News
Automakers will focus on self-driving technology at CES 2017
The 2017 Consumer Electronics Show in Las Vegas opens to the public on January 5 but will be preceded by press and preview days on January 3 and 4. This year’s show will span across 2.5 million square feet of floor space spread across multiple venues and feature 3,800 exhibitors.
“One of the big themes is going to be connectivity,” Jeff Joseph, senior vice president for communications and strategic relationships at the Consumer Technology Association, which hosts CES. “For example, Internet of Things, vehicle-to-vehicle communication, voice-activated communication with things like Alexa and Google Home and higher-value content – 4K-produced content that you can move from device to device.”
Faraday Future
In the past few years, more and more car companies and automotive suppliers have used CES to showcase their technological prowess, particularly in the area of self-driving cars. Faraday Future says it will reveal its first production car via a live stream beginning at 6:00 pm on January 3. The all electric vehicle appears to be a crossover SUV based on teaser videos the company has released ahead of the show.
Hyundai Ioniq
Hyundai says it will be providing show goers rides in its new Ioniq equipped with autonomous driving technology. In a preview earlier this year, C/Net RoadShow reporter Antuan Goodwin found the self driving Ioniq competent if a little boring. The car never exceeds the speed limit, for instance, and deals with pedestrians and turns within city limits with painfully slow precision.
Chrysler Pacifica
Chrysler is expected to introduce a battery electric version of its Pacifica minivan at CES 2017. The car is not expected to be available for sale before 2018 and little is known at this time about battery size, range, or other specifications. Chrysler has just started selling a plug-in hybrid version of the Pacifica in the US. 100 of those cars have been modified at a separate facility in Detroit to use Google’s self driving technology. Google has recently announced that it is no longer considering manufacturing its own self-driving car.
Honda NeuV
Honda will bring a “box on wheels” concept electric car to the Las Vegas show. Called the NeuV, the car can recognize the occupants’ mood and adjust lighting, visual displays, and driving characteristics to match. It will also showcase vehicle to vehicle communication systems designed to speed the flow of traffic in congested urban areas.
https://www.youtube.com/watch?v=z-XMA6YAh5c
Rinspeed
Not to be outdone in the goofiness department, Rinspeed will present its highly unusual and totally unique Oasis concept. The car is intended to answer the question, “What will drivers and passengers do with their time when self driving cars become the norm?” One answer, says Rinspeed, is an onboard garden that occupants can tend to while under way.
MobilEye
MobilEye, Tesla’s former partner for autonomous driving systems, has linked up with Delphi, a major component supplier to the automotive industry, to create a self driving platform that will be marketed to various car makers. The two companies will offer show visitors a 6.3 mile long test drive of their Centralized Sensing Localization and Planning (CSLP) automated driving system. It won’t be production ready until 2019, but the two companies insist it is “the first turnkey, fully integrated automated driving solution with an industry-leading perception system and computing platform.”
https://vimeo.com/193388153
Keynote speakers at CES 2017 will include Nvidia CEO Jen-Hsun Huang, who will talk about “the latest in artificial intelligence, self-driving cars, VR, and gaming.” Carlos Ghosn, CEO of Renault-Nissan, is also scheduled to give a keynote address.
CES is about more than automobiles. New advances in televisions, smartphones, and personal assistants like Google Home and Amazon Echo will be featured as well as advances in gaming and virtual reality technology. No one could see, touch, and experience everything that every exhibitor will bring to the show.
We will attempt to keep you informed about new technologies that will apply to the automotive and mobility industries, beginning with the first press conferences next Tuesday, January 3. Like us on Facebook and get a behind the scenes look from CES 2017.
Elon Musk
Tesla CEO Elon Musk denies ridiculous Gigafactory Shanghai rumor
Tesla CEO Elon Musk took to his social media platform X on Thursday night to deny a ridiculous rumor regarding the sale of the company’s Chinese vehicle production plant, Gigafactory Shanghai.
On Thursday, the Wall Street Journal, citing sources familiar with the matter, claimed in a scathing new report that Tesla was exploring a potential sale of the entire China business in an effort to help bolster a potential merger between SpaceX and Tesla.
Musk immediately denied the rumor not once but twice, initially calling it “fake news,” and then calling it “absurdly fake news” in a separate post just a few moments later:
This is fake news
— Elon Musk (@elonmusk) July 31, 2026
The original poster of the Wall Street Journal article that Musk saw deleted the initial post sharing the headline and the rumored sale of Tesla’s China business.
This has never even come up in a discussion ever.
