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Breitbart’s nod to Elon Musk is so, so scary

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Breitbart News Network featured a story this week on its website called “Elon Musk’s Tesla Stock Up $2 Billion Since Joining Trump’s Team.” The story argues that, as a result of recent Tesla stock increases, Musk owes allegiance to Donald Trump. Attention from the far-right Breitbart website, which is the most viewed U.S. conservative news, opinion, and commentary source in the U.S., comes at a time in which Elon Musk’s reputation has been questioned by his once-loyal following.

Why is the Breitbart story such bad timing for Musk?

Breitbart is known as the most significant misinformation site on the Internet. Privileging one set of representations over another, discourses like those typical within the Breitbart publication tend to claim the status of truth. Their discourses, which work as truth statements, make it difficult for many readers to identify how reality is shaped. Breitbart’s executive chairman, Steve Bannon, aligned the site so specifically toward a Trump vision of the world during the 2016 Presidential election that employees began to raise concerns about it being little more than a “fan club” for Trump.

Moreover, the right-wing outlet has been accused by some as being a hate site.  Breitbart engages in coordinated plans to bring their particular brand of intolerance to the political realm in because their style of propaganda works well. Linked to relations of power, the Breitbart stories tend to be constructed and reinforced by those in professional positions like Bannon who hold a particular authority and, thus, create knowledge about certain subjects like climate change, health care, and trade.

In the article about Elon Musk this week, Breitbart referred to individuals who seek equality for all as “the left’s social justice warriors” and described Twitter reactions to Musk’s collaboration with Trump as “vicious colorful language that cannot be reported.” The implication here is that Musk followers are immoral, disreputable people whose language is so coarse that it is would clearly offend the enlightened Breitbart readership.

Yes, this was a week in which the Tesla Motors, Inc. CEO found himself defending his position on Trump’s executive order that limits immigration from seven predominantly Muslim countries. Musk has become a target of malaise due to his role on Trump’s manufacturing council. Disgruntled fans tweeted about how Musk could design a Mars mission but fail to retract a “BS Muslim ban;” what ownership of the competitor’s Chevy Volt would be like; and, his position on AG Sally Yates’ dismissal over the immigration issue. Some tweets, on the other hand, also supported Musk and implored him “to make a positive impact.”

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Breitbart recounted that Musk’s attendance on “an official White House committee” (i.e. the Strategic and Policy Forum) on January 27 generated controversy. Breitbart characterized the comments as “mournful,” which cast Musk as leader of a losing battle to limit anthropogenic climate change through decentralized energy, especially the remarkable Tesla electric vehicle line. Breitbart noted Musk’s reply,  which included, “It’s getting me down. I’m just trying to make a positive contribution & hope good comes of it.” Interestingly, the publication allowed Musk’s empathy and altruism to shine through the otherwise negative narrative.

Breitbart also added in the article that, “when it comes to U.S. employment and manufacturing, Musk’s companies are near or at the top as the fastest-growing players.” It seems clear from this statement that the Trump administration recognizes the power that Elon Musk has to create U.S. jobs and further the country’s emergence from the biggest economic downturn since the Great Depression. Breitbart’s care in recognizing Musk’s wherewithal suggests that the Trump administration is looking down the GNP road and wants to keep Musk close by, regardless of Musk’s opposite political beliefs and progressive values, just in case.

Musk’s use of Twitter to inform, educate, and empower

Twitter can be a site where democracy, messy as it can be, is at its best. Twitter’s multiple viewpoints allow for rich, if sometimes uncomfortable discourse. Musk understands this and engages in conversations with the public as a means of communication, education, and empowerment. For example, he wanted his followers to be intimately knowledgeable with the immigration order and to let him know “specific amendments,” which he would then bring to the advisory council to seek “consensus & present to President” Trump.

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Indeed, Musk asked his followers to read “the source material” of the immigration ban; it is a way to infuse voices of reason and expertise rather than emotion and hyperbole into the conversation. That request, in turn, fostered a conversation about the importance of reading original documents and reports, rather than relying on tertiary sources for deconstruction and explanation. It was a lesson that many could have learned during the 2016 Presidential campaign, which was rife with fake news.

Rather than the “Trump / Musk charm offensive” that Breitbart suggests is the reason for Tesla’s rising stock prices, perhaps we should look to the Trump effect as just one of multiple reasons why Tesla is on the rise. The acquisition of Solar/City, the announcement of solar roof tiles, the 2017 production of the new Model 3, production at the Nevada Gigafactory, SpaceX series of successes… the list of recent accomplishments is quite long. Investors like to back a winner, and, even if Musk must hold his nose as he negotiates with Donald Trump and his advisers, the value of Tesla will continue to be robust.

