electron launch, Rocket Lab charges about $7.5M for 300 kg (660 lb) to LEO. For customers willing to accept a one-size-fits-all rideshare solution, SpaceX charges $1M for 200 kg (440 lb) to LEO or higher sun-synchronous orbits (SSOs).
While the aerospace company is based out of California, its frequent orbital and suborbital test flights have all been conducted at the Pacific Spaceport Complex in Kodiak, Alaska. Prior test flights used Rocket 1, Rocket 2, and Rocket 3 prototypes as Astra refined its design and embraced a hardware-rich development style that didn’t shy away from failure.
Rocket 3.3 reached orbit for the first time – carrying an instrumented boilerplate payload for the United States Space Force – on November 21st, 2021. Less than two months later, Rocket 3.3 (serial number LV08) attempted to carry several NASA-sponsored cubesats into orbit on February 10th, 2022 – also the rocket’s first East Coast launch. Like Rocket 3.3’s predecessors, the two-stage vehicle was fueled with liquid oxygen (LOx) and refined kerosene (RP-1). Powered by five Delphin engines, the first stage produces up to ~145 kilonewtons (32,500 lbf) of thrust at liftoff. The second stage is powered by one pressure-fed Aether engine that delivers about 3.3 kN (740 lbf) of thrust in the vacuum of space.
The unsuccessful launch attempt occurred just three months after Astra applied for their Federal Aviation Administration (FAA) launch license and less than one day after receiving that license.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
