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Automobili Pininfarina teases electric hypercar, credits Tesla’s Elon Musk for “electric vehicle movement”
Automobili Pininfarina, the Munich-based carmaker with deep roots in both the luxury market and Formula E recently teased its upcoming electric hypercar, code-named PF0 (Pininfarina Zero), set to debut in August at the exclusive Pebble Beach Concours in Monterey, California.
Its sister company Pininfarina is the legendary design house responsible for revered supercars like the Ferrari Testarossa, GT 250, and Enzo. In fact, the only street legal Ferrari’s not designed by them are the 1973 Dino 308 GT4 and 2013’s LaFerrari. They’ve also designed cars for Fiat, Alfa Romeo, BMW, Maserati, among others, and manufactured cars for GM, Mitsubishi, and Volvo. Another fun fact -Pininfarina had their own full-sized wind tunnel in 1972, eight years before GM had one.
Automobili Pininfarina has also assembled some impressive talent from across the automotive world. Their executive group includes former Jaguar / Land Rover, Bugatti, Volvo, and Audi employees, to name a few. Their lead designer, Luca Borgogno, previously led Lamborghini’s Turin design studio for Pininfarina, while Formula E driver Nick Heildfeld will be joining the team next year to help deliver a ‘race-bred’ hypercar.
The venture into manufacturing their own car is a sort of rebirth for Pininfarina. The company had fallen on hard times with debt restructuring in the late 2000’s and reductions in their workforce. Then in 2015 Mahindra & Mahindra stepped in to purchase a majority holding. If you aren’t familiar with M&M, they are manufacturer based out of India and one of the founding ten members of Formula E. They are India’s leading electric vehicle manufacturer.

Mahindra Racing
I spoke with Automobili Pininfarina’s CEO Michael Perschke, Chief Brand Officer Dan Connell, and Design Director Luca Borgogno from their July 12th North American brand launch event in New York. My first question was why they chose to go fully electric, with so many established luxury automakers tepidly looking to hybrids for their first venture into electrification.
Michael was quick to give credit to Tesla and Elon Musk. “We wouldn’t be sitting here today if Elon hadn’t started the electric vehicle movement”. He said that to put both technologies on board means you are not committed to either and you don’t start designing a brand new high tech hypercar based on technology that’s over 100 years old. “You don’t want to get stuck with combustion engines,” he said. “The point of no return has been crossed, combustion engines are aging. They can be further improved but they are not a leapfrog technology”. These comments are important to take note of, as someone who has spent his career with companies like Audi and Mercedes, Mr. Perschke’s views on where the industry needs to go are telling.
Manufacturers and the oil industry often claim higher efficiencies are possible with combustion, but to achieve that requires greater complexity and expense, with depreciating returns – all while electric vehicles are making a big gain in performance and cost.
“If you want a brand that’s relevant in 2050, you don’t start with a drivetrain that’s been used since 1890” – Michael Perschke, Automobili Pininfarina.

Automobili Pininfarina North American Brand Launch – New York July 12th, 2018
The car industry has seen several EV startups, with bold claims, but I think this one is legit. They have the right mix of experience, innovation, talent, and financial support. They are certainly targeting some impressive performance figures:
Release Date: 2020
0 – 100 km/h (62 mph): < 2 seconds
0 – 300 km/h (186 mph): < 12 seconds
Top speed: > 400 km/h (250 mph)
Range: > 500 km (310 miles)
You’ll notice that both the timing and the performance figures are conspicuously similar to Tesla’s coming Roadster, but any speculation of competition with Tesla was quickly shot down. “We are complimenting the offering that Elon has launched…. with a focus more on the European supercar design styling heritage”. On the raw specifications, this vehicle seems an obviously competitor but that’s oversimplifying the market. With a reported price tag exceeding $2 million dollars, they are obviously targeting a different segment of the market – it’s a European hypercar after all. And while that may seem to limit its direct impact, I’m excited to see what it can do and how it will influence the performance luxury vehicle segment. As Elon has noted, we still need to fully remove the “performance halo” surrounding high-end combustion cars. That’s Tesla’s goal with the new Roadster and I hope Automobili Pininfarina can help do that for Italian supercars as well. How many posters and computer desktop backgrounds still depict gas burning supercars? It’s time they were replaced.
