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Automobili Pininfarina teases electric hypercar, credits Tesla’s Elon Musk for “electric vehicle movement”
Automobili Pininfarina, the Munich-based carmaker with deep roots in both the luxury market and Formula E recently teased its upcoming electric hypercar, code-named PF0 (Pininfarina Zero), set to debut in August at the exclusive Pebble Beach Concours in Monterey, California.
Its sister company Pininfarina is the legendary design house responsible for revered supercars like the Ferrari Testarossa, GT 250, and Enzo. In fact, the only street legal Ferrari’s not designed by them are the 1973 Dino 308 GT4 and 2013’s LaFerrari. They’ve also designed cars for Fiat, Alfa Romeo, BMW, Maserati, among others, and manufactured cars for GM, Mitsubishi, and Volvo. Another fun fact -Pininfarina had their own full-sized wind tunnel in 1972, eight years before GM had one.
Automobili Pininfarina has also assembled some impressive talent from across the automotive world. Their executive group includes former Jaguar / Land Rover, Bugatti, Volvo, and Audi employees, to name a few. Their lead designer, Luca Borgogno, previously led Lamborghini’s Turin design studio for Pininfarina, while Formula E driver Nick Heildfeld will be joining the team next year to help deliver a ‘race-bred’ hypercar.
The venture into manufacturing their own car is a sort of rebirth for Pininfarina. The company had fallen on hard times with debt restructuring in the late 2000’s and reductions in their workforce. Then in 2015 Mahindra & Mahindra stepped in to purchase a majority holding. If you aren’t familiar with M&M, they are manufacturer based out of India and one of the founding ten members of Formula E. They are India’s leading electric vehicle manufacturer.
Mahindra Racing
I spoke with Automobili Pininfarina’s CEO Michael Perschke, Chief Brand Officer Dan Connell, and Design Director Luca Borgogno from their July 12th North American brand launch event in New York. My first question was why they chose to go fully electric, with so many established luxury automakers tepidly looking to hybrids for their first venture into electrification.
Michael was quick to give credit to Tesla and Elon Musk. “We wouldn’t be sitting here today if Elon hadn’t started the electric vehicle movement”. He said that to put both technologies on board means you are not committed to either and you don’t start designing a brand new high tech hypercar based on technology that’s over 100 years old. “You don’t want to get stuck with combustion engines,” he said. “The point of no return has been crossed, combustion engines are aging. They can be further improved but they are not a leapfrog technology”. These comments are important to take note of, as someone who has spent his career with companies like Audi and Mercedes, Mr. Perschke’s views on where the industry needs to go are telling.
Manufacturers and the oil industry often claim higher efficiencies are possible with combustion, but to achieve that requires greater complexity and expense, with depreciating returns – all while electric vehicles are making a big gain in performance and cost.
“If you want a brand that’s relevant in 2050, you don’t start with a drivetrain that’s been used since 1890” – Michael Perschke, Automobili Pininfarina.
Automobili Pininfarina North American Brand Launch – New York July 12th, 2018
The car industry has seen several EV startups, with bold claims, but I think this one is legit. They have the right mix of experience, innovation, talent, and financial support. They are certainly targeting some impressive performance figures:
Release Date: 2020
0 – 100 km/h (62 mph): < 2 seconds
0 – 300 km/h (186 mph): < 12 seconds
Top speed: > 400 km/h (250 mph)
Range: > 500 km (310 miles)
You’ll notice that both the timing and the performance figures are conspicuously similar to Tesla’s coming Roadster, but any speculation of competition with Tesla was quickly shot down. “We are complimenting the offering that Elon has launched…. with a focus more on the European supercar design styling heritage”. On the raw specifications, this vehicle seems an obviously competitor but that’s oversimplifying the market. With a reported price tag exceeding $2 million dollars, they are obviously targeting a different segment of the market – it’s a European hypercar after all. And while that may seem to limit its direct impact, I’m excited to see what it can do and how it will influence the performance luxury vehicle segment. As Elon has noted, we still need to fully remove the “performance halo” surrounding high-end combustion cars. That’s Tesla’s goal with the new Roadster and I hope Automobili Pininfarina can help do that for Italian supercars as well. How many posters and computer desktop backgrounds still depict gas burning supercars? It’s time they were replaced.
