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Automobili Pininfarina teases electric hypercar, credits Tesla’s Elon Musk for “electric vehicle movement”
Automobili Pininfarina, the Munich-based carmaker with deep roots in both the luxury market and Formula E recently teased its upcoming electric hypercar, code-named PF0 (Pininfarina Zero), set to debut in August at the exclusive Pebble Beach Concours in Monterey, California.
Its sister company Pininfarina is the legendary design house responsible for revered supercars like the Ferrari Testarossa, GT 250, and Enzo. In fact, the only street legal Ferrari’s not designed by them are the 1973 Dino 308 GT4 and 2013’s LaFerrari. They’ve also designed cars for Fiat, Alfa Romeo, BMW, Maserati, among others, and manufactured cars for GM, Mitsubishi, and Volvo. Another fun fact -Pininfarina had their own full-sized wind tunnel in 1972, eight years before GM had one.
Automobili Pininfarina has also assembled some impressive talent from across the automotive world. Their executive group includes former Jaguar / Land Rover, Bugatti, Volvo, and Audi employees, to name a few. Their lead designer, Luca Borgogno, previously led Lamborghini’s Turin design studio for Pininfarina, while Formula E driver Nick Heildfeld will be joining the team next year to help deliver a ‘race-bred’ hypercar.
The venture into manufacturing their own car is a sort of rebirth for Pininfarina. The company had fallen on hard times with debt restructuring in the late 2000’s and reductions in their workforce. Then in 2015 Mahindra & Mahindra stepped in to purchase a majority holding. If you aren’t familiar with M&M, they are manufacturer based out of India and one of the founding ten members of Formula E. They are India’s leading electric vehicle manufacturer.
Mahindra Racing
I spoke with Automobili Pininfarina’s CEO Michael Perschke, Chief Brand Officer Dan Connell, and Design Director Luca Borgogno from their July 12th North American brand launch event in New York. My first question was why they chose to go fully electric, with so many established luxury automakers tepidly looking to hybrids for their first venture into electrification.
Michael was quick to give credit to Tesla and Elon Musk. “We wouldn’t be sitting here today if Elon hadn’t started the electric vehicle movement”. He said that to put both technologies on board means you are not committed to either and you don’t start designing a brand new high tech hypercar based on technology that’s over 100 years old. “You don’t want to get stuck with combustion engines,” he said. “The point of no return has been crossed, combustion engines are aging. They can be further improved but they are not a leapfrog technology”. These comments are important to take note of, as someone who has spent his career with companies like Audi and Mercedes, Mr. Perschke’s views on where the industry needs to go are telling.
Manufacturers and the oil industry often claim higher efficiencies are possible with combustion, but to achieve that requires greater complexity and expense, with depreciating returns – all while electric vehicles are making a big gain in performance and cost.
“If you want a brand that’s relevant in 2050, you don’t start with a drivetrain that’s been used since 1890” – Michael Perschke, Automobili Pininfarina.
Automobili Pininfarina North American Brand Launch – New York July 12th, 2018
The car industry has seen several EV startups, with bold claims, but I think this one is legit. They have the right mix of experience, innovation, talent, and financial support. They are certainly targeting some impressive performance figures:
Release Date: 2020
0 – 100 km/h (62 mph): < 2 seconds
0 – 300 km/h (186 mph): < 12 seconds
Top speed: > 400 km/h (250 mph)
Range: > 500 km (310 miles)
You’ll notice that both the timing and the performance figures are conspicuously similar to Tesla’s coming Roadster, but any speculation of competition with Tesla was quickly shot down. “We are complimenting the offering that Elon has launched…. with a focus more on the European supercar design styling heritage”. On the raw specifications, this vehicle seems an obviously competitor but that’s oversimplifying the market. With a reported price tag exceeding $2 million dollars, they are obviously targeting a different segment of the market – it’s a European hypercar after all. And while that may seem to limit its direct impact, I’m excited to see what it can do and how it will influence the performance luxury vehicle segment. As Elon has noted, we still need to fully remove the “performance halo” surrounding high-end combustion cars. That’s Tesla’s goal with the new Roadster and I hope Automobili Pininfarina can help do that for Italian supercars as well. How many posters and computer desktop backgrounds still depict gas burning supercars? It’s time they were replaced.
