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BMW CEO denies competition from rivals like Tesla: ‘There is no real newcomer’

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New BMW CEO Oliver Zipse might be willing to save the company’s only all-electric vehicle, but he appears to be strangely dismissive about the efforts of rival automakers, particularly American electric vehicle maker Tesla and other emerging carmakers from regions such as China.

BMW has a new CEO, and with his appointment, the German carmaker has a chance to recapture lost ground in the emerging electric car market that was taken over by rivals during the days of its previous CEO, Harald Krüger. Unlike his predecessor, new BMW CEO Oliver Zipse appears to be far more progressive with regards to electric cars in general. 

In a recent interview with German news outlet Frankfurter Allgemeine Sonntagszeitung, Zipse stated that contrary to speculations and even the statements of BMW AG Board of Management member Pieter Nota, the all-electric BMW i3 will not be killed off. The curiously-designed electric vehicle will live on, and it will continue to be improved in years to come. 

“The i3 will continue to be produced, no question about it. The car is already an icon today. Which car can claim this after only six years? Icons tick according to a different logic, they don’t have a classic successor, they always remain true to themselves in essence. Today, the i3 is more in demand than ever and will make another leap in battery and operating concepts,” he said. 

Yet, despite these rather encouraging statements, the new CEO appeared notably confident about the company’s chances in the auto segment in the coming years, even stating during an interview with news media outlet Emobly that he sees BMW being “well-positioned” for the future. When asked by the news outlet about competition from upstart companies, Zipse proved quite dismissive. “There is no real newcomer,” he stated. 

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In an article outlining its interview, the Emobly team noted that the new BMW CEO’s statements were quite surprising, especially considering that companies like Tesla have emerged as leaders in their own right. The American electric car maker, for one, holds an undeniable lead in the premium electric vehicle market, so much so that the gap between the BMW i3 and Tesla Model 3 is very notable. And it’s not just Tesla either, as other companies from China such as BYD and SAIC’s MG brand are capturing the interest of the electric car market with affordable EVs like the electric MG ZS. 

Overall, BMW enthusiasts could at least rest assured that the i3 will remain in production. For his part, the CEO believes that the i3 is still among the leaders in its segment, calling it one of the “most innovative” vehicles in the world. “The i3 remains the most innovative mass-production vehicle in the world due to its design. Investments are written off, we earn money with every i3. Why in God’s name should we give up this car that is now at the height of its time? We are sure: The i3 still has great potential!” he said. 

Yet, for all of Zipse’s stance on the i3 and his dismissive nature against competitors, it would be wise for BMW to accelerate its electric vehicle initiatives. The BMW i3, after all, is a seven-year-old city car that is, in more ways than one, a product of its time. The EV segment is now in the era of the Tesla Model 3 and the Volkswagen ID.3, and vehicles in this era simply offer so much more tech and range at a far more reasonable cost.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk confirms cryptic X post was related to SpaceX, not TSLA stock

Musk shared his update in a post on social media platform X.

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Joel Kowsky, Public domain, via Wikimedia Commons

Elon Musk has confirmed that a cryptic post he shared earlier this month was related to his private sale enterprise, SpaceX, not electric vehicle maker Tesla. 

Musk shared his update in a post on social media platform X. 

Musk’s cryptic post

Earlier this month, the CEO posted the cryptic words “You’ll Thank Me Later” on X. The post quickly gained attention on social media, as Tesla watchers and Elon Musk fans speculated on what the words could mean. With the announcement that Musk has purchased $1 billion of TSLA stock in the open market, some speculated that the cryptic post was a teaser of sorts to shareholders.

Musk’s massive TSLA purchase was the biggest in history, and it also stood as a notable vote of confidence for the company as it attempts to enter a new era led by robots, AI, and autonomous driving. This was likely one of the reasons why Tesla stock saw a notable rise on Monday’s trading. In another post, however, Musk confirmed that his cryptic post was not in any way related to his stock purchase.

All SpaceX

Considering that all the words in Musk’s post started with an uppercase letter, some space fans immediately speculated that the CEO was teasing something related to SpaceX. The company’s three drone ships, Just Read the Instructions (JRTI), Of Course I Still Love You (OCISLY), and A Shortfall of Gravitas (ASOG), after all, follow similar naming styles. 

