[Updated] Elon Musk pulling an all-nighter for “Secret Master Plan” Part 2

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Updated July 20: Tesla published Part 2 of its Master Plan today

The much anticipated continuation of Tesla’s not so secret “Secret Master Plan” should be on its way any day now. Tesla CEO Elon Musk took to twitter on Tuesday to announce that he’ll be pulling an all-nighter to complete Part 2 of Tesla’s “master product plan”.

The original secret plan unveiled by Tesla nearly a decade ago set forth a series of goals for the then relatively unknown electric car company. The company aimed to achieve the following at that time:

  1. Build a sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. Provide zero emission electric power generation options
  5. Don’t tell anyone about the plan

Now that Tesla has largely achieved the stated goals from its original secret masterplan with the development of the Roadster, Model S, Model X, upcoming Model 3, and the formation of Tesla energy, Musk will be unveiling the company’s strategic vision in Part 2.

With the recent disclosure that Tesla has made a bid to purchase SolarCity, one can speculate that a main vision for Tesla is to scale its operations and drive mass market adoption of solar energy and energy storage via batteries. Releasing the masterplan this week would provide a great segue to what will be discussed and presented to the world the following week when Tesla holds its Gigafactory Grand Opening event in Reno, NV.


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