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Could Elon Musk tweet for all of eternity? Digital avatar technology could make it happen
Digital avatars are a blend of science fiction and our current reality, but where is that line drawn, really? Imagine the current minds behind today’s most promising technologies and businesses leaving electronic copies of themselves so that, rather than just existing in nostalgic memories, they could continue contributing to the global conversation for all of digital eternity.
That’s right. The tweets of Elon Musk wouldn’t just be archived for historic perusal. He’d still be tweeting (or opining on a similar platform) long after his great-great-great-grandchildren were graduating from high school on Mars.
Of course, that particular goal could likely be achieved with minimal coding effort utilizing a dataset of his public comments, but that’s not all digital avatar technology is proposing. Imagine being able to approach Elon for personalized business advice, his opinion on a proposed carbon regulation, or thoughts on the name of an off-planet colony, all without the real magnate (magnet?) being directly involved in the conversation – or even alive, for that matter.
MIT Technology Review recently published an article featuring Augmented Eternity, a company developing an application which will host digital personas based on its customers that can be interacted with posthumously. For example, a customer’s business persona could give advice on a corporate deal, and a private persona could be involved with family matters. Utilizing personal data analyzed by artificial intelligence to achieve its goals, Augmented Eternity isn’t the only business on the market for this kind of digital interactivity.
Eternime wants you to live forever as a digital version of your after you die. [Credit: Eterni.me]
The company Eterni.me describes its services as a collection of “your thoughts, stories and memories, curate[d] [into] an intelligent avatar that looks like you…[because]…we all pass away, sooner or later…eventually, we are all forgotten.” Another company with a focus on the living over the dead, ObEN, describes its product as “Personal Artificial Intelligence (PAI)” comprising “personalized digital avatars [that] look, sound, sing, and behave like you…capable of performing a variety of useful tasks.” With its product being a “verified intelligent 3D avatar…perform[ing] activities on your behalf”, ObEN takes direct aim at increasing present day productivity, i.e., benefitting the customer while they are alive.
Admittedly, the idea of storing personal data for use in an artificial intelligence environment isn’t a new one. The concept of creating an avatar embodying the personality of any person has at least been floating around since science fiction envisioned separating human minds from their bodies. One of the notable recent imaginings in entertainment of this concept was seen in the episode, “Be Right Back” from the British science fiction series, “Black Mirror”. In the episode, a widow is able to recreate her dead partner, first as a type of chat box, then a telephone personality, and finally a corporeal being, all by using data obtained via his public electronic records.
Another recent and compelling imagining of this scenario is found in the series, “Caprica”, wherein a teenage girl’s father uploads a sentient avatar of his dead daughter into an advanced robot. The sentience, perhaps, is the factor that makes the software most dangerous, and the avatar’s actions throughout the series confirm this concern. Danger and advanced artificial intelligence are two concepts that seem to come wrapped up in one another, and here we come full circle back to Elon Musk.
When asked what he sees about AI that others with less concern about its future do, Elon replied, “Smart people…define themselves by their intelligence and…they don’t like the idea that a machine could be way smarter than them, so they discount the idea…it’s the wishful thinking situation.” Having also posited that AI is more dangerous than nuclear warheads, there’s no mistaking his position that more care is needed towards the safety of its advancement.
Another major concern of Elon’s, however, is an extinction-level event which will end humanity, and this concern is part of what drives his and SpaceX’s mission towards colonization of Mars. Could digital avatars be a place where concerns and prospects find common ground? Aside from physically relocating part of humanity to another planet to ensure its long-term survival, encapsulating humanity in digital (smarter?) form as proposed by avatar companies might be another way to ensure the legacy of the species, not just individual customers.
Then again, if we’re all living in a simulation to begin with, digitizing our personas may just be completing the predicted circle of life. Stay tuned – the future of tech moves fast.
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Tesla ships out an update for everyone that California caused
“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”
Tesla has shipped out an update for its vehicles that was caused specifically by a California lawsuit that threatened the company’s ability to sell cars because of how it named its driver assistance suite.
Tesla shipped out Software Update 2026.2.9 starting last week; we received it already, and it only brings a few minor changes, mostly related to how things are referenced.
“This change only updates the name of certain features and text in your vehicle,” the company wrote in Release Notes for the update, “and does not change the way your features behave.”
The following changes came to Tesla vehicles in the update:
- Navigate on Autopilot has now been renamed to Navigate on Autosteer
- FSD Computer has been renamed to AI Computer
Tesla faced a 30-day sales suspension in California after the state’s Department of Motor Vehicles stated the company had to come into compliance regarding the marketing of its automated driving features.
The agency confirmed on February 18 that it had taken a “corrective action” to resolve the issue. That corrective action was renaming certain parts of its ADAS.
Tesla discontinued its standalone Autopilot offering in January and ramped up the marketing of Full Self-Driving Supervised. Tesla had said on X that the issue with naming “was a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.”
This was a “consumer protection” order about the use of the term “Autopilot” in a case where not one single customer came forward to say there’s a problem.
Sales in California will continue uninterrupted.