Luca Borgogno, their design director, shared some of his insights into the design with me.
“We have two key words,” he said “purity and beauty”. He said it was important that all design elements serve a purpose, that form and function must be joined together for a purity of design. Their intent is for the PFO to convey both the legacy of European sports cars and link it to the modern technology that’s behind it.
For the exterior, he said, low drag was obviously important for a vehicle capable of going over 250mph. Keeping the middle of the car as a clean, unobstructed line improves the aerodynamics he said. To do this the rear of the vehicle will have a split rear wing, with each side capable of individually articulating for improved downforce and even provide for air braking. It certainly has a sleek looking profile.
They aren’t releasing any images of the interior yet but he says it again follows the same purity ethos, with clean simplicity and a high degree of seamless digitization. It seems this is a new approach Tesla has pioneered. To add beauty to the interior through simplification. I’m certainly supportive, the interior of my Model 3 is beautiful and immediately relaxing. Automobili Pininfarina seems to be embracing the idea as well.
Luca also noted that purity wasn’t just about interior design but also in the materials they use. That means using as much sustainable and natural materials as possible.
It became apparent that they were designing this car, not just because they loved cars, but because they see where society is going and that we need a more sustainable approach. “Sustainability should not be a buzzword,” Michael said. “For us, it will be the full 360 degree approach. It starts at the tailpipe… but we must also look at the manufacturing, the battery second life, and using renewable energy”. They are currently working on their roadmap to full sustainability and will have explicit targets for it, with more information coming this fall. They complimented Tesla as leaders in this area as well, including their solar installation at the Gigafactory.
The technology to make this car possible seems to be right around the corner. Tesla already has their prototype driving around and reportedly “breaking the laws of physics”. If Automobili Pininfarina can integrate some of their parent companies Formula E tech, then there’s no reason to think this car won’t meet their goals. They are producing the car in small volumes, so mass production “hell” isn’t a concern, but they did note more vehicle models will come, specifically that SUVs are in their future. Is this the start of a new all-electric luxury brand in Europe? One can hope.
It seems they have the right mix to be successful and I hope we see them soon.
Afterword:
At the end of the interview, I asked them if they drive electric cars or which ones they particularly enjoy. Michael quickly noted test driving the Tesla P100D with ludicrous mode was his favorite so far and that’s probably the one he’s going to buy. He also said he’d look at the Volvo XC90 plug-in hybrid as a family car. A Ferrari, he said, would also likely be needed – although I assume that’s at least until their PF0 is available.
Tesla has finished construction at its biggest Supercharger ever in Lost Hills, California, and all 168 stalls are officially open as of today.
After several years of development, the company has officially announced that the Lost Hills Supercharger, known as Project Oasis, is officially open with 168 stalls active and available to drivers.
Tesla announced the completion of the Lost Hills Supercharger on Tuesday, showing off the site, which is powered by 10 Megapack batteries for storage and is completely independent of the grid, as it has 11 MW of solar panels bringing energy to the massive Battery Energy Storage System (BESS).
All 168 Stalls at the Tesla Supercharger in Lost Hills, California are officially open! pic.twitter.com/eo9xmZyUNB
— TESLARATI (@Teslarati) November 25, 2025
This is the largest Supercharger in the world and opens just in time for the Thanksgiving holiday, which is the most-traveled weekend of the year in the United States.
Spanning across 30 acres, it was partially opened back in July 2025 as Tesla opened just 84 of the 168 stalls at the site. However, Tesla finished certifying the site recently, which enabled the Supercharger to open up completely.
