News
Elon Musk gifts SpaceX Starship angel investor a piece of Starhopper history
According to photos posted by the Japanese investor, SpaceX CEO Elon Musk has gifted Yusaku Maezawa a significant piece of Starhopper history, a celebration of the rocket prototype’s successful flight tests and a gesture of thanks for Maezawa’s substantial support.
Back in September 2018, Musk revealed that Japanese billionaire Yusaku Maezawa had become the first true customer for SpaceX’s next-generation Starship launch vehicle. In fact, Maezawa announced DearMoon, a private spaceflight venture with the aim of sending a dozen or so artists on the first commercial crewed mission around the Moon – all for free.
In a bid to assist Starship development and simultaneously secure rights to the massive spacecraft’s first crewed lunar launch, Maezawa committed what is believed to be several hundred million dollars of his personal fortune to SpaceX. In turn, the Japanese billionaire plans to select roughly a dozen artists from around the world and offering them a free ticket aboard Starship’s first crewed circumlunar launch, traveling once around the Moon and returning to Earth after 10 or so days in space.
Perhaps just a few weeks after the DearMoon announcement and Starship event, SpaceX CEO Elon Musk decided to radically change the Starship program, entirely replacing the vehicle’s main structural material of choice – carbon fiber composites – with stainless steel. The primary goal was to dramatically lower the cost of development and vehicle production and speed things up, but Musk quickly realized that steel could unintuitively be better than carbon fiber in almost every way.
After Musk’s decision, SpaceX pivoted from carbon fiber to steel at a spectacular pace. Barely six months after the design change, a SpaceX team had built up its Boca Chica, Texas facilities from almost nothing, begun to build full-scale steel hardware, and nearly completed the first low-fidelity prototype, known as Starhopper. That vehicle began propellant loading and wet dress rehearsal testing in early-April 2019 and although technical difficulties with its next-generation Raptor engines caused several months of delays, it moved into its first flight test campaign three months later.
Starhopper’s first untethered flight was completed successfully on July 25th, reaching an apogee of ~18 meters (60 ft). A little over one month later, Starhopper lifted off for the second time on a significantly more ambitious ~150m (500 ft) flight test, completed successfully after about 60 seconds in flight. That second test would be Starhopper’s last and SpaceX quickly turned its focus to completing the first full-scale, full-fidelity Starship prototypes, known as Mk1 (TX) and Mk2 (FL).
Throughout this process, Yusaku Maezawa has followed along with SpaceX. Rather than a simple lump-sum agreement, the billionaire’s contract with SpaceX is structured much more specifically, essentially allowing the company to unlock additional funding after certain milestones – like Starhopper’s flight tests – are completed. The arrangement is more of a carrot on a stick than something dead-serious – Maezawa is probably not going to completely withhold funding if SpaceX slightly misses exact targets or suffers anomalies during a complex launch vehicle development program.


In order to complete its two flight tests, Starhopper needed some kind of attitude control system (ACS) to remain stable and SpaceX chose a decidedly SpaceX-y solution, simply bolting on flight-proven Falcon 9 thruster pods. Those pods use high-pressure nitrogen to change Falcon 9’s attitude, correctly point the rocket, and settle its propellant while the rocket is in a vacuum (or freefall). They can also provided limited control authority in atmosphere, which is what SpaceX used them for on Starhopper.


As a gesture of gratitude for Maezawa’s extremely helpful financial support, SpaceX gifted him an entire Starhopper thruster pod. SpaceX often does similar things for major flight milestones, creating commemorative gifts out of retired hardware (rocket tanks, engine bells, grid fins, parachute threads, etc.) that employees are able to purchase. An entire thruster pod is at least a few orders of magnitude above that, a sign of just how grateful SpaceX is to Maezawa.
Of note, in his tweet showing off the thruster pod, Maezawa suggested that “Starship development is going better than expected”, indicating that he may “need to invite a passenger soon” for his planned circumlunar voyage around the Moon. Prior to Starship’s radical shift from carbon fiber to steel, that mission was scheduled no earlier than 2023. In recent months, SpaceX executives have made it clear that they are now targeting Starship Moon landings by 2022, suggesting that the first circumlunar missions – a far easier task than landing – could be possible even sooner than that.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.