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Cruise in hot seat amid Fire Department’s claims that robotaxis delayed responders in fatal incident
General Motors’ self-driving unit, Cruise, saw protests outside its San Francisco headquarters earlier this week. The protests come amidst the San Francisco Fire Department’s claims that some of the company’s autonomous robotaxis contributed to the tragic death of a pedestrian.
The incident, which happened on August 14, involved a pedestrian who was hit by a car in the South of Market neighborhood of San Francisco. The pedestrian’s injuries were so severe that there was heavy bleeding, and the person was no longer responding to verbal commands. It was evident that the injured pedestrian needed urgent medical care, so it was pertinent to have the person transported to a hospital as early as possible.
Public reports from the San Francisco Fire Department that were obtained by Forbes claimed that the behavior of Cruise robotaxis ended up impeding the workflow of emergency responders, so much so that critical medical care was delayed. One of the Fire Department’s reports about the incident reads as follows.
“On 8/14/2023, I was assigned to Medic 87 and responded to Incident FD23108420, at 7th Street and Harrison, for an auto vs. pedestrian. Harrison Street is 4 lanes of one-way traffic heading westbound. Upon arrival on scene, the victim was found in the (2) left lanes of Harrison Street, suffering from life-threatening injuries. SFPD and E01 had arrived prior to M87’s arrival. SFPD had a vehicle parked in the #1 lane of Harrison, and E01 had positioned its apparatus across the left 2 lanes of Harrison to shield the patient from oncoming traffic. The right 2 lanes of Harrison were blocked by (2) autonomous Cruise vehicles that had stopped and were not moving, blocking ingress and egress to the incident scene.
“The patient was suffering from life-threatening injuries, with a GCS 3, agonal respirations, and absent peripheral pulses. SFPD had applied a tourniquet to the left lower extremity to stop life-threatening bleeding from injuries sustained after being struck by a vehicle. Ventilations were assisted with a BVM, and the patient was packaged for rapid transport to a trauma center.
“While loading the patient to the ambulance, the (2) Cruise vehicles were still stopped in the right 2 lanes of Harrison, prohibiting rapid egress from the scene. SFPD had attempted manual takeover of the autonomous vehicles, but were unsuccessful. This contributed to a delay in transport with a critical trauma patient.
“SFFD members had to locate an SFPD officer and request him to move his vehicle to allow successful egress from the scene, but doing so further delayed patient care. These delays caused by (2) autonomous vehicles blocking a normal egress route from the scene contributed to a poor patient outcome, delaying the definitive care required in severe trauma cases. The patient was pronounced deceased at SFGH approximately 20-30 minutes after arrival due to severe blunt-force trauma.”
Cruise has spoken out against the Fire Department’s account of the event. In a comment to The San Francisco Standard, a Cruise spokesperson noted that “we did not impede the vehicle from getting to the hospital” and “what the fire department said is not accurate.”
“The first vehicle promptly clears the area once the light turns green and the other stops in the lane to yield to first responders who are directing traffic. Throughout the entire duration the AV is stopped, traffic remains unblocked and flowing to the right of the AV. The ambulance behind the AV had a clear path to pass the AV as other vehicles, including the ambulance, proceeded to do so. As soon as the victim was loaded into the ambulance, the ambulance left the scene immediately and was never impeded from doing so by the AV,” Cruise noted in a statement.
Cruise has reportedly provided a video to back up its claims. The video reportedly showed that while one Cruise robotaxi was indeed stopped at an intersection, there was a free lane to its right where traffic was moving. The video, which was reviewed by Forbes, did show numerous vehicles, including a small ambulance, moving through the free lane. However, the publication noted that it was not clear from the footage if the larger SFFD ambulance, which was likely transporting the severely injured pedestrian, could have navigated the area as easily.
Below are incident reports from the San Francisco Fire Department. The case in question is described in Page 68 and 69 of the document.
Cruise San Francisco Reports by Simon Alvarez on Scribd
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
