News
Elon Musk gifts SpaceX Starship angel investor a piece of Starhopper history
According to photos posted by the Japanese investor, SpaceX CEO Elon Musk has gifted Yusaku Maezawa a significant piece of Starhopper history, a celebration of the rocket prototype’s successful flight tests and a gesture of thanks for Maezawa’s substantial support.
Back in September 2018, Musk revealed that Japanese billionaire Yusaku Maezawa had become the first true customer for SpaceX’s next-generation Starship launch vehicle. In fact, Maezawa announced DearMoon, a private spaceflight venture with the aim of sending a dozen or so artists on the first commercial crewed mission around the Moon – all for free.
In a bid to assist Starship development and simultaneously secure rights to the massive spacecraft’s first crewed lunar launch, Maezawa committed what is believed to be several hundred million dollars of his personal fortune to SpaceX. In turn, the Japanese billionaire plans to select roughly a dozen artists from around the world and offering them a free ticket aboard Starship’s first crewed circumlunar launch, traveling once around the Moon and returning to Earth after 10 or so days in space.
Perhaps just a few weeks after the DearMoon announcement and Starship event, SpaceX CEO Elon Musk decided to radically change the Starship program, entirely replacing the vehicle’s main structural material of choice – carbon fiber composites – with stainless steel. The primary goal was to dramatically lower the cost of development and vehicle production and speed things up, but Musk quickly realized that steel could unintuitively be better than carbon fiber in almost every way.
After Musk’s decision, SpaceX pivoted from carbon fiber to steel at a spectacular pace. Barely six months after the design change, a SpaceX team had built up its Boca Chica, Texas facilities from almost nothing, begun to build full-scale steel hardware, and nearly completed the first low-fidelity prototype, known as Starhopper. That vehicle began propellant loading and wet dress rehearsal testing in early-April 2019 and although technical difficulties with its next-generation Raptor engines caused several months of delays, it moved into its first flight test campaign three months later.
Starhopper’s first untethered flight was completed successfully on July 25th, reaching an apogee of ~18 meters (60 ft). A little over one month later, Starhopper lifted off for the second time on a significantly more ambitious ~150m (500 ft) flight test, completed successfully after about 60 seconds in flight. That second test would be Starhopper’s last and SpaceX quickly turned its focus to completing the first full-scale, full-fidelity Starship prototypes, known as Mk1 (TX) and Mk2 (FL).
Throughout this process, Yusaku Maezawa has followed along with SpaceX. Rather than a simple lump-sum agreement, the billionaire’s contract with SpaceX is structured much more specifically, essentially allowing the company to unlock additional funding after certain milestones – like Starhopper’s flight tests – are completed. The arrangement is more of a carrot on a stick than something dead-serious – Maezawa is probably not going to completely withhold funding if SpaceX slightly misses exact targets or suffers anomalies during a complex launch vehicle development program.
In order to complete its two flight tests, Starhopper needed some kind of attitude control system (ACS) to remain stable and SpaceX chose a decidedly SpaceX-y solution, simply bolting on flight-proven Falcon 9 thruster pods. Those pods use high-pressure nitrogen to change Falcon 9’s attitude, correctly point the rocket, and settle its propellant while the rocket is in a vacuum (or freefall). They can also provided limited control authority in atmosphere, which is what SpaceX used them for on Starhopper.
As a gesture of gratitude for Maezawa’s extremely helpful financial support, SpaceX gifted him an entire Starhopper thruster pod. SpaceX often does similar things for major flight milestones, creating commemorative gifts out of retired hardware (rocket tanks, engine bells, grid fins, parachute threads, etc.) that employees are able to purchase. An entire thruster pod is at least a few orders of magnitude above that, a sign of just how grateful SpaceX is to Maezawa.
Of note, in his tweet showing off the thruster pod, Maezawa suggested that “Starship development is going better than expected”, indicating that he may “need to invite a passenger soon” for his planned circumlunar voyage around the Moon. Prior to Starship’s radical shift from carbon fiber to steel, that mission was scheduled no earlier than 2023. In recent months, SpaceX executives have made it clear that they are now targeting Starship Moon landings by 2022, suggesting that the first circumlunar missions – a far easier task than landing – could be possible even sooner than that.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
