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Automobili Pininfarina teases electric hypercar, credits Tesla’s Elon Musk for “electric vehicle movement”
Automobili Pininfarina, the Munich-based carmaker with deep roots in both the luxury market and Formula E recently teased its upcoming electric hypercar, code-named PF0 (Pininfarina Zero), set to debut in August at the exclusive Pebble Beach Concours in Monterey, California.
Its sister company Pininfarina is the legendary design house responsible for revered supercars like the Ferrari Testarossa, GT 250, and Enzo. In fact, the only street legal Ferrari’s not designed by them are the 1973 Dino 308 GT4 and 2013’s LaFerrari. They’ve also designed cars for Fiat, Alfa Romeo, BMW, Maserati, among others, and manufactured cars for GM, Mitsubishi, and Volvo. Another fun fact -Pininfarina had their own full-sized wind tunnel in 1972, eight years before GM had one.
Automobili Pininfarina has also assembled some impressive talent from across the automotive world. Their executive group includes former Jaguar / Land Rover, Bugatti, Volvo, and Audi employees, to name a few. Their lead designer, Luca Borgogno, previously led Lamborghini’s Turin design studio for Pininfarina, while Formula E driver Nick Heildfeld will be joining the team next year to help deliver a ‘race-bred’ hypercar.
The venture into manufacturing their own car is a sort of rebirth for Pininfarina. The company had fallen on hard times with debt restructuring in the late 2000’s and reductions in their workforce. Then in 2015 Mahindra & Mahindra stepped in to purchase a majority holding. If you aren’t familiar with M&M, they are manufacturer based out of India and one of the founding ten members of Formula E. They are India’s leading electric vehicle manufacturer.
Mahindra Racing
I spoke with Automobili Pininfarina’s CEO Michael Perschke, Chief Brand Officer Dan Connell, and Design Director Luca Borgogno from their July 12th North American brand launch event in New York. My first question was why they chose to go fully electric, with so many established luxury automakers tepidly looking to hybrids for their first venture into electrification.
Michael was quick to give credit to Tesla and Elon Musk. “We wouldn’t be sitting here today if Elon hadn’t started the electric vehicle movement”. He said that to put both technologies on board means you are not committed to either and you don’t start designing a brand new high tech hypercar based on technology that’s over 100 years old. “You don’t want to get stuck with combustion engines,” he said. “The point of no return has been crossed, combustion engines are aging. They can be further improved but they are not a leapfrog technology”. These comments are important to take note of, as someone who has spent his career with companies like Audi and Mercedes, Mr. Perschke’s views on where the industry needs to go are telling.
Manufacturers and the oil industry often claim higher efficiencies are possible with combustion, but to achieve that requires greater complexity and expense, with depreciating returns – all while electric vehicles are making a big gain in performance and cost.
“If you want a brand that’s relevant in 2050, you don’t start with a drivetrain that’s been used since 1890” – Michael Perschke, Automobili Pininfarina.
Automobili Pininfarina North American Brand Launch – New York July 12th, 2018
The car industry has seen several EV startups, with bold claims, but I think this one is legit. They have the right mix of experience, innovation, talent, and financial support. They are certainly targeting some impressive performance figures:
Release Date: 2020
0 – 100 km/h (62 mph): < 2 seconds
0 – 300 km/h (186 mph): < 12 seconds
Top speed: > 400 km/h (250 mph)
Range: > 500 km (310 miles)
You’ll notice that both the timing and the performance figures are conspicuously similar to Tesla’s coming Roadster, but any speculation of competition with Tesla was quickly shot down. “We are complimenting the offering that Elon has launched…. with a focus more on the European supercar design styling heritage”. On the raw specifications, this vehicle seems an obviously competitor but that’s oversimplifying the market. With a reported price tag exceeding $2 million dollars, they are obviously targeting a different segment of the market – it’s a European hypercar after all. And while that may seem to limit its direct impact, I’m excited to see what it can do and how it will influence the performance luxury vehicle segment. As Elon has noted, we still need to fully remove the “performance halo” surrounding high-end combustion cars. That’s Tesla’s goal with the new Roadster and I hope Automobili Pininfarina can help do that for Italian supercars as well. How many posters and computer desktop backgrounds still depict gas burning supercars? It’s time they were replaced.
