News
Can electric trucks breakthrough gas and diesel pickup loyalty?
Electric trucks haven’t yet made their way to the market, but plenty of them are announced. The big question is: Will EV trucks ever see the success that sedans and crossovers have? Can they be more popular than the gas and diesel trucks that are widely utilized across the world?
Pickup trucks are popular outside of the United States. In Canada, China, and even Australia, pickups are used by everyone from construction use to daily drivers. Their versatility as a luxury vehicle or a way to move large objects from one location to another makes them one of the more feasible types of vehicles available to consumers. For years, trucks have been listed as powerful, sturdy, and capable machines that have loyal consumer bases because of their adequacy for a wide range of activities.
But with the ongoing transition away from gas powertrains and toward electrification, trucks are simply next on the list to receive battery-powered operation. With several manufacturers releasing designs, pricing, and other variables for electric trucks, the question remains of whether or not the EV truck segment as a whole will be able to make a dent in the popularity of petrol-powered trucks in the future.
There seem to be several boundaries that EV trucks need to cross into to gain the trust and secure a sale to a driver who is interested in a truck but has their mind set on gas or diesel powertrains. I believe that one is going to be proving effectiveness in “work” settings like towing, off-roading, and hauling. The other is breaking through the brand loyalty that many truck buyers have with a certain manufacturer. Interestingly, it is tough to determine which will be harder for an EV truck maker to break, but it will likely be switching an owner away from their usual manufacturer.
Truck owners seem to hold a loyalty to their favorite manufacturer that is unmatched by owners of other segments. All too often, especially in my neck of the woods, I see and hear truck owners talking about why their manufacturer is the best, why others cannot seem to compare, and why they’ll never buy another brand of truck. Sometimes, you’ll even see the infamous bumper sticker of a kid peeing on a rival truck maker’s logo.
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But breaking a consumer away from a brand that they have put many years, and many dollars, into owning a certain vehicle is arguably one of the most difficult parts of selling cars. Past the production issues, which have plagued many car companies, Tesla included, for years, growing a brand is difficult. To have a consumer willingly switch brands is a tough task, and it usually relies on that company providing a massive shortcoming to that consumer in particular.
For example, bad customer service, poor quality, or even a political stance can cause a consumer to switch sides and consider other options. But these things are rare occurrences, so to really convince someone to try a different brand without any negative experiences really requires a product that makes someone go, “Wow, I need that.”
Credit: @KimPaquette | Twitter
Electric trucks certainly have the pizzazz and the appeal to make this happen. I would argue that the Cybertruck is probably the truck that will most likely drive more people to switch from gas or diesel-powered machines to electric ones. Simply because the design is so unique, many people may just be looking for something new that looks “tough” and “durable.” The Cybertruck certainly fits that bill.
However, the Rivian R1T has it’s own advantages too. Because of the fact that it has more of a “traditional” truck look, which is exactly what Tesla and Elon Musk were looking to avoid, it may be more fitting for many recurring truck buyers. It has the durability; it has the look, it has the options. It also is around the same price as many other trucks on the market, so the “too expensive” argument goes out of the window for those that still use it.
The next real test is proving durability and effectiveness. We have seen the Cybertruck pull the F-150 in a tug of war, but people still may be looking to see the vehicle perform normal everyday work. Same with the R1T.
The typical truck buyer is likely hauling things as small as 2x4s or as large as a boat. Before religious pickup buyers truly accept EV trucks, the manufacturers will have to prove that their products are capable of hauling normal, everyday things and large and difficult items. Performance and overall use capabilities will be proven before any truck buyers consider an electric option.
Please e-mail or tweet your thoughts about this subject. I am certainly interested in hearing what you all have to say about trucks and how EV makers can start making a dent in gas-powered pickup sales once deliveries begin. I think it will take more than a new, fresh, and fun way to drive a car to swing consumers to the “other side,” unlike it was with the sedan segment. Sedans are sedans, and they’re all pretty similar. I don’t believe there is as much brand loyalty on that side of things, but I could be wrong.
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News
Nvidia CEO Jensen Huang regrets not investing more in Elon Musk’s xAI
The CEO stated that Nvidia is already an investor in xAI, but he wished he had given the artificial intelligence startup more money.
Nvidia CEO Jensen Huang revealed that one of his investment regrets is not putting more money into Elon Musk’s artificial intelligence startup, xAI.
Speaking in a CNBC interview, Huang said Nvidia is already an investor in xAI but wished he had given the artificial intelligence startup more money. This was due to Musk’s record of building transformative companies such as Tesla and SpaceX.
A new wave of transformative AI firms
Huang said he’s very excited about xAI’s latest financing round. He described Musk’s company as part of a powerful new generation of AI developers, alongside OpenAI and Anthropic. that are reshaping the computing landscape.
