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Breitbart’s nod to Elon Musk is so, so scary

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Breitbart News Network featured a story this week on its website called “Elon Musk’s Tesla Stock Up $2 Billion Since Joining Trump’s Team.” The story argues that, as a result of recent Tesla stock increases, Musk owes allegiance to Donald Trump. Attention from the far-right Breitbart website, which is the most viewed U.S. conservative news, opinion, and commentary source in the U.S., comes at a time in which Elon Musk’s reputation has been questioned by his once-loyal following.

Why is the Breitbart story such bad timing for Musk?

Breitbart is known as the most significant misinformation site on the Internet. Privileging one set of representations over another, discourses like those typical within the Breitbart publication tend to claim the status of truth. Their discourses, which work as truth statements, make it difficult for many readers to identify how reality is shaped. Breitbart’s executive chairman, Steve Bannon, aligned the site so specifically toward a Trump vision of the world during the 2016 Presidential election that employees began to raise concerns about it being little more than a “fan club” for Trump.

Moreover, the right-wing outlet has been accused by some as being a hate site.  Breitbart engages in coordinated plans to bring their particular brand of intolerance to the political realm in because their style of propaganda works well. Linked to relations of power, the Breitbart stories tend to be constructed and reinforced by those in professional positions like Bannon who hold a particular authority and, thus, create knowledge about certain subjects like climate change, health care, and trade.

In the article about Elon Musk this week, Breitbart referred to individuals who seek equality for all as “the left’s social justice warriors” and described Twitter reactions to Musk’s collaboration with Trump as “vicious colorful language that cannot be reported.” The implication here is that Musk followers are immoral, disreputable people whose language is so coarse that it is would clearly offend the enlightened Breitbart readership.

Yes, this was a week in which the Tesla Motors, Inc. CEO found himself defending his position on Trump’s executive order that limits immigration from seven predominantly Muslim countries. Musk has become a target of malaise due to his role on Trump’s manufacturing council. Disgruntled fans tweeted about how Musk could design a Mars mission but fail to retract a “BS Muslim ban;” what ownership of the competitor’s Chevy Volt would be like; and, his position on AG Sally Yates’ dismissal over the immigration issue. Some tweets, on the other hand, also supported Musk and implored him “to make a positive impact.”

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Breitbart recounted that Musk’s attendance on “an official White House committee” (i.e. the Strategic and Policy Forum) on January 27 generated controversy. Breitbart characterized the comments as “mournful,” which cast Musk as leader of a losing battle to limit anthropogenic climate change through decentralized energy, especially the remarkable Tesla electric vehicle line. Breitbart noted Musk’s reply,  which included, “It’s getting me down. I’m just trying to make a positive contribution & hope good comes of it.” Interestingly, the publication allowed Musk’s empathy and altruism to shine through the otherwise negative narrative.

Breitbart also added in the article that, “when it comes to U.S. employment and manufacturing, Musk’s companies are near or at the top as the fastest-growing players.” It seems clear from this statement that the Trump administration recognizes the power that Elon Musk has to create U.S. jobs and further the country’s emergence from the biggest economic downturn since the Great Depression. Breitbart’s care in recognizing Musk’s wherewithal suggests that the Trump administration is looking down the GNP road and wants to keep Musk close by, regardless of Musk’s opposite political beliefs and progressive values, just in case.

Musk’s use of Twitter to inform, educate, and empower

Twitter can be a site where democracy, messy as it can be, is at its best. Twitter’s multiple viewpoints allow for rich, if sometimes uncomfortable discourse. Musk understands this and engages in conversations with the public as a means of communication, education, and empowerment. For example, he wanted his followers to be intimately knowledgeable with the immigration order and to let him know “specific amendments,” which he would then bring to the advisory council to seek “consensus & present to President” Trump.

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Indeed, Musk asked his followers to read “the source material” of the immigration ban; it is a way to infuse voices of reason and expertise rather than emotion and hyperbole into the conversation. That request, in turn, fostered a conversation about the importance of reading original documents and reports, rather than relying on tertiary sources for deconstruction and explanation. It was a lesson that many could have learned during the 2016 Presidential campaign, which was rife with fake news.

Rather than the “Trump / Musk charm offensive” that Breitbart suggests is the reason for Tesla’s rising stock prices, perhaps we should look to the Trump effect as just one of multiple reasons why Tesla is on the rise. The acquisition of Solar/City, the announcement of solar roof tiles, the 2017 production of the new Model 3, production at the Nevada Gigafactory, SpaceX series of successes… the list of recent accomplishments is quite long. Investors like to back a winner, and, even if Musk must hold his nose as he negotiates with Donald Trump and his advisers, the value of Tesla will continue to be robust.

