Connect with us

News

BMW’s next CEO could revive an electric car initiative amid assault from EVs like Tesla

(Credit: BMW)

Published

on

BMW CEO Harald Krueger is leaving his post as the German automaker’s chief executive. In an update on Friday, the company announced that Krueger would not be seeking another term in his contract as CEO after it expires next year. A press release from BMW noted that the Supervisory Board will be discussing Krueger’s replacement during a meeting on July 18, though a report from the Frankfurter Allgemeine newspaper, citing people from within the company, claimed that production chief Oliver Zipse is the frontrunner to take over the CEO role. 

This would likely translate to a potential revival, or at least an acceleration, of BMW’s push into electric mobility. Krueger has received a fair amount of skepticism over his leadership of BMW over the past years, particularly due to the company losing ground in the luxury segment to its main rival, Daimler’s Mercedes-Benz, according to the Associated Press. BMW has also been left out in the premium electric vehicle market, which is currently being dominated by Silicon Valley-based Tesla and increasingly populated by veteran carmakers like Audi and Jaguar. This was unfortunate, as BMW, at one point, actually had a lead in EVs. 

Prior to Krueger’s appointment as CEO, BMW had launched the i3, a curiously-designed battery electric car that was considered as an alternative, or even a competitor, to the Tesla Model S. Under Krueger’s leadership, BMW shifted away from all-electric vehicles, focusing instead on plug-in hybrids, which combine an internal combustion engine and an electric motor. This strategy ultimately resulted in BMW losing the lead that it established with the i3. Today, the company’s next expected EV, the iX3, has been beaten to the market by the Jaguar I-PACE, the Audi-e-tron, and even the Porsche Taycan, which is set for release later this year. 

Leading up to Friday’s announcement about Krueger’s departure, BMW insiders have mentioned to German news agency Handelsblatt that the company is considering two candidates who could take over the CEO post: the ambitious Head of Development Klaus Fröhlich and the more tempered Oliver Zipse, who took over BMW’s production department from Krueger back in 2015. Fröhlich is more aggressive than the head of production, but he is also a staunch electric car critic. Back in October, for example, Fröhlich committed to diesel, arguing that ongoing discussions about electromobility are “a little bit irrational.”

Fröhlich’s more recent comments showed an even more dismissive stance on electric cars. In a round table interview in Munich, the BMW executive argued that “there is no customer requests for BEVs.” Doubling down, he added that “If we have a big offer, a big incentive, we could flood Europe and sell a million cars, but Europeans won’t buy these things. Customers in Europe do not buy EVs. We pressed these cars into the market, and they’re not wanted. We can deliver an electrified vehicle to each person, but they will not buy them.” 

Zipse, provided that he does get named as CEO, would have a lot of responsibilities on his shoulders. BMW is currently facing headwinds, including a “hiring freeze” and stagnating sales. The company has also issued two profit warnings over the past nine months, suggesting that it will take much effort to turn the automaker around. Rivals Volkswagen and Daimler have already gone ahead with their electric cars such as the ID.3, Audi e-tron, Porsche Taycan, and the Mercedes-Benz EQC. Tesla still holds a notable lead in key metrics such as batteries, efficiency, and charging infrastructure, but with a new captain at the helm, perhaps BMW can start catching up to the Silicon Valley-based electric car maker as well. If there’s anything that Tesla has proven over the years, after all, it is that the demand for well-designed, high-performance electric vehicles is notable, as could be seen in the disruption being caused by the Model 3 in markets such as the United States.

Advertisement

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

News

Tesla Cybercab is heading to China’s import expo

The event will take place from November 5–10 at Shanghai’s National Exhibition and Convention Center.

Published

on

Credit: Tesla Europe & Middle East/X

Tesla will make its return to the China International Import Expo (CIIE) this November, marking its first appearance at the event since 2022. The U.S. electric vehicle maker confirmed it will showcase its highly anticipated Cybercab, which will make its Asia-Pacific debut during the event. 

The expo will take place from November 5–10 at Shanghai’s National Exhibition and Convention Center.

Tesla Cybercab in China

Tesla announced its participation in the event on its official Weibo account. As per the electric vehicle maker, it would be occupying Booth A3-03 in Hall 2.1 at the National Exhibition and Convention Center. As noted in a CNEV Post report, the Cybercab, the company’s dedicated autonomous two-seater Robotaxi, will be making its Asia-Pacific debut at the CIIE as well. 