Luca Borgogno, their design director, shared some of his insights into the design with me.
“We have two key words,” he said “purity and beauty”. He said it was important that all design elements serve a purpose, that form and function must be joined together for a purity of design. Their intent is for the PFO to convey both the legacy of European sports cars and link it to the modern technology that’s behind it.
For the exterior, he said, low drag was obviously important for a vehicle capable of going over 250mph. Keeping the middle of the car as a clean, unobstructed line improves the aerodynamics he said. To do this the rear of the vehicle will have a split rear wing, with each side capable of individually articulating for improved downforce and even provide for air braking. It certainly has a sleek looking profile.
They aren’t releasing any images of the interior yet but he says it again follows the same purity ethos, with clean simplicity and a high degree of seamless digitization. It seems this is a new approach Tesla has pioneered. To add beauty to the interior through simplification. I’m certainly supportive, the interior of my Model 3 is beautiful and immediately relaxing. Automobili Pininfarina seems to be embracing the idea as well.
Luca also noted that purity wasn’t just about interior design but also in the materials they use. That means using as much sustainable and natural materials as possible.
It became apparent that they were designing this car, not just because they loved cars, but because they see where society is going and that we need a more sustainable approach. “Sustainability should not be a buzzword,” Michael said. “For us, it will be the full 360 degree approach. It starts at the tailpipe… but we must also look at the manufacturing, the battery second life, and using renewable energy”. They are currently working on their roadmap to full sustainability and will have explicit targets for it, with more information coming this fall. They complimented Tesla as leaders in this area as well, including their solar installation at the Gigafactory.
The technology to make this car possible seems to be right around the corner. Tesla already has their prototype driving around and reportedly “breaking the laws of physics”. If Automobili Pininfarina can integrate some of their parent companies Formula E tech, then there’s no reason to think this car won’t meet their goals. They are producing the car in small volumes, so mass production “hell” isn’t a concern, but they did note more vehicle models will come, specifically that SUVs are in their future. Is this the start of a new all-electric luxury brand in Europe? One can hope.
It seems they have the right mix to be successful and I hope we see them soon.
Afterword:
At the end of the interview, I asked them if they drive electric cars or which ones they particularly enjoy. Michael quickly noted test driving the Tesla P100D with ludicrous mode was his favorite so far and that’s probably the one he’s going to buy. He also said he’d look at the Volvo XC90 plug-in hybrid as a family car. A Ferrari, he said, would also likely be needed – although I assume that’s at least until their PF0 is available.
Elon Musk
SpaceX showcases exactly how it plans to catch Starship next month
SpaceX played a new Starship Flight 15 simulation showing the ship caught by tower chopsticks.
SpaceX gave its clearest look yet at how it plans to catch a Starship upper stage, playing a roughly 80 second animation of the maneuver during its third quarter earnings webcast on Tuesday. The clip ran under an “Up Next: Ship Catch” banner moments after Elon Musk confirmed that Flight 15, expected next month, will try to catch both the Super Heavy booster and the ship with the launch tower.
The animation opens at ground level, looking up through the launch mount at a tower with its chopstick arms spread wide. It then cuts to the ship gliding back through the atmosphere in its horizontal belly flop position, with its forward and aft flaps steering the descent. A wide shot from the Starbase shoreline follows, where the ship is a small dot in the sky before it swings vertical and drops toward the launch towers. The final shots show the ship sliding down past the top of the tower, a close view of the hardware along its side meeting the arms, and the vehicle hanging in the chopsticks.
SpaceX has released a new Starship tower catch animation for the upcoming Flight 15! https://t.co/kStn01Da8u — Truthful🛰️ (@Truthful_ast) October 20, 2026
Musk called the catch the step that closes Starship’s reuse loop. “If we succeed, it will be the first time that an orbital launch vehicle has been fully recovered,” he said. He put the odds of success on the first attempt at “more likely than not,” and said SpaceX has “a steady stream of Starship flight attempts through the end of this year” if Flight 15 falls short.
The sequence mirrors work SpaceX has already done with real hardware. In September, Ship 42, the vehicle assigned to Flight 15, was lifted by the Pad 2 chopsticks into a simulated catch position, where crews cycled the arms and connected the ship quick disconnect arm while it hung from the tower. NASASpaceflight has since reported that SpaceX removed Ship 42’s engines before its static fire and sent it back for another cryogenic test.