Luca Borgogno, their design director, shared some of his insights into the design with me.
“We have two key words,” he said “purity and beauty”. He said it was important that all design elements serve a purpose, that form and function must be joined together for a purity of design. Their intent is for the PFO to convey both the legacy of European sports cars and link it to the modern technology that’s behind it.
For the exterior, he said, low drag was obviously important for a vehicle capable of going over 250mph. Keeping the middle of the car as a clean, unobstructed line improves the aerodynamics he said. To do this the rear of the vehicle will have a split rear wing, with each side capable of individually articulating for improved downforce and even provide for air braking. It certainly has a sleek looking profile.
They aren’t releasing any images of the interior yet but he says it again follows the same purity ethos, with clean simplicity and a high degree of seamless digitization. It seems this is a new approach Tesla has pioneered. To add beauty to the interior through simplification. I’m certainly supportive, the interior of my Model 3 is beautiful and immediately relaxing. Automobili Pininfarina seems to be embracing the idea as well.
Luca also noted that purity wasn’t just about interior design but also in the materials they use. That means using as much sustainable and natural materials as possible.
It became apparent that they were designing this car, not just because they loved cars, but because they see where society is going and that we need a more sustainable approach. “Sustainability should not be a buzzword,” Michael said. “For us, it will be the full 360 degree approach. It starts at the tailpipe… but we must also look at the manufacturing, the battery second life, and using renewable energy”. They are currently working on their roadmap to full sustainability and will have explicit targets for it, with more information coming this fall. They complimented Tesla as leaders in this area as well, including their solar installation at the Gigafactory.
The technology to make this car possible seems to be right around the corner. Tesla already has their prototype driving around and reportedly “breaking the laws of physics”. If Automobili Pininfarina can integrate some of their parent companies Formula E tech, then there’s no reason to think this car won’t meet their goals. They are producing the car in small volumes, so mass production “hell” isn’t a concern, but they did note more vehicle models will come, specifically that SUVs are in their future. Is this the start of a new all-electric luxury brand in Europe? One can hope.
It seems they have the right mix to be successful and I hope we see them soon.
Afterword:
At the end of the interview, I asked them if they drive electric cars or which ones they particularly enjoy. Michael quickly noted test driving the Tesla P100D with ludicrous mode was his favorite so far and that’s probably the one he’s going to buy. He also said he’d look at the Volvo XC90 plug-in hybrid as a family car. A Ferrari, he said, would also likely be needed – although I assume that’s at least until their PF0 is available.
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Tesla CEO Elon Musk says next FSD release is the one we’ve been waiting for
On Thursday, Musk teased the capabilities and next steps for Tesla’s Full Self-Driving software, focusing squarely on the incremental improvements of the current v14.3 suite, as well as the looming arrival of v15.
Tesla CEO Elon Musk teased the capabilities of a future Full Self-Driving release, but it seems like we are getting what Yogi Berra once called “Déjà vu all over again.”
On Thursday, Musk teased the capabilities and next steps for Tesla’s Full Self-Driving software, focusing squarely on the incremental improvements of the current v14.3 suite, as well as the looming arrival of v15.
He confirmed that upcoming point releases of v14.3 will deliver additional polish to the current build, smoothing out remaining edges in an already capable system. These iterative updates, Musk noted, are designed to refine performance without requiring a full version overhaul.
Yet the real headline was Musk’s forecast for v15.
“V15 will far exceed human levels of safety, even in completely unsupervised and complex situations,” he wrote.
Tesla V14.3 self-driving review. The point releases will bring polish.
V15 will far exceed human levels of safety, even in completely unsupervised and complex situations. https://t.co/s4UK9RWw9f
— Elon Musk (@elonmusk) April 9, 2026
He clarified that v15 will be powered by Tesla’s long-awaited large model, an AI architecture with roughly 10x the parameters of the smaller model currently in widespread use. The leap, Musk explained, stems from the unusually rapid progress of the compact model, which has advanced so quickly that the larger counterpart has yet to catch up in real-world deployment.
