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DeepSpace: Chinese rocket startups make tangible progress on the path to orbital launch
In the last six or so months, a range of small Chinese rocket startups have begun to make serious progress in the nascent commercial industry, including several inaugural orbital launch attempts, extensive propulsion testing, and more. Rising above the fray are a handful of uniquely notable companies: Landspace, Linkspace, OneSpace, and iSpace (creative, I know).
While the names leave something lacking, several companies have truly impressive ambitions and can already point to major tech development programs as evidence for their follow-through. Linkspace is arguably the most interesting company with respect to what they are doing today, while Landspace has the ambition and expertise to build and launch some truly capable rockets in the near-term.
OneSpace & iSpace
- OneSpace recently made its first attempt at orbital launch after completing an OS-M1 rocket, nominally capable of placing 200 kg (450 lb) in a 300 km (190 mi) low Earth orbit (LEO). The March 2019 attempt failed 45 seconds into launch, likely caused by an improperly-installed gyroscope that guided the rocket in the wrong direction.
- This failure is by no means a bad thing. Reaching orbit on one’s first try is extraordinarily rare, particularly for private companies with no prior experience developing launch vehicles. SpaceX’s first three Falcon 1 launches failed before success was found on Flight 4. Rocket Lab’s Electron launch debut was forced to abort before reaching orbit due to faulty third-party communications equipment.
- OneSpace has several additional suborbital OS-X launches and may be able to attempt one additional OS-M1 orbital launch before the end of 2019.
- Down the road, the company wants to enhance its payload capabilities by adding additional solid rocket strap-on boosters to OS-M1 (designated M2 and M4). OS-M4 would be able to launch as much as 750 kg (1650 lb) into LEO.
- iSpace is in a similar boat. Its Hyperbola-1 rocket relies on three solid stages and a liquid fourth stage and is designed to place 300 kg (660 lb) into LEO. iSpace has plans to attempt the company’s first orbital launch as early as June 2019.
- Having already raised more than $100M in investment, iSpace also has strong backing for the development of its next-gen Hyperbola-2 rocket. The methalox-based vehicle will have a reusable booster capable of vertical landings and should be able to launch almost 2 tons to LEO. The rocket’s first launch is expected to occur no earlier than late 2020.
Linkspace
- In April 2019, Linkspace began flight-testing a sort of miniature version of SpaceX’s Falcon 9 Grasshopper testbed. Known as NewLine Baby, the small suborbital prototype is designed to improve the company’s technical familiarity with vertically landing orbital-class rocket boosters after missions. Thus far, hop testing has been a great success.
- Baby weighs 1.5 t (1100 lb), is 8.1m (27 ft) tall, and is powered by five liquid methane and oxygen (methalox) rocket engines.
- The company hopes to transfer the knowledge gained into NewLine-1, a partially reusable orbital-class rocket designed to place 200 kg in LEO. Linkspace could attempt their first orbital launch as early as 2021.
- The two-stage rocket’s booster would separate a few minutes into launch and attempt a vertical landing on a pad or boat, the same approach SpaceX has used with unprecedented success.
- The similarities with SpaceX’s Falcon 9 are honestly not the worst thing. SpaceX has no patent on vertically landing rockets and has never attempted to corner the industry. Copying a successful new paradigm is certainly better than doing nothing.
- (For the record, Blue Origin did the exact opposite and attempted to patent vertically landing rockets at sea in 2014, before the company had conducted a single serious launch and at the same time as SpaceX was already planning barge recoveries of Falcon 9 boosters.)
- One could even say that Linkspace and several other Chinese companies are actually doing better than industry heavyweights like ULA and Arianespace by simply embracing the new paradigm, as opposed to denial, pearl-clutching, and half-measure responses.
Landspace
- Finally, there is Landspace. Perhaps the most exciting company of the bunch, Landspace is developing a fairly large methalox launch vehicle named ZhuQue-2 (ZQ-2). Powered by several fairly large TQ-12 liquid rocket engines, ZQ-2 is designed to launch up to 4t (8800 lb) to an orbit of 200 km (120 mi) and would produce up to 2650 kN (600,000 lbf) of thrust at liftoff, about a third of SpaceX’s Falcon 9.
- The two-stage ZQ-2 is not currently being designed for reusability, but an upgraded three-stage variant (ZQ-2A) would feature a much larger payload fairing and improve payload performance to 200 km by 50%, from 4t to 6t.
- Landspace will attempt ZQ-2’s inaugural launch as early as 2020. Critically, the company is just completed the first full-scale prototype of the TQ-12 engine meant to power the rocket and could begin static fire tests just a month or two from now.
- Tianque-12 (TQ-12) is a fairly unique engine. Powered by liquid methane and oxygen (methalox), TQ-12 uses a gas-generator propulsion cycle and is designed to produce up to 80t (175,000 lbf) of thrust. In a sense, TQ-12 is basically a slightly less powerful methalox variant of SpaceX’s Merlin 1D engine.
- The fact that Landspace is already in a position to begin static fire tests of the engine powering its next-gen rocket bodes very well for the company’s future plans. At a minimum, it likely means that Landspace is much closer to offering multi-ton commercial launch services compared to its competitors.
- Aside from its next-gen ambitions, Landspace has also developed a much smaller three-stage rocket known as ZQ-1. Capable of launching up to 300 kg into LEO, ZQ-1 nearly reached orbit on its October 2018 launch debut, failing midway through its third-stage burn.
- For now, the Chinese launch startup scene is downright frenetic. The title of “first private Chinese company to reach orbit” has yet to be awarded, and more than half a dozen groups are practically racing to secure it.
Mission Updates:
- SpaceX’s CRS-17 Cargo Dragon spacecraft successfully rendezvoused and berthed with the ISS on May 6th.
- Potentially less than two weeks after the Falcon 9’s May 4th CRS-17 launch, SpaceX’s first dedicated Starlink mission is scheduled to occur as early as May 13th, although delays of a few days are likely.
- SpaceX’s second West Coast launch of 2019 – carrying Canada’s Radarsat Constellation – finally has an official launch date – June 11th. The mission will reuse Falcon 9 B1051.
- Falcon Heavy’s third launch remains tentatively scheduled no earlier than June 22nd.
Photo of the Week
Falcon 9 B1056 returned to dry ground less than 24 hours after launching CRS-17 and landing aboard drone ship Of Course I Still Love You (OCISLY). (Tom Cross)
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
