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How to Decode Your Tesla Model S VIN

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Tesla Model S VIN on TouchscreenWith the Model X delivery around the corner, the recent announcement of the Model 3 and the much anticipated unveiling of the “D”, we thought it would be fun decode the Model S Vehicle Identification Number (VIN) and take a wild guess on how future VINs may look like.

Finding your VIN

The VIN is a 17 character alphanumeric fingerprint to your vehicle often found on the lower left corner of your dashboard and against the windshield. Law requires that it be placed in a visibly prominent spot on the car and for that reason it’s not a secret code, dispelling the myth that your VIN is a confidential identifier. I’d hate to break it to you but your VIN is not a secret.

The Tesla Model S VIN can also be viewed by pressing the Tesla logo at the top of the 17″ display. The VIN is required by DMV and also when registering your vehicle with the insurance company because it provides a wealth of information about your vehicle.

Decoding the Tesla Model S VIN

Referencing Tesla’s filing with the National Highway Traffic Safety Administration (NHTSA), here’s how we can decode the Model S VIN.

VIN Decode

The first digit in the VIN indicates the vehicle’s country of origin which can also be its assembly location. Referencing CarFax we know that 5 represents the country code for the USA. The second character, Y, is for Tesla Motors as the Manufacturer. The third character, J, represents the vehicle type. Things start to become even more detailed as we start moving into the Vehicle Descriptor Section.

VIN Details

The make of vehicle is the first character within the Vehicle Descriptor Section. S is for the Model S, R for the Roadster and following this pattern we should expect to see codes of X, 3, and possibly D down the road.

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The next character, A, is the body type and represents a 5 door hatchback with left hand drive. Right hand drive Model S’ use the letter B. The restraint system has had a few different variations but a 1 represents Manual Type 2 USA Seat Belts while Dual Front Airbags, Front/Rear Side Airbags, Knee Airbags etc. utilize their own set of codes.

The battery type, H, is for the 85kWh battery, and S is for the 60kWh battery. The final digit indicates the number of drive units (motors). This will be 2 for the Model X. Based on this Tesla Motors NHTSA VIN filing, it’s almost certain that a dual motor Model S will soon be announced. We’ll expect to see a 2 in the VIN of  the Model S “D”.

Tesla-Motors-VIN-NHTSA

The next code labeled Check Digit is just a way for agencies to verify the VIN through a mathematical algorithm. The year is a code with E representing 2014, F for 2015 etc.

The assembly plant is F which stands for Fremont, CA and there appear to be other plant codes they’ve used in the past. As Tesla starts assembly in other countries we’ll expect to see new codes here.

The first character of the production number indicates the stage of production with a few interesting codes:

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Production CodesMine is a P for production level. The final 5 digits are a unique serial number. People often abbreviate their VIN with just the production number, so P36801 in my example.

The Tesla Motors VIN is constantly evolving as the electric carmaker continues to expand their lineup and into different markets. Don’t for one second think it’s just simple letter or number because in reality each one represents exciting new changes for Tesla Motors.

What does your VIN say about your car? Let us know in the comments below.

"Rob's passion is technology and gadgets. An engineer by profession and an executive and founder at several high tech startups Rob has a unique view on technology and some strong opinions. When he's not writing about Tesla

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Rivian unveils self-driving chip and autonomy plans to compete with Tesla

Rivian, a mainstay in the world of electric vehicle startups, said it plans to roll out an Autonomy+ subscription and one-time purchase program, priced at $49.99 per month and $2,500 up front, respectively, for access to its self-driving suite.

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Credit: Rivian

Rivian unveiled its self-driving chip and autonomy plans to compete with Tesla and others at its AI and Autonomy Day on Thursday in Palo Alto, California.

Rivian, a mainstay in the world of electric vehicle startups, said it plans to roll out an Autonomy+ subscription and one-time purchase program, priced at $49.99 per month and $2,500 up front, respectively, for access to its self-driving suite.

CEO RJ Scaringe said it will learn and become more confident and robust as more miles are driven and it gathers more data. This is what Tesla uses through a neural network, as it uses deep learning to improve with every mile traveled.

He said:

“I couldn’t be more excited for the work our teams are driving in autonomy and AI. Our updated hardware platform, which includes our in-house 1600 sparse TOPS inference chip, will enable us to achieve dramatic progress in self-driving to ultimately deliver on our goal of delivering L4. This represents an inflection point for the ownership experience – ultimately being able to give customers their time back when in the car.”

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At first, Rivian plans to offer the service to personally-owned vehicles, and not operate as a ride-hailing service. However, ride-sharing is in the plans for the future, he said:

“While our initial focus will be on personally owned vehicles, which today represent a vast majority of the miles to the United States, this also enables us to pursue opportunities in the rideshare space.”

The Hardware

Rivian is not using a vision-only approach as Tesla does, and instead will rely on 11 cameras, five radar sensors, and a single LiDAR that will face forward.

