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Could Elon Musk tweet for all of eternity? Digital avatar technology could make it happen
Digital avatars are a blend of science fiction and our current reality, but where is that line drawn, really? Imagine the current minds behind today’s most promising technologies and businesses leaving electronic copies of themselves so that, rather than just existing in nostalgic memories, they could continue contributing to the global conversation for all of digital eternity.
That’s right. The tweets of Elon Musk wouldn’t just be archived for historic perusal. He’d still be tweeting (or opining on a similar platform) long after his great-great-great-grandchildren were graduating from high school on Mars.
Of course, that particular goal could likely be achieved with minimal coding effort utilizing a dataset of his public comments, but that’s not all digital avatar technology is proposing. Imagine being able to approach Elon for personalized business advice, his opinion on a proposed carbon regulation, or thoughts on the name of an off-planet colony, all without the real magnate (magnet?) being directly involved in the conversation – or even alive, for that matter.
MIT Technology Review recently published an article featuring Augmented Eternity, a company developing an application which will host digital personas based on its customers that can be interacted with posthumously. For example, a customer’s business persona could give advice on a corporate deal, and a private persona could be involved with family matters. Utilizing personal data analyzed by artificial intelligence to achieve its goals, Augmented Eternity isn’t the only business on the market for this kind of digital interactivity.
Eternime wants you to live forever as a digital version of your after you die. [Credit: Eterni.me]
The company Eterni.me describes its services as a collection of “your thoughts, stories and memories, curate[d] [into] an intelligent avatar that looks like you…[because]…we all pass away, sooner or later…eventually, we are all forgotten.” Another company with a focus on the living over the dead, ObEN, describes its product as “Personal Artificial Intelligence (PAI)” comprising “personalized digital avatars [that] look, sound, sing, and behave like you…capable of performing a variety of useful tasks.” With its product being a “verified intelligent 3D avatar…perform[ing] activities on your behalf”, ObEN takes direct aim at increasing present day productivity, i.e., benefitting the customer while they are alive.
Admittedly, the idea of storing personal data for use in an artificial intelligence environment isn’t a new one. The concept of creating an avatar embodying the personality of any person has at least been floating around since science fiction envisioned separating human minds from their bodies. One of the notable recent imaginings in entertainment of this concept was seen in the episode, “Be Right Back” from the British science fiction series, “Black Mirror”. In the episode, a widow is able to recreate her dead partner, first as a type of chat box, then a telephone personality, and finally a corporeal being, all by using data obtained via his public electronic records.
Another recent and compelling imagining of this scenario is found in the series, “Caprica”, wherein a teenage girl’s father uploads a sentient avatar of his dead daughter into an advanced robot. The sentience, perhaps, is the factor that makes the software most dangerous, and the avatar’s actions throughout the series confirm this concern. Danger and advanced artificial intelligence are two concepts that seem to come wrapped up in one another, and here we come full circle back to Elon Musk.
When asked what he sees about AI that others with less concern about its future do, Elon replied, “Smart people…define themselves by their intelligence and…they don’t like the idea that a machine could be way smarter than them, so they discount the idea…it’s the wishful thinking situation.” Having also posited that AI is more dangerous than nuclear warheads, there’s no mistaking his position that more care is needed towards the safety of its advancement.
Another major concern of Elon’s, however, is an extinction-level event which will end humanity, and this concern is part of what drives his and SpaceX’s mission towards colonization of Mars. Could digital avatars be a place where concerns and prospects find common ground? Aside from physically relocating part of humanity to another planet to ensure its long-term survival, encapsulating humanity in digital (smarter?) form as proposed by avatar companies might be another way to ensure the legacy of the species, not just individual customers.
Then again, if we’re all living in a simulation to begin with, digitizing our personas may just be completing the predicted circle of life. Stay tuned – the future of tech moves fast.
Elon Musk
Ford CEO Farley says Tesla is not who to look at for EV expertise
Interestingly, Farley has been one of the most hellbent CEOs in terms of a legacy automaker standpoint to push the EV effort. It did not go according to plan, as Ford took a $19.5 billion charge and retreated from its EV push in late 2025.
Ford CEO Jim Farley said in a recent podcast interview that Tesla is not who Americans should look at to beat Chinese carmakers.
The comments have sparked quite a bit of outrage from Tesla fans on X, the social media platform owned by Elon Musk.
Farley said that Chinese automakers are better examples of how to beat competitors. He said (via the Rapid Response Podcast):
“If you’re an American and you want us to beat the Chinese in the car business, you’re all going to want to pay attention, not necessarily to Tesla. Nothing against Tesla—they’ve been doing great—but they really don’t have an updated vehicle. The best in the business for us, cost-wise and competition-wise, supply chain, manufacturing expertise, and the I.P. in the vehicle, was really BYD. In this next cycle of EV customers in the U.S., they want pickups and utilities and all these different body styles. But they want them at $30,000, not $50,000. Like the first inning, they want them affordably.”
Despite Farley’s synopsis, it is worth mentioning that Tesla had the best-selling passenger vehicle in the world last year, and in China in March, as the Model Y continued its global dominance over other vehicles.
Musk responded to Farley’s comments by stating:
“This is before Supervised FSD is approved in China. Limiting factor is production output in Shanghai.”
This is before supervised FSD is approved in China. Limiting factor is production output in Shanghai.
— Elon Musk (@elonmusk) April 19, 2026
Interestingly, Farley has been one of the most hellbent CEOs in terms of a legacy automaker standpoint to push the EV effort. It did not go according to plan, as Ford took a $19.5 billion charge and retreated from its EV push in late 2025.
