BYD will be facing Tesla in a new market: South Korea. The Chinese automaker recently announced it would enter South Korea’s passenger car market next year.
On Wednesday, November 13, BYD’s Korean sales subsidiary—BYD Korea—announced it “completed review to release passenger car brands in the domestic market.” BYD entered the South Korean market in 2016 with commercial vehicles like buses, forklifts, and trucks. In early 2025, BYD Korea will enter South Korea’s passenger car market.
“To meet the high expectations of Korean consumers, we conducted in-depth evaluations with experienced employees and partners.
We are meticulously preparing to establish a brand that can earn the trust of Korean customers by leveraging our global success and cutting-edge technology, said Cho In-chul, the head of BYD Korea’s passenger car division.
BYD Korean is already working on establishing regional sales and service as well as recruiting staff for its foray into South Korea’s passenger car market. It must also obtain vehicle certifications, finalize marketing plans, and conduct employee training.
BYD vs Tesla
BYD has been pitted against Tesla several times in the last few years. However, it is important to note that BYD sells all kinds of new energy cars, including full electric and plug-in hybrid vehicles.
According to local media outlets, Chinese brands have had difficulty breaking into the South Korean passenger car market. Chinese new energy vehicle brands have struggled to win consumer hearts in South Korea due to concerns over quality and safety issues.
However, Tesla’s cars from Giga Shanghai have been doing well in the South Korean market and might have helped boost Chinese EV imports. Data from the Korea International Trade Association (KITA) showed that Chinese EV imports reached $848 million in the first seven months of 2024. Electric vehicles made in China accounted for 66% of total EV imports in South Korea, primarily attributed to the Tesla Model Y and Model 3, which are competitively priced.
BYD is expected to launch its electric compact SUV, the Atto 3, and midsize EV sedan, the Seal, in South Korea. It has already obtained environmental certification for Atto 3 from South Korea’s Ministry of Environment. The company is still waiting for the BYD Seal’s certification.
The BYD Seal is expected to compete with the Tesla Model 3 and Hyundai IONIQ 6 in South Korea, both strong rivals in the market.
“We have thoroughly examined (the Korean passenger car market) with employees and partners with diverse experiences to meet the high expectations of Korean consumers.
“We will strive to become a trusted brand among Korean consumers with our successful global expansion strategy and outstanding technology,” commented Cho.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

News
Tesla receives its first robotaxi permit in California
Tesla’s robotaxi services are one step closer to making it to California.

Ahead of Tesla’s plans to roll out a fleet of commercial robotaxis, the company has gained its first permit in a series of those needed to begin operating driverless ride-hailing services in California.
On Monday, the California Public Utilities Commission (CPUC) announced the approval of Tesla’s application for a charter-party carrier permit, which licenses the company to run ride-hailing and chauffeur services in the state, according to a report from Reuters on Tuesday.
The permit allows Tesla to own and operate a chauffeur fleet for certain commercial purposes, including the ability to transport employees across pre-arranged navigation routes. However, this permit does not yet offer full approval for ride-hailing or autonomous vehicle use.
Still, the permit comes as the first in a series of those Tesla will need to launch a highly-anticipated autonomous robotaxi business, which is expected to begin rolling out in Texas and California this year. Tesla also released its two-seat, steering wheel-less Cybercab at an event in October, eventually expected to be the basic fleet vehicle for driverless ride-hailing purposes.
You can see Tesla’s render for a ride-hailing mobile app below, along with Teslarati’s coverage of the October 10 “We, Robot” unveiling event for the Cybercab.

Credit: Tesla
🎥: Our FULL first ride in the @Tesla Cybercab pic.twitter.com/6gR7OgKRCz
— TESLARATI (@Teslarati) October 11, 2024
READ MORE ON TESLA’S ROBOTAXI BUSINESS: Tesla flexes Robotaxi wireless charging — autonomy from top to bottom
In California, the CPUC will also co-manage regulatory needs for autonomy approval for Tesla, alongside the Department of Motor Vehicles (DMV).
During Tesla’s Q3 earnings call last November, Elon Musk said that Tesla employees in the Bay Area were already testing a ride-hailing service internally. Using an app, Musk said employees could already request rides and be taken to anywhere in the Bay.
Meanwhile, Tesla is aiming to roll out initial unsupervised rides as a service in the Austin, Texas area this summer, based on its Full Self-Driving (FSD) software. The system is first expected to be usable on individual owners’ vehicles, eventually using the recently unveiled Cybercab autonomous vehicle on a wider scale.
Tesla also hopes to expand the service to other states by the end of the year, though it’s not yet clear where.
Tesla mobile app tracker reports first lines referencing robotaxi service
News
Tesla has joined the Australian Energy Council
Tesla Energy will join a top energy council in Australia, as it continues to deploy a wide range of battery projects in the country.

