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Audi renames e-tron to Q8 e-tron & adds more range with a new design Audi renames e-tron to Q8 e-tron & adds more range with a new design

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Audi renames e-tron to Q8 e-tron & adds more range with a new design

Credit: Audi

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Audi renamed its e-tron electric SUV to the Audi Q8 e-tron and announced some new changes along with the new name. In 2018, Audi introduced the e-tron, marking its first move into the electric vehicle industry. Four years and 150,000 unit sales later, the automaker announced the new name and changes to its EV, along with plans to have more than 20 electric models in its portfolio by 2026.

Credit: Audi

Audi currently has eight electric models, including the Q4 e-tron crossover, e-tron GT, RS e-tron GT sport, A6 and Q6 e-trons, and its electric Sportback EV. There are also the Q2L and Q5 e-trons in the Chinese market.

The automaker said that by renaming the vehicle, it is making a statement that the Audi Q8 e-tron is the top model among its EVs. The Audio Q8 e-tron and Q8 Sportback e-tron are made with new front and rear designs made with the automaker’s Singleframe mask, inverted grill, and blade above the redesigned rear diffuser, which the automaker pointed out, makes these vehicles easily identifiable.

Credit: Audi

A key change in the vehicle includes a 114-kilowatt-hour battery pack that fits into the same space as the previous 95-kilowatt-hour battery pack. The new battery pack is able to take up the same amount of physical space as the older one by using a new stacking technology that enables the cells to be stacked, filling it more.

Although Audi doesn’t have an EPA range rating for the new Q8 e-tron just yet, the automaker has a goal of 300 miles set, according to Carter Balkcom, its Product Marketing manager. In a briefing, Balkcom said,

“We know how important it is to have a range number that starts with a ‘3, and so I can tell you that around 300 miles is what we’ve set as our goal, and we’re pushing hard to get there.”

In its press release, the automaker noted that the electric SUV and crossover have improved aerodynamics, higher charging performance, battery capacity, and increased range of up to 582 kilometers for the SUV version and 600 kilometers for the Sportback version.

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Credit: Audi.

The automaker noted that under ideal conditions, the new EV can completely charge in around nine hours and 15 minutes using alternating current. At 22kW, charging can take up to around four hours and 45 minutes. Audi also plans to launch a new charging service in 2023 that will replace the existing e-tron charging service.

The new Q8 e-tron and Q8 Sportback e-tron will be available to order starting in mid-November, with a market launch planned at the end of February 2023 in Germany. In the U.S., Audi expects the model by the end of April. The base price for the Q8 e-tron in Germany will be €74,00. Currently, pricing for the U.S. hasn’t been announced.

Credit: Audi

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Elon Musk explains why Tesla stepped back from Project Dojo

The update was initially reported by Bloomberg News, which cited people reportedly familiar with the matter.

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(Credit: Tesla)

Elon Musk has confirmed that Tesla is stepping back from its Dojo supercomputer initiative and focusing instead on the company’s in-house AI5 and AI6 chips. 

The update was initially reported by Bloomberg News, which cited people reportedly familiar with the matter.

Project Dojo Ends

As per Bloomberg, Peter Bannon, who led Project Dojo, will be departing Tesla following Elon Musk’s decision to shut down the initiative. The publication claimed that Tesla’s Project Dojo team has lost about 20 members recently, and the remaining members of the initiative would be reassigned to other data center and compute projects within Tesla. 

Dojo was expected to help Tesla train its Autopilot and Full Self-Driving systems. With this change, Tesla will reportedly be increasing its reliance on external partners for its training hardware. These partners reportedly include Nvidia, AMD, and Samsung, among other companies.

Credit: Elon Musk/X

Musk Explains Dojo Shutdown

In a series of posts on X, Elon Musk explained that it doesn’t make much sense for Tesla to divide its resources to scale two different chip designs. And since the company is putting in a lot of effort in its AI5 and AI6 chips–which would be used not for training but in actual products like Optimus and the Cybercab–it was time for Project Dojo to take a bow.

“It doesn’t make sense for Tesla to divide its resources and scale two quite different AI chip designs. The Tesla AI5, AI6 and subsequent chips will be excellent for inference and at least pretty good for training. All effort is focused on that.

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“In a supercomputer cluster, it would make sense to put many AI5/AI6 chips on a board, whether for inference or training, simply to reduce network cabling complexity & cost by a few orders of magnitude. One could call that Dojo 3, I suppose. The difference in real-world performance between AI4 and AI5 is far more than any chip version I’ve ever heard of by a lot. It’s real good,” Musk wrote in his post.

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Tesla creates clever solution to simplify and improve its Service

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

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Credit: Tesla

Tesla has created a clever solution to simplify and improve its Service. Tesla performs most of the services that are needed on its vehicles at its company-owned Service Centers.

However, service has been a weak point of the company, as some regions have fewer Service Centers than others. This can cause long wait times for Tesla owners in some parts of the country.

There are also instances where customers do not agree with what Tesla is saying about their vehicle. In fact, one instance that revealed this new change Tesla is making to its Service was precisely that.

One owner posted on X that his vehicle’s battery seal had failed after a recall was issued. Tesla insurance and Tesla Service both did not assist, and it took CEO Elon Musk stepping in to get the issue resolved:

Another owner suggested there should be a more streamlined communications process between the customer and the Service Center, a solution that has been missing.

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

Elon Musk wants Tesla Service to fix two-thirds of cars in the same day

Jegannathan said that Tesla has started to share local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.

It is available in a handful of locations already, and Jegannathan said that once abuse guardrails are built, this will expand to all locations:

This would be a major improvement in the Service portion of Tesla’s business. There are common disagreements between Service and customers, specifically when Service’s suggestions don’t align with the customer’s beliefs.

When it comes to things like a warranty claim, these issues are not really up for interpretation. Instead, the repairs should be made. If there is a misunderstanding on Service’s side, a simple message from the customer could have resolved the issue. That’s basically what happened here.

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.'”

The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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