Luca Borgogno, their design director, shared some of his insights into the design with me.
“We have two key words,” he said “purity and beauty”. He said it was important that all design elements serve a purpose, that form and function must be joined together for a purity of design. Their intent is for the PFO to convey both the legacy of European sports cars and link it to the modern technology that’s behind it.
For the exterior, he said, low drag was obviously important for a vehicle capable of going over 250mph. Keeping the middle of the car as a clean, unobstructed line improves the aerodynamics he said. To do this the rear of the vehicle will have a split rear wing, with each side capable of individually articulating for improved downforce and even provide for air braking. It certainly has a sleek looking profile.
They aren’t releasing any images of the interior yet but he says it again follows the same purity ethos, with clean simplicity and a high degree of seamless digitization. It seems this is a new approach Tesla has pioneered. To add beauty to the interior through simplification. I’m certainly supportive, the interior of my Model 3 is beautiful and immediately relaxing. Automobili Pininfarina seems to be embracing the idea as well.
Luca also noted that purity wasn’t just about interior design but also in the materials they use. That means using as much sustainable and natural materials as possible.
It became apparent that they were designing this car, not just because they loved cars, but because they see where society is going and that we need a more sustainable approach. “Sustainability should not be a buzzword,” Michael said. “For us, it will be the full 360 degree approach. It starts at the tailpipe… but we must also look at the manufacturing, the battery second life, and using renewable energy”. They are currently working on their roadmap to full sustainability and will have explicit targets for it, with more information coming this fall. They complimented Tesla as leaders in this area as well, including their solar installation at the Gigafactory.
The technology to make this car possible seems to be right around the corner. Tesla already has their prototype driving around and reportedly “breaking the laws of physics”. If Automobili Pininfarina can integrate some of their parent companies Formula E tech, then there’s no reason to think this car won’t meet their goals. They are producing the car in small volumes, so mass production “hell” isn’t a concern, but they did note more vehicle models will come, specifically that SUVs are in their future. Is this the start of a new all-electric luxury brand in Europe? One can hope.
It seems they have the right mix to be successful and I hope we see them soon.
Afterword:
At the end of the interview, I asked them if they drive electric cars or which ones they particularly enjoy. Michael quickly noted test driving the Tesla P100D with ludicrous mode was his favorite so far and that’s probably the one he’s going to buy. He also said he’d look at the Volvo XC90 plug-in hybrid as a family car. A Ferrari, he said, would also likely be needed – although I assume that’s at least until their PF0 is available.
Lifestyle
Tesla’s newest feature lets you floor it out of a Supercharger while plugged in
Tesla’s new Emergency Drive Away feature lets owners flee a Supercharger while still plugged in.
Tesla has given drivers a way to escape while a vehicle is plugged-in at a Supercharger, in the event of an emergency. The company’s charging team announced a new feature on X called Emergency Drive Away, which lets a driver shift into Drive and pull away while the charging cable is still connected to the car.
Until now, a Tesla would not leave Park with a charge cable plugged in. Drivers had to release the latch from the touchscreen, the Tesla app, or the button on the charge handle, then wait for the port to let go. Emergency Drive Away removes that lockout, but Tesla is clear that it comes at a cost. “Use of this feature will damage your vehicle and the Supercharger,” the company wrote, adding that the function is meant for emergencies only and that deliberate misuse will lead to “additional penalties.” Tesla did not say what those penalties are.
Emergency Drive Away lets you shift into Drive while still plugged into a Supercharger pic.twitter.com/40GSzyP4lG
— Tesla Charging (@TeslaCharging) October 1, 2026
The in-car prompt is just as direct, with the warning reading: “Driving with the cable connected will cause damage to your vehicle and the Supercharger. Short camera recordings will be shared with Tesla.” That footage gives Tesla a way to separate a real emergency from someone who simply did not want to wait for the latch.