The company shared a graphic on Chinese social media which showed an image featuring several Tesla products, such as the Cybercab, Optimus, and Megapack batteries. The graphic also featured a building that read “Master Plan Part IV.”

Tesla’s momentum in China

Tesla’s return comes after skipping the event last year. Interestingly enough, Tesla attended the event from 2018 all the way to 2023. Tesla’s return to the CIIE then aligns with the company’s efforts to attract consumer interest in the world’s most competitive electric vehicle market. 

The Cybercab’s presence in the event could suggest that Tesla might be interested in bringing its Robotaxi to the country. This is quite interesting as China is already home to several autonomous ride-hailing services, though Tesla’s pure vision approach, which focuses on artificial intelligence and cameras, is quite unique. So far, Tesla has only rolled out its autonomous ride-hailing services in Austin, Texas, and the Bay Area, California.

Advertisement
Continue Reading

News

Tesla Semi factory looks nearly complete

Based on recent images taken of the facility, it appears that the Semi’s initial production might be right on schedule.

Published

on

Credit: @HinrichsZane/X

The Tesla Semi factory looks like it is nearing completion. Based on recent images taken of the facility, it appears that the Semi’s initial production might be right on schedule.

This was, at least, as per recent observations from a veteran Tesla watcher who has long been chronicling the progress of the facility. 

Tesla Semi factory today

As per longtime Tesla Semi advocate @HinrichsZane, the Class 8 all-electric truck’s factory in Nevada looks almost completed. The facility’s exterior looks finished, which suggests that much of the work being done today is likely focused on the factory’s interior and equipment. 

This was highlighted in recent photos taken by the drone operator, which show that the facility’s parking lots are now filled with vehicles. A photo taken before dawn also highlighted just how refined the factory has become over the past months. Needless to say, it appears that the factory is all but ready to start the initial production of the Tesla Semi.

Deliveries and targets

Tesla has stated that the Semi factory will start producing the Class 8 all-electric truck by 2026. This was stressed by Elon Musk in a previous comment on X, when he stated that “Tesla Semi will be in volume production next year.” Once ramped, the facility will be capable of producing about 50,000 Tesla Semi units annually. This should help the Semi disrupt and potentially saturate the United States’ transport sector.

Advertisement

Progress in the Tesla Semi factory has been notable in the past months. Just a few months ago, drone footage of the site revealed that Tesla was shipping extremely large production equipment into the facility. These included what appeared to be a gigantic stamping machine that was so large and heavy that it was shipped to the Semi factory using two diesel trucks and a triple trailer.

Continue Reading

Cybertruck

FIRST LOOK: Tesla Cybertruck police cruiser interior

The LVMPD released a new video of the police cruisers that were donated by billionaires Ben and Felicia Horowitz.

Published

on

Credit: LVMPD | X

The first look at the Tesla Cybertruck police cruisers for the Las Vegas Metro Police Department has been going around as the city begins to add them to its active fleet.

The LVMPD released a new video of the police cruisers that were donated by billionaires Ben and Felicia Horowitz, showing their design, as well as the first look at the front of the vehicle where police will sit, as well as the back where the criminals will think about their actions.

Sheriff Kevin McMahill commented on the addition of the Cybertrucks to the fleet, which includes recognition of their symbolism regarding the mission of the Department itself:

“These represent something bigger than a police vehicle. They represent innovation and our continued commitment to serve this community with the best tools available — safely, efficiently, and responsibly. They can handle everything from Fremont Street to Red Rock Canyon.”

The LVMPD had the Cybertrucks primed for law enforcement use by Upfit Tesla, a division of Unplugged Performance, the unequivocal leader in performance upgrades for Teslas.

The first look at the interior of the police cruisers is awesome to see, especially as it shows the Cybertruck’s ability to cater to every and any application for personal or professional use.

The front of the Cybertruck police vehicle shows an interior fully outfitted for a shift in Las Vegas. A laptop is mounted next to the center touchscreen, and siren and light controls are located in the center for easy access for officers:

The rear of the cruiser is plain and fitted with plastic seats, typical for the transportation of criminals and suspects, as well as a partition that appears to be made of ballistic glass, helping to protect officers from those they have arrested. It is also reinforced with steel and foam lines the top of the partition:

The fleet was donated shortly after a Cybertruck exploded at the front entrance of Trump Tower in Las Vegas in January. While the person inside lost their life, the Cybertruck’s ability to muffle most of the blast and keep damage relatively limited to the building impressed many.

Continue Reading

Trending