Ellie In Space is more than a YouTube channel dedicated to SpaceX and space in general. The host, Ellie, has a unique story of her own. In the video (at the end of the article), we interviewed one another and shared our stories.
This article is a short recap of my interview with Ellie.
From TV to Ellie In Space
Eliana (Ellie) Sheriff has a very interesting story. Her background is in media and broadcasting. She moved to Utah for a job that she later left to pursue her passions for space and TV.
Ellie worked as a TV news anchor and reporter for over eight years and is now applying those skills to full-time, independent space reporting. She, as I am, is inspired by Elon Musk I asked her about her story.
Ellie left her job as a TV station news anchor to pursue independent space reporting.
Elon Musk has often talked about how negative the media has become of late. He even brought it up during my own interview with him last month. His words may seem harsh to some but they also ring true for those having to face the negativity day in and day out.
Ellie was one of those people.
“I had been debating leaving for a couple of years due to various reasons. One of the biggest ones being the pay is not that great. And then, other things started to drain on me such as news is quite depressing.”
“Most weeks, it would be like, ‘okay go cover that shooting that just happened and go interview victims or a family of the victim. Or, go cover this fire.’ You know, just stuff that wasn’t pleasant and that’s part of the job description.”
Ellie had another outlet for her creativity. She’d already started her YouTube channel which was already growing. Ellie asked herself ‘why don’t I just do what I’m doing now for a TV news station but instead, do it for my own brand and cover something that’s exciting and inspiring?’
Her channel had already started paying her rent for a year so it made sense for her to quit a depressing job and go full-time with Ellie in Space.
Why SpaceX and Elon?
Like me before I started writing full-time for CleanTechnica and then Teslarati, Ellie didn’t know much about Elon Musk, SpaceX, or Tesla.
“Like you, I didn’t know a lot about SpaceX and Tesla prior to covering it but that’s the thing. You learn about it. You interview people. And then you can be a source of information.”
From Airbnb to Starlink
Her former boyfriend encouraged her to start her YouTube channel and said that she’d be really good at it. She began sharing Airbnb vlogs and other things that weren’t getting much traction. But then, her former boyfriend received some good news from SpaceX.
He’d gotten approved to beta test Starlink. This was during a time when Starlink wasn’t accessible as it is now.
Ellie didn’t know what Starlink was, however, it wound up taking her on a journey that has opened her up to many adventures.
“He was like, ‘we should make a video and do some speed tests or whatever and see how it goes. And I made this video and it started doing really well. And I just thought that as any journalist has a beat, you know maybe they are covering crime news or maybe they’re covering health news. I was like, ‘why don’t I just make this my beat, and I’ll cover Starlink news?’”
You can watch our double interview in the video below. My interview with Ellie begins just after 22 minutes into the video.
Disclaimer: Johnna is long Tesla.
I’d love to hear from you! If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Elon Musk
SpaceX issues statement on Starship V3 Booster 18 anomaly
The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX’s initial comment
As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.
“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X.
Incident and aftermath
Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.
Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.
Investor's Corner
Tesla analyst maintains $500 PT, says FSD drives better than humans now
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers.
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Analysts highlight autonomy progress
During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.
The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report.
Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”
Street targets diverge on TSLA
While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.
Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements.
Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs.
Elon Musk
SpaceX Starship Version 3 booster crumples in early testing
Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory.
Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
Booster test failure
SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.
Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.
Tight deadlines
SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.
While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.