The site generates roughly 20 GWh of energy annually, which is enough to power roughly 1,700 homes. The launch of this site specifically is massive for the company as it plans to launch more Superchargers in more rural areas, making charging more available for cross-country rides that require stops in more remote regions of the United States.
This is perhaps the only weak point of Tesla’s massive charging infrastructure.
It has some features that are also extremely welcome for some owners, including things like pull-through stalls for those who tow, an idea that was extremely popular following the launch of the Cybertruck.
Tesla has over 70,000 active Superchargers across the world. The company has also made efforts to create unique experiences at some of the stops, most notably with its Tesla Diner, located on Santa Monica Boulevard in Los Angeles.
That Supercharger has two massive drive-in movie theaters and will soon transition to a full-service restaurant following the departure of its executive chef, Eric Greenspan.
Elon Musk
Elon Musk proposes Grok 5 vs world’s best League of Legends team match
Musk’s proposal has received positive reception from professional players and Riot Games alike.
Elon Musk has proposed a high-profile gaming challenge for xAI’s upcoming Grok 5. As per Musk, it would be interesting to see if the large language model could beat the world’ best human League of Legends team with specific constraints.
Musk’s proposal has received positive reception from professional players and Riot Games alike, suggesting that the exciting exhibition match might indeed happen.
Musk outlines restrictions for Grok
In his post on X, Musk detailed constraints to keep the match competitive, including limiting Grok to human-level reaction times, human-speed clicking, and viewing the game only through a camera feed with standard 20/20 vision. The idea quickly circulated across the esports community, drawing commentary from former pros and AI researchers, as noted in a Dexerto report.
Former League pro Eugene “Pobelter” Park expressed enthusiasm, offering to help Musk’s team and noting the unique comparison to past AI-versus-human breakthroughs, such as OpenAI’s Dota 2 bots. AI researcher Oriol Vinyals, who previously reached Grandmaster rank in StarCraft, suggested testing Grok in RTS gameplay as well.
Musk welcomed the idea, even responding positively to Vinyals’ comment that it would be nice to see Optimus operate the mouse and keyboard.
Pros debate Grok’s chances, T1 and Riot show interest
Reactions weren’t universally optimistic. Former professional mid-laner Joedat “Voyboy” Esfahani argued that even with Grok’s rapid learning capabilities, League of Legends requires deep synergy, game-state interpretation, and team coordination that may be difficult for AI to master at top competitive levels. Yiliang “Doublelift” Peng was similarly skeptical, publicly stating he doubted Grok could beat T1, or even himself, and jokingly promised to shave his head if Grok managed to win.
T1, however, embraced the proposal, responding with a GIF of Faker and the message “We are ready,” signaling their willingness to participate. Riot Games itself also reacted, with co-founder Marc Merrill replying to Musk with “let’s discuss.” Needless to say, it appears that Riot Games in onboard with the idea.
Though no match has been confirmed, interest from players, teams, and Riot suggests the concept could materialize into a landmark AI-versus-human matchup, potentially becoming one of the most viewed League of Legends events in history. The fact that Grok 5 will be constrained to human limits would definitely add an interesting dimension to the matchup, as it could truly demonstrate how human-like the large language model could be like in real-time scenarios.
Tesla has passed a key milestone, and it was one that CEO Elon Musk initially mentioned more than nine years ago when he published Master Plan, Part Deux.
As per Tesla China in a post on its official Weibo account, the company’s Autopilot system has accumulated over 10 billion kilometers of real-world driving experience.
Tesla China’s subtle, but huge announcement
In its Weibo post, Tesla China announced that the company’s Autopilot system has accumulated 10 billion kilometers of driving experience. “In this respect, Tesla vehicles equipped with Autopilot technology can be considered to have the world’s most experienced and seasoned driver.”