Gwynne Shotwell covered the regulatory side on the same call. After what she called “significant constructive engagement with the FAA,” SpaceX expects the Flight 15 license “to include return to launch site and tower catch for both stages.” Bringing the ship home means reentering toward land instead of the open ocean, which Musk said in February would only happen once the chance of the ship breaking up over land was very low, after two perfect soft landings at sea.
SpaceX has caught Super Heavy with the tower three times, on Flights 5, 7 and 8, but the ship returns from orbit at far higher speed and has never been caught. Flight 14 on September 28 was the first Starship to reach orbit, and it deployed 26 Starlink V3 satellites before splashing down, a mission SpaceX counted as its first revenue flight in the Q3 results it reported Tuesday.
The timing lines up with what Musk told the crowd at Giga Texas earlier this month, when he said Flight 15 would probably launch a little before Thanksgiving and that Flight 16 could refly both stages. On Tuesday’s call he went further, saying Starship should fly weekly at some point in the first half of 2027 and twice weekly or more by the end of next year as SpaceX works toward landing a rocket and launching it again with no refurbishment.
Elon Musk
Elon Musk just confirmed the Tesla and SpaceX merger step everyone was waiting for
Tesla and SpaceX formed special committees to weigh a merger, and Elon Musk supports it.
Elon Musk confirmed Tuesday that Tesla and SpaceX have each formed special committees of independent directors to study a possible merger, the first formal step toward combining the two companies after months of speculation.
Musk made the disclosure during SpaceX’s third quarter earnings call. “Both SpaceX and Tesla have formed special committees to discuss this idea at the request of shareholders,” he said. “Because I’m a conflicted party, I can’t actually be in the discussions of the special committees.” He described the setup as “an odd kabuki dance where two groups of people are talking and I can’t be in the conversation.”
Musk did not hide where he stands. “Do I think it would be a good idea? Yes,” he said, pointing to shared work on super intelligence software, chip design, the Terafab facility in Austin, robotics, mass to orbit and connectivity. “I do think there’s a lot of merit to combining the companies as we are pretty much in the super intelligence singularity.”
He also tried to cool expectations. The committees have not agreed on terms for any transaction, and Musk said assuming a merger is a certainty “would be overstating it.” Any deal would go to shareholders, and on the Tesla side it would need approval from 50 percent of all outstanding shares, not just the shares that are voted. Musk called that “quite a high hurdle.”
That bar has tripped Tesla up before. The company’s 2025 attempt to declassify its board won support from only 39.4 percent of outstanding shares and failed. Musk’s own voting stake sits near 20 percent after he exercised his 2018 options in June, so a deal would need broad backing from institutions and a retail base that often leaves votes uncast.
Timing is another open question. Tesla filed its proxy statement Monday for its December 3 annual meeting, and the ballot has only three items: director elections for Musk, Robyn Denholm and JB Straubel, a say on pay vote and auditor ratification. Barclays analyst Dan Levy had argued that an announcement would need to land by late October or early November to make the annual meeting, as Teslarati noted in its SpaceX earnings preview. With no terms agreed, any vote would likely require its own special meeting.
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Musk has been edging toward this for weeks. At the All-In Summit in September, he asked “who can imagine what action one might take when there’s so much close collaboration,” Teslarati reported. Last week’s Roadster unveil, built around SpaceX derived cold gas thrusters, pushed the talk further. The two companies already share the Terafab chip project, and Tesla holds a small SpaceX stake that came from its earlier investment in xAI.
SpaceX brought strong numbers to the conversation. It reported Q3 revenue of $14.58 billion, up 161 percent year over year, with its Super Intelligence segment now its largest at $7.56 billion. A higher SpaceX valuation would shape any exchange ratio Tesla holders are offered.
Tesla reports its own third quarter results after the close on Wednesday, October 21. Investors had already ranked merger timing among the top retail questions for SpaceX’s call, and the committees will almost certainly come up again on Tesla’s.
Investor's Corner
SpaceX delivers blockbuster Q3 results as Super Intelligence segment booms
SpaceX reported its third-quarter 2026 financial results on October 20, posting the company’s first solidly profitable quarter since going public earlier in the year under the ticker $SPCX.
