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Do autonomous cars make us worse drivers?
Autonomous cars are coming. So is the first fatality associated with them. Statistically, that milestone should occur in the next 18 months. What will happen then?
On May 31, 2009, an Airbus 330 on its way from Rio de Janiero to Paris plunged from an altitude of 35,000 feet into the Atlantic, killing all 228 people on board. Just prior to the crash, the airplane was operating in autopilot mode. A reconstruction of the disaster revealed input from several sensors had been compromised by ice that caused them to give false readings. Updated sensors that were less susceptible to ice accumulation were waiting to be installed after the plane arrived in Paris.
Because of the false readings the autopilot system disengaged returning control to the pilots however the senior pilot was sleeping at the time. The two junior pilots were not as highly trained in high altitude flight as they might have been, partly because the use of machines to control aircraft under those conditions was the norm.
Faced with the unexpected, the pilots behaved poorly. At one point they are heard to say on the cockpit recorder, “We completely lost control of the airplane, and we don’t understand anything! We tried everything!” While they tried to rouse the sleeping senior pilot, the nose of the aircraft climbed until a stall was induced. Stall is the point at which the wings become barn doors instead of airfoils. The Airbus 330 dropped from the sky like a rock.
In his excellent story about the crash published on Vanity Fair, William Langewiesche offered this conclusion: “Automation has made it more and more unlikely that ordinary airline pilots will ever have to face a raw crisis in flight—but also more and more unlikely that they will be able to cope with such a crisis if one arises.”
The Tesla community has seen similar instances lately. The driver in Salt Lake City who accidentally activated Summon, causing his car to drive into the back of a truck. The woman on a freeway in California who rear ended a car that suddenly slowed in front of her. The man in Europe who crashed into the back of a van that had stalled in the high speed lane of a highway. He at least had the courage to admit his error. “Yes, I could have reacted sooner, but when the car slows down correctly 1,000 times, you trust it to do it the next time to. My bad.”
After each of these incidents, the tendency has been for many to defend the machine and blame the human. But in a recent article for The Guardian, author Martin Robbins says, “Combine an autopilot with a good driver, and you get an autopilot with, if not a bad driver, at least not such a good one.” He says that statistically, the time when a car operating in autonomous mode causes a fatality is rapidly approaching.
Tesla Model S owner crashes into the back of a stalled van
On average, a person is killed in a traffic accident in the United States once every 100 million miles. Elon Musk says Tesla’s Autopilot is half as likely to be involved in a collision as a human driver. That would suggest that somewhere around the 200 million mile mark someone will die as a result of an automobile driven by a machine.
Tesla has already passed the 100 million mile mark for cars driving in Autopilot mode and continues to log 2.6 million miles driven per day. Statistically speaking, the time when a self driving car kills somebody is rapidly approaching. And since most autonomous cars on the road are Teslas, the odds are excellent it will be a Tesla that is involved in that first fatality.
What will happen then? Robbins goes back in history to look for an answer to that question. In 1896, Bridgit Driscoll became the first person in England to be killed by a motor car. The reaction among the public and the press was a fatalistic acceptance that progress will have a price. Within a few years, the speed limit in England was raised from 8 mph — which is was when Ms. Driscoll was killed — to 20 mph. This despite the fact that thousands of road deaths were being recorded on English roads by then.
Regulators around the world are racing to catch up with the explosion of new autonomous driving technology. But Robbins concludes, “By the time they do, it’s likely that the technology will already be an accepted fact of life, its safety taken for granted by consumers, its failures written off as the fault of its error-prone human masters.”
The point is that injuries and fatalities will continue to occur as cars come to rely more and more on machines for routine driving chores. But in that transition period between now and the time when Level 4 autonomy becomes the norm — the day when cars come from the factory with no way for humans to control them directly — we need to accept that complacency and an inflated belief in the power of machines to protect us from harm may actually render us less competent behind the wheel.
We will need to remain vigilant, if for no other reason than telling a jury “It’s not my fault! The machine failed!” is not going to insulate us from the legal requirement to operate our private automobiles in a safe and prudent manner.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
