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BMW and VW join five automakers in price war against Tesla

Credit: BMW China

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BMW and Volkswagen (VW) have announced massive price cuts in China, following the likes of 5 other automakers who are battling an initial price cut from Tesla late last year.

Tesla’s massive price cut in China has caused an avalanche of similar price adjustments from competing manufacturers attempting to keep up. This includes domestic Chinese brands like Xpeng and BYD and import brands like Ford, Nissan, and Toyota. Now, BMW and VW have also jumped into the mix, slashing prices on some of their most popular models.

As initially reported by CnEVPost, BMW’s price cut is by far the most significant of the adjustments seen in the market. The BMW i3 (not the same as the hatchback sold in western markets) has seen its price cut by 100,000 yuan ($14,623) to help combat the slide in sales the premium German automaker has seen. At the same time, VW has cut prices across the board by up to 40,000 yuan ($5,849), applying to ID.4, ID.6, and ID.3 vehicles in China. This follows an 8.5% decline in VW sales in the region during the first two months of the year compared to the same time in 2022.

VW has also cut its prices in Europe following the introduction of its newest generation ID.3.

The response from other brands has been similar, if not more extreme. On select models, Ford cut prices by as much as 40,000 yuan ($5,849), Nissan by as much as 60,000 yuan ($8,773), Toyota by as much as 30,000 yuan ($4,386), Xpeng by as much as 36,000 yuan ($5,264), and BYD by as much as 8,888 yuan ($1,299).

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Ironically, Tesla is far from the price leader in electric vehicles, with numerous brands like BYD and NIO already offering substantially cheaper vehicles. But many analysts believe that Tesla’s more popular offerings attract buyers at multiple price brackets, hence the resulting adjustment from so many competitors.

Sadly, these same price adjustments have not been instituted outside the Chinese market with the same regularity. Despite a similar price adjustment from Tesla in the United States earlier this year, thus far, the only sizable adjustment has come from Ford. The same can be said for Europe, where, despite a slightly smaller discount, other brands have yet to respond as aggressively.

Tesla has shown a willingness to continue to cut prices in many markets, including China and the West, but it remains unclear how other manufacturers will react to the movement. With such a clear response from buyers in China, competitors had little choice but to battle the more popular offerings from Tesla, but the reaction in the West has not been as pronounced. However, with Tesla’s first-quarter delivery numbers expected to be announced shortly, consumer reaction to North American price adjustments may become more apparent.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Starlink achieves major milestones in 2025 progress report

Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets.

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Credit: Starlink/X

Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets. The company also completed deployment of its first-generation Direct to Cell constellation, launching over 650 satellites in just 18 months to enable cellular connectivity.

SpaceX highlighted Starlink’s impressive 2025 progress in an extensive report.

Key achievements from Starlink’s 2025 Progress

Starlink connected over 4.6 million new customers with high-speed internet while bringing service to 35 more regions worldwide in 2025. Starlink is now connecting 9.2 million people worldwide. The service achieved this just weeks after hitting its 8 million customer milestone.

Starlink is now available in 155 markets, including areas that are unreachable by traditional ISPs. As per SpaceX, Starlink has also provided over 21 million airline passengers and 20 million cruise passengers with reliable high-speed internet connectivity during their travels.

Starlink Direct to Cell

Starlink’s Direct to Cell constellation, more than 650 satellites strong, has already connected over 12 million people at least once, marking a breakthrough in global mobile coverage.
Starlink Direct to Cell is currently rolled out to 22 countries and 6 continents, with over 6 million monthly customers. Starlink Direct to Cell also has 27 MNO partners to date.

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This year, SpaceX completed deployment of the first generation of the Starlink Direct to Cell constellation, with more than 650 satellites launched to low-Earth orbit in just 18 months. Starlink Direct to Cell has connected more than 12 million people, and counting, at least once, providing life-saving connectivity when people need it most,” SpaceX wrote.

starlinkProgressReport_2025 by Simon Alvarez

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Tesla Giga Nevada celebrates production of 6 millionth drive unit

To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo. 

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Tesla’s Giga Nevada has reached an impressive milestone, producing its 6 millionth drive unit as 2925 came to a close.

To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo. 

6 million drive units

The achievement was shared by the official Tesla Manufacturing account on social media platform X. “Congratulations to the Giga Nevada team for producing their 6 millionth Drive Unit!” Tesla wrote. 

The photo showed numerous factory workers assembled on the production floor, proudly holding golden balloons that spelled out “6000000″ in front of drive unit assembly stations. Elon Musk gave credit to the Giga Nevada team, writing, “Congrats on 6M drive units!” in a post on X.

Giga Nevada’s essential role

Giga Nevada produces drive units, battery packs, and energy products. The facility has been a cornerstone of Tesla’s scaling since opening, and it was the crucial facility that ultimately enabled Tesla to ramp the Model 3 and Model Y. Even today, it serves as Tesla’s core hub for battery and drivetrain components for vehicles that are produced in the United States.

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Giga Nevada is expected to support Tesla’s ambitious 2026 targets, including the launch of vehicles like the Tesla Semi and the Cybercab. Tesla will have a very busy 2026, and based on Giga Nevada’s activities so far, it appears that the facility will be equally busy as well.

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Tesla Supercharger network delivers record 6.7 TWh in 2025

The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets.

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Credit: Tesla

Tesla’s Supercharger Network had its biggest year ever in 2025, delivering a record 6.7 TWh of electricity to vehicles worldwide. 

To celebrate its busy year, the official @TeslaCharging account shared an infographic showing the Supercharger Network’s growth from near-zero in 2012 to this year’s impressive milestone.

Record 6.7 TWh delivered in 2025

The bar chart shows steady Supercharger energy delivery increases since 2012. Based on the graphic, the Supercharger Network started small in the mid-2010s and accelerated sharply after 2019, when the Model 3 was going mainstream. 

Each year from 2020 onward showed significantly more energy delivery, with 2025’s four quarters combining for the highest total yet at 6.7 TWh.

This energy powered millions of charging sessions across Tesla’s growing fleet of vehicles worldwide. The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets. This makes the Supercharger Network loved not just by Tesla owners but EV drivers as a whole.

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Resilience after Supercharger team changes

2025’s record energy delivery comes despite earlier 2024 layoffs on the Supercharger team, which sparked concerns about the system’s expansion pace. Max de Zegher, Tesla Director of Charging North America, also highlighted that “Outside China, Superchargers delivered more energy than all other fast chargers combined.”

Longtime Tesla owner and FSD tester Whole Mars Catalog noted the achievement as proof of continued momentum post-layoffs. At the time of the Supercharger team’s layoffs in 2024, numerous critics were claiming that Elon Musk was halting the network’s expansion altogether, and that the team only remained because the adults in the room convinced the juvenile CEO to relent.

Such a scenario, at least based on the graphic posted by the Tesla Charging team on X, seems highly implausible. 

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