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BMW’s next CEO could revive an electric car initiative amid assault from EVs like Tesla

(Credit: BMW)

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BMW CEO Harald Krueger is leaving his post as the German automaker’s chief executive. In an update on Friday, the company announced that Krueger would not be seeking another term in his contract as CEO after it expires next year. A press release from BMW noted that the Supervisory Board will be discussing Krueger’s replacement during a meeting on July 18, though a report from the Frankfurter Allgemeine newspaper, citing people from within the company, claimed that production chief Oliver Zipse is the frontrunner to take over the CEO role. 

This would likely translate to a potential revival, or at least an acceleration, of BMW’s push into electric mobility. Krueger has received a fair amount of skepticism over his leadership of BMW over the past years, particularly due to the company losing ground in the luxury segment to its main rival, Daimler’s Mercedes-Benz, according to the Associated Press. BMW has also been left out in the premium electric vehicle market, which is currently being dominated by Silicon Valley-based Tesla and increasingly populated by veteran carmakers like Audi and Jaguar. This was unfortunate, as BMW, at one point, actually had a lead in EVs. 

Prior to Krueger’s appointment as CEO, BMW had launched the i3, a curiously-designed battery electric car that was considered as an alternative, or even a competitor, to the Tesla Model S. Under Krueger’s leadership, BMW shifted away from all-electric vehicles, focusing instead on plug-in hybrids, which combine an internal combustion engine and an electric motor. This strategy ultimately resulted in BMW losing the lead that it established with the i3. Today, the company’s next expected EV, the iX3, has been beaten to the market by the Jaguar I-PACE, the Audi-e-tron, and even the Porsche Taycan, which is set for release later this year. 

Leading up to Friday’s announcement about Krueger’s departure, BMW insiders have mentioned to German news agency Handelsblatt that the company is considering two candidates who could take over the CEO post: the ambitious Head of Development Klaus Fröhlich and the more tempered Oliver Zipse, who took over BMW’s production department from Krueger back in 2015. Fröhlich is more aggressive than the head of production, but he is also a staunch electric car critic. Back in October, for example, Fröhlich committed to diesel, arguing that ongoing discussions about electromobility are “a little bit irrational.”

Fröhlich’s more recent comments showed an even more dismissive stance on electric cars. In a round table interview in Munich, the BMW executive argued that “there is no customer requests for BEVs.” Doubling down, he added that “If we have a big offer, a big incentive, we could flood Europe and sell a million cars, but Europeans won’t buy these things. Customers in Europe do not buy EVs. We pressed these cars into the market, and they’re not wanted. We can deliver an electrified vehicle to each person, but they will not buy them.” 

Zipse, provided that he does get named as CEO, would have a lot of responsibilities on his shoulders. BMW is currently facing headwinds, including a “hiring freeze” and stagnating sales. The company has also issued two profit warnings over the past nine months, suggesting that it will take much effort to turn the automaker around. Rivals Volkswagen and Daimler have already gone ahead with their electric cars such as the ID.3, Audi e-tron, Porsche Taycan, and the Mercedes-Benz EQC. Tesla still holds a notable lead in key metrics such as batteries, efficiency, and charging infrastructure, but with a new captain at the helm, perhaps BMW can start catching up to the Silicon Valley-based electric car maker as well. If there’s anything that Tesla has proven over the years, after all, it is that the demand for well-designed, high-performance electric vehicles is notable, as could be seen in the disruption being caused by the Model 3 in markets such as the United States.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla’s little-known secret about its Diner might be the best feature of all

Tesla is not letting its servers go untipped, it’s taking care of that for its employees on its own.

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Credit: Tesla

Tesla’s Supercharger Diner in Los Angeles has a little-known secret, and in all honesty, it might be the best part of the entire thing.

Tesla opened its Supercharger Diner earlier in June, and in its first week of operation, it has done nothing but garner attention from fans, food critics, and general onlookers who are surprised to see the company gaining traction in the culinary space.

