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China’s HiPhi Z looks to carve its own niche in a competitive EV market (Feature)
Only the remarkable survive in China’s hyper-competitive electric vehicle sector. Amidst the price war initiated by players like Tesla, analysts have stated that some of the country’s automakers may not survive. HiPhi, a young company that has made some waves in China’s premium segment, intends to be one of the country’s prime carmakers, even after the price war.
It is then pertinent for HiPhi to ensure that its second flagship, the Z, is compelling enough that potential buyers would consider it over more established rivals. This is easier said than done. In the United States, one can see that the number of all-electric cars is steadily increasing. This situation is more pronounced in China, with 155 new battery electric and plug-in hybrid vehicles set to be unveiled this year alone.
HiPhi is headquartered in Shanghai, and the company launched in 2019 with the HiPhi X, an SUV. The X was quite successful, with the China Automotive Technology & Research Center noting that the all-electric SUV was one of the country’s best-selling premium EVs in 2021. The HiPhi Z is the company’s second vehicle, and it comes in the form of a shooting brake that’s available in both four-seat and five-seat configurations.
The Z is a pretty eye-catching car, with its aggressive lines and unashamedly futuristic exterior. But apart from its looks, it also has some bite. It features a total system power of 494 kW and 820 Nm of torque. The vehicle has an official 0-100km/h acceleration time of 3.8 seconds, which may seem underwhelming compared to some popular electric cars like the Model 3 Performance and Model S Plaid. But as per a longtime Tesla owner, the Z has some characteristics that warrant a serious look nonetheless.
Jason Man (known in the online electric vehicle community as Jay in Shanghai), has not only experienced Tesla’s lineup of electric cars. Being a longtime EV advocate, he has also tried out domestic electric vehicles like the NIO ET7, NIO ET5, and the ZEEKR 001. And in a conversation with Teslarati, he remarked that the HiPhi Z still stood out somewhat. It may not be as brutally quick as Tesla’s fastest cars, but it does offer something substantial to those who choose to get behind the wheel of the vehicle.
Jay was fortunate enough to take the Z around the track during the HiPhi Z Track Experience at Goldenport International Circuit in Beijing. Initially, attendees of the event were driven around the track by a professional driver, but they were also given the chance to take the Z around the track for a spin. HiPhi noted that it was still developing a dedicated Track Mode for the Z, but even as is, it was already quite capable around the track.
The longtime Tesla owner told Teslarati that the Z handled very well during its entire track run. It hugged the corners well, and it was surprisingly nimble despite its large size. Surprisingly enough, the Z was actually comfortable even at high speeds. Its ride was not harsh and NVH was also good.
“I was shocked at how well this car handles on the track. Even at the high speed section on the track, I felt fully in control of the car. It was very confident around the corners. I felt that the wider rear tires and active rear-wheel steering helped a lot with the handling, giving me excellent grip when cornering. This gave me the confidence to push the car to the limit,” the longtime EV owner said.
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HiPhi has so far sold over 1,000 units of the Z this year, which is quite impressive considering that the vehicle itself sells for a premium at 610,000 yuan ($88,690). This hints that little by little, the company is establishing a presence in the Chinese market.
And just like leaders such as Tesla, it is only just getting its stride. As per the company in a comment to Teslarati, HiPhi’s next project is its most ambitious project yet: a five-seat family SUV called the HiPhi Y. That vehicle is poised to be more affordable, but the EV maker would have to dig deep to compete in that segment. China’s premium SUV segment, after all, is already home to another “Y” — the Tesla Model Y, which is one of the country’s best-selling premium SUVs.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