However, it is becoming a pattern that is, by now, familiar to anyone following Tesla’s autonomous driving roadmap.
There’s no debating you on that 🤷
— TESLARATI (@Teslarati) April 9, 2026
Musk has consistently and repeatedly framed each successive major release as the one poised to deliver game-changing autonomy. Earlier versions were similarly positioned as a movement toward the final piece of the puzzle, only for attention to pivot to the next milestone once they arrived.
The refrain has become a recurring feature of FSD communication: current software is impressive, the point releases will sharpen it further, but the true breakthrough lies one major iteration ahead.
Musk’s latest comments fit squarely into that cadence. While v14.3 point releases are expected to tighten supervised driving behaviors in the coming weeks, v15 is cast as the version that finally crosses the threshold into unsupervised operation at human-or-better safety levels across demanding scenarios.
Our rate of advancement with the small model has been so fast that the large model has not yet caught up.
V15 will be the large model.
— Elon Musk (@elonmusk) April 9, 2026
The 10x parameter scale of the underlying large model is presented as the key technical enabler, promising richer reasoning and more robust decision-making than anything deployed to date.
Whether v15 ultimately fulfills that promise remains to be seen. Tesla’s history shows that each new target generates fresh excitement—and occasional skepticism—about timelines.
Fans realize Musk’s timelines for FSD are exciting, but rarely met:
You can see a rift happening in the Tesla bull community between a large group of reasonable people who aren’t afraid to acknowledge the elephants in the room, and those who are essentially bull bots whose entire identities are destroyed if they have to acknowledge any bump in…
— Mike P (@mikepat711) April 9, 2026
For now, Musk’s message is familiar: the immediate focus is polishing v14.3 through targeted point releases, while the 10x-parameter large model in v15 represents the next decisive step toward fully unsupervised, superhuman safety.
Hopefully, Tesla can come through, but we can only believe that once v15 gets here, v16 will be the next big step toward autonomy.
Drivers can expect continued refinement in the short term and a significantly more ambitious leap once the large model is ready. The cycle continues, but the stakes, Musk insists, keep rising.
Elon Musk
Tesla Supercharger for Business exposes jaw-dropping ROI gap between best and worst locations
Tesla’s new Supercharger for Business calculator reveals an eye-opening all-in cost and location-based ROI projections.
Tesla has launched an online calculator for its Supercharger for Business program, giving property owners their first transparent look at what it really costs to install Superchargers on site and what kind of return they can expect.
The program itself launched in September 2025, allowing businesses to purchase and operate Supercharger hardware on their own property while Tesla handles installation, maintenance, software, and 24/7 driver support. As Teslarati reported at launch, hosts also get their logo placed on the chargers and their location integrated into Tesla’s in-car navigation, meaning drivers are actively routed there. The stalls are open to all EVs, not just Teslas.
We launched Supercharger for Business in 2025 to help companies get charging right. We found simplicity and transparency to be a problem in this industry.
We’re now sharing pricing and a financial calculator to help make informed decisions. The goal is to accelerate investments,…
— Tesla Charging (@TeslaCharging) April 8, 2026
The new online calculator, announced by Tesla on Wednesday with the note that “simplicity and transparency” have been a problem in the industry, lets any business enter a U.S. address and get a real cost and revenue model. A standard 8-stall V4 Supercharger site runs approximately $500,000 in hardware and $55,000 per post for installation, bringing an all-in price just shy of $1 million. Tesla charges a flat $0.10 per kWh fee to cover software, billing, and network operations. Businesses set their own retail price and keep the margin above that fee.
Taking a look at Tesla’s Supercharger for Business online calculator, we can see that ROI is not uniform, and the gap between a strong location and a poor one can stretch the breakeven point by several years.
The biggest driver is foot traffic and how long people stay. A busy rest station, hotel, or outlet mall brings in repeat visitors who need to charge while they’re already stopped, pushing utilization numbers higher and shortening payback time.