Absurdly fake news.
People should assume news is fake until proven otherwise.
— Elon Musk (@elonmusk) July 31, 2026
The report seemed absolutely and unequivocally false to begin with; Tesla’s business in China is among the most important pieces of the company’s business. Not only does the factory supply vehicles for the domestic market, but also for various other markets in Asia and Europe.
China is also one of the largest automotive markets in the world, and Tesla has performed well there despite the robust competition.
The speculation regarding a Tesla and SpaceX merger has started to gain steam this year as the space exploration company went public just a month ago. There has been speculation that Musk will bridge all of his companies under one “umbrella company,” and analysts believe this could happen before the end of the decade.
The Tesla and SpaceX merger everyone is talking about is quietly building
This is the latest iteration of Musk’s very evident war on mainstream media. Reports regarding any of Musk’s companies are quick to get the dreaded “false” or “fake news” response from the CEO when they are unfounded.
Elon Musk
Tesla AI boss reveals how big Optimus is going to get
Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.
Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”
The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.
The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.
Correction, 10 million robots https://t.co/0z4nyQNTzp
— Ashok Elluswamy (@aelluswamy) July 30, 2026
Tesla Optimus project fires up as Musk sees production line progress
Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.
Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.
News
Autonomous vehicle red tape gets slashed by Trump Administration
The Trump Administration today made several key moves to help with the deployment of autonomous vehicles by cutting overreaching red tape that has stifled growth and innovation for years.
The moves, which were put forth by the National Highway Traffic Safety Administration (NHTSA), aim to grant temporary exemptions to at least one company currently, although that could expand in the coming months. Additionally, it will work with organizations to develop standards and a sound but efficient regulatory landscape.
Zoox is the only company mentioned explicitly by the Trump Administration in its press release announcing the new terms today. They will receive a temporary two-year exemption that will allow the commercial deployment of up to 2,500 vehicles annually for two years.
There is a potential exemption for Robomart, Inc., which “requests a temporary exemption from certain FMVSS No. 500 requirements for a low-speed vehicle operated by an ADS without a human driver onboard. NHTSA will publish a separate notice seeking public comment on its merits once the initial evaluation is complete,” the agency said.
Here are the five new terms that Secretary Sean Duffy has implemented through the NHTSA today:
- Allow Zoox to commercially deploy its robotaxis through a temporary exemption.
This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances. - Accelerate development of first-ever AV performance standards through a partnership with SAE Industry Technologies Consortia (ITC).
This partnership will fund a three-year, $5 million “A2SCEND” consortium, bringing together experts to gather data and accelerate creation of the first-ever AV performance standards. This project will inform a single national standard for AV safety to eliminate the patchwork regulatory landscape that has stifled innovation for years. - Publish an interim final rule that allows vehicles manufactured prior to an exemption to be eligible for a commercial deployment exemption.
This rule will modernize the application process and improve access to exemptions for innovators, including AV developers, by granting the NHTSA Administrator the discretion to apply temporary exemptions to vehicles manufactured prior to the effective date of an exemption grant. - Streamline the application process for Part 555 exemptions by updating guidance and soliciting feedback from the public.
By updating the Part 555 exemption process—which allows automakers to temporarily sell a limited number of non-compliant vehicles, primarily to test new technologies—NHTSA is aiming to create a more flexible oversight structure for exemptions and summarize recent AV framework activities, including expanded exemption pathways, streamlined crash reporting, and ongoing efforts to modernize Federal Motor Vehicle Safety Standards (FMVSS). - Establish a new Federal Docket for public feedback on NHTSA’s updated safe AV development and deployment guidance.
NHTSA is updating its technical guidance for AVs for the first time since 2017—focusing on key safety areas like emergency responder interactions, safety management systems, remote assistance, and post-crash behavior to help the industry scale up driverless deployments safely.
Additionally, the NHTSA said it has modernized some safety standards by proposing updates to:
- FMVSS 102 – Transmission shifting
- FMVSS 103/104 – Windshield defrosting and wiping
- FMVSS 110 – Tire placards
- FMVSS 135 – Braking systems
- FMVSS 101 – Controls and displays
- FMVSS 108 – Vehicle lighting
- FMVSS 111 – Mirrors and rearview display
- FMVSS 126 – Electronic stability control systems
- FMVSS 201/208 – Sun visors and warning labels
These changes aim to make the regulatory process for autonomous vehicles more streamlined and efficient, which could help the U.S. gain dominance over autonomous vehicle systems moving forward.