Revenue reached $14.58 billion, up 161 percent year-over-year from $5.6 billion, and well ahead of consensus estimates in the $12.7 to $12.9 billion range. The results highlight a rapid shift in SpaceX’s center of gravity toward artificial intelligence/super intelligence, while Starlink and traditional space operations continue to show robust progress.
Here are the key financial results for the quarter:
- Revenue of $14.58 billion (+161% YoY)
- Adjusted EBITDA of $8.8 billion (+306% YoY)
- GAAP net income of $4.4 billion (versus a $1.1 billion net loss in the prior-year quarter)
- Adjusted EPS of approximately $0.35 (versus roughly $0.13–0.16 expected)
- Income from operations of $2.8 billion
The AI/SI segment generated $7.56 billion in revenue, an 830 percent year-over-year increase, making it the company’s largest segment for the first time. Growth was primarily driven by the activation of major cloud services agreements, the integration of Cursor (acquired earlier in 2026), and rising usage of Grok models and the newly introduced Grok Bot personal agent.
🚨 SpaceX just reported earnings! Here are some highlights:
Financial:
Revenue $14.58B (+161% YoY) vs. consensus ~$12.7–12.9B
Adjusted EBITDA $8.8B (+306% YoY)
GAAP net income $4.4B (vs. prior-year loss; first solidly profitable quarter post-IPO)
Adjusted EPS ~$0.35 vs. ~$0.13–0.16 expectedSegments:
Super Intelligence (SI, formerly AI): $7.56B (+830% YoY) — now the largest segment, driven by cloud contracts, Cursor, and Grok.
Connectivity (Starlink): $5.25B (+69% YoY).
Space: $1.77B.Other highlights:
Starlink subscribers: 13.6M (+89% YoY).
Nameplate compute: 1.7 GW.
Capex: $19.6B (majority AI infrastructure).
Cash & marketable securities: ~$90B.
First revenue-generating Starship mission (26 V3 Starlink satellites, ~10× Falcon 9 downlink capacity per launch).— TESLARATI (@Teslarati) October 20, 2026
SI adjusted EBITDA reached $5 billion, and nameplate compute capacity stood at 1.7 GW at quarter-end, up from 1.4 GW in June and 0.6 GW a year earlier. Capital expenditures totaled $19.6 billion, with the majority allocated to AI infrastructure, including continued expansion of the Colossus facilities.
The Connectivity segment, which primarily surrounds Starlink, produced $5.25 billion in revenue, a 69 percent year-over-year and 22 percent sequentially. These are pleasant results to see and expected, considering how many airlines have adopted Starlink over the past year.
Starlink consumer subscribers reached 13.6 million, an 89 percent increase from the prior year, and a sequential gain of 1.6 million. Consumer average revenue per user improved to $69. Meanwhile, Enterprise and Government revenue also grew strongly, and Starlink is now installed on more than 3,800 aircraft, making internet more accessible and better performing than previous options.
The Space segment also performed well and contributed $1.77 billion in revenue, up 6 percent year-over-year and 84 percent sequentially. A major milestone was the successful first revenue-generating Starship mission (Flight 14), which deployed 26 V3 Starlink satellites. Those satellites added roughly 10 times the downlink capacity of a typical Falcon 9 Starlink launch.
SpaceX completed 12 customer launches during the quarter, including NASA’s Nancy Grace Roman Space Telescope mission, and continued to grow its backlog of crewed, national security, and commercial flights.
CFO commentary noted that the combination of launch leadership, recurring Starlink revenue, and rapid SI expansion is producing meaningful operating leverage.
The company ended the quarter with roughly $90 billion in cash and marketable securities, providing substantial resources for ongoing investment while targeting an investment-grade balance sheet. Sequential revenue nearly doubled from the $7.81 billion reported in the second quarter, illustrating the pace of the AI-driven acceleration. Things are looking strong for SpaceX.
What’s incredibly striking is the fact that SI has grown to be larger than the rest of the company in such a short amount of time. CEO Elon Musk said on the earnings call that Grok Bot is the “fastest-growing product I’ve ever seen,” so it seems that it could be a true keystone of SpaceXSI over the next few years.