Tesla AI’s handle on Weibo also highlighted a key advantage of the company’s self-driving system. “It will never drive under the influence of alcohol, be distracted, or be fatigued,” the team wrote. “We believe that advancements in Autopilot technology will save more lives.”
Tesla China did not clarify exactly what it meant by “Autopilot” in its Weibo post, though the company’s intense focus on FSD over the past years suggests that the term includes miles that were driven by FSD (Beta) and Full Self-Driving (Supervised). Either way, 10 billion cumulative miles of real-world data is something that few, if any, competitors could compete with.
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Elon Musk’s 10-billion-km estimate, way back in 2016
When Elon Musk published Master Plan Part Deux, he outlined his vision for the company’s autonomous driving system. At the time, Autopilot was still very new, though Musk was already envisioning how the system could get regulatory approval worldwide. He estimated that worldwide regulatory approval will probably require around 10 billion miles of real-world driving data, which was an impossible-sounding amount at the time.
“Even once the software is highly refined and far better than the average human driver, there will still be a significant time gap, varying widely by jurisdiction, before true self-driving is approved by regulators. We expect that worldwide regulatory approval will require something on the order of 6 billion miles (10 billion km). Current fleet learning is happening at just over 3 million miles (5 million km) per day,” Musk wrote.
It’s quite interesting but Tesla is indeed getting regulatory approval for FSD (Supervised) at a steady pace today, at a time when 10 billion miles of data has been achieved. The system has been active in the United States and has since been rolled out to other countries such as Australia, New Zealand, China, and, more recently, South Korea. Expectations are high that Tesla could secure FSD approval in Europe sometime next year as well.
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Elon Musk’s Boring Company reveals Prufrock TBM’s most disruptive feature
As it turns out, the tunneling startup, similar to other Elon Musk-backed ventures, is also dead serious about pursuing reusability.
The Boring Company has quietly revealed one of its tunnel boring machines’ (TBMs) most underrated feature. As it turns out, the tunneling startup, similar to other Elon Musk-backed ventures, is also dead serious about pursuing reusability.
Prufrock 5 leaves the factory
The Boring Company is arguably the quietest venture currently backed by Elon Musk, inspiring far fewer headlines than his other, more high-profile companies such as Tesla, SpaceX, and xAI. Still, the Boring Company’s mission is ambitious, as it is a company designed to solve the problem of congestion in cities.
To accomplish this, the Boring Company would need to develop tunnel boring machines that could dig incredibly quickly. To this end, the startup has designed Prufrock, an all-electric TBM that’s designed to eventually be fast enough as an everyday garden snail. Among TBMs, such a speed would be revolutionary.
The startup has taken a step towards this recently, when The Boring Company posted a photo of Prufrock-5 coming out of its Bastrop, Texas facility. “On a rainy day in Bastrop, Prufrock-5 has left the factory. Will begin tunneling by December 1. Hoping for a step function increase in speed,” the Boring Company wrote.
Prufrock’s quiet disruption
Interestingly enough, the Boring Company also mentioned a key feature of its Prufrock machines that makes them significantly more sustainable and reusable than conventional TBMs. As per a user on X, standard tunnel boring machines are often left underground at the conclusion of a project because retrieving them is usually more expensive and impractical than abandoning them in the location.
As per the Boring Company, however, this is not the case for its Prufrock machines, as they are retrieved, upgraded, and deployed again with improvements. “All Prufrocks are reused, usually with upgrades between launches. Prufrock-1 has now dug six tunnels,” the Boring Company wrote in its reply on X.
The Boring Company’s reply is quite exciting as it suggests that the TBMs from the tunneling startup could eventually be as reusable as SpaceX’s boosters. This is on brand for an Elon Musk-backed venture, of course, though the Boring Company’s disruption is a bit more underground.
Tesla finishes its biggest Supercharger ever with 168 stalls
Elon Musk proposes Grok 5 vs world’s best League of Legends team match