— Tesla North America (@tesla_na) December 17, 2025
It is now compliant with the wishes of the California DMV, and we’re all dealing with it now.
This was the first primary dispute over the terminology of Full Self-Driving, but it has undergone some scrutiny at the federal level, as some government officials have claimed the suite has “deceptive” names. Previous Transportation Secretary Pete Buttigieg was one of those federal-level employees who had an issue with the names “Autopilot” and “Full Self-Driving.”
Tesla sued the California DMV over the ruling last week.
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Tesla workers push back against Giga Berlin unionization
“IG Metall did not succeed in Giga Berlin‘s works council election earlier today. The union share was reduced from nearly 40% in 2024 to 31% in 2026! This is a clear message by the Giga Berlin team towards an independent co-determination! The list called Giga United, led by the current chairwoman, Michaela Schmitz, received the most votes with more than 40%! Good news for Giga Berlin!”
Tesla workers pushed back against unionization efforts at Gigafactory Berlin, and over the past few years, there has been a dramatic decrease in interest to unionize at the German plant.
Gigafactory Berlin Plant Manager André Thierig announced on Wednesday that IG Metall, the European union group, saw its share reduce from 40 to 31 percent in 2026 as employees eligible to vote on the issue. Instead, the Giga Berlin team, known as Giga United, received the most votes with more than 40 percent.
BREAKING! 🚨
IG Metall did not succeed in Giga Berlin‘s works council election earlier today. The union share was reduced from nearly 40% in 2024 to 31% in 2026!
This is a clear message by theGiga Berlin team towards an independent co-determination!
The list called Giga…
— André Thierig (@AndrThie) March 4, 2026
Thierig gave specific details in a post on X:
“IG Metall did not succeed in Giga Berlin‘s works council election earlier today. The union share was reduced from nearly 40% in 2024 to 31% in 2026! This is a clear message by the Giga Berlin team towards an independent co-determination! The list called Giga United, led by the current chairwoman, Michaela Schmitz, received the most votes with more than 40%! Good news for Giga Berlin!”
There were over 10,700 total employees who were eligible to vote, with 87 percent of them turning out to cast what they wanted. There were three key outcomes: Giga United, IG Metall, and other notable groups, with the most popular being the Polish Initiative.
The 37-seat council remains dominated by non-unionized representatives, preserving Giga Berlin as Germany’s only major auto plant without a collective bargaining agreement.
Thierig and Tesla framed the outcome as employee support for an “independent, flexible, and unbureaucratic” future, enabling acceleration on projects like potential expansions or new models. IG Metall expressed disappointment, accusing management of intimidation tactics and an “unfair” campaign.
The first election of this nature happened back in 2022. In 2024, IG Metall emerged as the largest single faction with 39.4 percent, but non-union lists coalesced for a majority.
But this year was different. There was some extra tension at Giga Berlin this year, as just two weeks ago, an IG Metall rep was accused by Tesla of secretly recording a council meeting. The group countersued for defamation.
Tesla Giga Berlin plant manager faces defamation probe after IG Metall union complaint
This result from the 2026 vote reinforced Tesla’s model of direct employee-management alignment over traditional German union structures, amid ongoing debates about working conditions. IG Metall views it as a setback but continues advocacy. Tesla sees it as validation of its approach in a competitive EV market.
This outcome may influence future labor dynamics at Giga Berlin, including any revival of expansion plans or product lines, which Musk has talked about recently.
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SpaceX President Gwynne Shotwell details xAI power pledge at White House event
The commitment was announced during an event with United States President Donald Trump.
SpaceX President Gwynne Shotwell stated that xAI will develop 1.2 gigawatts of power at its Memphis-area AI supercomputer site as part of the White House’s new “Ratepayer Protection Pledge.”
The commitment was announced during an event with United States President Donald Trump.
During the White House event, Shotwell stated that xAI’s AI data center near Memphis would include a major energy installation designed to support the facility’s power needs.
“As you know, xAI builds huge supercomputers and data centers and we build them fast. Currently, we’re building one on the Tennessee-Mississippi state line. As part of today’s commitment, we will take extensive additional steps to continue to reduce the costs of electricity for our neighbors…
“xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well. We will expand what is already the largest global Megapack power installation in the world,” Shotwell said.
She added that the system would provide significant backup power capacity.
“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid.”
Shotwell also noted that xAI will be supporting the area’s water supply as well.
“We haven’t talked about it yet, but this is actually quite important. We will build state-of-the-art water recycling plants that will protect approximately 4.7 billion gallons of water from the Memphis aquifer each year. And we will employ thousands of American workers from around the city of Memphis on both sides of the TN-MS border,” she noted.
The Ratepayer Protection Pledge was introduced as part of the federal government’s effort to address concerns about rising electricity costs tied to large AI data centers, as noted in an Insider report. Under the agreement, companies developing major AI infrastructure projects committed to covering their own power generation needs and avoiding additional costs for local ratepayers.
Tesla ships out an update for everyone that California caused
Tesla workers push back against Giga Berlin unionization