However, there is a little-known secret about the Diner that many people have not shared, and it has to do with the staff and customers.

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Traditionally, restaurants in the United States do not pay their servers a normal wage. They are paid a lower hourly rate because they make most of their money through tips or gratuity. While it is sort of strange and has recently become a more controversial topic, tipping culture in the U.S. has garnered plenty of attention lately.

Many people outside the U.S. have trouble grasping the idea of tipping servers, as many believe the restaurant should pay them a livable wage and stop relying on customers to keep the employees to a point where they can live reasonably well.

In the U.S., people seem to be on board with one side or the other: tip them because the restaurant doesn’t pay them a wage, or “I’m not tipping them for doing their jobs.”

Whichever side of the argument you’re on, I think it seems reasonable to want servers to make enough money to live comfortably and expect the restaurant to take care of that.

Tesla has done just that for the staff at the Supercharger Diner, as it has been revealed that the company covers tipping. There is no option to tip the servers or wait staff; Tesla will do it for you.

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This is a great gesture by Tesla because more and more people every day seem to be against tipping in an effort to force restaurants to pay employees more money. While it seems like a good strategy at first, it only impacts the servers, while this decision does not impact the restaurant and its owners.

Tesla is taking that risk out of the equation by providing gratuity to employees through its own means.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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What to expect from Tesla CEO Elon Musk’s new Master Plan

While Musk only shared a few tidbits about his next plan, he did hint at its theme.

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Credit: Tesla Asia/X

Tesla CEO Elon Musk is working on another Master Plan. The executive mentioned this during the company’s second quarter earnings call earlier this week. While Musk only shared a few tidbits about his next plan, he did hint at its theme.

Master Plan Part Four

Elon Musk’s Master Plans have been a huge guiding hand for Tesla over the past couple of decades. His first Master Plan, which was published in 2006, featured a pathway towards the production of the Model 3 and energy storage systems. Master Plan, Part Deux, which was published ten years later in 2016, featured a pathway towards a Robotaxi network. 

Master Plan Part 3 was more ambitious, as it presented a case towards a world where there is sustainable energy for the entire planet. Considering the scale and ambitious nature of Master Plan Part 3, it was widely speculated that Elon Musk’s next Master Plan would not be around for some time. During the second quarter earnings call, however, Musk confirmed that he is indeed creating his next big plan.

Master Plan Part 4

Elon Musk mentioned his next Master Plan when a question was asked about the work that goes on inside the Tesla Design Studio during the Q2 2025 earnings call. In response to the inquiry, Tesla Chief Designer Franz von Holzhausen emphasized that while earnings calls are not the venue for disclosing new product-related information, Tesla is working to ensure that the future remains exciting. Musk agreed, stating that there are lots of exciting things happening in the Tesla Design Studio.

“What’s going to happen over the next several years is a fundamental transformation of the company from a pre-autonomy world to a post-autonomy. And I’m working on a new Master Plan to articulate that to the Tesla team. And there will be some teething pains as you transition from a pre- autonomy to post-autonomy world, but I think the future vision for Tesla is incredibly exciting and will profoundly change the world in a good way,” Musk said.

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A Post-Autonomy World

Considering Musk’s comments, it would appear that Master Plan Part 4 will be focused on a path towards what the CEO has been describing as “sustainable abundance.” If Master Plan Part 3 was focused on fostering sustainable energy for the entire planet, Master Plan Part 4 will likely present a path towards abundance in a world populated by self-driving vehicles like the Cybercab and humanoid robots like Optimus.

Master Plan Part 4 will likely have been farfetched just a couple years ago. Yet with Tesla now operating its Robotaxi service in Austin and Optimus V3 expected to enter production next year, the idea of a world filled with “sustainable abundance” does seem quite feasible. It will be ambitious like Elon Musk’s other Master Plans, of course, but it will be attainable. 

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