Tesla has been announced as the most recent member to join an industry group of electricity and energy businesses in Australia, coming amidst a wave of grid- and home-scale battery deployments in the country from the U.S. manufacturer.
Last week, Tesla Australia officially joined the Australian Energy Council (AEC) as the group’s newest member, contributing to a group of companies that administers gas and electricity to over 10 million homes. The news, announced in a post on LinkedIn, comes as Tesla continues to expand the presence of its grid-scale Megapacks and home-scale Powerwalls in Australia and elsewhere,
The council wrote the following announcement message in the post:
AEC membership provides an opportunity to collaborate to develop the solutions necessary to drive Australia’s energy transition. Together, we aim to create positive outcomes for consumers across the nation as the energy system decarbonises.
We look forward to working closely with Tesla Australia to help shape the future of Australia’s energy landscape.
The announcement also garnered a response from Tesla Energy’s Regional Director for the Asia-Pacific region Josef Tadich, who shared a few words about the news in another post:
A big thank you to Louisa Kinnear and the Australian Energy Council, Tesla are very much looking forward to working together in this space, in what is turning out to be an exciting 2025.
Wholesale and retail electricity markets are rapidly adapting and changing to new technologies, with more renewables and storage on the supply side, and more generation and flexible loads on the Customer demand side with VPPs, and controllable EV charging loads to name a few. Great time to be in this dynamic space!
READ MORE ON TESLA ENERGY IN AUSTRALIA: Tesla building battery repair facility near Collie Megapack project
The announcement comes as Tesla has shipped Megapacks to a handful of energy storage sites in Australia, including a 1,600MWh Tesla Megapack facility in Plumpton, Victoria that’s expected to turn on sometime this year. Tesla is also working on expanding the Western Australia “Collie” battery, which will feature 2,240 MWh of Megapack storage upon completion of phase two.
While the U.S. company currently builds its Megapacks at a so-called “Megafactory” in Lathrop, California, the company began production last month at a second Megafactory in Shanghai, China that’s expected to supply future energy projects in Australia. The company has also teased plans for a third Megafactory, though it isn’t yet clear where that could be built.
In addition to Tesla’s grid-scale Megapack batteries, the company also builds the Powerwall home-scale battery, which can be used for households or commercial buildings to store energy, along with being able to deploy energy back to the grid. Tesla also launched its next-generation Powerwall 3 in the Australian market last year.
The company utilizes its network of Powerwall owners to create giant, distributed batteries, called Virtual Power Plants (VPPs), effectively letting owners sell electricity back to the electrical grid during periods of peak demand. These programs are being utilized across much of Australia and several other markets throughout the world, and Tesla said in October that it had reached over 100,000 Powerwalls participating in VPPs worldwide.
News
Tesla arsonist set himself on fire after throwing Molotov cocktail: authorities
Witnesses reported that the suspect caught fire mid-act, with one device scorching his back as he fled.

An arson attempt targeting a Tesla charging station in South Carolina left the suspect engulfed in flames and facing up to 20 years in prison, authorities have stated.
The suspect allegedly torched three chargers in a protest against President Trump and Tesla CEO Elon Musk, scrawling anti-Trump graffiti before accidentally setting himself ablaze with his own Molotov cocktails, as noted in a New York Post report.
Arsonist Burns Self in Tesla Protest
Federal prosecutors stated that 24-year-old Daniel Clarke-Pounder hurled five Molotov cocktails at a Tesla charging station in North Charleston, igniting three chargers while leaving messages like “f–k Trump” and “long live the Ukraine” in the area. Witnesses reported that Clarke-Pounder caught fire mid-act, with one device scorching his back as he fled, according to a police report cited by WCBD.
“The suspect had accidentally caught their own back on fire while throwing the devices,” an initial police report noted. Clarke-Pounder was arraigned in federal court, though his injuries remained undisclosed.
Backlash Targets Musk’s Tesla Empire
The fiery incident follows a wave of hostility toward Tesla, fueled by Musk’s leadership of the Department of Government Efficiency (DOGE) under U.S. President Donald Trump. Over the past months, Teslas have been subjected to vandalism incidents, and some locations have been shot up. In some cases, Tesla locations have been attacked with Molotov cocktails.
Officials such as President Donald Trump and Attorney General Pam Bondi have issued stern warnings against those who wish to attack Tesla and its customers. Trump, for one, pledged that anyone caught attacking American companies like Tesla will “go through hell.”
“No Place in Our Community”
Acting U.S. Attorney Brook B. Andrews condemned the attack, stating, “While we will defend the public’s right to peaceful protest, we will not hesitate to act when protest crosses the line into violence and mayhem.
“These kinds of attacks have no place in our community… We must remain united in our commitment to safety and respect for all, regardless of political differences.”
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