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Electric aircraft could transform short-distance regional air travel
Whenever the subject of electric aircraft comes up I see the room filled with skeptical looks. The looks are not unwarranted. Even electric cars remain in the low single digits for worldwide market share and electric flight is undoubtedly a greater hurdle. The enemy of flight is weight after all and batteries are rather heavy. The skepticism though, while justified, is misplaced.
The problem is that we tend to think of air transport as large intercontinental craft flying thousands of miles at a time. Those certainly exist and there’s even one that travels 9000 miles, flying 17 hours from Perth to London. The reality for most air travel, however, is somewhat different. Statistics from the US Bureau of Transportation show that the overwhelming majority of US passengers are on domestic flights and what’s more, nearly half of those are under 700 miles.
Source: Bureau of Transportation Statistics – T100 domestic, all carriers
The data graphed above shows that 20% of domestic passengers are flying under 350 miles in the USA, with nearly 50% under 700 miles. Forget about the 9,000 mile international flights, this is the market for electrified flight in the near-term. The aircraft to support it are nearly here.
I’ve written in the past about the various electric aircraft in development from companies like Zunum Aero, Wright Electric, Airbus/Siemens, NASA, Eviation, BYE, and others. It’s still very early but advancement is steady and the age of electric flight is coming. For a moment consider Zunum Aero’s aircraft, the ZA10. It’s a 12-seat hybrid for regional transport, slated to begin test flights next year and deliveries in the early 2020s. The aircraft is targeting a range of 700 miles and will have a shorter range all-electric version. There’s also a larger variant planned.
Zunum Aero’s ZA10
- 60 to 80% reduction in operating costs
- 80% lower emissions and noise
- 40% reduction in runway needs
- Hybrid-electric range of 700 miles
Back to those skeptical looks. The financial driver for electrification is huge, with the potential to reduce operating costs 60 to 80%. More so with carbon pricing. If said hybrid aircraft also create less pollution, require shorter runways, reduce maintenance, and produce less noise, well then which carriers wouldn’t want to use them? Particularly in a regional market which, as noted previously, includes nearly 50% of all domestic flights in the US.
That all seems great, but even this understates the impact of electrification. What’s missing from the analysis is the potential for electric aircraft to fundamentally transform air travel as we know it, to vastly increase the number of flights under 700 miles.
The data we have today shows us the past, but this is the future:
Electric and hybrid aircraft have the potential to open up new regions to air travel, revitalize small neglected airports, create jobs in small communities, and make travel more enjoyable for everyone. This vision will become a necessity if we hope to have a cohesive society and growing economy,
“In the globalized economy, communities without good air service struggle to attract investment and create jobs” – Zunum Aero
There’s a wonderful write-up on IEEE Spectrum which highlights how electrification can be the catalyst that rejuvenates regional travel. The article’s authors are from Zunum Aero, including the founder and the chief technology officer.
The article includes some interesting statistics on the current state of air travel. For example, the authors note that only 1% of the airports in the USA are responsible for 96% of the air traffic and that since 1980 the average aircraft seat capacity has increased by a factor of 4. What if electric aircraft can increase travel to just some of those other airports?
The current state of air travel is largely the result of financial choices made over many decades. Larger aircraft are more economical to purchase and operate, while fewer routes keep aircraft load factors high and simplifies logistics.
“Regional Travel is Ripe for Reinvention” – JetBlue Technology Ventures
The problem with this is that large airplanes require large infrastructure to support them (think space, buildings, runways) and the noise they generate is not well liked by residents. There aren’t many airports able to accommodate these needs so people are funneled to major airports located outside of major cities, sometimes inconveniently out of the way of the passengers’ ultimate destinations. This means more time is spent traveling to the airport, at the airport, and flying on the airplane, for an experience that is all to often chaotic and impersonal. In fact, door to door travel times have actually gotten worse for regional air travel, not better. Add in a snowstorm or a single large aircraft is delay and it can become a logistical nightmare.
The benefits of electric aircraft are particularly well suited to regional air travel needs. The question is, will it be enough to usher in a renaissance for regional flight, where smaller aircraft travel more routes and to smaller airports? I certainly think so. Toronto has a great example of how this might occur. The Toronto Island airport can only operate small aircraft due to noise restrictions, but it’s use has grown steadily. It’s accessibility from downtown and the spectacular speed of service are key drivers. With electric aircraft I believe this type of scenario will become the norm.
Now, what if you could do it from your own front door?
Hyper-local air travel with electric vertical takeoff and landing aircraft (E-VTOL)
Imagine this. You wake up in the morning, dress, open your phone and request an electric vertical takeoff and landing aircraft (VTOL) to take you to a city a few hours drive away. An electric autonomous car picks up you and drives you to a local VTOL access point, on top of a parkade near your home. Several small two and four seat aircraft are waiting there. Maybe someone is there to greet you but it’s only customary. Your phone recognizes your access and opens up the passenger compartment to your aircraft. You get in, there is no pilot, no cockpit – the vehicle is autonomous. Quickly the electric motors spin up, the craft rises into the air and carries you directly into the centre of a nearby city. Or maybe you go to a remote campsite or to an airport outside of the city where you can access an intercontinental flight. All of this for a cost less than traditional means of transport.
Long have we been promised a future of flying cars, but this time electric propulsion and increased autonomy can actually make it happen. Check out the video below of the first full scale test flight of the Lilium Jet in 2017. Such ideas were once confined to science fiction, but no more. Yes, this technology is in the early stages and it remains to be seen how far batteries can take us. Yet those batteries get better each year. For Lilium’s part they have manned test flights coming next year and they are targeting a range of 300km and speed of 300km/hr. That could open up a whole new type of air travel.
Electric VTOL – Lilium
Lilium started in 2013 with the vision of developing an all-electric “air-taxi” vehicle.
There are now dozens of companies working on electric VTOL aircraft, with over 100 projects underway. Norway’s aircraft operator Avinor even issued a report earlier this year that sees a path to small VTOL aircraft with 1 or 2 passengers in the early to mid 2020’s, with larger 4 or 5 person craft reaching market by the end of the 2020’s.
The fascinating world of VTOLs aside, fixed-wing hybrid and electric regional jets provide an obvious path for electrification. This will reduce operating costs, open up new opportunities for passengers, and reduced the environmental impact of flying. It’s where corporations and countries are already going. Norway for example has a target of 2030 for all regional flights to be fully electric, not hybrid, fully electric. While operators and manufacturers are pushing to see who can take the lead. One thing is certain, with the coming advancements in electric flight regional transport will never be the same.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