Tesla Supercharger for Business ROI calculator
Local electricity rates matter just as much on the cost side. Markets like California carry some of the highest commercial electricity rates in the country, which eats into the margin between what a host pays per kWh and what they charge drivers. At the same time, dense urban areas with high EV adoption tend to support higher retail charging prices, which can offset that cost if demand is strong enough. Weather also plays a role. Cold climates reduce battery efficiency and increase charging frequency, but they can also suppress utilization in winter months if drivers avoid stopping in exposed outdoor locations. Suburban and rural sites face a different problem: lower baseline EV traffic, which means a site with cheaper power and lower operating costs can still take longer to pay back simply because the stalls sit idle more often. Tesla’s calculator uses real fleet data to pre-fill utilization estimates by ZIP code, so businesses can run their specific address against these variables rather than relying on averages.
The program has seen real adoption. Wawa, already the largest host of Tesla Superchargers with over 2,100 stalls across 223 locations, opened its first fully owned and branded site in Alachua, Florida earlier this year. Francis Energy of Oklahoma and the city of Alpharetta, Georgia have also deployed branded stations through the program, as Teslarati covered in January.
Tesla now exceeds 80,000 Supercharger stalls worldwide, and the calculator makes the economic case for accelerating that number through private investment rather than company-owned sites alone.
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Elon Musk drops a bomb regarding Tesla Model S, X inventory
After more than a decade on the road, the original flagship sedan and SUV platforms are effectively at the end of the line. Production of new Model S and Model X vehicles has ceased, and custom orders were quietly halted in early April. What remains are roughly a few hundred factory inventory units scattered across the globe, mostly Plaid variants, and they are disappearing fast.
Elon Musk just dropped a bomb regarding Tesla Model S and X inventory, and as the company is phasing out the flagship vehicles, it sounds like the time to purchase one brand new is almost over.
Musk confirmed on Wednesday that there are “only a few hundred Tesla Model S & X cars left in inventory. Order now if you want one.”
Tesla is running out of units rather quickly.
The message from Musk reads like a final call for two of the company’s most storied vehicles.
Only a few hundred Tesla Model S & X cars left in inventory. Order now if you want one.
— Elon Musk (@elonmusk) April 8, 2026
After more than a decade on the road, the original flagship sedan and SUV platforms are effectively at the end of the line. Production of new Model S and Model X vehicles has ceased, and custom orders were quietly halted in early April. What remains are roughly a few hundred factory inventory units scattered across the globe, mostly Plaid variants, and they are disappearing fast.
The news marks the close of a remarkable 14-year chapter. Launched in 2012, the Model S redefined the electric vehicle with blistering acceleration, over-the-air updates, and a luxury interior that embarrassed traditional sedans.
The Model X followed in 2015, turning heads with its Falcon-wing doors and seating for seven.
Together, the Model S and Model X proved EVs could be desirable halo cars, not just eco-friendly commuters. Their departure clears factory space at Tesla’s Fremont plant for something the mass production of the Optimus humanoid robot, which Musk believes will be the greatest contributor to the company’s value.
Musk has repeatedly signaled that Tesla’s future lies beyond passenger cars. Resources once devoted to low-volume flagships are shifting toward autonomy, Robotaxis, and AI hardware. Optimus, the company’s general-purpose robot, is expected to handle manufacturing, household chores, and eventually complex labor.
In the short term, the scarcity has already driven prices on remaining inventory up by about $15,000, turning the last Model S and X into instant collector’s items.
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
The announcement underscores Tesla’s relentless pivot. While the Model Y continues to hold strong sales, the legacy S and X represented an earlier era of pure performance luxury.
The future has been paved by Tesla and Musk’s focus on autonomy, at least in the United States. Customers continue to call for a large SUV, which might be on the way after a recent nudge from Musk on X.
However, whatever the future holds, it has been forged by Tesla’s two flagship vehicles.
Once these final cars are gone, the Model S and Model X will live on only in driveways, forums, and the rear-view mirror of automotive history.
Tesla CEO Elon Musk says next FSD release is the one we’ve been waiting for
Tesla Supercharger for Business exposes jaw-dropping ROI gap between best and worst locations
