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The Elon Musk moonshot approach – missed deadlines are a good thing

Flickr: TED Talks

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Tesla skeptics never tire of pointing out the company’s history of missing target dates for vehicle deliveries and other milestones. They do have a point. The most egregious example is of course Model X, which Tesla began delivering many months after the originally announced date. The latest offender is Model 3 – the company did technically deliver it on time, but so far production numbers are running far short of predictions, and the majority of buyers who signed up for the promised $35,000 EV are likely to be waiting until well into 2018. The development of Autopilot 2 also seems to be behind schedule – it looks like the promised driverless run from New York to LA will be pushed into next year.

However, the naysayers are dead wrong when they say Elon Musk hasn’t fulfilled his promises. Except for a few things, most of which nobody really wanted (battery swapping, a rollercoaster to get around the Tesla campus), the Iron Man has delivered in a big way. He promised a compelling electric sedan, an SUV with towing capability and eye-catching Falcon Wing doors, a reusable rocket that can land on a barge at sea (!), and other achievements straight out of the science fiction books, and all of these are now reality. Nevada Gigafactory? Open and producing batteries. Solar roof tiles? Rolling off the line in Buffalo. World’s largest battery array? Check (and this one was on time).

Considering Tesla’s stock market performance and the company’s legions of adoring fans, it’s clear that most people value accomplishment over punctuality. As Trent Eady, writing on Seeking Alpha, put it, “If Musk promises you the moon in six months and delivers it in three years, keep things in perspective: you’ve got the moon.”

What if Musk and company’s habit of missing self-announced deadlines is not a bug but a feature? Tesla Motors Club member Patrick C argues in a recent blog post that the “dream big and deliver late” strategy is actually the key to Tesla’s (and SpaceX’s) success.

Above: Check out the historic landing of a Falcon 9 rocket at Cape Canaveral with Elon Musk and the SpaceX team (Youtube: National Geographic)

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Those of us who’ve been watching this show for a while have learned not to trust Musk’s predicted timelines. So why do his words still carry so much weight? Because we believe in what he’s doing, and we can see how hard he personally is working towards these goals, moving his “desk” to wherever the latest bottleneck is, and camping on the roof of the Gigafactory. “If Musk [were] viewed as just a wild dreamer, he would not have the following that he does,” writes Patrick C. “Musk is trying to do something that is important, something that’s never been done before, and that many people would like to see succeed. When this is the case, many are likely to give you some slack on the schedule, as long as you are working hard and showing progress.”

The most consistent carping about missed timelines comes from stock market analysts, because they focus on meeting quarterly forecasts. This obsession with short-term results is a major failing of today’s corporate world – as Patrick points out, it leads executives to think small, concentrating on things that can be done in three months. But Musk does not think small. He thinks in terms of “moonshots,” or “big hairy audacious goals,” which aren’t guaranteed to succeed, and can’t be done on a firm quarterly schedule. “To accomplish something of magnitude, you have to be willing to fail and you have to be willing to disappoint the Street,” says Patrick.

But if Musk and those around him know all this, why make over-optimistic predictions? Why not just say, “Here’s what we mean to accomplish, and it’ll be done when it’s done?”

Popular economist Danny Kahneman offered an answer in a recent episode of Freakonomics Radio: “If you realistically present to people what can be achieved to solve a problem, they will find that uninteresting. You have to overpromise in order to get anything done. When you look at big successes, the people that carried out those big successes were unrealistically optimistic. This may be necessary to get the initial resources and it may be necessary to get the enthusiasm that is needed to achieve anything at all, because there is so much inertia that realistic promises are at a major disadvantage.”

Above: Patience… the Model 3’s are coming — a look at Tesla prepping for Model 3 Christmas deliveries (Reddit: tesla99)

Another pertinent quote comes from Mikhail Bakunin: “By striving to do the impossible, man has always achieved what is possible.”