It is also developing a chip in-house, which will be manufactured by TSMC, a supplier of Tesla’s as well. The chip will be known as RAP1 and will be about 50 times as powerful as the chip that is currently in Rivian vehicles. It will also do more than 800 trillion calculations every second.

RAP1 powers the Autonomy Compute Module 3, known as ACM3, which is Rivian’s third-generation autonomy computer.

ACM3 specs include:

  • 1600 sparse INT8 TOPS (Trillion Operations Per Second).
  • The processing power of 5 billion pixels per second.
  • RAP1 features RivLink, a low-latency interconnect technology allowing chips to be connected to multiply processing power, making it inherently extensible.
  • RAP1 is enabled by an in-house developed AI compiler and platform software

As far as LiDAR, Rivian plans to use it in forthcoming R2 cars to enable SAE Level 4 automated driving, which would allow people to sit in the back and, according to the agency’s ratings, “will not require you to take over driving.”

More Details

Rivian said it will also roll out advancements to the second-generation R1 vehicles in the near term with the addition of UHF, or Universal Hands-Free, which will be available on over 3.5 million miles of roadway in the U.S. and Canada.

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Rivian will now join the competitive ranks with Tesla, Waymo, Zoox, and others, who are all in the race for autonomy.

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Tesla partners with Lemonade for new insurance program

Tesla recently was offered “almost free” coverage for Full Self-Driving by Lemonade’s Shai Wininger, President and Co-founder, who said it would be “happy to explore insuring Tesla FSD miles for (almost) free.”

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Credit: Tesla

Tesla owners in California, Oregon, and Arizona can now use Lemonade Insurance, the firm that recently said it could cover Full Self-Driving miles for “almost free.”

Lemonade, which offered the new service through its app, has three distinct advantages, it says:

  • Direct Connection for no telematics device needed
  • Better customer service
  • Smarter pricing

The company is known for offering unique, fee-based insurance rates through AI, and instead of keeping unclaimed premiums, it offers coverage through a flat free upfront. The leftover funds are donated to charities by its policyholders.

On Thursday, it announced that cars in three states would be able to be connected directly to the car through its smartphone app, enabling easier access to insurance factors through telematics:

Tesla recently was offered “almost free” coverage for Full Self-Driving by Lemonade’s Shai Wininger, President and Co-founder, who said it would be “happy to explore insuring Tesla FSD miles for (almost) free.”

The strategy would be one of the most unique, as it would provide Tesla drivers with stable, accurate, and consistent insurance rates, while also incentivizing owners to utilize Full Self-Driving for their travel miles.

Tesla Full Self-Driving gets an offer to be insured for ‘almost free’

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This would make FSD more cost-effective for owners and contribute to the company’s data collection efforts.

Data also backs Tesla Full Self-Driving’s advantages as a safety net for drivers. Recent figures indicate it was nine times less likely to be in an accident compared to the national average, registering an accident every 6.36 million miles. The NHTSA says a crash occurs approximately every 702,000 miles.

Tesla also offers its own in-house insurance program, which is currently offered in twelve states so far. The company is attempting to enter more areas of the U.S., with recent filings indicating the company wants to enter Florida and offer insurance to drivers in that state.

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Tesla Model Y gets hefty discounts and more in final sales push

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Credit: Tesla

Tesla Model Y configurations are getting hefty discounts and more benefits as the company is in the phase of its final sales push for the year.

Tesla is offering up to $1,500 off new Model Y Standard trims that are available in inventory in the United States. Additionally, Tesla is giving up to $2,000 off the Premium trims of the Model Y. There is also one free upgrade included, such as a paint color or interior color, at no additional charge.

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Tesla is hoping to bolster a relatively strong performance through the first three quarters of the year, with over 1.2 million cars delivered through the first three quarters.

This is about four percent under what the company reported through the same time period last year, as it was about 75,000 vehicles ahead in 2024.

However, Q3 was the company’s best quarterly performance of all time, and it surged because of the loss of the $7,500 EV tax credit, which was eliminated in September. The imminent removal of the credit led to many buyers flocking to Tesla showrooms to take advantage of the discount, which led to a strong quarter for the company.

2024 was the first year in the 2020s when Tesla did not experience a year-over-year delivery growth, as it saw a 1 percent slide from 2023. The previous years saw huge growth, with the biggest coming from 2020 to 2021, when Tesla had an 87 percent delivery growth.

This year, it is expected to be a second consecutive slide, with a drop of potentially 8 percent, if it manages to deliver 1.65 million cars, which is where Grok projects the automaker to end up.

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Tesla will likely return to its annual growth rate in the coming years, but the focus is becoming less about delivery figures and more about autonomy, a major contributor to the company’s valuation. As AI continues to become more refined, Tesla will apply these principles to its Full Self-Driving efforts, as well as the Optimus humanoid robot project.

Will Tesla thrive without the EV tax credit? Five reasons why they might

These discounts should help incentivize some buyers to pull the trigger on a vehicle before the year ends. It will also be interesting to see if the adjusted EV tax credit rules, which allowed deliveries to occur after the September 30 cutoff date, along with these discounts, will have a positive impact.

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