The feature requires software update 2026.38.3, and Tesla said in replies to owners that it works at every Supercharger in the United States without new stall hardware. Model S and Model X vehicles built before 2021 are not supported, and the company says the feature applies to U.S. Superchargers “for now,” leaving Canada and other markets out at launch.
Tesla Supercharger argument leads to tragic shooting incident
Tesla did not tie the announcement to any specific event, but it arrives two months after a gunman opened fire at an In-N-Out in Twin Falls, Idaho, on August 1, targeting three people in two Teslas at the neighboring Supercharger. One of them, a 66 year old man from Salt Lake City, was killed. Superchargers have been the scene of violence before, including a fatal shooting at a station near Denver in 2023.
In the weeks after Twin Falls, owners pushed Tesla for a native way to escape a stall, and many pointed back to EVject, the aftermarket breakaway connector Tesla sued in 2024 over claims it lacked overtemperature protection. The two companies later reached an agreement that led EVject to recall its earlier connectors in favor of a version with thermal sensors.
Our mission has always been about providing peace of mind and eliminating sitting duck scenarios.
We patented the built-in breakaway charger tip on Feb 15, 2023. Awarded Jan 30, 2024. Then shared the designs with @TeslaCharging
Thank you @Tesla for rolling out a solution. This… https://t.co/djOzswLw9N
— EVject (@EVject) October 2, 2026
Tesla announced on Monday that the Roadster event scheduled for today would be postponed due to the need for it to be held outside.
Less than 24 hours later, CEO Elon Musk broadened that by stating it was due to high winds, immediately sending everyone into a frenzy over the Roadster’s potential ability to fly.
And realistically, it could definitely have to do with it flying, hovering, or hopping; whatever Tesla has in mind for this demonstration could not be impacted by wind. However, it might have nothing to do with the vehicle flying whatsoever, and instead could be a simple precaution, as the Roadster is a very unique vehicle with some already official specs that are just mind-blowing.
Tesla will very, very likely be showcasing both the acceleration rate and potentially even a top speed demo at the event in Waco. Both of these demonstrations, performed with a vehicle that has such incredibly fast metrics, could easily be impacted by wind as well.
Tesla Roadster event requires restricted airspace, and the FAA obliges
Top Speed Demo
At high speeds, aerodynamic forces are already overwhelmingly present. A crosswind or sudden gust adds a layer of sideways force that the tires must counter with slip angle. On a short demo course, that force can shove the car off the intended line, especially in a light car with a low frontal area and little mass to resist the push.
Electric cars, due to their battery packs, have an advantage of an extremely low center of gravity, giving them extra stability. However, the speeds at which the Roadster could travel at the demo could spell some issues if crosswinds are present.
Gusts are worse than a steady wind because the load changes faster than a driver can smoothly correct. That shows up as weaving or a late correction. Headwinds and tailwinds can also spell disaster. Headwinds cut a measured top speed but raise the power needed to get there or maintain it. Meanwhile, a tailwind can inflate the top speed, and downforce issues could become more noticeable.
Wind also loads the body unevenly. A low car can feel light on the upwind side or see a sudden change in downforce if the gust hits a wing or diffuser at an angle. Tire temperature and pressure might stay near a normal level, but lateral grip can be lost as the vehicle is spent fighting the wind.
Acceleration Demo
Launch and 0-60 MPH runs are shorter, so the car spends less time exposed to forces that could cause things to go awry. However, the first second is very sensitive, as a crosswind at launch could yaw the car before speed builds and prior to aerodynamic impact being too great. The driver will be required to correct traction control or manage how much the wheels are spinning, which will likely be corrected automatically by some sort of traction control system within the Roadster (we are fairly certain Tesla will implement something brilliant with it).
These things could cause an unstable run.