As Patrick puts it, “If you want to move people off the status quo, you have to present them with something exciting. A promise of something 10 years from now will be discounted to the point of insignificance and ignored by most.”

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A case in point: the timid promises made by major automakers, who announce plans to launch new lines of electric vehicles by 2025, or by politicians, who pledge to reduce greenhouse gas emissions by such-and-such an amount by 2050. These goals may be better than nothing, but they don’t excite anybody, because we all know that the people who set them will be on the golf course (or maybe we’ll all be underwater) by the time set for their completion.

In contrast, when Musk makes a promise, we know he stands behind it. The timeline may be shaky, but the goal is never in doubt. And the goals are important ones, innovations that can improve all of our lives and lead to a more sustainable society. In a world where politicians constantly harp on things we can’t afford, and problems that we can’t hope to solve, while the corporate world focuses on trivia like how to design a better razor or a quicker way to share videos of our cats, Musk is one of very few leaders who inspire people with a hopeful vision of the future. Humans can still accomplish great things, but only if we’re patient, and are willing to accept some failures and missed deadlines along the way.

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Note: Article originally published on evannex.com, by Charles Morris

EVANNEX carries aftermarket accessories, parts, and gear for Tesla owners. Its blog is updated daily with Tesla news.

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Investor's Corner

Tesla deliveries best Wall Street guesses alongside second-best energy quarter

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Credit: Tesla Europe & Middle East | X

Tesla (NASDAQ: TSLA) reported strong delivery figures that beat Wall Street guesses, and they were revealed alongside the company’s second-best quarter in terms of energy deployments ever.

Tesla announced this morning that it delivered 486,532 cars in Q3, while producing 464,391, exceeding analyst consensus, which sat around 462,000 units.

Meanwhile, Tesla reported 13.7 GWh of energy storage deployed for the quarter. That’s the second-best quarter Tesla has ever reported on that side of things.

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Vehicle Deliveries

Deliveries were strong, and it was another quarter when Tesla had the opportunity to outshine the Wall Street pundits who are quick to criticize and slow to give credit. Tesla saw a slight decrease in deliveries compared to Q3 2025, but Tesla still had the $7,500 EV Tax Credit to use to help incentivize consumers to pick an EV.

A small decrease of 2.1 percent is pretty telling because it shows Tesla does not need massive federal credits to convince consumers to purchase its vehicles.

It was also the company’s third-best performance all-time in terms of deliveries, trailing that of Q3 2025 with 497,099 deliveries and Q4 2024, when the company handed over 495,570 cars.

We reported several days ago that Tesla Showrooms across the United States were completely bare of inventory or unclaimed units. Many locations also removed Demo Drive units, which had been bought by customers looking to take delivery sooner.

Tesla showrooms picked clean ahead of Q3 end as demand looks strong

Energy Generation

Tesla’s Energy Generation performance in Q3 was also very strong, as the company deployed 13.7 GWh of energy storage over the past three months. The only quarter when Tesla reported stronger energy deployment figures was Q4 2025, when 14.2 GWh of energy storage was deployed.

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Tesla’s Q3 performance in energy generation has continued to grow each quarter, with the company increasing its deployments by ten-fold since Q3 2021, when just 1.3 GWh was deployed.

It is also nearly double what it was in Q3 2024, when the company reported 6.9 GWh. This is one of Tesla’s quickest-growing divisions, and it flies under the radar with fans and analysts, as many are focused on self-driving or the vehicles themselves.

Tesla Stock

Shares rose 5.07 percent to $372.06 at just after 10 a.m. on the East Coast. This is a rarity for Tesla after a strong delivery report, as positive news usually brings the stock down. Many quarters with extremely robust delivery reports have not been as kind to the Teslanaires of the world.

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Elon Musk

Elon Musk and Trump are closer than ever, and Tesla could be the big winner

Elon Musk sat beside Trump as AI leaders signed a voluntary White House safety accord.

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Elon Musk had the seat right next to President Donald Trump on Tuesday as the White House hosted the leaders of America’s biggest artificial intelligence companies for a lunch that ended with a voluntary industry accord on AI safety.