It’s just not the White House that so many of us, Musk included, envisioned just a few months ago. And Breitbart’s entry to the field is scary enough for many of us to take notice. Be strong, Elon; you’re going to need tenacity to stay a step ahead. We know you’ll probably have to step up more than you originally anticipated when you agreed to serve. Thanks for taking on this huge responsibility on behalf of U.S. progressives.

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla states Giga Berlin workforce is stable, rejects media report

As per the electric vehicle maker, production and employment levels at the facility remain stable.

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tesla-model-y-giga-berlin-delivery
Credit: Tesla

Tesla Germany has denied recent reports alleging that it has significantly reduced staffing at Gigafactory Berlin. As per the electric vehicle maker, production and employment levels at the facility remain stable.

Tesla denies Giga Berlin job cuts report

On Wednesday, German publication Handelsblatt reported that Tesla’s workforce in Gigafactory Berlin had been reduced by about 1,700 since 2024, a 14% drop. The publication cited internal documents as its source for its report. 

In a statement to Reuters, Tesla Germany stated that there has been no significant reduction in permanent staff at its Gigafactory in Grünheide compared with 2024, and that there are no plans to curb production or cut jobs at the facility. 

“Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans. Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans,” Tesla noted in an emailed statement. 

Tesla Germany also noted that it’s “completely normal” for a facility like Giga Berlin to see fluctuations in its headcount.

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A likely explanation

There might be a pretty good reason why Giga Berlin reduced its headcount in 2024. As highlighted by industry watcher Alex Voigt, in April of that year, Elon Musk reduced Tesla’s global workforce by more than 10% as part of an effort to lower costs and improve productivity. At the time, several notable executives departed the company, and the Supercharger team was culled.

As with Tesla’s other factories worldwide, Giga Berlin adjusted staffing during that period as well. This could suggest that a substantial number of the 1,700 employees reported by Handelsblatt were likely part of the workers who were let go by Elon Musk during Tesla’s last major workforce reduction.

In contrast to claims of contraction, Tesla has repeatedly signaled plans to expand production capacity in Germany. Giga Berlin factory manager André Thierig has stated on several occasions that the site is expected to increase output in 2026, reinforcing the idea that the facility’s long-term trajectory remains growth-oriented.

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Elon Musk gets brash response from Ryanair CEO, who thanks him for booking increase

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ARLINGTON, Va., May 9, 2023 – Boeing [NYSE: BA] and Ryanair announced Europe’s leading low-cost airline has selected the largest 737 MAX model to power its future growth with an order for up to 300 airplanes. The purchase agreement is the biggest in Ryanair’s history and includes a firm order for 150 737-10 jets and options for 150 more. Image credit: Boeing

Elon Musk got a brash response from Ryanair CEO Michael O’Leary, who said in a press conference on Wednesday afternoon that the Tesla frontman’s criticism of the airline not equipping Starlink has increased bookings for the next few months.

The two have had a continuing feud over the past several weeks after Musk criticized the airline for not using Starlink for its flights, which would enable fast, free, and reliable Wi-Fi on its aircraft.

Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes

Musk said earlier this week that he was entertaining the idea of purchasing Ryanair and putting someone named Ryan in charge, which would oust O’Leary from his position.

However, the barbs continued today, as O’Leary held a press conference, aiming to dispel any beliefs about Starlink and its use case for Ryanair flights, which are typically short in length.

O’Leary said in the press conference today:

“The Starlink people believe that 90% of our passengers would happily pay for wifi access. Our experience tells us less than 10% would pay; He (Elon) called me a retar*ed twat. He would have to join the back of a very, very long queue of people that already think I’m a retar*ed twat, including my four teenage children.”

He then went on to say that, due to Musk’s publicity, bookings for Ryanair flights have increased over the past few days, up 2 to 3 percent:

“But we do want to thank him for the wonderful boost in publicity. Our bookings are up 2-3% in the last few days. So thank you to Mr. Musk, but he’s wrong on the fuel drag. Non-European citizens cannot own a majority of European airlines, but if he wants to invest in Ryanair, we think it would be a very good investment.”

O’Leary didn’t end there, as he called Musk’s social media platform X a “cesspit,” and said he has no concern over becoming a member of it. However, Ryanair has been very active on X for several years, gaining notoriety for being comical and lighthearted.

The public spat between the two has definitely benefited Ryanair, and many are calling for it to end, especially those who support Musk, as they see it as a distraction.

Nevertheless, it is likely going to end with no real movement either way, and is more than likely just a bit of hilarity between the two parties that will end in the coming days.

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Tesla CEO Elon Musk outlines expectations for Cybercab production

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

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Credit: Tesla

Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.

Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.

Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised

This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.

However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.

With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.

The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.

Musk said back in October 2024:

“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”

When April comes, we will find out exactly how things will move forward with Cybercab production.

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