A headwind would increase drag as speed rises, while a tailwind would do the opposite. Meanwhile, surface effects, like wind-driven dust, light debris, or even rain, could reduce grip at the exact moment the tires are asked for peak longitudinal force. Standing water plus a crosswind is a common reason an acceleration attempt might be scrapped.
Flying or Not
No matter what Tesla has in store for the Roadster, waiting for ideal conditions is a great idea. People who follow and support the company, along with the engineers involved in the Roadster program, have been waiting nine years since the last unveiling for this moment. Everything should be ideal.
Some speculate that it’s just not ready, and that’s ridiculous. Why would Tesla even schedule the event — albeit prematurely — after nine years if it was not ready? Why would they jump the gun now?
We were all excited for today, but it truly is the most ideal thing in the world to wait two more weeks so everything, including the weather, can be perfect. The delay is simply worth it. But Tesla, seriously, make this the last one.
Elon Musk
SpaceX nails “Lucky 13” astronaut launch, leaning into Tesla tradition and superstition
SpaceX launched Crew-13 astronauts to the ISS Thursday, setting up a record fast Dragon docking.
SpaceX launched NASA’s Crew-13 mission to the International Space Station on Thursday morning, getting four astronauts to orbit despite a forecast of thunderstorms and gusty winds that had threatened to push the flight to Friday.
Falcon 9 lifted off from Space Launch Complex 40 at Cape Canaveral Space Force Station at 11:10 a.m. ET carrying Dragon Grace, NASA confirmed. On board are NASA commander Jessica Watkins, NASA pilot Luke Delaney, Canadian Space Agency astronaut Joshua Kutryk and Roscosmos cosmonaut Sergey Teteryatnikov. The first stage booster, B1101, landed at Landing Zone 40 beside the pad on its third flight after previously supporting Crew-12 and a Starlink mission.
Liftoff of Crew-13! pic.twitter.com/vteT0DXMTh
— SpaceX (@SpaceX) October 1, 2026
It was the first spaceflight for Delaney, Kutryk and Teteryatnikov. Watkins, who flew on Crew-4 in 2022, became the first NASA astronaut to launch aboard a Crew Dragon twice.
Before launch, the crew rode to the pad in Teslas, a tradition on NASA’s SpaceX crew flights since 2020. This time the cars carried specialty plates reading “Lucky 13.” Watkins said the mission patch leans into the number on purpose, as a nod to Apollo 13 and the resilience of that crew.
Grace is now on a short trip to the station. Docking at the forward port of the Harmony module is scheduled for about 7 p.m. ET, roughly 7 hours and 50 minutes after liftoff, which Space.com notes would be the fastest Crew Dragon transit to the ISS yet. Most Dragon flights take around 15 to 24 hours to catch the station. Hatch opening is planned for 8:25 p.m. ET.
The launch came more than two weeks later than originally planned. An oxidizer leak was found in Grace’s propulsion system in August, and NASA and SpaceX added time for tests. That pushed back the return of Crew-12, which has been aboard the station since February and is now set to splash down off Southern California next week. Crew-13 is expected to stay about six months.
SpaceX rescue mission for stranded ISS astronauts nears end — Here’s when they’ll return home
SpaceX already holds NASA orders for crew rotations through Crew-17, while Boeing is preparing an uncrewed Starliner flight to the station as early as December.
Crew-13 was only the first of three SpaceX launches planned for Thursday, as Teslarati previewed on Wednesday. A Falcon 9 launched its Transporter-18 mission from California today, where Google will be launching its first orbital artificial intelligence (AI) test satellite. Meanwhile, Falcon Heavy is set to launch the classified NROL-97 mission for the National Reconnaissance Office from Launch Complex 39A at 11:53 p.m. ET. Its two side boosters will return to Landing Zones 1 and 2, which means Central Florida could hear up to three sonic booms in a single day. The busy stretch follows Starship’s Flight 14 on Monday, which reached orbit for the first time.
Tesla’s newest feature lets you floor it out of a Supercharger while plugged in
Why Tesla Roadster unveiling delay might have nothing to do with it flying