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This was one of the reasons why some TSLA shareholders noted on X that Musk’s post was likely SpaceX-related. In response to one of these comments, Musk stated that these speculations are “Correct.”

The only question now is what exactly Musk was referring to in his post. Perhaps the CEO really was hinting at the name of the drone ship that will be tasked to retrieve Starship in the middle of the ocean.

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Tesla Model Y leads as weekly registrations in China hit Q3 high

Out of Tesla China’s 15,350 registrations, the Model Y once again accounted for the majority.

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Credit: Tesla China

Tesla recorded 15,350 insurance registrations in China during the week of September 8–14, marking a 7.3% increase compared to the prior week. The figure also represents the highest weekly result so far in the third quarter of 2025.

Model Y still leads demand

Out of the 15,350 registrations, the Model Y once again accounted for the majority. Data shows 9,460 registrations for the standard Model Y, complemented by 1,030 units of the newly launched extended wheelbase, six-seat Model Y L. Tesla also logged 4,860 Model 3 sedans for the week as well, as noted in a CNEV Post report.

The Model Y L, which debuted in late August, registered a modest uptick from the 900 registrations it saw the week before. Volumes remain relatively low, suggesting that the variant will not meaningfully change Tesla’s third-quarter sales trajectory. That being said, Tesla China’s previous comments about the Model Y L’s demand suggest that an uptick in registrations may be coming in the next weeks.

The ramp of the Model Y L will likely be a notable topic among Tesla watchers, as its ramp will still be quite a task despite the vehicle being just a new variant of the all-electric crossover. With this in mind, meaningful numbers of Model Y L registrations may hit their pace in the next quarter instead.

Tesla China’s momentum

As per data from the China Passenger Car Association (CPCA), Tesla’s retail sales in August 2025 totaled 57,152 units. That figure marked a 9.9% decline from August 2024’s 63,456 units, but a significant 40.7% increase from July’s 40,617 deliveries.

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Quarter-to-date, Tesla China’s results show a 34.4% gain compared to the previous quarter but remain down 11% year-over-year. Year-to-date, Tesla is down about 7% in China versus the same period in 2024. With only a couple more weeks before the end of the third quarter, Tesla China’s registrations may help determine whether the company could catch up to its 2024 numbers this year. 

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Tesla Supercharger access has proven to be a challenge for one company

Interestingly, it seems to be the Volkswagen brand specifically that is having issues with compatibility with Tesla Superchargers. Other brands under the VW umbrella, like Audi and Porsche, have already gained access to the charging network.

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Credit: MarcoRP | X

Tesla Supercharger access has proven to be quite the challenge for one company, as it continues to delay the date that it will enable its owners to charge at the most expansive network in the world.

Tesla Superchargers have been opening up to other brands for well over a year, and many car companies that are manufacturing electric vehicles now have access to the vast network that has over 70,000 locations worldwide.

Tesla to launch Supercharger access for VW owners later this year

However, one brand has experienced some issues with what it is calling “technical challenges,” specifically failing to enable cross-compatibility between its vehicles and Tesla Superchargers.

Volkswagen has had to delay its ability to enable customers to charge at Superchargers because there have been some difficulties getting things to run smoothly. A report from PCMag cites a quote from a Volkswagen spokesperson who said there are still plans to deliver this year, but there have been some delays:

“Volkswagen looks forward to making it possible for ID. Buzz and ID.4 vehicle owners to gain access to the Tesla NACS Partner Superchargers. The timeline has been delayed by technical challenges, and we ask for customers’ patience. We still expect to deliver access this year.”

Interestingly, it seems to be the Volkswagen brand specifically that is having issues with compatibility with Tesla Superchargers. Other brands under the VW umbrella, like Audi and Porsche, have already gained access to the charging network.

Volkswagen EV owners will need to use an official VW adapter to access the Tesla Supercharger Network once the issues are resolved. It still plans to launch access to its owners later this year, but its spokesperson did not announce any planned timeline.

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