A seating chart Trump posted on Truth Social placed Musk at the president’s left in the East Room, with Nvidia CEO Jensen Huang on his right, according to an Associated Press reporter. Anthropic CEO Dario Amodei, OpenAI President Greg Brockman, Meta’s Mark Zuckerberg, Google’s Sundar Pichai, Microsoft’s Satya Nadella and Amazon founder Jeff Bezos also attended, along with Vice President JD Vance and House Speaker Mike Johnson.

After the lunch, Trump told reporters outside the West Wing that the executives had signed “The White House Accord on Superintelligence: A Joint Commitment on Frontier SI Responsibilities.” Johnson described it as a voluntary statement of principles built on “robust internal controls and layers of internal and external review,” while Zuckerberg said company boards would independently review reports from outside auditors. Trump called the document “morally binding,” said he would name a new AI czar within days, and signed an executive order formally renaming artificial intelligence “super intelligence,” CNBC reported.

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Musk was not in the room for Tesla alone. Since SpaceX absorbed xAI, he runs the company behind Grok and one of the largest AI training operations anywhere. On September 25, he said another 220,000 Nvidia GB300 chips would come online at Colossus 2 within a week, with more expected in November and December.

SpaceX confirms third massive compute deal at Colossus data center

 

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Musk also used the trip to restate his energy ambitions. “SpaceX is aiming together with Tesla to do 200 gigawatts of solar production per year,” he said at an event in Washington. It is the same combined target he laid out that feeds directly into Terafab, the Tesla and SpaceX chip venture that will need enormous amounts of power.

The showing between Musk and Trump has come a long way, since the two had the very public split in mid 2025 after Musk opposed the “Big Beautiful Bill” and left DOGE. They reconciled at Charlie Kirk’s memorial that September, and Trump later called their relationship “good”. Since then, Musk has joined Trump’s China delegation in May and attended last week’s White House state dinner for Chinese President Xi Jinping.

For Tesla, that access to government official could pay dividends. As Teslarati noted in January, federal autonomy rules, NHTSA oversight and a single national standard for driverless vehicles all run through an administration Musk can more easily reach directly as Tesla works to scale Robotaxi and Cybercab beyond Texas.

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Investor's Corner

Tesla showrooms picked clean ahead of Q3 end as demand looks strong

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Credit: @thaichiminh1907/X

Tesla (NASDAQ: TSLA) showrooms have been picked clean ahead of the end of the third quarter of the year, as demand looks to be strong and delivery estimates for new vehicles are pushed into late 2026 and early 2027.

Tesla appears to have sold out of many of its Model 3 and Model Y trim levels in the United States, as only the Model Y RWD and Model Y All-Wheel-Drive are available for delivery before the end of the year.

Additionally, many showrooms are either completely empty or void of all but just one demo unit within the buildings themselves in an effort to bolster what could be one of Tesla’s best quarters in vehicle deliveries in recent memory.

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Additionally, when I spoke to the guys at Tesla Mechanicsburg two weeks ago, when I returned the Model Y L, their third hauler of the week had just arrived, and every vehicle on it, along with every vehicle in their delivery lot, was accounted for and had a name attached to it for delivery.

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Tesla saw a 25 percent increase in deliveries in Q2 compared to the same quarter the year before. The vast majority of the 480,126 units it delivered, 467,762 vehicles to be exact, were the Model 3 and Model Y.

In Q3 2025, Tesla delivered 497,099 vehicles, once again a figure that was dominated by the company’s two mass-market vehicles. Analysts have unusually wide predictions for this quarter, likely because so many firms missed the Q2 delivery figure by such a substantial margin; Wall Street predicted 408,000 cars, while Tesla delivered 480,000.

Goldman Sachs has Tesla slotted for 435,000 deliveries in Q3, while JPMorgan said it anticipates 482,000. The median guess is about 449,000 deliveries for Q3.

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Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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