It’s just not the White House that so many of us, Musk included, envisioned just a few months ago. And Breitbart’s entry to the field is scary enough for many of us to take notice. Be strong, Elon; you’re going to need tenacity to stay a step ahead. We know you’ll probably have to step up more than you originally anticipated when you agreed to serve. Thanks for taking on this huge responsibility on behalf of U.S. progressives.

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla’s little-known secret about its Diner might be the best feature of all

Tesla is not letting its servers go untipped, it’s taking care of that for its employees on its own.

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Credit: Tesla

Tesla’s Supercharger Diner in Los Angeles has a little-known secret, and in all honesty, it might be the best part of the entire thing.

Tesla opened its Supercharger Diner earlier in June, and in its first week of operation, it has done nothing but garner attention from fans, food critics, and general onlookers who are surprised to see the company gaining traction in the culinary space.

However, there is a little-known secret about the Diner that many people have not shared, and it has to do with the staff and customers.

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Traditionally, restaurants in the United States do not pay their servers a normal wage. They are paid a lower hourly rate because they make most of their money through tips or gratuity. While it is sort of strange and has recently become a more controversial topic, tipping culture in the U.S. has garnered plenty of attention lately.

Many people outside the U.S. have trouble grasping the idea of tipping servers, as many believe the restaurant should pay them a livable wage and stop relying on customers to keep the employees to a point where they can live reasonably well.

In the U.S., people seem to be on board with one side or the other: tip them because the restaurant doesn’t pay them a wage, or “I’m not tipping them for doing their jobs.”

Whichever side of the argument you’re on, I think it seems reasonable to want servers to make enough money to live comfortably and expect the restaurant to take care of that.

Tesla has done just that for the staff at the Supercharger Diner, as it has been revealed that the company covers tipping. There is no option to tip the servers or wait staff; Tesla will do it for you.

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This is a great gesture by Tesla because more and more people every day seem to be against tipping in an effort to force restaurants to pay employees more money. While it seems like a good strategy at first, it only impacts the servers, while this decision does not impact the restaurant and its owners.

Tesla is taking that risk out of the equation by providing gratuity to employees through its own means.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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What to expect from Tesla CEO Elon Musk’s new Master Plan

While Musk only shared a few tidbits about his next plan, he did hint at its theme.

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Credit: Tesla Asia/X

Tesla CEO Elon Musk is working on another Master Plan. The executive mentioned this during the company’s second quarter earnings call earlier this week. While Musk only shared a few tidbits about his next plan, he did hint at its theme.

Master Plan Part Four

Elon Musk’s Master Plans have been a huge guiding hand for Tesla over the past couple of decades. His first Master Plan, which was published in 2006, featured a pathway towards the production of the Model 3 and energy storage systems. Master Plan, Part Deux, which was published ten years later in 2016, featured a pathway towards a Robotaxi network. 

Master Plan Part 3 was more ambitious, as it presented a case towards a world where there is sustainable energy for the entire planet. Considering the scale and ambitious nature of Master Plan Part 3, it was widely speculated that Elon Musk’s next Master Plan would not be around for some time. During the second quarter earnings call, however, Musk confirmed that he is indeed creating his next big plan.

Master Plan Part 4

Elon Musk mentioned his next Master Plan when a question was asked about the work that goes on inside the Tesla Design Studio during the Q2 2025 earnings call. In response to the inquiry, Tesla Chief Designer Franz von Holzhausen emphasized that while earnings calls are not the venue for disclosing new product-related information, Tesla is working to ensure that the future remains exciting. Musk agreed, stating that there are lots of exciting things happening in the Tesla Design Studio.

“What’s going to happen over the next several years is a fundamental transformation of the company from a pre-autonomy world to a post-autonomy. And I’m working on a new Master Plan to articulate that to the Tesla team. And there will be some teething pains as you transition from a pre- autonomy to post-autonomy world, but I think the future vision for Tesla is incredibly exciting and will profoundly change the world in a good way,” Musk said.

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A Post-Autonomy World

Considering Musk’s comments, it would appear that Master Plan Part 4 will be focused on a path towards what the CEO has been describing as “sustainable abundance.” If Master Plan Part 3 was focused on fostering sustainable energy for the entire planet, Master Plan Part 4 will likely present a path towards abundance in a world populated by self-driving vehicles like the Cybercab and humanoid robots like Optimus.

Master Plan Part 4 will likely have been farfetched just a couple years ago. Yet with Tesla now operating its Robotaxi service in Austin and Optimus V3 expected to enter production next year, the idea of a world filled with “sustainable abundance” does seem quite feasible. It will be ambitious like Elon Musk’s other Master Plans, of course, but it will be attainable. 

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