“I’m super excited about the financing opportunity they’re doing. The only regret I have about xAI, we’re an investor already, is that I didn’t give him more money. You know almost everything that Elon’s pat of, you really want to be part of as well,” the Nvidia CEO stated.
The CEO also clarified Nvidia’s investment in xAI, revealing that Elon Musk had offered the investment opportunity to the chipmaker. “He (Musk) gave us the opportunity to invest in xAI. I’m just delighted by that,” Huang stated.
AI investment boom
Huang contrasted today’s AI-driven economy with the early days of the internet. “Back then, all the internet companies combined were maybe $30 or $40 billion in size,” he said. “If you look at the hyperscalers now, that’s about $2.5 trillion of business already operating today.”
He also stated that the ongoing shift from CPU-based computing to GPU-powered generative AI represents a “multi-trillion-dollar buildout” that Nvidia is looking to support. Huang added that every Nvidia engineer now works with AI coding assistants such as Cursor, which he called his “favorite enterprise AI service,” and it has led to a major productivity boost across the company.
Watch Nvidia CEO Jensen Huang’s CNBC interview in the video below.
Investor's Corner
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Stifel also maintained a “Buy” rating for the electric vehicle maker.
Investment firm Stifel has raised its price target for Tesla (NASDAQ:TSLA) shares to $483 from $440 over increased confidence in the company’s self-driving and Robotaxi programs. The new price target suggests an 11.5% upside from Tesla’s closing price on Tuesday.
Stifel also maintained a “Buy” rating despite acknowledging that Tesla’s timeline for fully unsupervised driving may be ambitious.
Building confidence
In a note to clients, Stifel stated that it believes “Tesla is making progress with modest advancements in its Robotaxi network and FSD,” as noted in a report from Investing.com. The firm expects unsupervised FSD to become available for personal use in the U.S. by the end of 2025, with a wider ride-hailing rollout potentially covering half of the U.S. population by year-end.
Stifel also noted that Tesla’s Robotaxi fleet could expand from “tiny to gigantic” within a short time frame, possibly making a material financial impact to the company by late 2026. The firm views Tesla’s vision-based approach to autonomy as central to this long-term growth, suggesting that continued advancements could unlock new revenue streams across both consumer and mobility sectors.
Tesla’s FSD goals still ambitious
While Stifel’s tone remains optimistic, the firm’s analysts acknowledged that Tesla’s aggressive autonomy timeline may face execution challenges. The note described the 2025 unsupervised FSD target as “a stretch,” though still achievable in the medium term.
“We believe Tesla is making progress with modest advancements in its Robotaxi network and FSD. The company has high expectations for its camera-based approach including; 1) Unsupervised FSD to be available for personal use in the United States by year-end 2025, which appears to be a stretch but seems more likely in the medium term; 2) that it will ‘probably have ride hailing in probably half of the populations of the U.S. by the end of the year’,” the firm noted.
Tesla Cybertruck owners are wondering when they will get access to the company’s Full Self-Driving version 14.1 that rolled out to other owners today for the first time.
Cybertruck owners typically receive Full Self-Driving updates slightly later than other drivers, as the process for the all-electric pickup is different. It is a larger vehicle that requires some additional attention from Tesla before FSD versions are rolled out, so they will be slightly delayed. CEO Elon Musk said the all-wheel steering technically requires a bit more attention before rollout as well.
The all-wheel steering of Cybertruck requires a bit more Autopilot training
— Elon Musk (@elonmusk) October 7, 2025
After some owners got access to the v14.1 Full Self-Driving suite this morning, Cybertruck owners sought out a potential timeframe for when they would be able to experience things for themselves.
Tesla owners show off improvements with new Full Self-Driving v14 rollout
They were able to get an answer from Ashok Elluswamy, Tesla’s Head of AI, who said:
“We got you. Coming soon.”
We got you. Coming soon.
— Ashok Elluswamy (@aelluswamy) October 7, 2025
The release of FSD v14.1 for Cybertruck will not be tempered, either. Elluswamy then confirmed that Tesla would be rolling out the full-featured FSD v14 for the pickup, meaning it would be able to reverse and park itself, among other features.
Elluswamy said it would be capable of these features, which were void in other FSD releases for Cybertruck in the past.
Tesla’s rollout of FSD v14.1 brings several extremely notable changes and improvements to the suite, including more refined operation in parking garages, a new ability to choose parking preferences upon arriving at your destination, a new driving mode called “Sloth,” which is even more reserved than “Chill,” and general operational improvements.
Those who were lucky enough to receive the suite have already started showing off the improvements, and they definitely seem to be a step up from what v13’s more recent versions were capable of.
CEO Elon Musk called v14 “sentient” a few weeks back, and it seems that it is moving toward that. However, he did state that additional releases with more capabilities would be available in the coming weeks, but many owners are still waiting for this first version.
Nvidia CEO Jensen Huang regrets not investing more in Elon Musk’s xAI
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Tesla Cybertruck gets Full Self-Driving v14 release date, sort of
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