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New Elon Musk book tells tale of how Tesla Cybertruck started as round and aluminum

Franz von Holzhausen, Elon Musk, Lars Moravy in the Tesla design studio looking at Cybertruck design references

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2 years ago

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The Tesla Cybertruck was a lot of things before it became what it is now, and before CEO Elon Musk and Chief Designer Franz von Holzhausen landed on a cyberpunk, stainless steel truck with sharp lines and edges, it was initially designed with curves and an aluminum exterior.

According to an excerpt from Walter Isaacson’s new book titled, “Elon Musk,” the Cybertruck was originally designed as something that was relatively “normal” in the grand scheme of things. Von Holzhausen and Musk would collaborate in a design studio behind SpaceX Headquarters in Hawthorne, Los Angeles, every Friday.

It was a serene time of the week as Tesla had fended off near bankruptcy, three vehicle launches, and, around this time, what Musk called “production hell,” referring to the Model 3 launch.

In early 2017, Musk and Von Holzhausen had started kicking around ideas for the Cybertruck, and in over two years, they’d unveil their design to the world.

In the past, we’ve seen images of how massively wide the scope was for the Cybertruck. It was not always the design that we have come to know as the Cybertruck:

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An excerpt from the book confirms that:

“Beginning in early 2017, they began kicking around ideas for a Tesla pickup truck. Von Holzhausen started with traditional designs, using a Chevrolet Silverado as a model. One was placed in the middle of the studio, and they studied its proportions and components. Musk said he wanted something more exciting, perhaps even surprising. So they looked at historical vehicles with a cool vibe, most notably the El Camino, a retro-futuristic coupé made by Chevrolet in the 1960s. Von Holzhausen designed a pickup truck with a similar vibe, but as they walked around the model they agreed that it felt too soft. “It was too curved,” von Holzhausen says. “It didn’t have the authority of a pickup truck.”

Eventually, Musk and Franz made a trip to the Petersen Automotive Museum, where they realized something that would end up being a key point of their presentation in November 2019: pickup trucks are essentially all the same.

“We realized that pickup trucks basically haven’t changed in their form or their manufacturing process in eighty years,” Von Holzhausen said.

They then started kicking around ideas on how they could make this pickup unique. The first thing was what material it could be made of, and initially, aluminum was what was ideal. But titanium was also in the conversation due to its durability.

Musk came in and announced one day after weeks of deliberation on potential materials, “We are going to do this whole thing in stainless steel.”

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Not everyone in the Tesla Design Studio was on board, either. Engineers and others heard rumblings of severe pushback against the project, and they were hoping Musk would withdraw his idea for the Cybertruck and go with something more traditional.

He told those in the Design Studio, “We’re not doing a traditional boring truck. We can always do that later. I want to build something that’s cool. Like, don’t resist me.”

In November 2019, Musk and Franz unveiled the Cybertruck.

Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

And now, nearly four years later, the Cybertruck is nearing its first deliveries, and Tesla plans to hand over the first units by the end of the year.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk reveals SpaceX’s target for Starship’s 10th launch

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

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11 hours ago

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July 16, 2025

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Credit: SpaceX

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

Musk says SpaceX is aiming for a timeline of roughly three weeks from now, which would come about ten weeks after the previous launch.

Coincidentally, it would bring the two launches 69 days apart, and if you know anything about Elon Musk, that would be an ideal timeline between two launches.

SpaceX is coming off a test flight in which it lost both the Super Heavy Booster and the Upper Stage in the previous launch. The Super Heavy Booster was lost six minutes and sixteen seconds into the flight, while SpaceX lost communication with the Ship at 46 minutes and 48 seconds.

Musk is aiming for the tenth test flight to take place in early August, he revealed on X:

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This will be SpaceX’s fourth test flight of the Starship program in 2025, with each of the previous three flights bringing varying results.

IFT-7 in January brought SpaceX its second successful catch of the Super Heavy Booster in the chopstick arms of the launch tower. The ship was lost after exploding during its ascent over the Turks and Caicos Islands.

IFT-8 was on March 6, and SpaceX caught the booster once again, but the Upper Stage was once again lost.

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The most recent flight, IFT-9, took place on May 27 and featured the first reused Super Heavy Booster. However, both the Booster and Upper Stage were lost.

The Federal Aviation Administration (FAA) hit SpaceX with a mishap investigation for Flight 9 on May 30.

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Elon Musk

Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok

Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

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17 hours ago

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July 16, 2025

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Credit: Tesla

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.

Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.

Tesla debuts hands-free Grok AI with update 2025.26: What you need to know

The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.

Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:

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This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.

Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.

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Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.

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Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think

Tesla has finally released one key detail about the Supercharger Diner, and it is bigger than what it appears at face-value.

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19 hours ago

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July 16, 2025

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tesla-diner-supercharger
Credit: Tesla

Tesla has revealed a key detail of its Supercharger Diner as its launch date appears to be nearing, based on what we are seeing at the site currently.

The Supercharger Diner is located on Santa Monica Boulevard in Los Angeles and was first proposed as an idea by CEO Elon Musk back in 2018. Musk envisioned a drive-in movie-style 1950s-inspired diner that would feature elements such as servers on roller skates, large movie screens, and a menu inspired by classic treats from several decades ago.

A project that first broke ground in 2023, the Supercharger Diner has been in development for over two years, as Tesla performed demolition work at the site back in February of that year.

It has slowly moved forward, and drone footage shot this week seems to show things are nearly up and running. Musk even mentioned that he had eaten at the Diner Supercharger this week.

There are still details that Tesla has yet to announce and confirm. The most important thing is regarding the menu that will be served at the diner.

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Tesla has not hinted at what it will be making for patrons at the restaurant, but Musk commended the food and said the diner would be one of the coolest spots in LA.

However, we now have details on another important thing about the restaurant: the hours.

Images taken by Aaron Cash of ABetterTheater.com show the diner will be open 24/7, as it appears on the front doors of the diner:

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At first thought, it seems this will operate like any other diner, as many are open for 24 hours a day. Diners typically serve large menus with numerous options, catering to the tastes and moods of anyone who walks in.

People of all walks of life eat at diners, as the food is typically affordable, tasty, and available at any hour to serve those who are night owls or those who work non-typical schedules.

However, Tesla is a bit different, and it seems that this new venture into food service could eventually transition from human servers and cooks to robots, most notably the company’s in-house project of Optimus.

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It is something straight out of a Star Wars movie. I can think of Obi-Wan Kenobi visiting Dex in his diner in Attack of the Clones to figure out where a poison dart was sourced from:

Eventually, Optimus will likely be working as an employee in the Tesla Diner, and 24/7 operation will be performed by the humanoid robot that aims to eliminate trivial tasks from humans.

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