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
Instead, Ford is “doubling down on its affordable” EVs and said it would pivot from its previous plans.
Reaction from Tesla fans was pretty much how you would expect. Many said they have lost a lot of respect for Farley after his comments; others believe he is the last CEO anyone should be taking advice on EVs from.
Nevertheless, Farley’s plans are bold and brash; many consider Tesla the most ideal company to replicate EV efforts from. It will be interesting to see if Ford can rebound from this big adjustment, and hopefully, Farley’s plans to replicate efforts from BYD work out the way he hopes.
Elon Musk
SpaceX wins its first MARS contract but it comes with a catch
NASA awarded SpaceX a $175 million Mars rover contract while the White House proposes cutting the mission.
NASA just signed a $175.7 million contract with SpaceX to launch a Mars rover that the White House is simultaneously trying to defund. The contract, awarded on April 16, 2026, tasks SpaceX’s Falcon Heavy with launching the European Space Agency’s (ESA) Rosalind Franklin rover from Kennedy Space Center in Florida, no earlier than late 2028. It would mark the first time SpaceX has ever sent a payload to Mars.
Under NASA’s Rosalind Franklin Support and Augmentation project, known as ROSA, the agency is providing braking engines for the rover’s descent stage, radioisotope heater units that use decaying plutonium to keep the rover warm on the Martian surface, additional electronics, and a mass spectrometer instrument, as noted by SpaceNews.
Those nuclear heating units are the reason an American rocket was required at all. U.S. export controls on radioisotope technology mean any payload carrying them must launch on a domestic vehicle, which narrowed the field to SpaceX and United Launch Alliance. Falcon Heavy’s pricing made it the practical choice.
SpaceX is quietly becoming the U.S. Military’s only reliable rocket
Falcon Heavy debuted in February 2018 and has 11 launches to its record. The rocket has not flown since October 2024, when it sent NASA’s Europa Clipper toward Jupiter. The three-core design, built from modified Falcon 9 first stages, gives it the lift capacity needed for deep space planetary missions that a single Falcon 9 cannot reach.
The Rosalind Franklin rover has been sitting in storage in Europe for years. It was originally due to launch in 2022 as a joint mission with Russia, but Russia’s invasion of Ukraine ended that partnership, leaving the rover built but stranded without a launch vehicle or landing hardware. NASA stepped back in through a 2024 agreement with ESA to rescue the mission. The rover is designed to drill up to two meters below the Martian surface in search of evidence of past life, a science objective no previous mission has attempted at that depth.
The contradiction at the center of this story is hard to ignore. The White House’s fiscal year 2027 budget proposal included no funding for ROSA and did not mention the mission at all in the detailed congressional justification document released April 3.
Musk has long argued that reaching Mars is not optional. “We don’t want to be one of those single planet species, we want to be a multi-planet species.” Whether this particular mission survives Washington’s budget fight, the Falcon Heavy contract means SpaceX is now formally on record as the rocket that could get humanity’s next Mars science mission off the ground.
The timing of this contract carries extra weight given that SpaceX filed confidentially with the SEC in early April and is targeting an IPO roadshow in the week of June 8. It would be the largest public offering in history.
Tesla (NASDAQ: TSLA) is set to hold its Earnings Call for the first quarter of 2026 on Wednesday, and there are a lot of interesting things that are swirling around in terms of speculation from investors.
With the company’s executives, including CEO Elon Musk, answering a handful of questions that investors submit through the Say platform, fans want to know a lot of things about a lot of things.
These five questions come from Retail Investors, who are normal, everyday shareholders:
- When will we have the Optimus v3 reveal? When will Optimus production start, since we ended the Model S and Model X production earlier than mid-year? What’s the expected Optimus production rate exiting this year? What are the initial targeted skills?
- What milestones are you targeting for unsupervised FSD and Robotaxi expansion beyond Austin this year, and how will that drive recurring revenue?
- How will Hardware 3 cars reach Unsupervised Full Self-Driving?
- When do you expect Unsupervised Full Self-Driving to reach customer cars?
- When will Robotaxi expand past its current limited rollout?
Additionally, these are currently the three questions that are slated to be answered by Institutional Firms, which also answer a handful of questions during the call:
- Now that FSD has been approved in the Netherlands and is expected to launch across Europe this summer, can you discuss your Robotaxi strategy for the region?
- What enabled you to finish the AI5 tapeout early and were there any changes to the original vision? Last week, Elon said AI5 will go into Optimus and the Supercomputer, but one month ago said it would go into the Robotaxi. Has AI5 been dropped from the vehicle roadmap?
- Given the recent NHTSA incident filings, can you update us on the Robotaxi safety data? If safety validation remains the primary bottleneck, why not deploy thousands of vehicles to accelerate the removal of the safety driver?
The questions range through every current Tesla project, including FSD expansion and Optimus. However, many of the answers we will get will likely be repetitive answers we’ve heard in the past.
This is especially pertinent when the questions about when Unsupervised FSD will reach customer cars: we know Musk will say that it will happen this year. Is Tesla capable of that? Maybe. But a more transparent answer that is more revealing of a true timeline would be appreciated.
Hardware 3 owners are anxiously awaiting the arrival of FSD v14 Lite, which was promised to them last year for a release sometime this year.
The Earnings Call is set to take place on Wednesday at market close.
Ford CEO Farley says Tesla is not who to look at for EV expertise
SpaceX wins its first MARS contract but it comes with a catch
